The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usage, the result of this study however indicated a positive relationship with mobile commerce adoption especially with the incorporation of perceived fun that tends to make mobile commerce platforms to be enjoyable. The study provides further insights into how perceived risk and fun can be used to increase the rate of adoption of mobile commerce by coming up with policies that can be used to improve the platform while marketability of mobile commerce can be enhanced.

This study aims to empirically investigate the most influential factors that affect the adoption of Mobile commerce (m-commerce). in Jordan. The factors explored in this study are: Perceived Risk (PR), Perceived enjoyment (PE), perceived ease of use (PEOU), relative advantage (RA), and social Influence (SI). A conceptual framework was proposed to show relationships between variables. Data was collected using surveys collected from 358 participants. Hypotheses were tested using a Structural Equation Modeling [SEM] and the results showed that all independent variables being investigated had significant effects on users' intention to adopt mobile commerce in Jordan. Based on the research findings, several recommendations and implications were reported for academics and companies. Suggestions for future research were also provided.