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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 5 Issue 5 pp. 525-530 , 2015

Measuring customer satisfaction: Evidence from digital library Pages 525-530 Right click to download the paper Download PDF

Authors: Zahra Jafarzadeh Kermani, Elaheh Tatari, Gholamreza Sameie, Hanieh Motalebipour

DOI: 10.5267/j.msl.2015.2.012

Keywords: Customer satisfaction, Electronic library, Graduate students

Abstract: This paper presents an empirical investigation on user’s satisfaction based on the expectation disconfirmation paradigm theory. The study selects a sample of 332 people from 2449 graduate students who were enrolled at the Birjand University. The study uses a questionnaire developed by Isac and Rusu (2014) [Isac, F. L., & Rusu, S. (2014). Theories of user’s satisfaction and the operationalization of the expectation disconfirmation paradigm. Economic series, university of Targu, 2 (1), 82-88.]. Using path analysis, the study has determined that perceived usefulness and personal experience had the highest impact on users’ satisfaction in electronic library usage. In addition, there was a negative relationship between user interface and users’ satisfaction.

How to cite this paper
Kermani, Z., Tatari, E., Sameie, G & Motalebipour, H. (2015). Measuring customer satisfaction: Evidence from digital library.Management Science Letters , 5(5), 525-530.

Refrences
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Journal: Management Science Letters | Year: 2015 | Volume: 5 | Issue: 5 | Views: 2621 | Reviews: 0

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