How to cite this paper
Farhangi, A., Hassangholipour, T & Rashidi, E. (2014). An empirical investigation on factors influencing choice of foreign market by media firms.Management Science Letters , 4(2), 359-362.
Refrences
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Cadogan, J. W., Diamantopoulos, A., & Siguaw, J. A. (2002). Export market-oriented activities: their antecedents and performance consequences. Journal of International Business Studies, 33(3), 615-626.
Cavusgil, S. T. (1984). Differences among exporting firms based on their degree of internationalization. Journal of Business Research, 12(2), 195-208.
Cavusgil, S. T., & Zou, S. (1994). Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures. The Journal of Marketing, 58(1), 1-21.
Chan-Olmsted, S. M. (2005). Competitive strategy for media firms: Strategic and brand management in changing media markets. Routledge.
Chan-Olmsted, S. M., Cha, J., & Oba, G. (2008). An examination of the host country factors affecting the export of US video media goods. Journal of Media Economics, 21(3), 191-216.
Dahringer, L. D. (1991). Marketing services internationally: barriers and management strategies. Journal of Services Marketing, 5(3), 5-17.
Dimmick, J., & Rothenbuhler, E. (1984). The theory of the niche: Quantifying competition among media industries. Journal of Communication, 34(1), 103-119.
Dow, D., & Karunaratna, A. (2006). Developing a multidimensional instrument to measure psychic distance stimuli. Journal of International Business Studies,37(5), 578-602.
Dyck, A., & Zingales, L. (2002). The corporate governance role of the media(No. w9309). National Bureau of Economic Research.
Erramilli, M. K., & Rao, C. P. (1990). Choice of foreign market entry modes by service firms: role of market knowledge. MIR: Management International Review, 30(2), 135-150.
Hollifield, C. A. (2004). The economics of international media. Media economics: Theory and practice, 85-106.
Koch, A. J. (2001). Selecting overseas markets and entry modes: two decision processes or one?. Marketing Intelligence & Planning, 19(1), 65-75.
Kogut, B., & Singh, H. (1988). The effect of national culture on the choice of entry mode. Journal of international business studies, 19(3), 411-432.
Papadopoulos, N., & Denis, J. E. (1988). Inventory, taxonomy and assessment of methods for international market selection. International Marketing Review,5(3), 38-51.
Whitelock, J., & Jobber, D. (2004). An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study. European Journal of Marketing, 38(11/12), 1437-1455.
Wildman, S. S., & Siwek, S. E. (1993). The economics of trade in recorded media products in a multilingual world: Implications for national media policies. The international market in film and television programs, 13-40.
Cadogan, J. W., Diamantopoulos, A., & Siguaw, J. A. (2002). Export market-oriented activities: their antecedents and performance consequences. Journal of International Business Studies, 33(3), 615-626.
Cavusgil, S. T. (1984). Differences among exporting firms based on their degree of internationalization. Journal of Business Research, 12(2), 195-208.
Cavusgil, S. T., & Zou, S. (1994). Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures. The Journal of Marketing, 58(1), 1-21.
Chan-Olmsted, S. M. (2005). Competitive strategy for media firms: Strategic and brand management in changing media markets. Routledge.
Chan-Olmsted, S. M., Cha, J., & Oba, G. (2008). An examination of the host country factors affecting the export of US video media goods. Journal of Media Economics, 21(3), 191-216.
Dahringer, L. D. (1991). Marketing services internationally: barriers and management strategies. Journal of Services Marketing, 5(3), 5-17.
Dimmick, J., & Rothenbuhler, E. (1984). The theory of the niche: Quantifying competition among media industries. Journal of Communication, 34(1), 103-119.
Dow, D., & Karunaratna, A. (2006). Developing a multidimensional instrument to measure psychic distance stimuli. Journal of International Business Studies,37(5), 578-602.
Dyck, A., & Zingales, L. (2002). The corporate governance role of the media(No. w9309). National Bureau of Economic Research.
Erramilli, M. K., & Rao, C. P. (1990). Choice of foreign market entry modes by service firms: role of market knowledge. MIR: Management International Review, 30(2), 135-150.
Hollifield, C. A. (2004). The economics of international media. Media economics: Theory and practice, 85-106.
Koch, A. J. (2001). Selecting overseas markets and entry modes: two decision processes or one?. Marketing Intelligence & Planning, 19(1), 65-75.
Kogut, B., & Singh, H. (1988). The effect of national culture on the choice of entry mode. Journal of international business studies, 19(3), 411-432.
Papadopoulos, N., & Denis, J. E. (1988). Inventory, taxonomy and assessment of methods for international market selection. International Marketing Review,5(3), 38-51.
Whitelock, J., & Jobber, D. (2004). An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study. European Journal of Marketing, 38(11/12), 1437-1455.
Wildman, S. S., & Siwek, S. E. (1993). The economics of trade in recorded media products in a multilingual world: Implications for national media policies. The international market in film and television programs, 13-40.