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Growing Science » Authors » Anak Agung Elik Astari

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Integration of technology acceptance model (TAM) and theory of planned behavior (TPB): An e-wallet behavior with fear of covid-19 as a moderator variable Pages 1427-1436 Right click to download the paper Download PDF

Authors: Anak Agung Elik Astari, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja, I Gusti Ayu Ketut Giantari

doi 10.5267/j.ijdns.2022.5.008 Crossmark

Keywords: Technology Accepted Model (TAM), Behavioral Intention to Use, Attitude Toward Using, Fear of Covid-19, E-Wallet

Abstract:
E-wallet usage in transactions during the Covid-19 pandemic is a cashless movement that supports breaking the chain of transmission of the Covid-19 virus. Intention to use E-wallet during the pandemic is high due to the stay-at-home recommendation that was enforced since the beginning of the breakdown of the first case in Indonesia. Several studies on technology acceptance have been carried out and this study presents a research framework by integrating technology acceptance model (TAM) and theory of planned behavior (TPB) to obtain more comprehensive results to increase technology acceptance intentions by adding virus fear and risk perception to the models that have been tested previously, since the research was conducted when the pandemic is ongoing. The results reveal that perceived usefulness, perceived ease of use, and perceived risk have a direct or indirect effects on attitudes toward using and behavioral intention to use, moderating results of fear of covid-19 on attitudes and intentions as well was found to significantly increase behavioral intention to use E-wallet during the Covid-19 pandemic.
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Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 4 | Views: 4334 | Reviews: 0

 
2.

The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry Pages 569-578 Right click to download the paper Download PDF

Authors: Ni Nyoman Kerti Yasa, I Gusti Ayu Ketut Giantari, I Putu Sukaatmadja, Tjokorda Gde Sukawati, Ni Wayan Ekawati, I Nyoman Nurcaya, Gede Bayu Rahanatha, Anak Agung Elik Astari

doi 10.5267/j.ijdns.2021.8.011 Crossmark

Keywords: Social media adoption, Relational capability, Informational capability, Business performance, SMEs

Abstract:
This study aims to explain the role of relational capability and informational capability in mediating the effect of social media adoption on business performance. The population of this study is the owners of the fashion sector SMEs in Bali. The sample size used was 114 businesses with a purposive sampling approach. The analytical technique used is Path Analysis using the SEM-PLS approach. The results show that the adoption of social media has a positive and significant effect on business performance. Social media adoption has a positive and significant effect on relational capability and social media adoption also has a positive and significant effect on informational capability. Furthermore, relational capability has a positive and significant effect on business performance and informational capability has a positive and significant effect on business performance. Relational capability and informational capability can significantly mediate the effect of social media adoption on business performance. Therefore, it is important for SME owners in the fashion sector in Bali to intensify the adoption of social media to build relational and informational capabilities in order to increase business performance.
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Journal: IJDS | Year: 2021 | Volume: 5 | Issue: 4 | Views: 3143 | Reviews: 0

 

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