How to cite this paper
Alnaim, A & Albarq, A. (2023). Impact of digital marketing on consumer behavior: A quantitative analysis on fast fashion industry in the KSA.International Journal of Data and Network Science, 7(3), 1059-1066.
Refrences
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Albarq, A.N. (2022). Digital Marketing and Online Purchasing in Saudi Arabia: Exploring Generational Differences. In-ternational Journal of eBusiness and eGovernment Studies, 14(3), 586-603.
Albarq, A. N. (2021). Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model. Future Business Journal, 7(1), 1-8.
Badenhorst, M. (2015). Digital Consumer Behaviour, Marketing Strategy, Mediavision. Available at: https://www.mediavisioninteractive.com/socialmedia/how-digital-ischanging-consumer behaviour/ [Accessed 13 Feb-ruary, 2023].
Bala, M., & Verma, D. (2018). A critical review of digital marketing. International Journal of Management, IT & Engi-neering, 8(10), 321-339.
Bloomfield, J., & Fisher, M.J. (2019). Quantitative research design. Journal of the Australasian Rehabilitation Nurses As-sociation, 22(2), 27-30.
Chang, S.W., & Fan, S. (2017). Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fash-ion industry. International Journal of Retail & Distribution Management, 45, 253-270.
Cheema, T. (2021). Fast-Fashion Meets Social Networking Users: Implications for International Marketing Strategy. In Research Anthology on Strategies for Using social media as a Service and Tool in Business (pp. 1580-1606). IGI Glob-al.
Cummins, S., W. Peltier, J., A. Schibrowsky, J., & Nill, A. (2014). Consumer behaviour in the online context. Journal of Research in Interactive Marketing, 8(3), 169-202.
Fan, K. K., & Chang, Y. T. (2023). Exploring the Key Elements of Sustainable Design from a Social Responsibility Per-spective: A Case Study of Fast Fashion Consumers’ Evaluation of Green Projects. Sustainability, 15(2), 995.
Handoko, I. (2022), “Customers’ continuance usage of mobile payment during the COVID-19 pandemic”, Spanish Journal of Marketing-ESIC, 26(3), 345-362.
Kashyap, N., Kapadia, N., Baghel, P., Vaishnav, A., & Goel, R. (2023). Effect Of Digital Marketing On Cosnsumer (Youth) Behaviour. European Journal of Molecular & Clinical Medicine (EJMCM), 10(01)
Kumawat, M.A., & Bhamboo, U. (2022). Digital Marketing and Consumer Buying Behaviour: An Empirical Study. Jour-nal of Contemporary Issues in Business and Government 28(3), 836-842.
Kınış, F., & Tanova, C. (2022). Can I Trust My Phone to Replace My Wallet? The Determinants of E-Wallet Adoption in North Cyprus”, Journal of Theoretical and Applied Electronic Commerce Research, 17(4), 1696-1715.
Rabby, F., Chimhundu, R., & Hassan, R. (2021). Artificial intelligence in digital marketing influences consumer behav-iour: a review and theoretical foundation for future research. Academy of Marketing Studies Journal, 25(5), 1-7.
Raeisi Ziarani, M., Janpors, N., & Taghavi, S. M. (2023). Effect of Digital Marketing on Customer Behavioral Intentions with the Mediation of Customer Relationship Management. In International Conference on Entrepreneurship, Busi-ness and Online Marketing.
Ren, X. (2023). Analysis on the Development of Fast Fashion-Based on the Influence of New Media. Journal of Educa-tion, Humanities and Social Sciences, 8, 2537-2542.
Stephen, A.T. (2016). The role of digital and social media marketing in consumer behaviour. Current opinion in Psychol-ogy, 10, 17-21.
Sudirjo, F. (2021). Social media, consumer motivation, and consumer purchase decision for fashion consumers in sema-rang district. Jurnal Manajemen (Edisi Elektronik), 12(1), 78-92.
Shiju, B. (2023). Digital Advertising and Its Impact on Online Consumer Buying Behavior. Journal of Pharmaceutical Negative Results, 8(11), 7824-7831.
Taherdoost, H. (2016). Sampling methods in research methodology; how to choose a sampling technique for re-search. How to choose a sampling technique for research (April 10, 2016).
Terry, G., Hayfield, N., Clarke, V. and Braun, V. (2017). Thematic analysis. The SAGE handbook of qualitative research in psychology, 2, 17-37.
Teng, S., & Khong, K. W. (2021), Examining actual consumer usage of E-wallet: A case study of big data analyt-ics, Computers in Human Behavior, 121, 106778.
Tran, H.T. (2020(. The Influence of Digital Marketing on Consumer Purchase Decisions toward Fast Fashion Products. Università Ca' Foscari Venezia.
