1
How to cite this paper
APA: Nguyen, P & Nguyen, L. (2021). A study on game consumer behavior. Management Science Letters, 11(9), 2323-2330.
Chicago/Turabian: Nguyen, P & Nguyen, L. 2021. "A study on game consumer behavior." Management Science Letters 11, no. 9 (2021): 2323-2330.
AMA: Nguyen, P & Nguyen, L. A study on game consumer behavior. Management Science Letters. 2021;11(9):2323-2330.
References
ABEI (2018). Vietnam possesses the necessary conditions to develop the mobile gaming industry, access 1/6/2020, from: http://abei.vn/thong-tin-dien-tu/viet-nam-dang-so-huu-nhung-dieu-kien-can-de-phat-trien-nganh-cong-nghiep-game-di-dong/106945
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
American Marketing Association (2012), Resource Library, access 1/6/2020, from: http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=C
Asia Times Online (2006), S Korean game firms want to play in China, access 1/6/2020, from: http://www.atimes.com/atimes/China_Business/HH12Cb01.html
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Bowerman, B. L., & O'connell, R. T. (1990). Linear statistical models: An applied approach. Brooks/Cole.
Diffusion of Innovation, access 1/6/2020, from : http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations. htm
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer Behavior. 8th ed., Fort Worth,T.X.: Dryden Press.
Fečiková, I. (2004). An index method for measurement of customer satisfaction. The TQM magazine, 16(1), 57-66.
Hsu, C. L., & Lu, H. P. (2007). Consumer behavior in online game communities: A motivational factor perspective. Com-puters in Human Behavior, 23(3), 1642-1659.
Jehn, K. A., Northcraft, G. B., & Neale, M. A. (1999). Why differences make a difference: A field study of diversity, con-flict and performance in workgroups. Administrative Science Quarterly, 44(4), 741-763.
Kotler, P. and Keller, L. K. (2007), A Framework for Marketing Management, 3rd ed. New Jersey: Prentice Hall.
Kotler, P., & Keller, K. L. (2006), Marketing management, 12e. New Jersey.
Lamb Jr, C. W., Hair Jr, J. F., & McDaniel, C. (2000). Essentials of marketing. Cincinnati. OH: South-Western College Publishing.
Menard, S. (2000). Coefficients of determination for multiple logistic regression analysis. The American Statistician, 54(1), 17-24.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of market-ing research, 460-469.
Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the satisfaction response. Journal of consumer re-search, 20(3), 418-430.
Oliver, R. L., & DeSarbo, W. S. (1988). Response determinants in satisfaction judgments. Journal of consumer re-search, 14(4), 495-507.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press
Rust, R. T., & Zahorik, A. J. (1992). Customer satisfaction, customer retention, and market share. Journal of retail-ing, 69(2), 193-215.
Schiffman, L., Bednall, D., Cowley, E., Cass, A. O., Watson, J., & Kanuk, L. (2006). Consumer Behaviour. Prentice Hall Australia.
Solomon, M., Russell-Bennett, R., & Previte, J. (2012). Consumer behaviour. Pearson Higher Education AU.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
American Marketing Association (2012), Resource Library, access 1/6/2020, from: http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=C
Asia Times Online (2006), S Korean game firms want to play in China, access 1/6/2020, from: http://www.atimes.com/atimes/China_Business/HH12Cb01.html
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Bowerman, B. L., & O'connell, R. T. (1990). Linear statistical models: An applied approach. Brooks/Cole.
Diffusion of Innovation, access 1/6/2020, from : http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations. htm
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer Behavior. 8th ed., Fort Worth,T.X.: Dryden Press.
Fečiková, I. (2004). An index method for measurement of customer satisfaction. The TQM magazine, 16(1), 57-66.
Hsu, C. L., & Lu, H. P. (2007). Consumer behavior in online game communities: A motivational factor perspective. Com-puters in Human Behavior, 23(3), 1642-1659.
Jehn, K. A., Northcraft, G. B., & Neale, M. A. (1999). Why differences make a difference: A field study of diversity, con-flict and performance in workgroups. Administrative Science Quarterly, 44(4), 741-763.
Kotler, P. and Keller, L. K. (2007), A Framework for Marketing Management, 3rd ed. New Jersey: Prentice Hall.
Kotler, P., & Keller, K. L. (2006), Marketing management, 12e. New Jersey.
Lamb Jr, C. W., Hair Jr, J. F., & McDaniel, C. (2000). Essentials of marketing. Cincinnati. OH: South-Western College Publishing.
Menard, S. (2000). Coefficients of determination for multiple logistic regression analysis. The American Statistician, 54(1), 17-24.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of market-ing research, 460-469.
Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the satisfaction response. Journal of consumer re-search, 20(3), 418-430.
Oliver, R. L., & DeSarbo, W. S. (1988). Response determinants in satisfaction judgments. Journal of consumer re-search, 14(4), 495-507.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press
Rust, R. T., & Zahorik, A. J. (1992). Customer satisfaction, customer retention, and market share. Journal of retail-ing, 69(2), 193-215.
Schiffman, L., Bednall, D., Cowley, E., Cass, A. O., Watson, J., & Kanuk, L. (2006). Consumer Behaviour. Prentice Hall Australia.
Solomon, M., Russell-Bennett, R., & Previte, J. (2012). Consumer behaviour. Pearson Higher Education AU.