Saudi Arabia's Vision 2030 seeks to transition towards a cashless society and increase non-cash transactions to 70% by 2025. The COVID-19 pandemic has further accelerated cashless activities in Saudi Arabia, with e-payments increasing by 75% in the past year. This study explores consumer behavior towards using e-wallets in the post-COVID-19 era by employing the extended Technology Acceptance Model (TAM). The results of an online survey conducted among 303 Saudi citizens were analyzed using SPSS. This study examines the correlation coefficients between the variables and conducts an ANOVA to determine the influence of all variables on consumer behavior towards e-wallets in Saudi Arabia post-COVID-19. The findings indicate that consumer behavior is positively influenced by perceived usefulness, perceived ease of use, lifestyle compatibility, and traceability, whereas cost does not significantly impact the use of e-wallets. Additionally, the results show that approximately 28.1% of the respondents used e-wallet services due to the pandemic. This study adds to the literature by expanding on previous work on the topic and providing detailed insights into the factors of e-wallet acceptability in Saudi Arabia.

Materialism has emerged as a growing global drift in the past decade. This study highlights the influence of materialism on consumers' attitudes and actions regarding the purchase of environmentally sustainable products (ESPs) in a country such as Pakistan, which environmental orientations are in the developing stage. Materialistic perspectives can hinder the formation of positive attitudes towards environmentally sustainable products, especially when consumers engage in product comparisons. To evaluate the effects of materialism and product comparisons on purchasing intentions and behaviors, a survey was conducted among university students. The results revealed that consumers tend to avoid purchasing experience goods primarily because these items require a higher degree of involvement and risk assessment due to their intangible and experiential nature. This avoidance is particularly pronounced when the subjective norms and attitudes toward these goods are influenced by materialistic values, which often prioritize tangible, ownership-oriented products.

In the world, the video game industry has really exploded until about 2000, and since then has achieved great strides, becoming one of the leading forms of the entertainment industry, at least in terms of revenue. The main purpose of this paper is to examine the consumer behavior in the case of video games with three objectives: identify the factors affecting customer satisfaction for video games; analyze these factors to understand how they affect consumer behavior and propose some recommendations to improve the customer satisfaction for video games. Data was collected from 205 Vietnamese gamers addressing the variables of individual, psychological, cultural, and social factors. Regression analysis found that all four factors positively affect consumer behavior, in terms of customer satisfaction, especially cultural factors. The findings of this research analyzed the theoretical foundations of the theory of behavior, based on which investigated the study of consumer behavior of video game services of players in Vietnam by market research, analyze data, thereby helping businesses understand the psychological response, consumer behavior of customers, and can devise appropriate strategies.

There has been increasing awareness of the benefits of healthy and organic food products as more knowledge has been gained on their effects on health, environment, social convenience and sustainable development. Acquiring insight into consumer attitudes is essential for the industry to grow. Compared with the rest of the world, the Kurdistan region of Iraq is still in the early stages of understanding the importance of healthy and organic food products. The study aim was to investigate the attitudes of Kurdish consumers concerning healthy and organic food. I administered an online survey to 452 respondents, and their responses were analysed by using descriptive statistics and performing correlation, linear regression and factor analysis. The findings indicated that health concerns were the main reason for healthy and organic food consumption. I also found that quality and taste were important factors in purchasing decisions and that consumers were willing to pay a premium price if these foods were available. However, there was a general lack of concern about food production effects on the environment and animal welfare. This research provides a new insight into the attitudes of Kurdish consumers in Iraq towards healthy and organic food. This population has not been covered before, which in turn will add to the literature on this subject.

The main objective was to examine the impact of social norms, habits, and perceived behavioral control towards intention and its impact on energy-saving behavior. Also, the direct effects of habits and perceived behavioral control were examined towards energy-saving behavior. The target population was based on citizens of Saudi Arabia while the data collection was conducted using a quantitative approach. The purposive sampling was used, and data was analyzed using PLS-SEM using SmartPLS 3.2.8. The results show that habits had insignificant impact on energy-saving behavior. The habits had a significant impact on intention. The intention had an impact on energy-saving behavior. The perceived behavioral control had an impact on intention. The social norms had an impact on intention. We recommend that people should enhance their perceived behavioral control by believing on their attitude and feelings towards developing positive intentions that further leads towards energy saving behavior.

