Importance-Performance-Simplicity analysis: Prioritizing IPA matrix attributes from simplicity point of view

Hosseini, A.; Jadidi, M.; Abooie, M.

Growing Science » Management Science Letters » Importance-Performance-Simplicity analysis: Prioritizing IPA matrix attributes from simplicity point of view

Journals

MSL Volumes

Volume 1 (70)
- Issue 1 (10)
- Issue 2 (15)
- Issue 3 (20)
- Issue 4 (25)

Volume 2 (365)
- Issue 1 (51)
- Issue 2 (32)
- Issue 3 (40)
- Issue 4 (44)
- Issue 5 (42)
- Issue 6 (52)
- Issue 7 (53)
- Issue 8 (51)

Volume 3 (426)
- Issue 1 (40)
- Issue 2 (47)
- Issue 3 (40)
- Issue 4 (40)
- Issue 5 (27)
- Issue 6 (50)
- Issue 7 (51)
- Issue 8 (30)
- Issue 9 (24)
- Issue 10 (25)
- Issue 11 (25)
- Issue 12 (27)

Volume 4 (387)
- Issue 1 (34)
- Issue 2 (30)
- Issue 3 (34)
- Issue 4 (42)
- Issue 5 (33)
- Issue 6 (43)
- Issue 7 (42)
- Issue 8 (40)
- Issue 9 (39)
- Issue 10 (20)
- Issue 11 (18)
- Issue 12 (12)

Volume 5 (129)
- Issue 1 (15)
- Issue 2 (10)
- Issue 3 (10)
- Issue 4 (12)
- Issue 5 (14)
- Issue 6 (14)
- Issue 7 (8)
- Issue 8 (8)
- Issue 9 (11)
- Issue 10 (8)
- Issue 11 (9)
- Issue 12 (10)

Volume 6 (74)
- Issue 1 (9)
- Issue 2 (6)
- Issue 3 (6)
- Issue 4 (7)
- Issue 5 (6)
- Issue 6 (6)
- Issue 7 (8)
- Issue 8 (6)
- Issue 9 (5)
- Issue 10 (5)
- Issue 11 (5)
- Issue 12 (5)

Volume 7 (54)
- Issue 1 (5)
- Issue 2 (5)
- Issue 3 (5)
- Issue 4 (5)
- Issue 5 (5)
- Issue 6 (5)
- Issue 7 (4)
- Issue 8 (4)
- Issue 9 (4)
- Issue 10 (4)
- Issue 11 (4)
- Issue 12 (4)

Volume 8 (119)
- Issue 1 (5)
- Issue 2 (5)
- Issue 3 (5)
- Issue 4 (5)
- Issue 5 (22)
- Issue 6 (20)
- Issue 7 (6)
- Issue 8 (6)
- Issue 9 (8)
- Issue 10 (10)
- Issue 11 (11)
- Issue 12 (16)

Volume 11 (251)
- Issue 1 (36)
- Issue 2 (39)
- Issue 3 (40)
- Issue 4 (40)
- Issue 5 (29)
- Issue 6 (27)
- Issue 7 (20)
- Issue 8 (12)
- Issue 9 (8)

Volume 12 (33)
- Issue 1 (6)
- Issue 2 (6)
- Issue 3 (8)
- Issue 4 (13)

Volume 13 (27)
- Issue 1 (7)
- Issue 2 (8)
- Issue 3 (5)
- Issue 4 (7)

Volume 14 (22)
- Issue 1 (6)
- Issue 2 (6)
- Issue 3 (5)
- Issue 4 (5)

Volume 15 (15)
- Issue 1 (5)
- Issue 2 (5)
- Issue 3 (5)

Countries

Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print) Quarterly Publication Volume 2 Issue 5 pp. 1631-1638 , 2012

Importance-Performance-Simplicity analysis: Prioritizing IPA matrix attributes from simplicity point of view Pages 1631-1638 Download PDF

