How to cite this paper
Sultoni, M., Sudarmiatin, S., Hermawan, A & Sopiah, S. (2022). Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs.International Journal of Data and Network Science, 6(4), 1381-1388.
Refrences
Acikdilli, G., Mintu-Wimsatt, A., Kara, A., & Spillan, J. E. (2020). Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: a resource-based approach. Journal of Marketing Theory and Practice, 00(00), 1–16. https://doi.org/10.1080/10696679.2020.1809461
Al-Ansari, Y., Altalib, M., & Sardoh, M. (2013). Technology Orientation, Innovation, and Business Performance: A Study of Dubai SMEs. The International Technology Management Review, 3(1), 1. https://doi.org/10.2991/itmr.2013.3.1.1
Amelda, B., Alamsjah, F., & Elidjen, E. (2021). Does The Digital Marketing Capability of Indonesian Banks Align with Digital Leadership and Technology Capabilities on Company Performance? CommIT (Communication and Information Technology) Journal, 15(1), 9–17. https://doi.org/10.21512/commit.v15i1.6663
Ardito, L., Raby, S., Albino, V., & Bertoldi, B. (2021). The duality of digital and environmental orientations in the context of SMEs: Implications for innovation performance. Journal of Business Research, 123(October 2020), 44–56. https://doi.org/10.1016/j.jbusres.2020.09.022
Astuti, E. S., Sanawiri, B., & Iqbal, M. (2020). Attributes of innovation, digital technology and their impact on sme performance in Indonesia. International Journal of Entrepreneurship, 24(1). https://doi.org/10.6084/m9.figshare.12228692
Autio, E. (2012). EFFECTS OF AGE AT ENTRY , KNOWLEDGE INTENSITY, AND IMITABILITY ON INTERNATI...: EBSCOhost. 43(5), 909–924. http://web.b.ebscohost.com.ezproxy.uct.ac.za/ehost/pdfviewer/pdfviewer?sid=3a60aea1-7e9f-4f90-b175-75087f95aa21%40sessionmgr114&vid=1&hid=107
Bassellier, G., Reich, B. H., & Benbasat, I. (2001). Information technology competence of business managers: A definition and research model. Journal of Management Information Systems, 17(4), 159–182. https://doi.org/10.1080/07421222.2001.11045660
Chu, Y., Chi, M., Wang, W., & Luo, B. (2019). The impact of information technology capabilities of manufacturing enterprises on innovation performance: Evidence from SEM and fsQCA. Sustainability (Switzerland), 11(21), 1–17. https://doi.org/10.3390/su11215946
Chung, M., Ko, E., Joung, H., & Kim, S. J. (2020). Chatbot e-service and customer satisfaction regarding luxury brands. Journal of Business Research, 117(October), 587–595. https://doi.org/10.1016/j.jbusres.2018.10.004
Daud, I., Nurjannah, D., Mohyi, A., Ambarwati, T., Cahyono, Y., Haryoko, A. E., Handoko, A. L., Putra, R. S., Wijoyo, H., Ari-yanto, A., & Jihadi, M. (2021). The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs. International Journal of Data and Network Science, 6(1), 37–44. https://doi.org/10.5267/j.ijdns.2021.10.006
Davcik, N. S., Cardinali, S., Sharma, P., & Cedrola, E. (2021). Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance. Journal of Business Research, 128(April), 650–660. https://doi.org/10.1016/j.jbusres.2020.04.042
Djakasaputra, A., Wijaya, O. Y. A., Utama, A. S., Yohana, C., Romadhoni, B., & Fahlevi, M. (2021). Empirical study of indonesian SMEs sales performance in digital era: The role of quality service and digital marketing. International Journal of Data and Network Science, 5(3), 303–310. https://doi.org/10.5267/j.ijdns.2021.6.003
Fahmi, K., Mustofa, A., Rochmad, I., Sulastri, E., & Wahyuni, I. S. (2021). The Effect of Six Sigma on Quality, Innovation Capability and Work Productivity of Tyre Industries. Journal Industrial Engineering & Management Research, 2(1), 2722–8878. https://doi.org/10.7777/jiemar.v2i1.109
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement Journal of Marketing Research, 18(1), 39-50.
