How to cite this paper
Hiranrithikorn, P & Banjongprasert, J. (2022). The effect of the website attributes on online impulse buying: An empirical investigation of utilitarian and hedonic motivations.International Journal of Data and Network Science, 6(4), 1419-1426.
Refrences
Akram, U., Hui, P., Khan, M. K., Yan, C., & Akram, Z. (2018). Factors affecting online impulse buying: evidence from Chinese social commerce environment. Sustainability, 10(2), 352.
Baack, D. W., & Singh, N. (2007). Culture and web communications. Journal of business research, 60(3), 181-188.
Babin, B. J., & Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Jour-nal of Business research, 49(2), 91-99.
Bedeian, A. G. (1993). Management. Dryden Press.
Benjamin, R., & Wigand, R. (1995). Electronic markets and virtual value chains on the information superhighway. Sloan Management Review, 36, 62-62.
Brashear, T. G., Kashyap, V., Musante, M. D., & Donthu, N. (2009). A profile of the internet shopper: evidence from six countries. Journal of Marketing Theory and Practice, 17(3), 267-282.
Bridges, E., & Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business research, 61(4), 309-314.
Brown, M., Pope, N., & Voges, K. (2003). Buying or browsing? An exploration of shopping orientations and online pur-chase intention. European Journal of marketing, 37(11/12), 1666-1684.
Chang, I. C., Liu, C. C., & Chen, K. (2014). The effects of hedonic/utilitarian expectations and social influence on contin-uance intention to play online games. Internet Research, 24(1), 21-45.
Chung, N., Song, H. G., & Lee, H. (2017). Consumers’ impulsive buying behavior of restaurant products in social com-merce. International Journal of Contemporary Hospitality Management. 29(2),709-731. doi: 10.1108/IJCHM-10-2015-0608.
Cochran, W.G. (1997). Sampling techniques. John Wiley & Sons; 3rd ed.
Constantinides, E. (2002). The 4S web-marketing mix model. Electronic Commerce Research and Applications, 1(1), 57-76.
Cyr, D. (2008). Modeling web site design across cultures: relationships to trust, satisfaction, and e-loyalty. Journal of Management Information Systems, 24(4), 47-72.
Dennis, C., Morgan, A., Wright, L. T., & Jayawardhena, C. (2010). The influences of social e-shopping in enhancing young women's online shopping behaviour. Journal of customer behaviour, 9(2), 151-174.
Denton, K. (2019). How social media uses the psychology of persuasion to influence the purchase of beauty products to the young generations. (Honors thesis): Southern New Hampshire University Manchester, NH.
Efthymios, C. (2004). Influencing the online consumer’s behavior: the Web experience. Internet Research, 14(2), 111-126.
Ergin, E.A., Özdemir, H. & Parıltı, N. (2005). Brand loyalty in the cosmetics industry: a field study on Turkish women’s Brand loyalty among cosmetic products. Journal of Business and Economics Research, 3(5), 5-16.
Eroglu, S.A., Machleit, K.A. & Davis, L.M. (2001). Atmospheric qualities of online retailing: a conceptual model and im-plications. Journal of Business Research, 54, 177-84.
Fiore, A.M., Jin, H. & Kim, J. (2005). For fun and profit: hedonic value from image interactivity and responses toward an online store. Psychology & Marketing, 22, 669-94.
George, B. P., & Yaoyuneyong, G. (2010). Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers. Young Consumers, 11(4), 291-306
Gohary, A. & Hanzaee, K.H. (2014). Personality traits as predictors of shopping motivations and behaviors: a canonical correlation analysis. Arab Economic and Business Journal, 9(2), 166-174.
Ha, S. & Stoel, L. (2012). Online apparel retailing: roles of e-shopping quality and experiential e-shopping motives. Jour-nal of Service Management, 23(2), 197-215.
Ha, Y. & Lennon, S.J. (2010). Online visual merchandising (VMD) cues and consumer pleasure and arousal: purchasing versus browsing situation. Psychology & Marketing, 27(2), 141-65.
Jayawardhena, C., Tiu Wright, L., & Dennis, C. (2007). Consumers online: Intentions, orientations and segmentation. In-ternational Journal of Retail & Distribution Management, 35(6), 515-526.
Jeon, H., Ok, C. & Choi, J. (2018). Destination marketing organization website visitors’ flow experience: an application of Plog’s model of personality. Journal of Travel and Tourism Marketing, 35(4), 397-409.
Jiang, Y. & Wang, C.L. (2006). The impact of effect on service quality and satisfaction: the moderation of service context. Journal of Services Marketing, 20(4), 211-218.
