How to cite this paper
Imtiaz, R., Kazmi, S., Amjad, M & Aziz, A. (2019). The impact of social network marketing on consumer purchase intention in Pakistan: A study on female apparel.Management Science Letters , 9(7), 1093-1104.
Refrences
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6 Strategies to Drive Customer Engagement in 2015. (2015). Retrieved oct 7, 2018, from Forbes : at https://www.forbes.com/sites/forbesinsights/2015/01/29/6-strategies-to-drive-customer-engagement-in-2015
Abdul Ghani, J. (2010). Maria B. Designs (Pvt.) Lt. Asian Journal of Management Cases, 7(1), 89-102.
Adnan, H. (2014). An Analysis of the Factors Affecting Online Purchasing behaviour of Pakistani Consumer. International Journal of Marketing, 6(5), 133-148.
Ahmad, N., Salman, A., & Ashiq, R. (2015). The impact of social media on fashion industry: Empirical investigation from Karachiites. Journal of Resources Development and Management, 7.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, N.J.: Prentice-Hall.
Arifeen, M. (2017, Feb 6). Bright prospect for fashion and apparel industry in South Asia. Retrieved from Pakistan & Gulf Economist: http://www.pakistaneconomist.com/2017/02/06/bright-prospect-fashion-apparel-industry-south-asia/
van Asperen, M., de Rooij, P., & Dijkmans, C. (2018). Engagement-based loyalty: The effects of social media engagement on customer loyalty in the travel industry. International Journal of Hospitality & Tourism Administration, 19(1), 78-94.
Barhemmati, N., & Ahmad, A. (2015). Effects of social network marketing (SNM) on consumer pur-chase behavior through customer engagement. Journal of Advanced Management Science, 3(4). 46-58.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psycholog-ical research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Bell, A. B. (2007). Research Designs. In: Business Research Methods. New York: Oxford University Press.
Bilal, G., Ahmed, M. A., & Shehzad, M. N. (2014). Role of social media and social networks in con-sumer decision making: A case of the garment sector. International Journal of Multidisciplinary Sci-ences and Engineering, 5(3), 1-9.
Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship be-tween online engagement and advertising effectiveness. Journal of interactive marketing, 23(4), 321-331.
Cao, H. (2018). The growth of e-commerce and its impact on the fast fashion retailers.
CISION PR Newswire. (2016, Mar 08). Retrieved may 5, 2018, from https://www.prnewswire.com/news-releases/2016-a-landmark-for-online-shopping-in-pakistan-says-pakstylepk-300232847.html
Cuillierier, A. (2016). Customer Engagement through Social Media.
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597-600.
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand com-munities: a social media perspective. Journal of Product & Brand Management, 24(1), 28-42.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
Dugan, L. (2012). How do consumers use social media to shop.
Dunne, Á., Lawlor, M. A., & Rowley, J. (2010). Young people's use of online social networking sites–a uses and gratifications perspective. Journal of Research in interactive Marketing, 4(1), 46-58.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empiri-cal study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Husnain, M., & Toor, A. (2017). The impact of social Network marketing on consumer purchase inten-tion in Pakistan: Consumer engagement as a mediator. Asian Journal of Business and Account-ing, 10(1), 167-199.
Heller Baird, C., & Parasnis, G. (2011). From social media to social customer relationship manage-ment. Strategy & leadership, 39(5), 30-37.
Hanjun Ko, C. H. (2005). INTERNET USES AND GRATIFICATIONS: A Structural Equation Mod-el of Interactive Advertising. Journal of Advertising, 57-70.
Husnain, M., Qureshi, I., Fatima, T., & Akhtar, W. (2016). The impact of electronic word-of-mouth on online impulse buying behavior: The moderating role of Big 5 personality traits. J Account Mark, 5(190), 1-10.
Johnson, P. A., Sieber, R. E., Magnien, N., & Ariwi, J. (2012). Automated web harvesting to collect and analyse user-generated content for tourism. Current Issues in Tourism, 15(3), 293-299.
Kahle, L. R., & Valette-Florence, P. (2014). Marketplace lifestyles in an age of social media: Theory and methods. Routledge.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.
Kirtiş, A. K., & Karahan, F. (2011). To be or not to be in social media arena as the most cost-efficient marketing strategy after the global recession. Procedia-Social and Behavioral Sciences, 24, 260-268.
Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube?. Computers in Human Behavior, 66, 236-247.
Lee, E. (2013). Impacts of social media on consumer behavior. Decision Making Process.
Lin, K. Y., & Lu, H. P. (2011). Intention to continue using Facebook fan pages from the perspective of social capital theory. Cyberpsychology, Behavior, and Social Networking, 14(10), 565-570.
March 2018 Social Marketing Report Pakistan. (2018). Retrieved from socialbakers: https://www.socialbakers.com/resources/reports/pakistan/2018/march/
Nasir, S., Vel, P., & Mateen, H. (2012). Social media and buying behaviour of women in Pakistan to-wards the purchase of textile garments.
Ngai, E. W., Tao, S. S., & Moon, K. K. (2015). Social media research: Theories, constructs, and concep-tual frameworks. International Journal of Information Management, 35(1), 33-44.
Price, J., Ratke, N., & Moen, M. A. (1980). Understanding attitudes and predicting social behavior. Prentice-Hall.
Qureshi, U. (2016, May 14). Pakistan Facebook Users crosses the landmark of 25 Million users. Re-trieved Nov 17, 2018, from http://umairqureshi.com/wp-content/uploads/2013/09/Top-cities.png
Raacke, J., & Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. Cyberpsychology & behavior, 11(2), 169-174.
Kozinets, R. V., Hemetsberger, A., & Schau, H. J. (2008). The wisdom of consumer crowds: Collective innovation in the age of networked marketing. Journal of Macromarketing, 28(4), 339-354.
Rosetta. (2014). Rosetta Consulting. Retrieved Dec 28, 2018, from www.Rosetta.com
Rubin, A. M. (2009). Uses-and-gratifications perspective on media effects. In Media effects (pp. 181-200). Routledge.
Saunders, M. N. (2011). Research methods for business students, 5/e. Pearson Education India.
Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133-148.
Shakeel, M. (2016, sept 24). online shoppig trend increasing in Pakistan. Retrieved may 5, 2018, from Business Recorder: https://www.brecorder.com/2016/09/24/319528/online-shopping-trends-increasing-in-pakistan/
Shao, G. (2009). Understanding the appeal of user-generated media: a uses and gratification perspec-tive. Internet research, 19(1), 7-25.
Silverman, G. (2001). The Secrets of Word-of-Mouth Marketing. New York: AMACOM.
Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just an-noying. Journal of Strategic Marketing, 19(6), 489-499.
Smith, P. R., & Zook, Z. (2012). Marketing communications: integrating offline and online with social media/PR Smith & Ze Zook. Philadelphia, PA: Kogan Page,.
Soltis, T. (2013). Social Media impact on virtual shopping. Eastern Michigan University.
The Express Tribune. (2018, Jan 28). Retrieved May 5, 2018, from https://tribune.com.pk/story/1620444/1-working-women-shopping-online-e-commerce-booms-pakistan/
The Garment Industry of Pakistan. (2015, March 23). Retrieved from UKESSAYS: https://www.ukessays.com/essays/economics/analysing-the-garment-industry-of-pakistan-business-essay.php
Times of Islamabad. (2016, Jul 12). Retrieved May 5, 2018, from https://timesofislamabad.com/12-Jul-2016/online-purchasing-trends-rising-in-pakistan-study-report
VanMeter, R. A., Grisaffe, D. B., & Chonko, L. B. (2015). Of “likes” and “pins”: The effects of con-sumers' attachment to social media. Journal of Interactive Marketing, 32, 70-88.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer rela-tionships beyond purchase. Journal of marketing theory and practice, 20(2), 122-146.
Wang, M. H., Yang, T. Y., & Chen, Y. S. (2016). How workers engage in social networking sites at work: A uses and gratification expectancy perspective. The International Journal of Organizational Innovation, 8(4), 161-176.
Weekly Technology Times. (2016, June 22). Retrieved May 5, 2018, from https://www.technologytimes.pk/female-online-buying-trends-in-pakistan/
Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. USA: O’Reilly Media, Inc.
Wells, J. D., Valacich, J. S., & Hess, T. J. (2011). What signal are you sending? How website quality in-fluences perceptions of product quality and purchase intentions. MIS quarterly, 35(2), 373-396.
