How to cite this paper
Haroon, M., Qadir, I & Zaman, Z. (2017). Technology acceptance and purchase intention towards 3G technology among millennial smart phone users: A case of Pakistan.Management Science Letters , 7(1), 63-72.
Refrences
Adclout, (2013). Smartphone trend increasing here in Pakistan. http://adclout.com/blog/smart-phone-trend-increasing-here-in-pakistan
Adams, D. A., Nelson, R. R., & Todd, P. A. (1992). Perceived usefulness, ease of use, and usage of information technology: a replication. MIS quarterly, 16(2), 227-247.
Agarwal, R., Sambamurthy, V., & Stair, R. M. (2000). Research report: the evolving relationship between general and specific computer self-efficacy an empirical assessment. Information Systems Research, 11(4), 418-430.
Ali, S. M. (2013). Challenges and security issues in future IT infrastructure components. International Journal of Computers & Technology, 8(2), 845-847.
Ali, S. M., Jilani, T. A., Kidwai, A., Noor, H., & Shah, R. (2015). University Students’ Perception on the Impact of 3G Mobile Broadband in Pakistan-A Survey.
Bakar, M. S. A., & Bidin, R. (2014). Engaging Users Using Movie Mobile Advertising: Technology Acceptance and Purchase Intention. Asian Social Science, 10(7), 129.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 13(3), 319-340.
Davis, F. D., & Venkatesh, V. (1996). A critical assessment of potential measurement biases in the technology acceptance model: three experiments. International Journal of Human-Computer Studies, 45(1), 19-45.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace1. Journal of Applied Social Psychology, 22(14), 1111-1132.
Enck, W., Octeau, D., McDaniel, P., & Chaudhuri, S. (2011, August). A Study of Android Application Security. In USENIX security symposium (Vol. 2, p. 2).
Fida, S., Ahmed, M. A., Nazar, R., Khan, Z., & Zahid, Z. (2014). The Elements of Consumer Attitude toward Service Innovation- An analysis of 3G and 4G technology in Pakistan. International Journal of Management Sciences and Business Research, 3(8), 29.
Grant, I., & O’Donohoe, S. (2007). Why young consumers are not open to mobile marketing communication. International Journal of Advertising, 26(2), 223-246.
Gefen, D., Straub, D., & Boudreau, M. C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the association for information systems, 4(1), 7.
Garg, A. K., & Garg, D. (2013). An assessment of 3G Internet service acceptance in Botswana: Technology acceptance model with social influence and price perception. Pakistan Journal of Social Sciences, 33(1), 47-60.
Hsu, C. L., & Lu, H. P. (2004). Why do people play on-line games? An extended TAM with social influences and flow experience. Information & Management, 41(7), 853-868.
Kates R., Leiserowitz A., & Parirs A. (2006). Great transition value, present attitude and future changes. GTI paper series frontier of great transition (9).
Kuo, Y. F., & Yen, S. N. (2009). Towards an understanding of the behavioral intention to use 3G mobile value-added services. Computers in Human Behavior, 25(1), 103-110.
Kumar, S. (2013). The moderating factors of 3G user acceptance technology in Shimla (India) using UTAUT model. International Journal of Computer Science & Engineering Technology, 4(6), 670-674.
Karjaluoto, H. (2007). An investigation of third generation (3G) mobile technologies and services. Contemporary Management Research, 2(2), 91.
Legris, P., Ingham, J., & Collerette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model. Information & Management, 40(3), 191-204.
Lederer, A. L., Maupin, D. J., Sena, M. P., & Zhuang, Y. (2000). The technology acceptance model and the World Wide Web. Decision support systems, 29(3), 269-282.
Lin, C. Y., Fang, K., & Tu, C. C. (2010). Predicting consumer repurchase intentions to shop online. Journal of Computers, 5(10), 1527-1533.
Lin, T. C., Wu, S., Wang, K. I., & Tsai, M. C. (2015). Factors affecting third-generation mobile services: Applying the purchase intention model. Journal of Organizational Computing and Electronic Commerce, 25(1), 47-75.
Maoyan, Zhujunxuan, & Sangyang (2014). Consumer purchase intention research based on social media marketing. International Journal of Business and Social Science, 5(10), 92-97.
Mardikyan, S., Beşiroğlu, B., & Uzmaya, G. (2012). Behavioral intention towards the use of 3G technology. Communications of the IBIMA, 10.
Ngai, E. W., Poon, J. K. L., & Chan, Y. H. C. (2007). Empirical examination of the adoption of WebCT using TAM. Computers & Education, 48(2), 250-267.
Pagani, M. (2004). Determinants of adoption of third generation mobile multimedia services. Journal of Interactive Marketing, 18(3), 46-59.
