How to cite this paper
Alkhawaldeh, A., Alsaad, A., Taamneh, A & Alhawamdeh, H. (2020). Examining antecedents and consequences of university brand image.Management Science Letters , 10(5), 953-960.
Refrences
Aaker, D. A. (2012). Building strong brands. Simon and Schuster.
Aaker, D. A., (1991). Managing Brand Equity: Capitalizing on the value of a brand name. The Free Press, New York.
Aaker, D. A., & Jacobson, R. (1994). The financial information content of perceived quality. Journal of Narketing research, 31(2), 191-201.
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer research, 13(4), 411-454.
Alkhawaldeh, A. M., Salleh, S. M., & Halim, F. B. (2016a), An empirical study in voting behavior and political brand. In-ternational Business Management, 10(18), 4365-4372.
Alkhawaldeh, A. M., Salleh, S. M. and Halim, F. B. (2016b), Brand equity and brand loyalty: New perspective. Interna-tional Review of Management and Marketing 6(4), 722-730.
Alves, H., & Raposo, M. (2007). Student satisfaction index in Portuguese public higher education. The Service Industries Journal, 27(6), 795-808.
Azoury, N. M., Daou, L. E., & El Khoury, C. M. (2013). University image and its relationship to student satisfaction: case of the Holy Spirit University of Kaslik, Lebanon. Journal of Executive Education, 12(1), 1-13.
Azoury, N., Daou, L., & Khoury, C. E. (2014). University image and its relationship to student satisfaction-case of the Middle Eastern private business schools. International Strategic Management Review, 2(1), 1-8.
Badran, A. (October 2014). New trends in Higher Education in Jordan. Education, Economic and Development. In 4th Ar-ab-Turkish Congress of Social Sciences, Turkey (pp. 1-28).
Balaji, M. S., Roy, S. K., & Sadeque, S. (2016). Antecedents and consequences of university brand identification. Journal of Business Research, 69(8), 3023-3032.
Beerli Palacio, A., Díaz Meneses, G., & Pérez Pérez, P. J. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486-505.
Brown, R. M., & Mazzarol, T. W. (2009). The importance of institutional image to student satisfaction and loyalty within higher education. Higher Education, 58(1), 81-95.
Chen, C. T. (2016). The investigation on brand image of university Education and students' word-of-mouth behavior. Higher Education Studies, 6(4), 23-33.
Chen, M. R. A., Chen, S., & Wu, C. (2015). Motivational orientation and brand familiarity: Positive emotions and skepticism toward online advertising using the English language. Journal of Literature and Art Studies, 5(4), 282-300.
Dejnaka, A., Kulig-Moskwa, K., Łobos, K., Nogieć, J., & Szewczyk, M. (2016). Students’ perception of attributes of independent colleges of business profile in the market of higher education in Poland. Management, 20(2), 340-359.
Duarte, P. O., Alves, H. B., & Raposo, M. B. (2010). Understanding university image: a structural equation model approach. International Review on Public and Nonprofit Marketing, 7(1), 21-36.
Emerson, R. M. (1976). Social exchange theory. Annual Review of Sociology, 2(1), 335-362.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Al-gebra and statistics. Journal of Marketing Research, 18(3), 382-388.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117(3), 442-458.
Hameed, A., Saleem, M. S., Rashid, M., & Aslam, R. (2014). The impact of brand exten-sion on parent brand image. International Journal of Humanities and Social Science, 4(2), 236-245.
Hailat, K. Q. (2016). The influence of consumer misbehaviour on the perceived brand image of Jordanian Higher Education Institutions (Doctoral dissertation, University of Salford).
Helgesen, Ø., & Nesset, E. (2007). What accounts for students' loyalty? Some field study evidence. International Journal of Educational Management, 21(2), 126-143.
Hemsley-Brown, J., Melewar, T. C., Nguyen, B., & Wilson, E. J. (2016). Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section, Journal of Business Research, http://dx.doi.org/10.1016/j. jbusres.2016.01.016.
Hosseini, M. H., & Nahad, R. F. (2012). Investigating antecedents and consequences of Open University brand image. In-ternational Journal of Academic Research, 4(4), 68-77.
Huang, G. (2016). Moderating role of brand familiarity in cross-media effects: An information processing perspective. Journal of Promotion Management, 22(5), 665-683.
Hysi, V., & Shyle, I. (2015). The image and perceived quality of universities as important dimensions for building univer-sity brand equity-case study involving Albanian students. EJSER European Journal of Social Sciences Education and Research Articles, 3(2), 40-49.