Yusufzai, A. (2016). State of Social Media in Pakistan in 2016. Retrieved oct 2018, from propakistani: https://propakistani.pk/2016/01/26/state-of-social-media-in-pakistan-in-2016
6 Strategies to Drive Customer Engagement in 2015. (2015). Retrieved oct 7, 2018, from Forbes : at https://www.forbes.com/sites/forbesinsights/2015/01/29/6-strategies-to-drive-customer-engagement-in-2015
Abdul Ghani, J. (2010). Maria B. Designs (Pvt.) Lt. Asian Journal of Management Cases, 7(1), 89-102.
Adnan, H. (2014). An Analysis of the Factors Affecting Online Purchasing behaviour of Pakistani Consumer. International Journal of Marketing, 6(5), 133-148.
Ahmad, N., Salman, A., & Ashiq, R. (2015). The impact of social media on fashion industry: Empirical investigation from Karachiites. Journal of Resources Development and Management, 7.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, N.J.: Prentice-Hall.
Arifeen, M. (2017, Feb 6). Bright prospect for fashion and apparel industry in South Asia. Retrieved from Pakistan & Gulf Economist: http://www.pakistaneconomist.com/2017/02/06/bright-prospect-fashion-apparel-industry-south-asia/
van Asperen, M., de Rooij, P., & Dijkmans, C. (2018). Engagement-based loyalty: The effects of social media engagement on customer loyalty in the travel industry. International Journal of Hospitality & Tourism Administration, 19(1), 78-94.
Barhemmati, N., & Ahmad, A. (2015). Effects of social network marketing (SNM) on consumer pur-chase behavior through customer engagement. Journal of Advanced Management Science, 3(4). 46-58.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psycholog-ical research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Bell, A. B. (2007). Research Designs. In: Business Research Methods. New York: Oxford University Press.
Bilal, G., Ahmed, M. A., & Shehzad, M. N. (2014). Role of social media and social networks in con-sumer decision making: A case of the garment sector. International Journal of Multidisciplinary Sci-ences and Engineering, 5(3), 1-9.
Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship be-tween online engagement and advertising effectiveness. Journal of interactive marketing, 23(4), 321-331.
Cao, H. (2018). The growth of e-commerce and its impact on the fast fashion retailers.
CISION PR Newswire. (2016, Mar 08). Retrieved may 5, 2018, from https://www.prnewswire.com/news-releases/2016-a-landmark-for-online-shopping-in-pakistan-says-pakstylepk-300232847.html
Cuillierier, A. (2016). Customer Engagement through Social Media.
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597-600.
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand com-munities: a social media perspective. Journal of Product & Brand Management, 24(1), 28-42.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
Dugan, L. (2012). How do consumers use social media to shop.
Dunne, Á., Lawlor, M. A., & Rowley, J. (2010). Young people's use of online social networking sites–a uses and gratifications perspective. Journal of Research in interactive Marketing, 4(1), 46-58.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empiri-cal study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Husnain, M., & Toor, A. (2017). The impact of social Network marketing on consumer purchase inten-tion in Pakistan: Consumer engagement as a mediator. Asian Journal of Business and Account-ing, 10(1), 167-199.
Heller Baird, C., & Parasnis, G. (2011). From social media to social customer relationship manage-ment. Strategy & leadership, 39(5), 30-37.
Hanjun Ko, C. H. (2005). INTERNET USES AND GRATIFICATIONS: A Structural Equation Mod-el of Interactive Advertising. Journal of Advertising, 57-70.
Husnain, M., Qureshi, I., Fatima, T., & Akhtar, W. (2016). The impact of electronic word-of-mouth on online impulse buying behavior: The moderating role of Big 5 personality traits. J Account Mark, 5(190), 1-10.
Johnson, P. A., Sieber, R. E., Magnien, N., & Ariwi, J. (2012). Automated web harvesting to collect and analyse user-generated content for tourism. Current Issues in Tourism, 15(3), 293-299.
Kahle, L. R., & Valette-Florence, P. (2014). Marketplace lifestyles in an age of social media: Theory and methods. Routledge.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.
Kirtiş, A. K., & Karahan, F. (2011). To be or not to be in social media arena as the most cost-efficient marketing strategy after the global recession. Procedia-Social and Behavioral Sciences, 24, 260-268.
Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube?. Computers in Human Behavior, 66, 236-247.
Lee, E. (2013). Impacts of social media on consumer behavior. Decision Making Process.