Persaud, A., & Azhar, I. (2012). Innovative mobile marketing via smartphones: are consumers ready?. Marketing Intelligence & Planning, 30(4), 418-443.
Phuangthong, D., & Malisawan, S. (2005, August). A study of behavioral intention for 3G mobile Internet technology: Preliminary research on mobile learning. In Proceedings of the Second International Conference on eLearning for Knowledge-Based Society (pp. 4-7).
Rogers, E. M. (1995). Diffusion of innovations (4th ed.). New York: Free Press. Schultz, B. (2001). The m-commerce fallacy. Network World, 18(9), 77–82.
Singh, S., Singh, D. K., Singh, M. K. & Singh, S. K. (2010). The forecasting of 3G market in India based on revised technology acceptance model. International Journal of Next-Generation Networks, 2(2), 61-68.
Solomon, M. (2009). Consumer behavior buying, having, and being (8th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Sultan, F., & Rohm, A. (2005). The coming era of" brand in the hand" marketing. MIT Sloan Management Review, 47(1), 83.
Sung, J., & Yun, Y. (2010). Toward a more robust usability concept with perceived enjoyment in the context of mobile multimedia service. International Journal of Human Computer Interaction, 1(2), 12-32.
Shroff, R. H., Deneen, C. D., & Ng, E. M. (2011). Analysis of the technology acceptance model in examining students' behavioural intention to use an e-portfolio system. Australasian Journal of Educational Technology, 27(4), 600-618.
Suki, N. M. (2011). Subscribers’ intention towards using 3G mobile services. Journal of Economics and Behavioral Studies, 2(2), 67-75.
Suki, N. M., & Suki, N. M. (2011). Exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers’ intention towards using 3G mobile services. Journal of Information Technology Management, 22(1), 1-7.
Suki, N. M., (2011). Factors affecting Third Generation (3G) mobile service acceptance: evidence from Malaysia. Journal of Internet Banking and Commerce, 16(1), 1-12.
Ting, D. H., Lim, S. F., Patanmacia, T. S., Low, C. G., & Ker, G. C. (2011). Dependency on smartphone and the impact on purchase behaviour. Young Consumers: Insight and Ideas for Responsible Marketers, 12(3), 193-203.
Taylor, S., & Todd, P. A. (1995). Understanding information technology usage: A test of competing models. Information systems research, 6(2), 144-176.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of Marketing, 52(3), 2-22.
Zarrad, H., & Debabi, M. (2012). Online purchasing intention: Factors and effects. International Business and Management, 4(1), 37-47.
Adams, D. A., Nelson, R. R., & Todd, P. A. (1992). Perceived usefulness, ease of use, and usage of information technology: a replication. MIS quarterly, 16(2), 227-247.
Agarwal, R., Sambamurthy, V., & Stair, R. M. (2000). Research report: the evolving relationship between general and specific computer self-efficacy an empirical assessment. Information Systems Research, 11(4), 418-430.
Ali, S. M. (2013). Challenges and security issues in future IT infrastructure components. International Journal of Computers & Technology, 8(2), 845-847.
Ali, S. M., Jilani, T. A., Kidwai, A., Noor, H., & Shah, R. (2015). University Students’ Perception on the Impact of 3G Mobile Broadband in Pakistan-A Survey.
Bakar, M. S. A., & Bidin, R. (2014). Engaging Users Using Movie Mobile Advertising: Technology Acceptance and Purchase Intention. Asian Social Science, 10(7), 129.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 13(3), 319-340.
Davis, F. D., & Venkatesh, V. (1996). A critical assessment of potential measurement biases in the technology acceptance model: three experiments. International Journal of Human-Computer Studies, 45(1), 19-45.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace1. Journal of Applied Social Psychology, 22(14), 1111-1132.
Enck, W., Octeau, D., McDaniel, P., & Chaudhuri, S. (2011, August). A Study of Android Application Security. In USENIX security symposium (Vol. 2, p. 2).
Fida, S., Ahmed, M. A., Nazar, R., Khan, Z., & Zahid, Z. (2014). The Elements of Consumer Attitude toward Service Innovation- An analysis of 3G and 4G technology in Pakistan. International Journal of Management Sciences and Business Research, 3(8), 29.
Grant, I., & O’Donohoe, S. (2007). Why young consumers are not open to mobile marketing communication. International Journal of Advertising, 26(2), 223-246.
Gefen, D., Straub, D., & Boudreau, M. C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the association for information systems, 4(1), 7.
Garg, A. K., & Garg, D. (2013). An assessment of 3G Internet service acceptance in Botswana: Technology acceptance model with social influence and price perception. Pakistan Journal of Social Sciences, 33(1), 47-60.