Ishaq, M. I., Hussain, N., Asim, A. I., & Cheema, L. J. (2014). Brand equity in the Pakistani hotel industry. Revista de Ad-ministração de Empresas, 54(3), 284-295.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 57(1), 1-22.
Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of consumer Research, 29(4), 595-600.
Keller, K. L. (2008). Strategic brand management, Prentice-Hall, Upper Saddle River, NJ.
Kim, H. K., & Lee, T. J. (2018). Brand equity of a tourist destination. Sustainability, 10 (431), 1-21.
Ko, W. H., & Chung, F. M. (2014). Teaching quality, learning satisfaction, and academic performance among hospitality students in Taiwan. World Journal of Education, 4(5), 11-20.
Landrum, R. E., Turrisi, R., & Harless, C. (1999). University image: the benefits of assessment and modeling. Journal of marketing for Higher Education, 9(1), 53-68.
Lee, M. S. W., Conroy, D., & Motion, J. (2012). Brand avoidance, genetic modification, and brandlessness. Australasian Marketing Journal (AMJ), 20(4), 297-302.
Low, G. S., & Lamb Jr, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350-370.
Maekae, J. (2013). The role of education in national development: Nigerian experience. European Scientific Journal, ESJ, 9(28), 312-320.
Ministry of Higher Education & Scientific Research. (2018). Retrieved on Feb 07, 2018, from: http://www.mohe.gov.jo/en/pages/PrivateUniversities.aspx
Mourad, M., Ennew, C., & Kortam, W. (2011). Brand equity in higher education. Marketing Intelligence & Plan-ning, 29(4), 403-420.
Müge Arslan, F., & Korkut Altuna, O. (2010). The effect of brand extensions on product brand image. Journal of Product & Brand Management, 19(3), 170-180.
Netemeyer, R. G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., ... & Wirth, F. (2004). Developing and validat-ing measures of facets of customer-based brand equity. Journal of Business Research, 57(2), 209-224.
Oliver, R. L., Rust, R. T., & Varki, S. (1997). Customer delight: foundations, findings, and managerial insight. Journal of retailing, 73(3), 311-336.
Ramli, M. F., & Salleh, S. M. (2015). Factors contributing to brand loyalty towards Malaysia higher educational institutions. Journal of Education and Vocational Research, 6(3), 22-29.
Raza, M., Salleh, S., Tariq, B., Altayyar, R., & Shaari, H. (2020). Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior. Management Science Letters, 10(2), 279-286.
Park, S. H. (2009). The antecedents and consequences of brand image: Based on Keller’s customer-based brand equi-ty (Doctoral dissertation, The Ohio State University).
Park, M., & Lennon, S. (2009). Brand name and promotion in on line shopping contexts. Journal of Fashion Marketing and Management, 13(2), 149-160.
Quan, N., Chi, N., Nhung, D., Ngan, N., & Phong, L. (2020). The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction. Management Science Letters, 10(1), 63-76.
Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH.
Schlesinger, W., Cervera, A., & Pérez-Cabañero, C. (2017). Sticking with your university: the importance of satisfaction, trust, image, and shared values. Studies in Higher Education, 42(12), 2178-2194.
Sung, M., & Yang, S. U. (2008). Toward the model of university image: The influence of brand personality, external pres-tige, and reputation. Journal of Public Relations Research, 20(4), 357-376.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perc. Journal of Retailing, 64(1), 12.
Plungpongpan, J., Tiangsoongnern, L., & Speece, M. (2016). University social responsibility and brand image of private universities in Bangkok. International Journal of Educational Management, 30(4), 571-591.
Vander Schee, B. A. (2010). Students as consumers: Programming for brand loyalty. Services Marketing Quarterly, 32(1), 32-43.
Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral inten-tion” gap. Journal of Agricultural and Environmental ethics, 19(2), 169-194.
Wagfi, A. A. (2014). Corporate Governance: Actual and Aspirations, and Ethical Commitments-A field study-on Private Northern Jordanian Universities (The higher education sector–Jordan). European Journal of Business and Manage-ment, 6(10), 71-86.
Woodall, T., Hiller, A., & Resnick, S. (2014). Making sense of higher education: students as consumers and the value of the university experience. Studies in Higher Education, 39(1), 48-67.
Yang, J., Zhang, M., & Zou, Z. (2015). The effect of In-Game advertising in SNS on brand equity. Journal of Service Sci-ence and Management, 8(01), 107-114.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1988). Communication and control processes in the delivery of service quality. Journal of Marketing, 52(2), 35-48.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evi-dence. The Journal of Marketing, 52 (3), 2-22.