Kim, S. & Eastin, M.S. (2011). Hedonic tendencies and the online consumer: an investigation of the online shopping pro-cess. Journal of Internet Commerce, 10 (1), 68-90.
LaRose, R. (2001). On the negative effects of ecommerce: a sociocognitive exploration of unregulated online buying. Journal of Computer Mediated Communication, 6(3), available at: http://jcmc.indiana.edu/vol6/issue3/ larose.html.
Lin, Y. H., & Chen, C. F. (2013). Passengers' shopping motivations and commercial activities at airports–The moderating effects of time pressure and impulse buying tendency. Tourism Management, 36, 426-434.
Liu, Y., Li, H. & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on con-sumer perceptions. Decision Support Systems, 55(3), 829-837.
Lohse, G.L. & Spiller, P. (1998). Electronic shopping: the effect of customer interfaces on traffic and sales. Communica-tions of the ACM, 41(7), 81-7.
López, I. & Ruiz, S. (2011). Explaining website effectiveness: the hedonic– utilitarian dual mediation hypothesis. Elec-tronic Commerce Research and Applications, 10(1), 49-58.
Lorek, L.A. (2003). Buyers catch on to online shopping. San Antonio Express-News, available at: http://web.lexix-nexix.com/universe/document
Madhavaram, S.R. & Laverie, D.A. (2004). Exploring impulse purchasing on the internet. Advances in Consumer Re-search, 31(1), 59-66.
Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370-396. https://doi.org/10.1037/h0054346
Mazzini Muda, N. R. M. K. (2020). Electronic Word-of-Mouth (eWOM) and User-Generated Content (UGC) on Beauty Products on YouTube: Factors Affecting Consumer Attitudes and Purchase Intention.
Menon, S. & Kahn, B. (2002). Cross-category effects of induced arousal and pleasure on the internet shopping experience. Journal of Retailing, 78, 31-40.
Ning Shen, K. & Khalifa, M. (2012). System design effects on online impulse buying. Internet Research, 22(4), 396-425.
Novak, T.P., Hoffman, D.L. & Duhachek, A. (2003). The influence of goal-directed and experiential activities on online flow experiences. Journal of Consumer Psychology, 13(1), 3-16
Nunnally, J. C. (1978). Psychometric Theory. 2nd ed. (New York: McGraw).
Olney, T.J., Holbrook, M.B. & Batra, R. (1991). Consumer responses to advertising: the effects of ad content, emotions, and attitude toward the ad on viewing time. Journal of Consumer Research, 17, 440-53.
Pappas, I. O., Kourouthanassis, P. E., Giannakos, M. N., & Chrissikopoulos, V. (2014). Shiny happy people buying: the role of emotions on personalized e-shopping. Electronic Markets, 24(3), 193-206.
Park, D. H., & Kim, S. (2008). The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. Electronic commerce research and applications, 7(4), 399-410.
Park, E. J., Kim, E. Y., & Forney, J. C. (2006). A structural model of fashion‐oriented impulse buying behavior. Journal of Fashion Marketing and Management: An International Journal, 10(4), 433-446.
Park, E. J., Kim, E. Y., Funches, V. M., & Foxx, W. (2012). Apparel product attributes, web browsing, and e-impulse buy-ing on shopping websites. Journal of Business Research, 65(11), 1583-1589.
Park, J., Stoel, L., & Lennon, S. J. (2008). Cognitive, affective and conative responses to visual simulation: The effects of rotation in online product presentation. Journal of Consumer Behaviour: An International Research Review, 7(1), 72-87.
Poddar, A., Donthu, N., & Wei, Y. (2009). Web site customer orientations, web site quality, and purchase intentions: The role of web site personality. Journal of Business Research, 62(4), 441-450.
Rezaei, S., Ali, F., Amin, M., & Jayashree, S. (2015). Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing. Journal of Hospitality and Tourism Technology, 7(1)2016, 60-83.
Rohm, A.J., & Swaminathan, V. (2004). A typology of online shoppers based on shopping motivations. Journal of Busi-ness Research, 57(7), 748-757.
Rook, D.W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-99.
Rowley, K.L. & Okelberry, A. (2000). Shopping.com: analysis of a trend. Journal of Family and Consumer Sciences, 92(1), 9-10.
Ryu, K., Han, H., & Jang, S. S. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral in-tentions in the fast‐casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3).
Sahota, A. (2014). Greening the cosmetics industry: natural, organic and environmental. South African Pharmaceutical and Cosmetic Review, 41(10), 31-34.