Gibson, C. (2018). The Most Effective Digital Marketing Strategies & Approaches: A Review of Literature. International Journal of Scientific and Research Publications, 8(2), 12. www.ijsrp.org
Guo, H., Wang, C., Su, Z., & Wang, D. (2020). Technology Push or Market Pull? Strategic Orientation in Business Model Design and Digital Start-up Performance*. Journal of Product Innovation Management, 37(4), 352–372. https://doi.org/10.1111/jpim.12526
Halik, J., Halik, M., Nurlia, N., Hardiyono, H., & Alimuddin, I. (2021). The Effect of Digital Marketing and Brand Awareness on the Performance of SMEs in Makassar City. https://doi.org/10.4108/eai.4-11-2020.2304613
Herhausen, D., Miočević, D., Morgan, R. E., & Kleijnen, M. H. P. (2020). The digital marketing capabilities gap. Industrial Marketing Management, 90, 276–290. https://doi.org/10.1016/j.indmarman.2020.07.022
Hult, G. T. M., Ketchen, D. J., Griffith, D. A., Chabowski, B. R., Hamman, M. K., Dykes, B. J., Pollitte, W. A., & Cavusgil, S. T. (2008). An assessment of the measurement of performance in international business research. Journal of International Business Studies, 39(6), 1064–1080. https://doi.org/10.1057/palgrave.jibs.8400398
Joensuu-Salo, S., Sorama, K., Viljamaa, A., & Varamäki, E. (2018). Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization. Administrative Sciences, 8(3), 31. https://doi.org/10.3390/admsci8030031
Kaur, G. (2017). the Importance of Digital Marketing in the Tourism Industry. International Journal of Research -GRANTHAALAYAH, 5(6), 72–77. https://doi.org/10.29121/granthaalayah.v5.i6.2017.1998
Khin, S., & Ho, T. C. F. (2019). Digital technology, digital capability and organizational performance: A mediating role of digital innovation. International Journal of Innovation Science, 11(2), 177–195. https://doi.org/10.1108/IJIS-08-2018-0083
Kuusisto, M. (2017). Organizational effects of digitalization: A literature review. International Journal of Organization Theory and Behavior, 20(3), 341–362. https://doi.org/10.1108/ijotb-20-03-2017-b003
Lester, D. L., & Tran, T. T. (2008). Information Technology Capabilities: Suggestions for SME Growth. Journal of Behavioral and Applied Management, 72–88. https://doi.org/10.21818/001c.17169
Murray, J. Y., Gao, G. Y., & Kotabe, M. (2011). Market orientation and performance of export ventures: The process through marketing capabilities and competitive advantages. Journal of the Academy of Marketing Science, 39(2), 252–269. https://doi.org/10.1007/s11747-010-0195-4
Nasiri, M., Saunila, M., Rantala, T., & Ukko, J. (2021). Sustainable innovation among small businesses: The role of digital orientation, the external environment, and company characteristics. Sustainable Development, October, 1–10. https://doi.org/10.1002/sd.2267
Ng, K.-S., Ahmad, A. R., Chan Wei, K., & Hairul Rizad Md, S. (2017). SMES Are Embracing Innovation for Business Performance. Journal of Innovation Management in Small and Medium Enterprises, 2017, 1–17. https://doi.org/10.5171/2017.824512
Nuseir, M. T., & Aljumah, A. (2020). The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE. International Journal of Innovation, Creativity and Change, 3, 310–324.
Nwankpa, J. K., & Datta, P. (2017). Balancing exploration and exploitation of IT resources: The influence of Digital Business Intensity on perceived organizational performance. European Journal of Information Systems, 26(5), 469–488. https://doi.org/10.1057/s41303-017-0049-y
Octavia, A., Indrawijaya, S., Sriayudha, Y., Heriberta, Hasbullah, H., & Asrini. (2020). Impact on e-commerce adoption on entrepreneurial orientation and market orientation in business performance of smes. Asian Economic and Financial Review, 10(5), 516–525. https://doi.org/10.18488/journal.aefr.2020.105.516.525
Parida, V., Sjödin, D., & Reim, W. (2019). Reviewing literature on digitalization, business model innovation, and sustainable industry: Past achievements and future promises. Sustainability (Switzerland), 11(2). https://doi.org/10.3390/su11020391
Pradhan, M. P., Nigam, D., & Tiwari, C. K. (2018). Digital Marketing & SMEs: An Identification of Research Gap via Archives of Past Research. International Journal of Applied Engineering Research, 13(8), 6089–6097. http://www.ripublication.com
Prastiwi, S. K., & Rohimat, A. M. (2020). Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation. Shirkah: Journal of Economics and Business, 5(3), 310. https://doi.org/10.22515/shirkah.v5i3.337
Suh, B., & Han, I. (2002). Effect of trust on customer acceptance of Internet banking. Electronic Commerce Research and
Applications, 1 247-263.
Syazali, M., Putra, F., Rinaldi, A., Utami, L., Widayanti, W., Umam, R., & Jermsittiparsert, K. (2019). Partial correlation analysis using multiple linear regression: Impact on business environment of digital marketing interest in the era of industrial revolution 4.0. Management Science Letters, 9(11), 1875-1886.
