How to cite this paper
Salmani, D., Daraei, M & Bayazdi, A. (2014). Investigating important factors influencing on strategic marketing planning.Management Science Letters , 4(2), 251-254.
Refrences
Ahmed, A. (2008). Marketing of halal meat in the United Kingdom: Supermarkets versus local shops. British Food Journal, 110(7), 655-670.
Day, G. S. (1981). Strategic market analysis and definition: an integrated approach. Strategic Management Journal, 2(3), 281-299.
Dess, G. G., & Miller, A. (1995). Strategic Management. McGraw-Hill.
Kotler, P., & Roberto, E. L. (1989). Social marketing: Strategies for changing public behavior (p. 25). New York: Free Press.
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. The Journal of Brand Management, 9(4), 249-261.
Kotler, P., Brown, L., Adam, S., Burton, S., & Armstrong, G. (2004). Marketing. Pearsons Education Australia.
Kotler, P. (2009). Marketing management. Pearson Education India.
McEachern, M., & Warnaby, G. G. (2005). Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes. Journal of Marketing Management, 21(1-2), 89-115.
Tamagnini, V., & Tregear, A. (1998). An assessment of niche marketing opportunities in the delicatessen meat sector. British food journal, 100(5), 228-235.
Day, G. S. (1981). Strategic market analysis and definition: an integrated approach. Strategic Management Journal, 2(3), 281-299.
Dess, G. G., & Miller, A. (1995). Strategic Management. McGraw-Hill.
Kotler, P., & Roberto, E. L. (1989). Social marketing: Strategies for changing public behavior (p. 25). New York: Free Press.
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. The Journal of Brand Management, 9(4), 249-261.
Kotler, P., Brown, L., Adam, S., Burton, S., & Armstrong, G. (2004). Marketing. Pearsons Education Australia.
Kotler, P. (2009). Marketing management. Pearson Education India.
McEachern, M., & Warnaby, G. G. (2005). Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes. Journal of Marketing Management, 21(1-2), 89-115.
Tamagnini, V., & Tregear, A. (1998). An assessment of niche marketing opportunities in the delicatessen meat sector. British food journal, 100(5), 228-235.