Presently, different kinds of sampling methods are used to collect consumer data for research in the coffee business, depending on topic, goal and budget. However, what survey method is capable of generating data that does represent the entire population is questionable. By comparing these surveys – one online, one face to face interviews and the other telephone surveys – this study aims to determine the differences between these sampling methods and determine the most effective methods in coffee consumer. Face-to-face surveys with 130 respondents and a telephone survey with 130 respondents are compared with telephone surveys with 130 sampling using identical questions when the total of respondents is 500 and 390 are valid. With regard to consumer behavioral characteristics, telephone data yielded the best results, followed by online quota survey and finally face to face interviews. Telephone surveys can be a good sampling method so the authors recommend using it for a larger sample.

Despite the growing relevance of sustainable niche tourism, there is a lack of empirical studies on tourist consumer behavior in the context of coffee tourism—particularly regarding the factors that stimulate the urge to travel. The aim of the present study is to examine how digital literacy, habit, destination trust, and destination preference influence tourists’ urge to travel to coffee plantations. A conceptual framework was formulated to determine the ways in which habituated interaction between tourists and AI-based tourism infrastructure shapes tourists’ cognitions and affections to trust and preference, and these further drives travel enthusiasm. Data were gathered through an online survey on 225 tourists using convenient sampling. The measurement model was examined using Exploratory Factor Analysis (EFA), and the structural model and hypotheses were evaluated using Structural Equation Modelling (SEM) with AMOS version 29. The findings indicated that digital literacy had a significant and positive impact on the construction of habitual use of technology. Habit further emerged as an essential antecedent for destination trust and destination preference. Moreover, trust and preference were significant antecedents of tourists’ urge to travel. The model had superb fit indices (χ²/DF = 1.124, CFI = 0.995, RMSEA = 0.024), validating its theoretical construct and empirics. The findings provide deeper insights into consumer behavior, digital tourism consumption, and destination marketing practices, particularly, in response to the growing sustainability demands within the emerging context of coffee tourism.

This study explores the impact of TikTok marketing activities in stimulating consumer purchasing intention with trust and reliability during live streaming sessions for Muslim apparel. While there is a growing interest in shopping through live streaming, little study has been done regarding Islamic marketing. To achieve the purpose of the study, a convenience sampling method was adopted to collect data from 225 participants for assessing the effects of TikTok marketing activities on consumer behaviour. The findings suggest that most of the TikTok marketing activities enhance trust and credibility, hence influencing positive intentions to buy among consumers while attending a live stream. The insights also apply to three broader fields of Islamic marketing, consumer behaviour, and sustainable marketing, while again supporting the United Nations SDGs specifically Goal 12: Responsible Consumption and Production. This paper therefore advocates for more sustainable consumption patterns and responsible marketing practices, as it gives confidence and trust in online shopping for ethical consumption of goods in digital commerce. Beyond this, the study highlights how social commerce can be instrumental for the realization of economic growth (Goal 8), innovation within marketing practices, and inclusive and sustainable economic participation via digital platforms.

This study examines the factors influencing Muslim consumers' purchase intentions for Muslim apparel products through TikTok live streaming. Data were collected in Jakarta, with 225 participants selected using convenient sampling. The collected data underwent analysis using exploratory factor analysis, confirmatory factor analysis, and structural equation modelling. The results revealed several key findings. Firstly, the hypothesis that TikTok marketing activities significantly influence perceived innovativeness was supported. Additionally, it was found that TikTok marketing activities significantly affect perceived enjoyment. However, the hypothesis that perceived innovativeness significantly impacts purchase intention was rejected. Furthermore, it was established that perceived innovativeness significantly influences perceived enjoyment, and perceived enjoyment significantly affects purchase intention. These findings contribute to expanding knowledge in social commerce, particularly in understanding the dynamics of consumer behavior within the context of Muslim apparel products marketed through TikTok live streaming. The acceptance of hypotheses regarding the influence of TikTok marketing activities on perceived innovativeness and enjoyment underscores the importance of social media marketing strategies in shaping consumer perceptions and experiences. However, rejecting the hypothesis concerning the direct impact of perceived innovativeness on purchase intention suggests that other factors may mediate this relationship, warranting further investigation.

This research aims to present and validate a comprehensive model of brand love, encompassing its causes and effects. The model is based on a causal approach and includes a well-established construct of the consumer-brand relationship, celebrities' credibility on brand love through the mediation role of self-brand connection. The research used a quantitative methodology, utilizing samples consisting of individuals who use body care products. Data was obtained from 271 respondents using a Google Form questionnaire. The data were analyzed using Smart PLS structural equation modeling. The research results show that the construction of celebrities' credibility, attractiveness, trustworthiness, and expertise, positively affects self-brand connection and brand love. Self-brand identification mediates the relationship between credibility and brand image in body care.