Quinton, S., Canhoto, A., Molinillo, S., Pera, R., & Budhathoki, T. (2018). Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy. Journal of Strategic Marketing, 26(5), 427–439. https://doi.org/10.1080/0965254X.2016.1258004
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019). Effect of market orientation on business performance in msmes as mediating by dinamic marketing capabilities. Quality - Access to Success, 20(172), 78–83.
Tan, K. S., Chong, S. C., Lin, B., & Eze, U. C. (2009). Internet-based ICT adoption: Evidence from Malaysian SMEs. Industrial Management and Data Systems, 109(2), 224–244. https://doi.org/10.1108/02635570910930118
Thaha, A. R., Maulina, E., Muftiadi, R. A., & Alexandri, M. B. (2021). Digital Marketing and SMEs: A Systematic Mapping Study. Library Philosophy and Practice, 2021(February), 1–19.
Theodosiou, M., Kehagias, J., & Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations. Industrial Marketing Management, 41(7), 1058–1070. https://doi.org/10.1016/j.indmarman.2012.01.001
Umar, A., Sugiharto, & Hartanto. (2020). Improving the business performance of SMEs through digital marketing training. International Journal of Innovation, Creativity and Change, 12(8), 279–293.
Wang, F. (2020). Digital marketing capabilities in international firms: a relational perspective. International Marketing Review, 37(3), 559–577. https://doi.org/10.1108/IMR-04-2018-0128
Wang, Z., Rafait Mahmood, M., Ullah, H., Hanif, I., Abbas, Q., & Mohsin, M. (2020). Multidimensional Perspective of Firms’ IT Capability Between Digital Business Strategy and Firms’ Efficiency: A Case of Chinese SMEs. SAGE Open, 10(4). https://doi.org/10.1177/2158244020970564
Wardaya, A., Sasmoko, S., So, I. G., & Bandur, A. (2019). Mediating effects of digital marketing on dynamic capability and firm performance: Evidence from small and Medium-sized Enterprises (SMEs) in Indonesia. International Journal of Recent Technology and Engineering, 8(1C2), 461–464.
Wilden, R., & Gudergan, S. P. (2015). The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence. Journal of the Academy of Marketing Science, 43(2), 181–199. https://doi.org/10.1007/s11747-014-0380-y
Yasri, Y., & Budiarti, A. P. (2020). Digital Marketing and SMES’ Performances in West Sumatra. 9(1).
Al-Ansari, Y., Altalib, M., & Sardoh, M. (2013). Technology Orientation, Innovation, and Business Performance: A Study of Dubai SMEs. The International Technology Management Review, 3(1), 1. https://doi.org/10.2991/itmr.2013.3.1.1
Amelda, B., Alamsjah, F., & Elidjen, E. (2021). Does The Digital Marketing Capability of Indonesian Banks Align with Digital Leadership and Technology Capabilities on Company Performance? CommIT (Communication and Information Technology) Journal, 15(1), 9–17. https://doi.org/10.21512/commit.v15i1.6663
Ardito, L., Raby, S., Albino, V., & Bertoldi, B. (2021). The duality of digital and environmental orientations in the context of SMEs: Implications for innovation performance. Journal of Business Research, 123(October 2020), 44–56. https://doi.org/10.1016/j.jbusres.2020.09.022
Astuti, E. S., Sanawiri, B., & Iqbal, M. (2020). Attributes of innovation, digital technology and their impact on sme performance in Indonesia. International Journal of Entrepreneurship, 24(1). https://doi.org/10.6084/m9.figshare.12228692
Autio, E. (2012). EFFECTS OF AGE AT ENTRY , KNOWLEDGE INTENSITY, AND IMITABILITY ON INTERNATI...: EBSCOhost. 43(5), 909–924. http://web.b.ebscohost.com.ezproxy.uct.ac.za/ehost/pdfviewer/pdfviewer?sid=3a60aea1-7e9f-4f90-b175-75087f95aa21%40sessionmgr114&vid=1&hid=107
Bassellier, G., Reich, B. H., & Benbasat, I. (2001). Information technology competence of business managers: A definition and research model. Journal of Management Information Systems, 17(4), 159–182. https://doi.org/10.1080/07421222.2001.11045660
Chu, Y., Chi, M., Wang, W., & Luo, B. (2019). The impact of information technology capabilities of manufacturing enterprises on innovation performance: Evidence from SEM and fsQCA. Sustainability (Switzerland), 11(21), 1–17. https://doi.org/10.3390/su11215946
Chung, M., Ko, E., Joung, H., & Kim, S. J. (2020). Chatbot e-service and customer satisfaction regarding luxury brands. Journal of Business Research, 117(October), 587–595. https://doi.org/10.1016/j.jbusres.2018.10.004
