How to cite this paper
Wijenayake, S & Pathirana, I. (2019). A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising.Management Science Letters , 9(8), 1281-1288.
Refrences
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Constantinides, E. (2009). Social Media / Web 2.0 as Marketing Parameter: An Introduction.
Dencheva, S. (2009). Effectiveness of Internet advertisement. 3rd Central European Conference in Re-gional Science – CERS, 2009.
Deshwal, P. (2016). Online advertising and its impact on consumer behavior. International Journal of Applied Research, 2(2), 200-204.
Diffley, S., Kearns, J., Bennett, W., & Kawalek, P. (2011). Consumer behaviour in social networking Sites: Implications for marketers. Irish Journal of Management, 30(2), 47-65.
Eastin, M. S., Brinson, N. H., Doorey, A., & Wilcox, G. (2016). Living in a big data world: Predicting mobile commerce activity through privacy concerns. Computers in Human Behavior, 58, 214-220.
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Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and meas-urement error: Algebra and statistics.
Global Web Index. (2016). The trends to watch in 2017. Retrieved from hello@globalwebindex.net
Google . (n.d.). Generation Z New insights into the mobile-first mindset of teens.
International Advertising Bureau. (2017). IAB NEW STANDARD AD UNIT PORTFOLIO. IAB TECHNOLOGY LABORATORY.
Internet Worl Stats . (2017). June 2017 ASIA INTERNET USE, POPULATION DATA AND FACE-BOOK STATISTICS - JUNE 2017.
Internetlivestats.com. (n.d.). Retrieved from Internetlivestats.com.
Jung, A. R. (2017). The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern. Computers in Human Behavior, 70, 303-309.
Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of advertising in social networking sites: The teenage perspective. Journal of interactive advertising, 10(2), 16-27.
Kim, H. S. (2016). What drives you to check in on Facebook? Motivations, privacy concerns, and mo-bile phone involvement for location-based information sharing. Computers in Human Behavior, 54, 397-406.
Li, W., & Huang, Z. (2016). The research of influence factors of online behavioral advertising avoid-ance. American Journal of Industrial and Business Management, 6(09), 947.
Li, C. (2016). When does web-based personalization really work? The distinction between actual per-sonalization and perceived personalization. Computers in Human Behavior, 54, 25-33.
Kaushik , k., & Amrutlal , P. (2014). A Research Paper on Measuring Effectiveness of Online Behav-ioral Advertisments. International Journal of Scientific Research and Management (IJSRM), 1825-1832.
Kelly, L. (2010). Advertising avoidance in the online social networking environment.
Kelly, L. M. V. (2014). An exploration of advertising engagement, advertising avoidance and privacy concerns on social networking sites (Doctoral dissertation, Queensland University of Technology).
Kelly, L., Kerr, G. F., & Drennan, J. (2009). 'Try hard': Attitudes to advertising in online social net-works. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2009.
Kolb, D. A., Boyatzis, R. E., & Mainemelis, C. (2001). Experiential learning theory: Previous research and new directions. Perspectives on thinking, learning, and cognitive styles, 1(8), 227-247.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), 607-610.
Pagefair. (2017). The state of the blocked web. PageFair.
Petronio, S. (2002). Boundaries of privacy: Dialectics of disclosure. Albany: State. State University of New York Press.
Seyedghorban, Z., Tahernejad, H., & Matanda, M. J. (2016). Reinquiry into advertising avoidance on the internet: A conceptual replication and extension. Journal of Advertising, 45(1), 120-129.
Seven Media Group. (n.d.). Retrieved from http://sevenmediagroup.co/social-media-landscape-2017-sri-lanka/
Seven Media Group. (2017). Seven Media Group. Retrieved from Seven Media Group: http://sevenmediagroup.co/social-media-landscape-2017-sri-lanka/
Souiden, N., Chtourou, S., & Korai, B. (2017). Consumer attitudes toward online advertising: The moderating role of personality. Journal of Promotion Management, 23(2), 207-227.
Social Bakers . (2017, jan). Retrieved from Social Bakers .
Tene, O., & Polonetsky, J. (2012). To Track or “Do Not Track”: Advancing Transparency and Individ-ual Control in Online Behavioral Advertising. Minnesota Journal of Law, Science & Technology, 13(1), 281-357.
The Advertising Research Foundation. (2016). Ad Receptivity: A New Metric for Improving Efficiency.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the acade-my of marketing science, 16(1), 74-94.
Beak, T. H., & Morimoto, M. (2012). Stay away from me, examining the determinants of individual avoidance of personalized advertising. Journal of Advertising, 41, 59-76.
Bang, H., & Wojdynski, B. W. (2016). Tracking users' visual attention and responses to personalized advertising based on task cognitive demand. Computers in Human Behavior, 55, 867-876.
Byrne, B. M. (1998). Structural equation modeling with LISREL, PRELIS, and SIMPLIS. London.
Cheng, J. M. S., Blankson, C., Wang, E. S. T., & Chen, L. S. L. (2009). Consumer attitudes and inter-active digital advertising. International Journal of Advertising, 28(3), 501-525.