Lin, K. Y., & Lu, H. P. (2011). Intention to continue using Facebook fan pages from the perspective of social capital theory. Cyberpsychology, Behavior, and Social Networking, 14(10), 565-570.
March 2018 Social Marketing Report Pakistan. (2018). Retrieved from socialbakers: https://www.socialbakers.com/resources/reports/pakistan/2018/march/
Nasir, S., Vel, P., & Mateen, H. (2012). Social media and buying behaviour of women in Pakistan to-wards the purchase of textile garments.
Ngai, E. W., Tao, S. S., & Moon, K. K. (2015). Social media research: Theories, constructs, and concep-tual frameworks. International Journal of Information Management, 35(1), 33-44.
Price, J., Ratke, N., & Moen, M. A. (1980). Understanding attitudes and predicting social behavior. Prentice-Hall.
Qureshi, U. (2016, May 14). Pakistan Facebook Users crosses the landmark of 25 Million users. Re-trieved Nov 17, 2018, from http://umairqureshi.com/wp-content/uploads/2013/09/Top-cities.png
Raacke, J., & Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites. Cyberpsychology & behavior, 11(2), 169-174.
Kozinets, R. V., Hemetsberger, A., & Schau, H. J. (2008). The wisdom of consumer crowds: Collective innovation in the age of networked marketing. Journal of Macromarketing, 28(4), 339-354.
Rosetta. (2014). Rosetta Consulting. Retrieved Dec 28, 2018, from www.Rosetta.com
Rubin, A. M. (2009). Uses-and-gratifications perspective on media effects. In Media effects (pp. 181-200). Routledge.
Saunders, M. N. (2011). Research methods for business students, 5/e. Pearson Education India.
Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133-148.
Shakeel, M. (2016, sept 24). online shoppig trend increasing in Pakistan. Retrieved may 5, 2018, from Business Recorder: https://www.brecorder.com/2016/09/24/319528/online-shopping-trends-increasing-in-pakistan/
Shao, G. (2009). Understanding the appeal of user-generated media: a uses and gratification perspec-tive. Internet research, 19(1), 7-25.
Silverman, G. (2001). The Secrets of Word-of-Mouth Marketing. New York: AMACOM.
Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just an-noying. Journal of Strategic Marketing, 19(6), 489-499.
Smith, P. R., & Zook, Z. (2012). Marketing communications: integrating offline and online with social media/PR Smith & Ze Zook. Philadelphia, PA: Kogan Page,.
Soltis, T. (2013). Social Media impact on virtual shopping. Eastern Michigan University.
The Express Tribune. (2018, Jan 28). Retrieved May 5, 2018, from https://tribune.com.pk/story/1620444/1-working-women-shopping-online-e-commerce-booms-pakistan/
The Garment Industry of Pakistan. (2015, March 23). Retrieved from UKESSAYS: https://www.ukessays.com/essays/economics/analysing-the-garment-industry-of-pakistan-business-essay.php
Times of Islamabad. (2016, Jul 12). Retrieved May 5, 2018, from https://timesofislamabad.com/12-Jul-2016/online-purchasing-trends-rising-in-pakistan-study-report
VanMeter, R. A., Grisaffe, D. B., & Chonko, L. B. (2015). Of “likes” and “pins”: The effects of con-sumers' attachment to social media. Journal of Interactive Marketing, 32, 70-88.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer rela-tionships beyond purchase. Journal of marketing theory and practice, 20(2), 122-146.
Wang, M. H., Yang, T. Y., & Chen, Y. S. (2016). How workers engage in social networking sites at work: A uses and gratification expectancy perspective. The International Journal of Organizational Innovation, 8(4), 161-176.
Weekly Technology Times. (2016, June 22). Retrieved May 5, 2018, from https://www.technologytimes.pk/female-online-buying-trends-in-pakistan/
Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. USA: O’Reilly Media, Inc.
Wells, J. D., Valacich, J. S., & Hess, T. J. (2011). What signal are you sending? How website quality in-fluences perceptions of product quality and purchase intentions. MIS quarterly, 35(2), 373-396.
Yusufzai, A. (2016). State of Social Media in Pakistan in 2016. Retrieved oct 2018, from propakistani: https://propakistani.pk/2016/01/26/state-of-social-media-in-pakistan-in-2016