Hsu, C. L., & Lu, H. P. (2004). Why do people play on-line games? An extended TAM with social influences and flow experience. Information & Management, 41(7), 853-868.
Kates R., Leiserowitz A., & Parirs A. (2006). Great transition value, present attitude and future changes. GTI paper series frontier of great transition (9).
Kuo, Y. F., & Yen, S. N. (2009). Towards an understanding of the behavioral intention to use 3G mobile value-added services. Computers in Human Behavior, 25(1), 103-110.
Kumar, S. (2013). The moderating factors of 3G user acceptance technology in Shimla (India) using UTAUT model. International Journal of Computer Science & Engineering Technology, 4(6), 670-674.
Karjaluoto, H. (2007). An investigation of third generation (3G) mobile technologies and services. Contemporary Management Research, 2(2), 91.
Legris, P., Ingham, J., & Collerette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model. Information & Management, 40(3), 191-204.
Lederer, A. L., Maupin, D. J., Sena, M. P., & Zhuang, Y. (2000). The technology acceptance model and the World Wide Web. Decision support systems, 29(3), 269-282.
Lin, C. Y., Fang, K., & Tu, C. C. (2010). Predicting consumer repurchase intentions to shop online. Journal of Computers, 5(10), 1527-1533.
Lin, T. C., Wu, S., Wang, K. I., & Tsai, M. C. (2015). Factors affecting third-generation mobile services: Applying the purchase intention model. Journal of Organizational Computing and Electronic Commerce, 25(1), 47-75.
Maoyan, Zhujunxuan, & Sangyang (2014). Consumer purchase intention research based on social media marketing. International Journal of Business and Social Science, 5(10), 92-97.
Mardikyan, S., Beşiroğlu, B., & Uzmaya, G. (2012). Behavioral intention towards the use of 3G technology. Communications of the IBIMA, 10.
Ngai, E. W., Poon, J. K. L., & Chan, Y. H. C. (2007). Empirical examination of the adoption of WebCT using TAM. Computers & Education, 48(2), 250-267.
Pagani, M. (2004). Determinants of adoption of third generation mobile multimedia services. Journal of Interactive Marketing, 18(3), 46-59.
Persaud, A., & Azhar, I. (2012). Innovative mobile marketing via smartphones: are consumers ready?. Marketing Intelligence & Planning, 30(4), 418-443.
Phuangthong, D., & Malisawan, S. (2005, August). A study of behavioral intention for 3G mobile Internet technology: Preliminary research on mobile learning. In Proceedings of the Second International Conference on eLearning for Knowledge-Based Society (pp. 4-7).
Rogers, E. M. (1995). Diffusion of innovations (4th ed.). New York: Free Press. Schultz, B. (2001). The m-commerce fallacy. Network World, 18(9), 77–82.
Singh, S., Singh, D. K., Singh, M. K. & Singh, S. K. (2010). The forecasting of 3G market in India based on revised technology acceptance model. International Journal of Next-Generation Networks, 2(2), 61-68.
Solomon, M. (2009). Consumer behavior buying, having, and being (8th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Sultan, F., & Rohm, A. (2005). The coming era of" brand in the hand" marketing. MIT Sloan Management Review, 47(1), 83.
Sung, J., & Yun, Y. (2010). Toward a more robust usability concept with perceived enjoyment in the context of mobile multimedia service. International Journal of Human Computer Interaction, 1(2), 12-32.
Shroff, R. H., Deneen, C. D., & Ng, E. M. (2011). Analysis of the technology acceptance model in examining students' behavioural intention to use an e-portfolio system. Australasian Journal of Educational Technology, 27(4), 600-618.
Suki, N. M. (2011). Subscribers’ intention towards using 3G mobile services. Journal of Economics and Behavioral Studies, 2(2), 67-75.
Suki, N. M., & Suki, N. M. (2011). Exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers’ intention towards using 3G mobile services. Journal of Information Technology Management, 22(1), 1-7.
Suki, N. M., (2011). Factors affecting Third Generation (3G) mobile service acceptance: evidence from Malaysia. Journal of Internet Banking and Commerce, 16(1), 1-12.
Ting, D. H., Lim, S. F., Patanmacia, T. S., Low, C. G., & Ker, G. C. (2011). Dependency on smartphone and the impact on purchase behaviour. Young Consumers: Insight and Ideas for Responsible Marketers, 12(3), 193-203.
Taylor, S., & Todd, P. A. (1995). Understanding information technology usage: A test of competing models. Information systems research, 6(2), 144-176.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of Marketing, 52(3), 2-22.
Zarrad, H., & Debabi, M. (2012). Online purchasing intention: Factors and effects. International Business and Management, 4(1), 37-47.