Aaker, D. A., (1991). Managing Brand Equity: Capitalizing on the value of a brand name. The Free Press, New York.
Aaker, D. A., & Jacobson, R. (1994). The financial information content of perceived quality. Journal of Narketing research, 31(2), 191-201.
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer research, 13(4), 411-454.
Alkhawaldeh, A. M., Salleh, S. M., & Halim, F. B. (2016a), An empirical study in voting behavior and political brand. In-ternational Business Management, 10(18), 4365-4372.
Alkhawaldeh, A. M., Salleh, S. M. and Halim, F. B. (2016b), Brand equity and brand loyalty: New perspective. Interna-tional Review of Management and Marketing 6(4), 722-730.
Alves, H., & Raposo, M. (2007). Student satisfaction index in Portuguese public higher education. The Service Industries Journal, 27(6), 795-808.
Azoury, N. M., Daou, L. E., & El Khoury, C. M. (2013). University image and its relationship to student satisfaction: case of the Holy Spirit University of Kaslik, Lebanon. Journal of Executive Education, 12(1), 1-13.
Azoury, N., Daou, L., & Khoury, C. E. (2014). University image and its relationship to student satisfaction-case of the Middle Eastern private business schools. International Strategic Management Review, 2(1), 1-8.
Badran, A. (October 2014). New trends in Higher Education in Jordan. Education, Economic and Development. In 4th Ar-ab-Turkish Congress of Social Sciences, Turkey (pp. 1-28).
Balaji, M. S., Roy, S. K., & Sadeque, S. (2016). Antecedents and consequences of university brand identification. Journal of Business Research, 69(8), 3023-3032.
Beerli Palacio, A., Díaz Meneses, G., & Pérez Pérez, P. J. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486-505.
Brown, R. M., & Mazzarol, T. W. (2009). The importance of institutional image to student satisfaction and loyalty within higher education. Higher Education, 58(1), 81-95.
Chen, C. T. (2016). The investigation on brand image of university Education and students' word-of-mouth behavior. Higher Education Studies, 6(4), 23-33.
Chen, M. R. A., Chen, S., & Wu, C. (2015). Motivational orientation and brand familiarity: Positive emotions and skepticism toward online advertising using the English language. Journal of Literature and Art Studies, 5(4), 282-300.
Dejnaka, A., Kulig-Moskwa, K., Łobos, K., Nogieć, J., & Szewczyk, M. (2016). Students’ perception of attributes of independent colleges of business profile in the market of higher education in Poland. Management, 20(2), 340-359.
Duarte, P. O., Alves, H. B., & Raposo, M. B. (2010). Understanding university image: a structural equation model approach. International Review on Public and Nonprofit Marketing, 7(1), 21-36.
Emerson, R. M. (1976). Social exchange theory. Annual Review of Sociology, 2(1), 335-362.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Al-gebra and statistics. Journal of Marketing Research, 18(3), 382-388.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117(3), 442-458.
Hameed, A., Saleem, M. S., Rashid, M., & Aslam, R. (2014). The impact of brand exten-sion on parent brand image. International Journal of Humanities and Social Science, 4(2), 236-245.
Hailat, K. Q. (2016). The influence of consumer misbehaviour on the perceived brand image of Jordanian Higher Education Institutions (Doctoral dissertation, University of Salford).
Helgesen, Ø., & Nesset, E. (2007). What accounts for students' loyalty? Some field study evidence. International Journal of Educational Management, 21(2), 126-143.
Hemsley-Brown, J., Melewar, T. C., Nguyen, B., & Wilson, E. J. (2016). Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section, Journal of Business Research, http://dx.doi.org/10.1016/j. jbusres.2016.01.016.
Hosseini, M. H., & Nahad, R. F. (2012). Investigating antecedents and consequences of Open University brand image. In-ternational Journal of Academic Research, 4(4), 68-77.
Huang, G. (2016). Moderating role of brand familiarity in cross-media effects: An information processing perspective. Journal of Promotion Management, 22(5), 665-683.
Hysi, V., & Shyle, I. (2015). The image and perceived quality of universities as important dimensions for building univer-sity brand equity-case study involving Albanian students. EJSER European Journal of Social Sciences Education and Research Articles, 3(2), 40-49.