Salimon, M.G., Yusoff, R.Z.B., & Mokhtar, S.S.M. (2017). The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants. International Journal of Bank Marketing, 35(4), 558-582
Schumacker, R. E., & Lomax, R. G. (2004). A beginner's guide to structural equation modeling. psychology press.
Shahzadi, I., Javed, A., Pirzada, S. S., Nasreen, S., & Khanam, F. (2014). Impact of Employee Motivation on Employee Performance. European Journal of Business and Management, 6, 159-166.
Sharma, P., Sivakumaran, B. & Marshall, R. (2010). Impulse buying and variety seeking: a trait-correlates perspective. Journal of Business Research, 63(3), 276-283.
Sherman, E. & Smith, R.B. (1987). Mood states of shoppers and store image: promising interactions and possible behav-ioral effects. Advances in Consumer Research, 14, 251-4.
Smith, D.N. & Sivakumar, K. (2004). Flow and internet shopping behavior: a conceptual model and research propositions. Journal of Business Research, 57(10), 1199-1208.
Steven, J.P. (2009). Applied multivariate statistics for the social sciences. New York: Routledge, 325-394.
Szymanski, D.M. & Hise, R.T. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309-322.
Taylor, J. (2013). Stat to convince your boss to invest in content marketing. (2013, 4 July). Retrieved12September2013, fromhttp://www.fatjoe.co.uk/author/ fatjoetaylor
Tsao, W. C., & Chang, H. R. (2010). Exploring the impact of personality traits on online shopping behavior. African jour-nal of business management, 4(9), 1800-1812.
Turkyilmaz, C. A., Erdem, S., & Uslu, A. (2015). The effects of personality traits and website quality on online impulse buying. Procedia-Social and Behavioral Sciences, 175, 98-105. https://doi.org/10.1016/j.sbspro.2015.01.1179
Verhagen, T., & Van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information & Management, 48(8), 320-327.
Waterman, A.S. (1990). Personal expressiveness: Philosophical and psychological foundations. The Journal of Mind and Behavior, 11(1), 47-73.
Wu, C. S., Cheng, F. F., & Yen, D. C. (2008). The atmospheric factors of online storefront environment design: An empir-ical experiment in Taiwan. Information & Management, 45(7), 493-498.
Yang, K., Li, X., Kim, H., & Kim, Y. H. (2015). Social shopping website quality attributes increasing consumer participa-tion, positive eWOM, and co-shopping: The reciprocating role of participation. Journal of Retailing and Consumer Services, 24, 1-9.
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods. Cengage learning.
Baack, D. W., & Singh, N. (2007). Culture and web communications. Journal of business research, 60(3), 181-188.
Babin, B. J., & Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Jour-nal of Business research, 49(2), 91-99.
Bedeian, A. G. (1993). Management. Dryden Press.
Benjamin, R., & Wigand, R. (1995). Electronic markets and virtual value chains on the information superhighway. Sloan Management Review, 36, 62-62.
Brashear, T. G., Kashyap, V., Musante, M. D., & Donthu, N. (2009). A profile of the internet shopper: evidence from six countries. Journal of Marketing Theory and Practice, 17(3), 267-282.
Bridges, E., & Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business research, 61(4), 309-314.
Brown, M., Pope, N., & Voges, K. (2003). Buying or browsing? An exploration of shopping orientations and online pur-chase intention. European Journal of marketing, 37(11/12), 1666-1684.
Chang, I. C., Liu, C. C., & Chen, K. (2014). The effects of hedonic/utilitarian expectations and social influence on contin-uance intention to play online games. Internet Research, 24(1), 21-45.
Chung, N., Song, H. G., & Lee, H. (2017). Consumers’ impulsive buying behavior of restaurant products in social com-merce. International Journal of Contemporary Hospitality Management. 29(2),709-731. doi: 10.1108/IJCHM-10-2015-0608.
Cochran, W.G. (1997). Sampling techniques. John Wiley & Sons; 3rd ed.
Constantinides, E. (2002). The 4S web-marketing mix model. Electronic Commerce Research and Applications, 1(1), 57-76.
Cyr, D. (2008). Modeling web site design across cultures: relationships to trust, satisfaction, and e-loyalty. Journal of Management Information Systems, 24(4), 47-72.
Dennis, C., Morgan, A., Wright, L. T., & Jayawardhena, C. (2010). The influences of social e-shopping in enhancing young women's online shopping behaviour. Journal of customer behaviour, 9(2), 151-174.
Denton, K. (2019). How social media uses the psychology of persuasion to influence the purchase of beauty products to the young generations. (Honors thesis): Southern New Hampshire University Manchester, NH.