Chen, Q., Feng, Y., Liu, L., & Tian, X. (2019). Understanding consumers’ reactance of online personal-ized advertising: A new scheme of rational choice from a perspective of negative ef-fects. International Journal of Information Management, 44, 53-64.
Cho, C. H., & as-, U. O. T. A. A. I. A. (2004). Why do people avoid advertising on the inter-net?. Journal of advertising, 33(4), 89-97.
Colombo Digital Marketers. (2017, Feb 23). Colombo Digital Marketers. Retrieved from Colombo Dig-ital Marketers:http://www.digitalmarketer.lk/internet-usage-statistics-in-sri-lanka-2016-updated.html
Cummins, S., W. Peltier, J., A. Schibrowsky, J., & Nill, A. (2014). Consumer behavior in the online context. Journal of Research in Interactive Marketing, 8(3), 169-202.
Constantinides, E. (2009). Social Media / Web 2.0 as Marketing Parameter: An Introduction.
Dencheva, S. (2009). Effectiveness of Internet advertisement. 3rd Central European Conference in Re-gional Science – CERS, 2009.
Deshwal, P. (2016). Online advertising and its impact on consumer behavior. International Journal of Applied Research, 2(2), 200-204.
Diffley, S., Kearns, J., Bennett, W., & Kawalek, P. (2011). Consumer behaviour in social networking Sites: Implications for marketers. Irish Journal of Management, 30(2), 47-65.
Eastin, M. S., Brinson, N. H., Doorey, A., & Wilcox, G. (2016). Living in a big data world: Predicting mobile commerce activity through privacy concerns. Computers in Human Behavior, 58, 214-220.
Fan, S., Lu, Y., & Gupta, S. (2017, July). Social Media In-Feed Advertising: the Impacts of Consisten-cy And Sociability On Ad Avoidance. In PACIS (p. 190).
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and meas-urement error: Algebra and statistics.
Global Web Index. (2016). The trends to watch in 2017. Retrieved from hello@globalwebindex.net
Google . (n.d.). Generation Z New insights into the mobile-first mindset of teens.
International Advertising Bureau. (2017). IAB NEW STANDARD AD UNIT PORTFOLIO. IAB TECHNOLOGY LABORATORY.
Internet Worl Stats . (2017). June 2017 ASIA INTERNET USE, POPULATION DATA AND FACE-BOOK STATISTICS - JUNE 2017.
Internetlivestats.com. (n.d.). Retrieved from Internetlivestats.com.
Jung, A. R. (2017). The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern. Computers in Human Behavior, 70, 303-309.
Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of advertising in social networking sites: The teenage perspective. Journal of interactive advertising, 10(2), 16-27.
Kim, H. S. (2016). What drives you to check in on Facebook? Motivations, privacy concerns, and mo-bile phone involvement for location-based information sharing. Computers in Human Behavior, 54, 397-406.
Li, W., & Huang, Z. (2016). The research of influence factors of online behavioral advertising avoid-ance. American Journal of Industrial and Business Management, 6(09), 947.
Li, C. (2016). When does web-based personalization really work? The distinction between actual per-sonalization and perceived personalization. Computers in Human Behavior, 54, 25-33.
Kaushik , k., & Amrutlal , P. (2014). A Research Paper on Measuring Effectiveness of Online Behav-ioral Advertisments. International Journal of Scientific Research and Management (IJSRM), 1825-1832.
Kelly, L. (2010). Advertising avoidance in the online social networking environment.
Kelly, L. M. V. (2014). An exploration of advertising engagement, advertising avoidance and privacy concerns on social networking sites (Doctoral dissertation, Queensland University of Technology).
Kelly, L., Kerr, G. F., & Drennan, J. (2009). 'Try hard': Attitudes to advertising in online social net-works. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2009.
Kolb, D. A., Boyatzis, R. E., & Mainemelis, C. (2001). Experiential learning theory: Previous research and new directions. Perspectives on thinking, learning, and cognitive styles, 1(8), 227-247.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), 607-610.
Pagefair. (2017). The state of the blocked web. PageFair.
Petronio, S. (2002). Boundaries of privacy: Dialectics of disclosure. Albany: State. State University of New York Press.
Seyedghorban, Z., Tahernejad, H., & Matanda, M. J. (2016). Reinquiry into advertising avoidance on the internet: A conceptual replication and extension. Journal of Advertising, 45(1), 120-129.
Seven Media Group. (n.d.). Retrieved from http://sevenmediagroup.co/social-media-landscape-2017-sri-lanka/
Seven Media Group. (2017). Seven Media Group. Retrieved from Seven Media Group: http://sevenmediagroup.co/social-media-landscape-2017-sri-lanka/
Souiden, N., Chtourou, S., & Korai, B. (2017). Consumer attitudes toward online advertising: The moderating role of personality. Journal of Promotion Management, 23(2), 207-227.
Social Bakers . (2017, jan). Retrieved from Social Bakers .
Tene, O., & Polonetsky, J. (2012). To Track or “Do Not Track”: Advancing Transparency and Individ-ual Control in Online Behavioral Advertising. Minnesota Journal of Law, Science & Technology, 13(1), 281-357.
The Advertising Research Foundation. (2016). Ad Receptivity: A New Metric for Improving Efficiency.