Daud, I., Nurjannah, D., Mohyi, A., Ambarwati, T., Cahyono, Y., Haryoko, A. E., Handoko, A. L., Putra, R. S., Wijoyo, H., Ari-yanto, A., & Jihadi, M. (2021). The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs. International Journal of Data and Network Science, 6(1), 37–44. https://doi.org/10.5267/j.ijdns.2021.10.006
Davcik, N. S., Cardinali, S., Sharma, P., & Cedrola, E. (2021). Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance. Journal of Business Research, 128(April), 650–660. https://doi.org/10.1016/j.jbusres.2020.04.042
Djakasaputra, A., Wijaya, O. Y. A., Utama, A. S., Yohana, C., Romadhoni, B., & Fahlevi, M. (2021). Empirical study of indonesian SMEs sales performance in digital era: The role of quality service and digital marketing. International Journal of Data and Network Science, 5(3), 303–310. https://doi.org/10.5267/j.ijdns.2021.6.003
Fahmi, K., Mustofa, A., Rochmad, I., Sulastri, E., & Wahyuni, I. S. (2021). The Effect of Six Sigma on Quality, Innovation Capability and Work Productivity of Tyre Industries. Journal Industrial Engineering & Management Research, 2(1), 2722–8878. https://doi.org/10.7777/jiemar.v2i1.109
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement Journal of Marketing Research, 18(1), 39-50.
Gibson, C. (2018). The Most Effective Digital Marketing Strategies & Approaches: A Review of Literature. International Journal of Scientific and Research Publications, 8(2), 12. www.ijsrp.org
Guo, H., Wang, C., Su, Z., & Wang, D. (2020). Technology Push or Market Pull? Strategic Orientation in Business Model Design and Digital Start-up Performance*. Journal of Product Innovation Management, 37(4), 352–372. https://doi.org/10.1111/jpim.12526
Halik, J., Halik, M., Nurlia, N., Hardiyono, H., & Alimuddin, I. (2021). The Effect of Digital Marketing and Brand Awareness on the Performance of SMEs in Makassar City. https://doi.org/10.4108/eai.4-11-2020.2304613
Herhausen, D., Miočević, D., Morgan, R. E., & Kleijnen, M. H. P. (2020). The digital marketing capabilities gap. Industrial Marketing Management, 90, 276–290. https://doi.org/10.1016/j.indmarman.2020.07.022
Hult, G. T. M., Ketchen, D. J., Griffith, D. A., Chabowski, B. R., Hamman, M. K., Dykes, B. J., Pollitte, W. A., & Cavusgil, S. T. (2008). An assessment of the measurement of performance in international business research. Journal of International Business Studies, 39(6), 1064–1080. https://doi.org/10.1057/palgrave.jibs.8400398
Joensuu-Salo, S., Sorama, K., Viljamaa, A., & Varamäki, E. (2018). Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization. Administrative Sciences, 8(3), 31. https://doi.org/10.3390/admsci8030031
Kaur, G. (2017). the Importance of Digital Marketing in the Tourism Industry. International Journal of Research -GRANTHAALAYAH, 5(6), 72–77. https://doi.org/10.29121/granthaalayah.v5.i6.2017.1998
Khin, S., & Ho, T. C. F. (2019). Digital technology, digital capability and organizational performance: A mediating role of digital innovation. International Journal of Innovation Science, 11(2), 177–195. https://doi.org/10.1108/IJIS-08-2018-0083
Kuusisto, M. (2017). Organizational effects of digitalization: A literature review. International Journal of Organization Theory and Behavior, 20(3), 341–362. https://doi.org/10.1108/ijotb-20-03-2017-b003
Lester, D. L., & Tran, T. T. (2008). Information Technology Capabilities: Suggestions for SME Growth. Journal of Behavioral and Applied Management, 72–88. https://doi.org/10.21818/001c.17169
Murray, J. Y., Gao, G. Y., & Kotabe, M. (2011). Market orientation and performance of export ventures: The process through marketing capabilities and competitive advantages. Journal of the Academy of Marketing Science, 39(2), 252–269. https://doi.org/10.1007/s11747-010-0195-4
Nasiri, M., Saunila, M., Rantala, T., & Ukko, J. (2021). Sustainable innovation among small businesses: The role of digital orientation, the external environment, and company characteristics. Sustainable Development, October, 1–10. https://doi.org/10.1002/sd.2267
Ng, K.-S., Ahmad, A. R., Chan Wei, K., & Hairul Rizad Md, S. (2017). SMES Are Embracing Innovation for Business Performance. Journal of Innovation Management in Small and Medium Enterprises, 2017, 1–17. https://doi.org/10.5171/2017.824512
Nuseir, M. T., & Aljumah, A. (2020). The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE. International Journal of Innovation, Creativity and Change, 3, 310–324.
