Social media is remarkably growing and shaping not only the lives of individuals but also the business domain by creating new paradigms of business. This study examines the interplay among some selected predicting organizational variables and the use of what are called Social Media Business Models (SMBMs). Furthermore, the study investigates the mediating role of e-readiness on the relationships among these organizational factors and the use of SMBMs. The study is a quantitative, descriptive and analytical study. Using a self-administered survey, primary data were collected from 150 employees from the Jordanian SMEs. Smart PLS 3 software was employed to validate the proposed study model using a Structural Equation Modelling (SEM). The findings confirmed that compatibility, innovativeness, cultural and management support, and e-readiness have a statistically significant direct impact on the use of SMBMs. Finally, the study confirms that e-readiness mediates the relationship between compatibility and innovativeness as predicting variables and the use of SMBMs.

This study aims to determine the effect of e-readiness, e-learning, e-book on the achievement of graduate students; and the influence of e-readiness, e-learning, and e-books on the achievement of graduate students. The research population is graduate students with a sample of 210 doctoral students in Jakarta. The sample selection method is simple random sampling. The research method is a survey method with an associative approach. The data analysis technique is structural equation modeling (SEM) using SmartPLS 3.3.3 software and the data was obtained through the distribution of online questionnaires. The results show that there was an effect of e-readiness on graduate achievement; there was an effect of e-learning on graduate achievement; and finally, there was an effect of e-books on graduate achievement. This research can indicate that the curriculum developed by the students is in accordance with the learning outcomes, especially in the implementation of the learning process.