How to cite this paper
Magatef, S & Momani, R. (2020). The role of commercial advertisements directed to children influencing on parents’ purchasing decision.Management Science Letters , 10(2), 411-424.
Refrences
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Alabdali, S.A. (2011). Studying satellite stations for children and their effect on the pre-school child. Majalal Buhouth Al-tarbya Alnawiya, 25, 330 -386.
Al-Alaq, B., & Rabaia, A. (2010). Promotion and commercial advertisement. dar alyazouri alilmya for publication and distribution.
Aldwaik, A. M. (2011). Directions of parents towards T.V ads directed to children and its relationship with patterns of their social and consumption behavior of the family. The sixth Arab annual conference, the third international confer-ence (development of higher education programs in Egypt and the Arab world in light of requirements of the age of knowledge)
Amini, M., Omidvar, N., Yeatman, H., Shariat-Jafari, S., Eslami-Amirabadi, M., & Zahedirad, M. (2014). Content analy-sis of food advertising in Iranian children's television programs. International Journal of Preventive Medicine, 5(10), 1337.
Baiocco, R., D'Alessio, M., & Laghi, F. (2009). Discrepancies between parents' and children's attitudes toward TV adver-tising. The Journal of Genetic Psychology, 170(2), 176-192.
Bakir, A. (2009). “Some Assembly Required”: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States. Journal of Advertising Research, 49(1), 93-103.
Bakir, A., Blodgett, J. G., & Rose, G. M. (2008). Children's responses to gender-role stereotyped advertisements. Journal of Advertising Research, 48(2), 255-266.
Beales III, J. H., & Kulick, R. (2013). Does advertising on television cause childhood obesity? A longitudinal analy-sis. Journal of Public Policy & Marketing, 32(2), 185-194.
Li, D., Wang, T., Cheng, Y., Zhang, M., Yang, X., Zhu, Z., ... & Zeng, L. (2016). The extent and nature of television food advertising to children in Xi’an, China. BMC public health, 16(1), 770.
Flynn, B. B., Sakakibara, S., Schroeder, R. G., Bates, K. A., & Flynn, E. J. (1990). Empirical research methods in opera-tions management. Journal of Operations Management, 9(2), 250-284.
Gorn, G. J., & Goldberg, M. E. (1980). Children's responses to repetitive television commercials. Journal of Consumer Research, 6(4), 421-424.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2013). Multivariate data analysis: Pearson new international edition. Pearson Higher Ed.
Ip, J., Mehta, K. P., & Coveney, J. (2007). Exploring parents’ perceptions of television food advertising directed at chil-dren: A South Australian study. Nutrition & Dietetics, 64(1), 50-58.
Al-Hamamsi, M.M. (2014). Using comedy in T.V ads and its impact on the child. Almaktab alarabi llmaarif, Cairo, Egypt.
Mustafa, A.M.A., Rajab, J., Rizq, A.N. (2013). A proposed model for the impact of children satellite channels on the rela-tionship between children styles to effect and response of parents. Almajaleh Alilmiya Leltijara wa Aliqtisad, Egypt, 176-226.
Ng, S. H., Kelly, B., Se, C. H., Chinna, K., Sameeha, M. J., Krishnasamy, S., & Karupaiah, T. (2014). Obesogenic televi-sion food advertising to children in Malaysia: sociocultural variations. Global health action, 7(1), 25169.
Nicolini, V., Cassia, F., & Bellotto, M. (2017). Children perceptions of emotional and rational appeals in social adver-tisements. Young Consumers, 18(3), 261-277.
Nuannlly, J.C. (1978). Psychometric Theory. New York MC Graw Hill.
Pride, W., & Ferrell, O. C. (2004). Marketing. Cengage Learning.
Rajab, J. A. (2015). The role of advertisement as one of social upgrowing through the learning of the child the consump-tion behavior. almajala alilmia leliqtisad and altijara, 1, 285-312.
Saraf, V. (2013). Impact of Celebrity Endorsement on Children through TV Advertisements. International Journal of Marketing & Business Communication, 2(2).
Schiffman, L.G., & Wisenblit, J.L. (2015). Consumer Behavior. 11th ed., Pearson Education Limited.
Sener, A., Guven, S., & Boylu, A. A. (2010). Children and advertising: what do they think about advertisements, how are they affected by advertisements?. Nova Novinka.
Spielvogel, J., & Terlutter, R. (2013). Development of TV advertising literacy in children: Do physical appearance and eating habits matter?. International Journal of Advertising, 32(3), 343-368.
Sweidan, N.M. (2011). The role of children on some variables of Jordanian family purchasing decisions. Alazhar Univer-sity Journal, 13, 867-894.
Thomas, S. L., Olds, T., Pettigrew, S., Yeatman, H., Hyde, J., & Dragovic, C. (2014). Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis. BMC Public Health, 14(1), 151.
Tsfati, Y., Ribak, R., & Cohen, J. (2005). Rebelde way in Israel: Parental perceptions of television influence and monitor-ing of children's social and media activities. Mass Communication & Society, 8(1), 3-22.
Ustjanauskas, A. E., Harris, J. L., & Schwartz, M. B. (2014). Food and beverage advertising on children's web sites. Pediatric obesity, 9(5), 362-372.
Zalma, A. R., Safiah, M. Y., Ajau, D., & Khairil Anuar, M. I. (2013). Reliability and validity of television food advertising questionnaire in Malaysia. Health Promotion International, 30(3), 523-530.
