How to cite this paper
Ashtiani, P., Parsayan, A & Mohajerani, M. (2016). Analyzing the effect of customer loyalty on virtual marketing adoption based on theory of technology acceptance model.Management Science Letters , 6(8), 545-556.
Refrences
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Davis, F.D. (1989). Perceived usefulness, Perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Day, G. S. (1969). A two–dimensional concept of brand loyalty. Journal of Advertising Research, 9, 29-35.
Eckler, P., & Rodgers, S. (2010). Viral Marketing on the Internet. Wiley International Encyclopedia of Marketing. John Wiley & Sons Ltd.
Fishbein, M., & Ajzen I. (1975). Belief, attitude, intention, and behavior: an introduction to theory and research. Reading, USA: Addison-Wesley.
Ho, J. Y., & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63(9), 1000-1006.
Houman, H.A. (2005). Structural equation modeling using LISREL. In Persian.
Hubona, G.S., & Burton J.A. (2003). Modeling the user acceptance of E-mail. Proceedings of the Thirty-sixth Annual Hawaii International Conference on System Sciences (HICSS).
Jacoby, J., & Chestnut, R.W. (1978). Brand Loyalty: Measurement Management. New York: John Wiley & Sons.
Jan Nesar Ahmadi, H., & Ghafari, M. (2007). Viral Marketing, cell-to-cell movement, Tadbir publication, 183, 48-46. In Persian.
Maghsoudi, M.H. (2003). The relationship between customer satisfaction with the efficiency and effectiveness of processes, Tehran: Proceedings of the Fourth Conference on Quality Management. In Persian.
Masouleh, S., Pazhang, M., & Moradi, J. (2012). What is Impulse Buying? An analytical network processing framework for prioritizing factors affecting impulse buying. Management Science Letters, 2(4), 1053-1064.
Oliver, R. L. (1999). Whence consumer loyalty?. the Journal of Marketing, 63, 33-44.
Palka, W., Pousttchi, K., & Wiedemann, D. G. (2009). Mobile word-of-mouth–A grounded theory of mobile viral marketing. Journal of Information Technology, 24(2), 172-185.
Pavlov, O. V., Melville, N. P., & Plice, R. K. (2005). Mitigating the tragedy of the digital commons: The problem of unsolicited commercial e-mail.Communications of the Association for Information Systems, 16, 73-90.
Roberts, P., & Henderson, R. (2000). Information technology acceptance in a sample of government employees: a test of the technology acceptance model. Interacting with Computers, 12(5), 427-443.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management science, 46(2), 186-204.
Yang, H., Liu, H., & Zhou, L. (2012). Predicting young Chinese consumers' mobile viral attitudes, intents and behavior. Asia Pacific Journal of Marketing and Logistics, 24(1), 59-77.
Davis, F.D. (1989). Perceived usefulness, Perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Day, G. S. (1969). A two–dimensional concept of brand loyalty. Journal of Advertising Research, 9, 29-35.
Eckler, P., & Rodgers, S. (2010). Viral Marketing on the Internet. Wiley International Encyclopedia of Marketing. John Wiley & Sons Ltd.
Fishbein, M., & Ajzen I. (1975). Belief, attitude, intention, and behavior: an introduction to theory and research. Reading, USA: Addison-Wesley.
Ho, J. Y., & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63(9), 1000-1006.
Houman, H.A. (2005). Structural equation modeling using LISREL. In Persian.
Hubona, G.S., & Burton J.A. (2003). Modeling the user acceptance of E-mail. Proceedings of the Thirty-sixth Annual Hawaii International Conference on System Sciences (HICSS).
Jacoby, J., & Chestnut, R.W. (1978). Brand Loyalty: Measurement Management. New York: John Wiley & Sons.
Jan Nesar Ahmadi, H., & Ghafari, M. (2007). Viral Marketing, cell-to-cell movement, Tadbir publication, 183, 48-46. In Persian.
Maghsoudi, M.H. (2003). The relationship between customer satisfaction with the efficiency and effectiveness of processes, Tehran: Proceedings of the Fourth Conference on Quality Management. In Persian.
Masouleh, S., Pazhang, M., & Moradi, J. (2012). What is Impulse Buying? An analytical network processing framework for prioritizing factors affecting impulse buying. Management Science Letters, 2(4), 1053-1064.
Oliver, R. L. (1999). Whence consumer loyalty?. the Journal of Marketing, 63, 33-44.
Palka, W., Pousttchi, K., & Wiedemann, D. G. (2009). Mobile word-of-mouth–A grounded theory of mobile viral marketing. Journal of Information Technology, 24(2), 172-185.
Pavlov, O. V., Melville, N. P., & Plice, R. K. (2005). Mitigating the tragedy of the digital commons: The problem of unsolicited commercial e-mail.Communications of the Association for Information Systems, 16, 73-90.
Roberts, P., & Henderson, R. (2000). Information technology acceptance in a sample of government employees: a test of the technology acceptance model. Interacting with Computers, 12(5), 427-443.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management science, 46(2), 186-204.
Yang, H., Liu, H., & Zhou, L. (2012). Predicting young Chinese consumers' mobile viral attitudes, intents and behavior. Asia Pacific Journal of Marketing and Logistics, 24(1), 59-77.