Research continues on supply chain management for environmentally friendly business products in supporting business continuity with strategic management in RBV theory. This study is accomplished through the health protocols and support government discourse during the COVID-19 period with a business strategy of learning, knowledge, entrepreneurship in implementing business change methods effectively and efficiently. The purpose of the study is to increase consumer satisfaction through entrepreneurial orientation, organizational learning, online marketing capabilities to get market needs and products that consumers accept and to build business strategies in resource-based business activities. The results show that entrepreneurial orientation and organizational learning significantly increased marketing capabilities and significantly increased customer satisfaction during the weak economy. Apart from that, organizational learning also significantly increases customer satisfaction. The Body Shop is a product made from environmentally friendly raw materials in a professional manner in the best processing, packaging and delivery to maintain relationships with consumers. The quantitative research method uses SPSS 23.0 and SEM AMOS 23.0 from distributing questionnaires to 100 consumers in Central Kalimantan and 100 consumers in South Kalimantan. The implication of this research is aimed at body shop companies that have outlets in Central and South Kalimantan in order to utilize technology to build business relationships and maintain consumer confidence in body shop products.

This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. The methods are quantitative methods and data analysis techniques using AMOS 23 software based on Structural Equation Modeling (SEM). The method of selecting the sample uses the purposive sampling methods. The study uses data based on questionnaires to 338 SMEs respondents in Madura, Indonesia. The results of data analysis show that the digital marketing had a positive and significant effect on the marketing performance, the digital orientation had a positive and significant effect on the marketing performance, marketing capabilities had a positive and significant effect on the marketing performance and information technology capabilities had a positive and significant effect on the marketing performance. The theoretical implication of the research is that it finds additional knowledge of marketing strategy in the field of small medium enterprise. Then, marketing management by integrating marketing capabilities and information technology to optimize digital marketing on SMEs marketing performance.

The goal of this research was to see how network site marketing (SNS marketing) affected marketing performance in terms of customer relationship management (CRM) and marketing capabilities. This research was conducted with a quantitative approach. The population in this study are all female entrepreneurs who use SNS marketing in Bali. The sample is 260 MSMEs taken by purposive sampling. The data will be analyzed descriptively and inferentially. The inferential statistic used is Structural Equation Modeling (SEM) based on variance, namely Partial Least Square (SEM PLS) with SmartPLS 3.0 program. The research findings are that SNS marketing use has a positive and significant effect on CRM capability and marketing capability, CRM capability and marketing capability have a positive and significant effect on business performance, CRM capability and marketing capability as partial mediation influences SNS marketing use on business performance. This research implies that it is expected to help MSMEs in making decisions regarding the use of SNS marketing.