Efthymios, C. (2004). Influencing the online consumer’s behavior: the Web experience. Internet Research, 14(2), 111-126.
Ergin, E.A., Özdemir, H. & Parıltı, N. (2005). Brand loyalty in the cosmetics industry: a field study on Turkish women’s Brand loyalty among cosmetic products. Journal of Business and Economics Research, 3(5), 5-16.
Eroglu, S.A., Machleit, K.A. & Davis, L.M. (2001). Atmospheric qualities of online retailing: a conceptual model and im-plications. Journal of Business Research, 54, 177-84.
Fiore, A.M., Jin, H. & Kim, J. (2005). For fun and profit: hedonic value from image interactivity and responses toward an online store. Psychology & Marketing, 22, 669-94.
George, B. P., & Yaoyuneyong, G. (2010). Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers. Young Consumers, 11(4), 291-306
Gohary, A. & Hanzaee, K.H. (2014). Personality traits as predictors of shopping motivations and behaviors: a canonical correlation analysis. Arab Economic and Business Journal, 9(2), 166-174.
Ha, S. & Stoel, L. (2012). Online apparel retailing: roles of e-shopping quality and experiential e-shopping motives. Jour-nal of Service Management, 23(2), 197-215.
Ha, Y. & Lennon, S.J. (2010). Online visual merchandising (VMD) cues and consumer pleasure and arousal: purchasing versus browsing situation. Psychology & Marketing, 27(2), 141-65.
Jayawardhena, C., Tiu Wright, L., & Dennis, C. (2007). Consumers online: Intentions, orientations and segmentation. In-ternational Journal of Retail & Distribution Management, 35(6), 515-526.
Jeon, H., Ok, C. & Choi, J. (2018). Destination marketing organization website visitors’ flow experience: an application of Plog’s model of personality. Journal of Travel and Tourism Marketing, 35(4), 397-409.
Jiang, Y. & Wang, C.L. (2006). The impact of effect on service quality and satisfaction: the moderation of service context. Journal of Services Marketing, 20(4), 211-218.
Kim, S. & Eastin, M.S. (2011). Hedonic tendencies and the online consumer: an investigation of the online shopping pro-cess. Journal of Internet Commerce, 10 (1), 68-90.
LaRose, R. (2001). On the negative effects of ecommerce: a sociocognitive exploration of unregulated online buying. Journal of Computer Mediated Communication, 6(3), available at: http://jcmc.indiana.edu/vol6/issue3/ larose.html.
Lin, Y. H., & Chen, C. F. (2013). Passengers' shopping motivations and commercial activities at airports–The moderating effects of time pressure and impulse buying tendency. Tourism Management, 36, 426-434.
Liu, Y., Li, H. & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on con-sumer perceptions. Decision Support Systems, 55(3), 829-837.
Lohse, G.L. & Spiller, P. (1998). Electronic shopping: the effect of customer interfaces on traffic and sales. Communica-tions of the ACM, 41(7), 81-7.
López, I. & Ruiz, S. (2011). Explaining website effectiveness: the hedonic– utilitarian dual mediation hypothesis. Elec-tronic Commerce Research and Applications, 10(1), 49-58.
Lorek, L.A. (2003). Buyers catch on to online shopping. San Antonio Express-News, available at: http://web.lexix-nexix.com/universe/document
Madhavaram, S.R. & Laverie, D.A. (2004). Exploring impulse purchasing on the internet. Advances in Consumer Re-search, 31(1), 59-66.
Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370-396. https://doi.org/10.1037/h0054346
Mazzini Muda, N. R. M. K. (2020). Electronic Word-of-Mouth (eWOM) and User-Generated Content (UGC) on Beauty Products on YouTube: Factors Affecting Consumer Attitudes and Purchase Intention.
Menon, S. & Kahn, B. (2002). Cross-category effects of induced arousal and pleasure on the internet shopping experience. Journal of Retailing, 78, 31-40.
Ning Shen, K. & Khalifa, M. (2012). System design effects on online impulse buying. Internet Research, 22(4), 396-425.
Novak, T.P., Hoffman, D.L. & Duhachek, A. (2003). The influence of goal-directed and experiential activities on online flow experiences. Journal of Consumer Psychology, 13(1), 3-16
Nunnally, J. C. (1978). Psychometric Theory. 2nd ed. (New York: McGraw).
Olney, T.J., Holbrook, M.B. & Batra, R. (1991). Consumer responses to advertising: the effects of ad content, emotions, and attitude toward the ad on viewing time. Journal of Consumer Research, 17, 440-53.
