The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study incorporated the facilitating conditions, customer experience and brand loyalty that influence the utilization of social media marketing that further develop the consumer-based brand equity. The restaurants are an important element of the hospitality sector in UAE and important due to the huge number of visitors. Therefore, the importance of social media marketing becomes more evident due to effective approaches in attracting the customers remotely. The collected data was analyzed on Smart-PLS and results depict that facilitating conditions, customer experience and brand loyalty influence social media marketing and consumer-based brand equity. However, the mediating role of social media marketing remained insignificant.

This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards adoption that further enhances the marketing performance. The hotel industry of UAE is required to adopt the social networking sites and online marketing approaches instead of traditional marketing pattern to attract the customers on large-scale worldwide specifically. In addition, Due to Covid19 pandemic era, the need for online applications has increased dramatically to avoid the physical contact. The study contributes to the body of knowledge by explaining the role of social media marketing, its compatibility and ease of use to predict the attitude towards adoption that further influences the marketing performance. The study reported that social media marketing efforts, the compatibility of online applications and perceived ease of use influence the attitude towards the adoption of social networking sites significantly, moreover the marketing performance is influenced by inclined attitude of adoption network related applications.

The objectives of this paper was to explain the effect of the variables trust, PBC, subjective norm, perceived quality, and re-usage intention on attitude and re-usage intention. This study's population consisted of Indonesians who visited the COVID-19 website to learn more about the progress of COVID-19. With the purposive sampling strategy, the sample size was as large as 238 participants. Path Analysis with the SEM-PLS approach was employed as the analytical technique. The findings revealed that trust, subjective norm, and perceived quality all had a positive and significant effect on attitudes when using the COVID-19 website, although PBC had a favorable but small effect. Furthermore, attitude influences intention to use in a positive and significant way.

Broadening the approval and usage of technology to study online education is not a novel study subject, and several researchers have addressed it. However, the production of a systematic Technology acceptance model capable of examining online education adoption in the current Covid-19 is seen as a vital research path. Literature research was conducted to evaluate the most used external influences of innovation adoption regarding online learning acceptance. The search revealed that computer self-efficacy, corona apprehension, perceived ease of use, and perceived usefulness are the external factors for technology acceptance. The purpose of this paper is to investigate the variables that online education programs' approval among students can influence. 185 students from Jordan's Al-Zaytoonah University and Applied Science Private University participated in the online research. The online questionnaire system in this report was analyzed using SmartPLS tools. According to the findings, perceived usefulness, behavioral intent of use, self-efficacy, and Corona fear all positively affect the adoption of online education programs. The findings of this study were used as a required input in the latest online education interactive analytical production that was used extensively during the pandemic.

As part of their corporate social responsibility (CSR) and sustainable products, many big players in the industry have now reduced plastic through the design, manufacturing and packaging of products and their ultimate disposal. This paper investigates the direct and indirect relationships between awareness, trust, and brand preference on purchase intention in green marketing. Based on a review of the literature, a series of hypotheses are derived and tested using regression analysis. The research employs an online survey-based method to test a theoretically grounded set of proposed hypotheses. The data were collected from 348 young adults living in Jakarta, Indonesia. The results show that green awareness does not influence purchase intention directly. On the other hand, the indirect effect of green awareness through green brand preference on purchase intention was greater compared with the indirect effect through green trust. Therefore, this study draws attention to the importance of green brand preference and green trust on purchase intention. Given that the consumption of organic products has the potential to elicit awareness, trust, and preference of eco-friendly consumers, these findings have significant management implications for corporate managers when considering the production of organic commodities.

This paper investigates how customs officials perceive the implementation of e-customs will influence business performance in Vietnam, a developing country with a lower technological environment. A survey of customs officials was conducted, and data were analyzed by structural equation modelling. The outcomes discover two significant enablers related to relative advantages and the new exploring factor Culture while Finance & Human Resources and Legislation as the inhibitors. Additionally, the study also emphasized that e-customs implementation had a positive influence on firm performance in Vietnam. In addition, the study provides different viewpoints of cultural dimensions in case study of applying e-customs in Vietnam in comparison with previous studies. Culture with attributions related to uncertain acceptance and individualism encourage innovation in other literature reviews, however, the study indicates uncertainty avoidance and collectivism as Vietnam also promotes e-customs deployment. Vietnam with high power distance and short-term orientation became old themes. This emerging country switched to low distance and long-term orientation in terms of e-customs innovation. In contrast to previous studies related to constraints from technology in emerging economies, technological factors are not an obstacle for Vietnam. Furthermore, previous literature reviews inflected legislation and regulations of government as one of the limitations that should be examined in further and this research carried-out this investigation in one of emerging economies. The results of the paper support policy makers who can have essential solutions to enhance e-customs implementation as well as enterprises’ managers set-up strategy to adapt with the modernization environment.