Ishaq, M. I., Hussain, N., Asim, A. I., & Cheema, L. J. (2014). Brand equity in the Pakistani hotel industry. Revista de Ad-ministração de Empresas, 54(3), 284-295.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 57(1), 1-22.
Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of consumer Research, 29(4), 595-600.
Keller, K. L. (2008). Strategic brand management, Prentice-Hall, Upper Saddle River, NJ.
Kim, H. K., & Lee, T. J. (2018). Brand equity of a tourist destination. Sustainability, 10 (431), 1-21.
Ko, W. H., & Chung, F. M. (2014). Teaching quality, learning satisfaction, and academic performance among hospitality students in Taiwan. World Journal of Education, 4(5), 11-20.
Landrum, R. E., Turrisi, R., & Harless, C. (1999). University image: the benefits of assessment and modeling. Journal of marketing for Higher Education, 9(1), 53-68.
Lee, M. S. W., Conroy, D., & Motion, J. (2012). Brand avoidance, genetic modification, and brandlessness. Australasian Marketing Journal (AMJ), 20(4), 297-302.
Low, G. S., & Lamb Jr, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350-370.
Maekae, J. (2013). The role of education in national development: Nigerian experience. European Scientific Journal, ESJ, 9(28), 312-320.
Ministry of Higher Education & Scientific Research. (2018). Retrieved on Feb 07, 2018, from: http://www.mohe.gov.jo/en/pages/PrivateUniversities.aspx
Mourad, M., Ennew, C., & Kortam, W. (2011). Brand equity in higher education. Marketing Intelligence & Plan-ning, 29(4), 403-420.
Müge Arslan, F., & Korkut Altuna, O. (2010). The effect of brand extensions on product brand image. Journal of Product & Brand Management, 19(3), 170-180.
Netemeyer, R. G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., ... & Wirth, F. (2004). Developing and validat-ing measures of facets of customer-based brand equity. Journal of Business Research, 57(2), 209-224.
Oliver, R. L., Rust, R. T., & Varki, S. (1997). Customer delight: foundations, findings, and managerial insight. Journal of retailing, 73(3), 311-336.
Ramli, M. F., & Salleh, S. M. (2015). Factors contributing to brand loyalty towards Malaysia higher educational institutions. Journal of Education and Vocational Research, 6(3), 22-29.
Raza, M., Salleh, S., Tariq, B., Altayyar, R., & Shaari, H. (2020). Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior. Management Science Letters, 10(2), 279-286.
Park, S. H. (2009). The antecedents and consequences of brand image: Based on Keller’s customer-based brand equi-ty (Doctoral dissertation, The Ohio State University).
Park, M., & Lennon, S. (2009). Brand name and promotion in on line shopping contexts. Journal of Fashion Marketing and Management, 13(2), 149-160.
Quan, N., Chi, N., Nhung, D., Ngan, N., & Phong, L. (2020). The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e-satisfaction. Management Science Letters, 10(1), 63-76.
Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH.
Schlesinger, W., Cervera, A., & Pérez-Cabañero, C. (2017). Sticking with your university: the importance of satisfaction, trust, image, and shared values. Studies in Higher Education, 42(12), 2178-2194.
Sung, M., & Yang, S. U. (2008). Toward the model of university image: The influence of brand personality, external pres-tige, and reputation. Journal of Public Relations Research, 20(4), 357-376.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perc. Journal of Retailing, 64(1), 12.
Plungpongpan, J., Tiangsoongnern, L., & Speece, M. (2016). University social responsibility and brand image of private universities in Bangkok. International Journal of Educational Management, 30(4), 571-591.
Vander Schee, B. A. (2010). Students as consumers: Programming for brand loyalty. Services Marketing Quarterly, 32(1), 32-43.
Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral inten-tion” gap. Journal of Agricultural and Environmental ethics, 19(2), 169-194.
Wagfi, A. A. (2014). Corporate Governance: Actual and Aspirations, and Ethical Commitments-A field study-on Private Northern Jordanian Universities (The higher education sector–Jordan). European Journal of Business and Manage-ment, 6(10), 71-86.
Woodall, T., Hiller, A., & Resnick, S. (2014). Making sense of higher education: students as consumers and the value of the university experience. Studies in Higher Education, 39(1), 48-67.
Yang, J., Zhang, M., & Zou, Z. (2015). The effect of In-Game advertising in SNS on brand equity. Journal of Service Sci-ence and Management, 8(01), 107-114.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1988). Communication and control processes in the delivery of service quality. Journal of Marketing, 52(2), 35-48.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evi-dence. The Journal of Marketing, 52 (3), 2-22.