Pappas, I. O., Kourouthanassis, P. E., Giannakos, M. N., & Chrissikopoulos, V. (2014). Shiny happy people buying: the role of emotions on personalized e-shopping. Electronic Markets, 24(3), 193-206.
Park, D. H., & Kim, S. (2008). The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. Electronic commerce research and applications, 7(4), 399-410.
Park, E. J., Kim, E. Y., & Forney, J. C. (2006). A structural model of fashion‐oriented impulse buying behavior. Journal of Fashion Marketing and Management: An International Journal, 10(4), 433-446.
Park, E. J., Kim, E. Y., Funches, V. M., & Foxx, W. (2012). Apparel product attributes, web browsing, and e-impulse buy-ing on shopping websites. Journal of Business Research, 65(11), 1583-1589.
Park, J., Stoel, L., & Lennon, S. J. (2008). Cognitive, affective and conative responses to visual simulation: The effects of rotation in online product presentation. Journal of Consumer Behaviour: An International Research Review, 7(1), 72-87.
Poddar, A., Donthu, N., & Wei, Y. (2009). Web site customer orientations, web site quality, and purchase intentions: The role of web site personality. Journal of Business Research, 62(4), 441-450.
Rezaei, S., Ali, F., Amin, M., & Jayashree, S. (2015). Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing. Journal of Hospitality and Tourism Technology, 7(1)2016, 60-83.
Rohm, A.J., & Swaminathan, V. (2004). A typology of online shoppers based on shopping motivations. Journal of Busi-ness Research, 57(7), 748-757.
Rook, D.W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-99.
Rowley, K.L. & Okelberry, A. (2000). Shopping.com: analysis of a trend. Journal of Family and Consumer Sciences, 92(1), 9-10.
Ryu, K., Han, H., & Jang, S. S. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral in-tentions in the fast‐casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3).
Sahota, A. (2014). Greening the cosmetics industry: natural, organic and environmental. South African Pharmaceutical and Cosmetic Review, 41(10), 31-34.
Salimon, M.G., Yusoff, R.Z.B., & Mokhtar, S.S.M. (2017). The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants. International Journal of Bank Marketing, 35(4), 558-582
Schumacker, R. E., & Lomax, R. G. (2004). A beginner's guide to structural equation modeling. psychology press.
Shahzadi, I., Javed, A., Pirzada, S. S., Nasreen, S., & Khanam, F. (2014). Impact of Employee Motivation on Employee Performance. European Journal of Business and Management, 6, 159-166.
Sharma, P., Sivakumaran, B. & Marshall, R. (2010). Impulse buying and variety seeking: a trait-correlates perspective. Journal of Business Research, 63(3), 276-283.
Sherman, E. & Smith, R.B. (1987). Mood states of shoppers and store image: promising interactions and possible behav-ioral effects. Advances in Consumer Research, 14, 251-4.
Smith, D.N. & Sivakumar, K. (2004). Flow and internet shopping behavior: a conceptual model and research propositions. Journal of Business Research, 57(10), 1199-1208.
Steven, J.P. (2009). Applied multivariate statistics for the social sciences. New York: Routledge, 325-394.
Szymanski, D.M. & Hise, R.T. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309-322.
Taylor, J. (2013). Stat to convince your boss to invest in content marketing. (2013, 4 July). Retrieved12September2013, fromhttp://www.fatjoe.co.uk/author/ fatjoetaylor
Tsao, W. C., & Chang, H. R. (2010). Exploring the impact of personality traits on online shopping behavior. African jour-nal of business management, 4(9), 1800-1812.
Turkyilmaz, C. A., Erdem, S., & Uslu, A. (2015). The effects of personality traits and website quality on online impulse buying. Procedia-Social and Behavioral Sciences, 175, 98-105. https://doi.org/10.1016/j.sbspro.2015.01.1179
Verhagen, T., & Van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information & Management, 48(8), 320-327.
Waterman, A.S. (1990). Personal expressiveness: Philosophical and psychological foundations. The Journal of Mind and Behavior, 11(1), 47-73.
Wu, C. S., Cheng, F. F., & Yen, D. C. (2008). The atmospheric factors of online storefront environment design: An empir-ical experiment in Taiwan. Information & Management, 45(7), 493-498.
Yang, K., Li, X., Kim, H., & Kim, Y. H. (2015). Social shopping website quality attributes increasing consumer participa-tion, positive eWOM, and co-shopping: The reciprocating role of participation. Journal of Retailing and Consumer Services, 24, 1-9.
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods. Cengage learning.