Zhou, Z. (2017). The Global Shift in Fast Fashion Industry and Its Implication in Supply Chain Management. Available at SSRN 3067251. http://dx.doi.org/10.2139/ssrn.3067251
Albarq, A.N. (2022). Digital Marketing and Online Purchasing in Saudi Arabia: Exploring Generational Differences. In-ternational Journal of eBusiness and eGovernment Studies, 14(3), 586-603.
Albarq, A. N. (2021). Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model. Future Business Journal, 7(1), 1-8.
Badenhorst, M. (2015). Digital Consumer Behaviour, Marketing Strategy, Mediavision. Available at: https://www.mediavisioninteractive.com/socialmedia/how-digital-ischanging-consumer behaviour/ [Accessed 13 Feb-ruary, 2023].
Bala, M., & Verma, D. (2018). A critical review of digital marketing. International Journal of Management, IT & Engi-neering, 8(10), 321-339.
Bloomfield, J., & Fisher, M.J. (2019). Quantitative research design. Journal of the Australasian Rehabilitation Nurses As-sociation, 22(2), 27-30.
Chang, S.W., & Fan, S. (2017). Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fash-ion industry. International Journal of Retail & Distribution Management, 45, 253-270.
Cheema, T. (2021). Fast-Fashion Meets Social Networking Users: Implications for International Marketing Strategy. In Research Anthology on Strategies for Using social media as a Service and Tool in Business (pp. 1580-1606). IGI Glob-al.
Cummins, S., W. Peltier, J., A. Schibrowsky, J., & Nill, A. (2014). Consumer behaviour in the online context. Journal of Research in Interactive Marketing, 8(3), 169-202.
Fan, K. K., & Chang, Y. T. (2023). Exploring the Key Elements of Sustainable Design from a Social Responsibility Per-spective: A Case Study of Fast Fashion Consumers’ Evaluation of Green Projects. Sustainability, 15(2), 995.
Handoko, I. (2022), “Customers’ continuance usage of mobile payment during the COVID-19 pandemic”, Spanish Journal of Marketing-ESIC, 26(3), 345-362.
Kashyap, N., Kapadia, N., Baghel, P., Vaishnav, A., & Goel, R. (2023). Effect Of Digital Marketing On Cosnsumer (Youth) Behaviour. European Journal of Molecular & Clinical Medicine (EJMCM), 10(01)
Kumawat, M.A., & Bhamboo, U. (2022). Digital Marketing and Consumer Buying Behaviour: An Empirical Study. Jour-nal of Contemporary Issues in Business and Government 28(3), 836-842.
Kınış, F., & Tanova, C. (2022). Can I Trust My Phone to Replace My Wallet? The Determinants of E-Wallet Adoption in North Cyprus”, Journal of Theoretical and Applied Electronic Commerce Research, 17(4), 1696-1715.
Rabby, F., Chimhundu, R., & Hassan, R. (2021). Artificial intelligence in digital marketing influences consumer behav-iour: a review and theoretical foundation for future research. Academy of Marketing Studies Journal, 25(5), 1-7.
Raeisi Ziarani, M., Janpors, N., & Taghavi, S. M. (2023). Effect of Digital Marketing on Customer Behavioral Intentions with the Mediation of Customer Relationship Management. In International Conference on Entrepreneurship, Busi-ness and Online Marketing.
Ren, X. (2023). Analysis on the Development of Fast Fashion-Based on the Influence of New Media. Journal of Educa-tion, Humanities and Social Sciences, 8, 2537-2542.
Stephen, A.T. (2016). The role of digital and social media marketing in consumer behaviour. Current opinion in Psychol-ogy, 10, 17-21.
Sudirjo, F. (2021). Social media, consumer motivation, and consumer purchase decision for fashion consumers in sema-rang district. Jurnal Manajemen (Edisi Elektronik), 12(1), 78-92.
Shiju, B. (2023). Digital Advertising and Its Impact on Online Consumer Buying Behavior. Journal of Pharmaceutical Negative Results, 8(11), 7824-7831.
Taherdoost, H. (2016). Sampling methods in research methodology; how to choose a sampling technique for re-search. How to choose a sampling technique for research (April 10, 2016).
Terry, G., Hayfield, N., Clarke, V. and Braun, V. (2017). Thematic analysis. The SAGE handbook of qualitative research in psychology, 2, 17-37.
Teng, S., & Khong, K. W. (2021), Examining actual consumer usage of E-wallet: A case study of big data analyt-ics, Computers in Human Behavior, 121, 106778.
Tran, H.T. (2020(. The Influence of Digital Marketing on Consumer Purchase Decisions toward Fast Fashion Products. Università Ca' Foscari Venezia.
Zhou, Z. (2017). The Global Shift in Fast Fashion Industry and Its Implication in Supply Chain Management. Available at SSRN 3067251. http://dx.doi.org/10.2139/ssrn.3067251