How to cite this paper
Mashoof, H & Meshkani, F. (2014). Strategic positioning in banking industry: Evidence from banking industry.Management Science Letters , 4(8), 1715-1724.
Refrences
Anderson, W. T., Cox, E. P., & Fulcher, D. G. (1976). Bank selection decisions and market segmentation. The Journal of Marketing, 40(1), 40-45.
Bilgin, Z., & Yavas, U. (1995). Marketing of consumer credit services in a developing country: a status report. International Journal of Bank Marketing,13(5), 31-36.
Blankson, C., & Crawford, J. C. (2012). Impact of positioning strategies on service firm performance. Journal of Business research, 65(3), 311-316.
Devlin, J., & Ennew, C. T. (1997). Understanding competitive advantage in retail financial services. International Journal of Bank Marketing, 15(3), 73-82.
Hassan, S. S., & Craft, S. (2012). Examining world market segmentation and brand positioning strategies. Journal of Consumer Marketing, 29(5), 344-356.
Kibritçio?lu, A. (2005). Banking sector crises and related new regulations in Turkey. Economia Exterior, 32.
Knox, S. (2004). Positioning and branding your organisation. Journal of Product & Brand Management, 13(2), 105-115.
Kotler, P. (1994). Marketing Management – Analysis, Planning, Implementation, and Control, Prentice-Hall, Englewood Cliffs, NJ.
Laroche, M., Rosenblatt, J. A., & Manning, T. (1986). Services used and factors considered important in selecting a bank: an investigation across diverse demographic segments. International Journal of Bank Marketing, 4(1), 35-55.
Malhotra, N. K. (2008). Marketing Research: An Applied Orientation, 5/E. Pearson Education India.
Martenson, R. (1985). Consumer choice criteria in retail bank selection.International Journal of Bank Marketing, 3(2), 64-74.
Minhas, R. S., & Jacobs, E. M. (1996). Benefit segmentation by factor analysis: an improved method of targeting customers for financial services. International Journal of Bank Marketing, 14(3), 3-13.
Nunnally, J.C. (1978). Psychometric Theory. 2nd ed., McGraw-Hill, New York, NY.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. the Journal of Marketing, 49(4), 41-50.
Parasuraman, A., Zeithaml, V., & Berry, L. (2002). SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Retailing: critical concepts, 64(1), 140.
Lawtor, L., & Sinkula, J. M. (1988). Bank Characteristics and Consumer Bank Choice: How Important Are Importance Measures?. Journal of Professional Services Marketing, 3(3-4), 131-141.
Ta, H. P., & Har, K. Y. (2000). A study of bank selection decisions in Singapore using the analytical hierarchy process. International Journal of Bank Marketing,18(4), 170-180.
Taskin, F.D. (2009). The aftermath of banking crisis in an emerging economy: evidence from the 1994 and 2001 banking crises of Turkey. Journal of Money, Investment and Banking, 12, 37-41.
Tinnil?, M. (2012). Impact of future trends on banking services. Journal of Internet Banking and Commerce, 17(2), 1-15.
Yavas, U., Bilgin, Z., & Shemwell, D. J. (1997). Service quality in the banking sector in an emerging economy: a consumer survey. international journal of bank marketing, 15(6), 217-223.
Ying, L.C., & Chua, A. (1989). The analytic hierarchy process: survey of the method and its implication. Malaysian Management Review, 24(3), 55-67.
Young, M. R. (1999). Market structure analysis: a foundation for developing and assessing bank strategy. International Journal of Bank Marketing, 17(1), 20-25.
Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering Quality Service – Balancing Customer Perceptions and Expectations. The Free Press, New York, NY.
Zineldin, M. (1993). Bank strategic planning process:" mission, swot analysis, and market segmentation". Univ., F?retagsekonomiska institutionen.
Zineldin, M. (1995). Bank-company interactions and relationships: some empirical evidence. International Journal of Bank Marketing, 13(2), 30-40.
Zineldin, M. (1996). Bank strategic positioning and some determinants of bank selection. International Journal of Bank Marketing, 14(6), 12-22.