Nwankpa, J. K., & Datta, P. (2017). Balancing exploration and exploitation of IT resources: The influence of Digital Business Intensity on perceived organizational performance. European Journal of Information Systems, 26(5), 469–488. https://doi.org/10.1057/s41303-017-0049-y
Octavia, A., Indrawijaya, S., Sriayudha, Y., Heriberta, Hasbullah, H., & Asrini. (2020). Impact on e-commerce adoption on entrepreneurial orientation and market orientation in business performance of smes. Asian Economic and Financial Review, 10(5), 516–525. https://doi.org/10.18488/journal.aefr.2020.105.516.525
Parida, V., Sjödin, D., & Reim, W. (2019). Reviewing literature on digitalization, business model innovation, and sustainable industry: Past achievements and future promises. Sustainability (Switzerland), 11(2). https://doi.org/10.3390/su11020391
Pradhan, M. P., Nigam, D., & Tiwari, C. K. (2018). Digital Marketing & SMEs: An Identification of Research Gap via Archives of Past Research. International Journal of Applied Engineering Research, 13(8), 6089–6097. http://www.ripublication.com
Prastiwi, S. K., & Rohimat, A. M. (2020). Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation. Shirkah: Journal of Economics and Business, 5(3), 310. https://doi.org/10.22515/shirkah.v5i3.337
Suh, B., & Han, I. (2002). Effect of trust on customer acceptance of Internet banking. Electronic Commerce Research and
Applications, 1 247-263.
Syazali, M., Putra, F., Rinaldi, A., Utami, L., Widayanti, W., Umam, R., & Jermsittiparsert, K. (2019). Partial correlation analysis using multiple linear regression: Impact on business environment of digital marketing interest in the era of industrial revolution 4.0. Management Science Letters, 9(11), 1875-1886.
Quinton, S., Canhoto, A., Molinillo, S., Pera, R., & Budhathoki, T. (2018). Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy. Journal of Strategic Marketing, 26(5), 427–439. https://doi.org/10.1080/0965254X.2016.1258004
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019). Effect of market orientation on business performance in msmes as mediating by dinamic marketing capabilities. Quality - Access to Success, 20(172), 78–83.
Tan, K. S., Chong, S. C., Lin, B., & Eze, U. C. (2009). Internet-based ICT adoption: Evidence from Malaysian SMEs. Industrial Management and Data Systems, 109(2), 224–244. https://doi.org/10.1108/02635570910930118
Thaha, A. R., Maulina, E., Muftiadi, R. A., & Alexandri, M. B. (2021). Digital Marketing and SMEs: A Systematic Mapping Study. Library Philosophy and Practice, 2021(February), 1–19.
Theodosiou, M., Kehagias, J., & Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations. Industrial Marketing Management, 41(7), 1058–1070. https://doi.org/10.1016/j.indmarman.2012.01.001
Umar, A., Sugiharto, & Hartanto. (2020). Improving the business performance of SMEs through digital marketing training. International Journal of Innovation, Creativity and Change, 12(8), 279–293.
Wang, F. (2020). Digital marketing capabilities in international firms: a relational perspective. International Marketing Review, 37(3), 559–577. https://doi.org/10.1108/IMR-04-2018-0128
Wang, Z., Rafait Mahmood, M., Ullah, H., Hanif, I., Abbas, Q., & Mohsin, M. (2020). Multidimensional Perspective of Firms’ IT Capability Between Digital Business Strategy and Firms’ Efficiency: A Case of Chinese SMEs. SAGE Open, 10(4). https://doi.org/10.1177/2158244020970564
Wardaya, A., Sasmoko, S., So, I. G., & Bandur, A. (2019). Mediating effects of digital marketing on dynamic capability and firm performance: Evidence from small and Medium-sized Enterprises (SMEs) in Indonesia. International Journal of Recent Technology and Engineering, 8(1C2), 461–464.
Wilden, R., & Gudergan, S. P. (2015). The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence. Journal of the Academy of Marketing Science, 43(2), 181–199. https://doi.org/10.1007/s11747-014-0380-y
Yasri, Y., & Budiarti, A. P. (2020). Digital Marketing and SMES’ Performances in West Sumatra. 9(1).