Alabdali, S.A. (2011). Studying satellite stations for children and their effect on the pre-school child. Majalal Buhouth Al-tarbya Alnawiya, 25, 330 -386.
Al-Alaq, B., & Rabaia, A. (2010). Promotion and commercial advertisement. dar alyazouri alilmya for publication and distribution.
Aldwaik, A. M. (2011). Directions of parents towards T.V ads directed to children and its relationship with patterns of their social and consumption behavior of the family. The sixth Arab annual conference, the third international confer-ence (development of higher education programs in Egypt and the Arab world in light of requirements of the age of knowledge)
Amini, M., Omidvar, N., Yeatman, H., Shariat-Jafari, S., Eslami-Amirabadi, M., & Zahedirad, M. (2014). Content analy-sis of food advertising in Iranian children's television programs. International Journal of Preventive Medicine, 5(10), 1337.
Baiocco, R., D'Alessio, M., & Laghi, F. (2009). Discrepancies between parents' and children's attitudes toward TV adver-tising. The Journal of Genetic Psychology, 170(2), 176-192.
Bakir, A. (2009). “Some Assembly Required”: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States. Journal of Advertising Research, 49(1), 93-103.
Bakir, A., Blodgett, J. G., & Rose, G. M. (2008). Children's responses to gender-role stereotyped advertisements. Journal of Advertising Research, 48(2), 255-266.
Beales III, J. H., & Kulick, R. (2013). Does advertising on television cause childhood obesity? A longitudinal analy-sis. Journal of Public Policy & Marketing, 32(2), 185-194.
Li, D., Wang, T., Cheng, Y., Zhang, M., Yang, X., Zhu, Z., ... & Zeng, L. (2016). The extent and nature of television food advertising to children in Xi’an, China. BMC public health, 16(1), 770.
Flynn, B. B., Sakakibara, S., Schroeder, R. G., Bates, K. A., & Flynn, E. J. (1990). Empirical research methods in opera-tions management. Journal of Operations Management, 9(2), 250-284.
Gorn, G. J., & Goldberg, M. E. (1980). Children's responses to repetitive television commercials. Journal of Consumer Research, 6(4), 421-424.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2013). Multivariate data analysis: Pearson new international edition. Pearson Higher Ed.
Ip, J., Mehta, K. P., & Coveney, J. (2007). Exploring parents’ perceptions of television food advertising directed at chil-dren: A South Australian study. Nutrition & Dietetics, 64(1), 50-58.
Al-Hamamsi, M.M. (2014). Using comedy in T.V ads and its impact on the child. Almaktab alarabi llmaarif, Cairo, Egypt.
Mustafa, A.M.A., Rajab, J., Rizq, A.N. (2013). A proposed model for the impact of children satellite channels on the rela-tionship between children styles to effect and response of parents. Almajaleh Alilmiya Leltijara wa Aliqtisad, Egypt, 176-226.
Ng, S. H., Kelly, B., Se, C. H., Chinna, K., Sameeha, M. J., Krishnasamy, S., & Karupaiah, T. (2014). Obesogenic televi-sion food advertising to children in Malaysia: sociocultural variations. Global health action, 7(1), 25169.
Nicolini, V., Cassia, F., & Bellotto, M. (2017). Children perceptions of emotional and rational appeals in social adver-tisements. Young Consumers, 18(3), 261-277.
Nuannlly, J.C. (1978). Psychometric Theory. New York MC Graw Hill.
Pride, W., & Ferrell, O. C. (2004). Marketing. Cengage Learning.
Rajab, J. A. (2015). The role of advertisement as one of social upgrowing through the learning of the child the consump-tion behavior. almajala alilmia leliqtisad and altijara, 1, 285-312.
Saraf, V. (2013). Impact of Celebrity Endorsement on Children through TV Advertisements. International Journal of Marketing & Business Communication, 2(2).
Schiffman, L.G., & Wisenblit, J.L. (2015). Consumer Behavior. 11th ed., Pearson Education Limited.
Sener, A., Guven, S., & Boylu, A. A. (2010). Children and advertising: what do they think about advertisements, how are they affected by advertisements?. Nova Novinka.
Spielvogel, J., & Terlutter, R. (2013). Development of TV advertising literacy in children: Do physical appearance and eating habits matter?. International Journal of Advertising, 32(3), 343-368.
Sweidan, N.M. (2011). The role of children on some variables of Jordanian family purchasing decisions. Alazhar Univer-sity Journal, 13, 867-894.
Thomas, S. L., Olds, T., Pettigrew, S., Yeatman, H., Hyde, J., & Dragovic, C. (2014). Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis. BMC Public Health, 14(1), 151.
Tsfati, Y., Ribak, R., & Cohen, J. (2005). Rebelde way in Israel: Parental perceptions of television influence and monitor-ing of children's social and media activities. Mass Communication & Society, 8(1), 3-22.
Ustjanauskas, A. E., Harris, J. L., & Schwartz, M. B. (2014). Food and beverage advertising on children's web sites. Pediatric obesity, 9(5), 362-372.
Zalma, A. R., Safiah, M. Y., Ajau, D., & Khairil Anuar, M. I. (2013). Reliability and validity of television food advertising questionnaire in Malaysia. Health Promotion International, 30(3), 523-530.