Authors: Alireza Hosseini, Mohsen Jadidi, Mohammad Hossein Abooie

DOI: 10.5267/j.msl.2012.05.003

Keywords: Importance-Performance Analysis (IPA), Importance-Performance-Simplicity Analysis (IPSA), Force Field Analysis (FFA), Health care

Abstract: Importance-Performance Analysis (IPA) model is a simple and flexible tool to evaluate the organization’s strengths and weaknesses to implement the necessary resources in an appropriate manner. The primary objective of this research is to present an improved model for IPA (i.e. Importance-Performance-Simplicity Analysis) to assess the simplicity of improvement about each of the attributes lying in the matrix and to prioritize them in each quadrant for improvement. Since the attributes lying in quadrant 2 of IPA are very important for customers and, at the same time, has a low level of perceived performance, this paper suggests that management started improvement of these attributes according to the prioritization. In this model, the attributes are prioritized based on simplicity of changes for management while preserving its simplicity of use. For this purpose, Force Field Analysis (FFA) as a simple and effective tool is used for the IPA model. Finally, an example was presented in order to make the model clear.

How to cite this paper

 Hosseini, A., Jadidi, M & Abooie, M. (2012). Importance-Performance-Simplicity analysis: Prioritizing IPA matrix attributes from simplicity point of view.Management Science Letters , 2(5), 1631-1638.

Refrences

Azar, A., Tavakkoli, G. (2006). Developing European Foundation for Quality Management: designing a fuzzy-screening model for choosing key problems in Iran industrial organizations. Iran Management Science Magazine, 4, 55-77.

Baulcomb, J.S. (2003). Management of change through force field analysis. Journal of Nursing Management, 11, 275–280.

Chang, Y.C., & Chen, C.F. (2011). Identifying mobility service needs for disabled air passengers. Journal of Tourism Management, 32, 1214-1217.

Chu, R.K.S., & Choi, T. (2000). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travelers. Journal of Tourism Management, 21, 363-377.

Lee, G. & Lee, C.K. (2009). Cross-cultural comparison of the image of Guam perceived by Korean and Japanese leisure travelers: Importance–performance analysis. Journal of Tourism Management, 30, 922-931.

Lewin, K. (1951). Field Theory in Social Science. Harper Row, London.

Oh, H. (2001). Revisiting importance–performance analysis. Journal of Tourism Management, 22, 617-627.

Patterson, J. L. (2005). Using Force Field Analysis in Negotiation Planning. 90th Annual International Supply Management Conference.

Wong, M.S., Hideki, N., & George, P. (2011). The use of importance-performance analysis (IPA) in evaluating Japan & apos; s e-government services. Journal of Theoretical and Applied Electronic Commerce Research, 6(2), 17-30.

Skok, W., Kophamel, A., & Richardson, I. (2001). Diagnosing information systems success: importance–performance maps in the health club industry. Journal of Information & Management, 38, 409–419.

Tam, M.L., Tam, M.L., & Lam, W.H.K. (2005). Analysis of airport access mode choice: A case study in Hong Kong. The Eastern Asia Society for Transportation Studies, 6, 708-723.

Tsai, M.C., Lin, C. L. (2010). Expectations and perceptions in restaurant services: Three dimension gap analysis. Business and information conference.

Tyrrell, T.J., & Okrant, M. J. (2004). Importance–performance analysis: some recommendations from an economic planning perspective. Journal of Tourism Analysis, 9(2), 63-76.

Zhang, H.Q., & Chow, I. (2004). Application of importance-performance model in tour guides’ performance: evidence from mainland Chinese outbound visitors in Hong Kong. Journal of Tourism Management, 25, 81-91.

Ziegler, J., Dearden, P., & Rollins, R. (2011). But are tourists satisfied? Importance-performance analysis of the whale shark tourism industry on Isla Holbox, Mexico. Journal of Tourism Management, 1-10.