Zineldin, M. (2000). TRM. Studentliteratur, Lund.
Zineldin, M. (2002). Managing in the@ age: banking service quality and strategic positioning. Measuring Business Excellence, 6(4), 38-43.
Bilgin, Z., & Yavas, U. (1995). Marketing of consumer credit services in a developing country: a status report. International Journal of Bank Marketing,13(5), 31-36.
Blankson, C., & Crawford, J. C. (2012). Impact of positioning strategies on service firm performance. Journal of Business research, 65(3), 311-316.
Devlin, J., & Ennew, C. T. (1997). Understanding competitive advantage in retail financial services. International Journal of Bank Marketing, 15(3), 73-82.
Hassan, S. S., & Craft, S. (2012). Examining world market segmentation and brand positioning strategies. Journal of Consumer Marketing, 29(5), 344-356.
Kibritçio?lu, A. (2005). Banking sector crises and related new regulations in Turkey. Economia Exterior, 32.
Knox, S. (2004). Positioning and branding your organisation. Journal of Product & Brand Management, 13(2), 105-115.
Kotler, P. (1994). Marketing Management – Analysis, Planning, Implementation, and Control, Prentice-Hall, Englewood Cliffs, NJ.
Laroche, M., Rosenblatt, J. A., & Manning, T. (1986). Services used and factors considered important in selecting a bank: an investigation across diverse demographic segments. International Journal of Bank Marketing, 4(1), 35-55.
Malhotra, N. K. (2008). Marketing Research: An Applied Orientation, 5/E. Pearson Education India.
Martenson, R. (1985). Consumer choice criteria in retail bank selection.International Journal of Bank Marketing, 3(2), 64-74.
Minhas, R. S., & Jacobs, E. M. (1996). Benefit segmentation by factor analysis: an improved method of targeting customers for financial services. International Journal of Bank Marketing, 14(3), 3-13.
Nunnally, J.C. (1978). Psychometric Theory. 2nd ed., McGraw-Hill, New York, NY.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. the Journal of Marketing, 49(4), 41-50.
Parasuraman, A., Zeithaml, V., & Berry, L. (2002). SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Retailing: critical concepts, 64(1), 140.
Lawtor, L., & Sinkula, J. M. (1988). Bank Characteristics and Consumer Bank Choice: How Important Are Importance Measures?. Journal of Professional Services Marketing, 3(3-4), 131-141.
Ta, H. P., & Har, K. Y. (2000). A study of bank selection decisions in Singapore using the analytical hierarchy process. International Journal of Bank Marketing,18(4), 170-180.
Taskin, F.D. (2009). The aftermath of banking crisis in an emerging economy: evidence from the 1994 and 2001 banking crises of Turkey. Journal of Money, Investment and Banking, 12, 37-41.
Tinnil?, M. (2012). Impact of future trends on banking services. Journal of Internet Banking and Commerce, 17(2), 1-15.
Yavas, U., Bilgin, Z., & Shemwell, D. J. (1997). Service quality in the banking sector in an emerging economy: a consumer survey. international journal of bank marketing, 15(6), 217-223.
Ying, L.C., & Chua, A. (1989). The analytic hierarchy process: survey of the method and its implication. Malaysian Management Review, 24(3), 55-67.
Young, M. R. (1999). Market structure analysis: a foundation for developing and assessing bank strategy. International Journal of Bank Marketing, 17(1), 20-25.
Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering Quality Service – Balancing Customer Perceptions and Expectations. The Free Press, New York, NY.
Zineldin, M. (1993). Bank strategic planning process:" mission, swot analysis, and market segmentation". Univ., F?retagsekonomiska institutionen.
Zineldin, M. (1995). Bank-company interactions and relationships: some empirical evidence. International Journal of Bank Marketing, 13(2), 30-40.
Zineldin, M. (1996). Bank strategic positioning and some determinants of bank selection. International Journal of Bank Marketing, 14(6), 12-22.
Zineldin, M. (2000). TRM. Studentliteratur, Lund.
Zineldin, M. (2002). Managing in the@ age: banking service quality and strategic positioning. Measuring Business Excellence, 6(4), 38-43.