How to cite this paper
Hassani, M., Aghaalikhani, E., Hassanabadi, M & Rad, M. (2013). A study on effects of knowledge management on the success of customer relationship management.Management Science Letters , 3(9), 2431-2436.
Refrences
Azad, N., & Darabi, K. (2013). A study on how CRM influences marketing planning in telecommunication industry. Management Science Letters, 3(8), 2323-2326.
Baksi, A.K. (2013). Exploring nomological link between automated service quality, customer satisfaction and behavioural intentions with CRM performance indexing approach: Empirical evidence from Indian banking industry. Management Science Letters, 3(1), 1-22.
Dyche, J. (2002). The CRM handbook. Pearson Education India.
Jain, D., & Singh, S. S. (2002). Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing, 16(2), 34-46.
Hosseini, M.H., Nemati, B., Sadeghi, N. (2013). An investigation on relationship between CRM and organizational learning through knowledge management: A case study of Tehran travel agency. Management Science Letters, 3(3), 999-1006.
Mirzamohammadi, S., & Basirat Fard, F. (2012). Factors affecting productivity and the role of customer relationship management: A case study of home appliance manufacturing. Management Science Letters, 2(1), 55-66.
Ryals, L., & Knox, S. (2001). Cross-functional issues in the implementation of relationship marketing through customer relationship management. European Management Journal, 19(5), 534-542.
Sehhat, S. (2013). A survey on important factors influencing brand equity: A case study of banking industry. Management Science Letters, 3(1), 315-320.
Sin, L. Y., Alan, C. B., & Yim, F. H. (2005). CRM: conceptualization and scale development. European Journal of Marketing, 39 (11/12), 1264-1290.
Yau, O. H., Lee, J. S., Chow, R. P., Sin, L. Y., & Tse, A. C. (2000). Relationship marketing the Chinese way. Business Horizons, 43(1), 16-24.
Yazdanpanah, A.A., & Gazor, H. (2012). Detecting success factors of electronic customer relationship management (e_CRM) system to establish an appropriate model in police call centre of Iran. Management Science Letters, 2(1), 339-350.
Baksi, A.K. (2013). Exploring nomological link between automated service quality, customer satisfaction and behavioural intentions with CRM performance indexing approach: Empirical evidence from Indian banking industry. Management Science Letters, 3(1), 1-22.
Dyche, J. (2002). The CRM handbook. Pearson Education India.
Jain, D., & Singh, S. S. (2002). Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing, 16(2), 34-46.
Hosseini, M.H., Nemati, B., Sadeghi, N. (2013). An investigation on relationship between CRM and organizational learning through knowledge management: A case study of Tehran travel agency. Management Science Letters, 3(3), 999-1006.
Mirzamohammadi, S., & Basirat Fard, F. (2012). Factors affecting productivity and the role of customer relationship management: A case study of home appliance manufacturing. Management Science Letters, 2(1), 55-66.
Ryals, L., & Knox, S. (2001). Cross-functional issues in the implementation of relationship marketing through customer relationship management. European Management Journal, 19(5), 534-542.
Sehhat, S. (2013). A survey on important factors influencing brand equity: A case study of banking industry. Management Science Letters, 3(1), 315-320.
Sin, L. Y., Alan, C. B., & Yim, F. H. (2005). CRM: conceptualization and scale development. European Journal of Marketing, 39 (11/12), 1264-1290.
Yau, O. H., Lee, J. S., Chow, R. P., Sin, L. Y., & Tse, A. C. (2000). Relationship marketing the Chinese way. Business Horizons, 43(1), 16-24.
Yazdanpanah, A.A., & Gazor, H. (2012). Detecting success factors of electronic customer relationship management (e_CRM) system to establish an appropriate model in police call centre of Iran. Management Science Letters, 2(1), 339-350.