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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 3 Issue 7 pp. 1955-1960 , 2013

A study on measuring the quality of university website Pages 1955-1960 Right click to download the paper Download PDF

Authors: Zahra Andalib, Habibollah Danaee

Keywords: Electronic services, Service quality, Website

Abstract: During the past few years, many organizations try to provide some of their services through their websites. This would help them provide fast and reliable services to various people around the world. In this paper, we present an empirical survey to measure the relative performance of a university website in Iran using Parasuraman & apos; s technological readiness index. The proposed study uses a standard questionnaire and distributes it among 387 active website users and the results are analyzed using structural equation modeling. The proposed study of this paper considers the effects of four factors including efficiency, accessibility, achievement and security on customer loyalty via two variables of trust and satisfaction. The results demonstrate that three components of trust, efficiency and achievement play essential role on customer loyalty.

How to cite this paper
Andalib, Z & Danaee, H. (2013). A study on measuring the quality of university website.Management Science Letters , 3(7), 1955-1960.

Refrences
Bai, B., Law, R., & Wen, I. (2008). The impact of website quality on customer satisfaction and
purchase intentions: Evidence from Chinese online visitors. International Journal of Hospitality
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Cebi, S. (2013). A quality evaluation model for the design quality of online shopping websites.
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Chou, W.C., & Cheng, Y. P. (2012). A hybrid fuzzy MCDM approach for evaluating website quality
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Ellahi, A., & Bokhari, R.H. (2013).Key quality factors affecting users & apos; perception of social
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Parasuraman, A. (2000). Technological readiness index (TRI): a multiple item scale to measure
readiness to embrace new technologies. Journal of Services Research, 2(4), 307-20.

Journal: Management Science Letters | Year: 2013 | Volume: 3 | Issue: 7 | Views: 1906 | Reviews: 0

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