In the digitalization era, e-commerce plays a crucial role in the economy, followed by the internet and smartphone technology. Also, it has a positive effect on humankind. Indonesia has reported the highest e-commerce adoption in the world. However, limited previous studies utilize customer relationship management (CRM) as a mediator in influencing online purchase intention. The present study seeks to analyze the mediating role of CRM in the relationship of digital marketing and online trust on the online purchase intention of e-commerce customers in Banda Aceh city, Aceh province, Indonesia. This study involved all the customers of e-commerce companies in Banda Aceh City. The sample was determined by using a rule of thumb. A total of 150 respondents participated and were collected using purposive sampling. The results indicated that Digital Marketing and Online Trust have a significant positive relationship with CRM. Also, Digital Marketing and CRM have a significant relationship with online purchase intention. Unfortunately, Online trust does not significantly affect online consumer purchase intention. In addition, the CRM mediates the relationship of digital marketing and online trust towards the online purchase intention of e-commerce consumers in Banda Aceh, Aceh Province, Indonesia. This study concludes that CRM plays a role as a mediator in the relationship of the studied variables on the online purchase intention of e-commerce consumers. Also, this study has successfully analyzed the factors that influence online purchase intention and proved the role of CRM.

Digitization has had a profound impact on changing consumer behavior and the reorientation of online services by service providers in both the public and private sectors. This includes the use of information and communication technology and the internet adopted in the public sector largely known as e-government, which intensifies the use of websites to bridge the relationship between public institutions and users. The purpose of the study was to analyze the effect of e-service quality on user loyalty through user satisfaction of public service websites. The study was conducted on 250 users of public service websites in Indonesia. The analytical tool used is Structural Equation Modeling with the help of AMOS software. The study found that the quality of e-service has a significant effect on user satisfaction and user loyalty, user satisfaction has a significant effect on user loyalty, and user satisfaction partially mediates the effect of e-service quality on user loyalty. The results of the study underscore the importance of improving the quality of e-government through e-quality services, especially in government organizations to provide opportunities for the public and the private sector to access government services with integrated services efficiently through the use of the internet and online channels.

Since COVID-19 became a pandemic, the global economy has been dramatically affected. Not just that, the consumer behavior in the retail market has also changed. This paper aims to examine the effect of the coronavirus crisis on consumer behavior in retail services. The paper will focus on retail banking services, especially the Jordanian banking sector. The goal of the study was achieved by conducting a survey among Jordanian consumers in the retail banking sector, which was done using questionnaires, a sample of 240 retail customers from 14 valid participants. The paper brings new insight into how the pandemic affected retail banking services and proves the acceptance of online and banking in the conceptual model. The results show that the variables around attitudes toward the internet and mobile banking were directly and positively affected by the variables related to the perception of the pandemic's impact on the consumer's lifestyle. Other variables such as the safety of using online and mobile banking services and phones also contributed to this rise in a positive attitude. The Trust in Mobile and internet banking has several administrative and social implications, which were also discussed. Because new consumption behavior models are being developed, mobile and internet services could prevail even after the later stages of the epidemic. Initiatives to provide online educational programs, especially financial courses, should be intensified by the banks in Jordan to enable their customers to be familiar with the use of the banks' online banking services. They should enhance their communication with their customers and offer new products and services while also showing flexibility while negotiating to refinance and loaning terms.

This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 respondents determined by the simple random sampling method who had experience of using social media for at least six months. Data was obtained by distributing online questionnaires using google form. The results show that social media marketing has a positive effect on brand trust, social media marketing has a positive influence on brand equity, and social media marketing has a positive influence on brand loyalty. Brand trust has a positive influence on SMEs Performance, Brand equity has a positive influence on SMEs Performance and finally brand loyalty has a positive influence on SMEs Performance.