How to cite this paper
Mandasari, I., Wardana, I., Ekawati, N & Setiawan, P. (2024). The role of live-streaming commerce in moderating the influence of entrepreneurial marketing and e-commerce adoption on the business performance of fashion SMEs.International Journal of Data and Network Science, 8(4), 2097-2106.
Refrences
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Abdissa, G., Ayalew, A., Dunay, A., & Bálint Illés, C. (2022). Determinants of sustainable growth of SMEs in developing countries: The case of Ethiopia. Economies, 10(8), 189.
Akter, S., D’Ambra, J., & Ray, P. (2011). An evaluation of PLS based complex models: The roles of power analysis, predictive relevance and GoF index. 17th Americas Conference on Information Systems 2011, AMCIS 2011, 2(June), 1313–1319.
Bjerke, B., & Hultman, C. (2004). Entrepreneurial marketing: The growth of small firms in the new economic era. Edward Elgar Publishing.
Chen, Y. H., Chen, M. C., & Keng, C. J. (2020). Measuring online live streaming of perceived servicescape: Scale development and validation on behavior outcome. Internet Research, 30(3), 737-762.
Harland, C., Telgen, J., Callender, G., Grimm, R., & Patrucco, A. (2019). Implementing government policy in supply chains: an international coproduction study of public procurement. Journal of supply chain management, 55(2), 6-25.
Hariandi, M. S. I., Gumanti, T. A., & Wahyudi, E. (2019). The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context. International Journal of Scientific and Technology Research, 8(8), 1216–1220.
Hidayat, Z., & Hidayat, D. (2020). Techno-entrepreneurship as identity construction for the Indonesian generation Z. Journal of Educational Media, Memory, and Society, 12(2), 30-56.
Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability (Switzerland), 11(14). https://doi.org/10.3390/su11143811
Hendijani Fard, M., & Seyyed Amiri, N. (2018). The effect of entrepreneurial marketing on halal food SMEs performance. Journal of Islamic Marketing, 9(3), 598–620. https://doi.org/10.1108/JIMA-12-2016-0097
Hoque, A. S. M. M., Awang, Z., Baharu, S. M. A. T., & Siddiqui, B. A. (2018). Upshot of Generation ‘Z’Entrepreneurs’ E-lifestyle on Bangladeshi SME Performance in the Digital Era. International Journal of Entrepreneurship and Small & Medium Enterprise (IJESME), 5, 97-118.
Hussain, A., Akbar, M., Shahzad, A., Poulova, P., Akbar, A., & Hassan, R. (2022). E-commerce and SME performance: The moderating influence of entrepreneurial competencies. Administrative Sciences, 12(1), 13.
Jiang, Z., Wang, H., & Xue, J. (2022). Propelling consumer engagement via entrepreneurs ’ live streaming ? Frontiers in Psychology. https://doi.org/https://doi.org/10.3389/fpsyg.2022.890707
Lestari, S. D., Leon, F. M., Widyastuti, S., Brabo, N. A., & Putra, A. H. P. K. (2020). Antecedents and consequences of innovation and business strategy on performance and competitive advantage of SMEs. Journal of Asian Finance, Economics and Business, 7(6), 365–378. https://doi.org/10.13106/JAFEB.2020.VOL7.NO6.365
Mahliza, F. (2019). The influence of E-commerce adoption using social media towards business performance of micro enterprises. International Journal of Business, Economics and Law, 18(5), 290-299.
Merritt, K., & Zhao, S. (2022). The Power of Live Stream Commerce: A Case Study of How Live Stream Commerce Can Be Utilised in the Traditional British Retailing Sector. Journal of Open Innovation: Technology, Market, and Complexity, 8(2). https://doi.org/10.3390/joitmc8020071
Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives. Journal of Marketing Theory and Practice, 10(4), 1–19. https://doi.org/10.1080/10696679.2002.11501922
Ningrum, R. B. S. (2019). Hubungan Faktor Risiko pada Wanita Hamil dengan Kejadian ISK pada Masa Kehamilan di RSUD DR W.Z.Johannes Kupang. Poltekkes Kemenkes Kupang.
Noorani, I. (2014). Service Innovation and Competitive Advantage. European Journal of Business and Innovation Research, 2(1), 12–38. http://www.eajournals.org/wp-content/uploads/Service-Innovation-and-Competitive-Advantage.pdf
Presutti, M., & Odorici, V. (2019). Linking entrepreneurial and market orientation to the SME’s performance growth: the moderating role of entrepreneurial experience and networks. International Entrepreneurship and Management Journal, 15, 697-720.
Rashad, N. M. (2018). the Impact of Entrepreneurial Marketing Dimensions on the Organizational Performance Within Saudi Smes. Eurasian Journal of Business and Management, 6(3), 61–71. https://doi.org/10.15604/ejbm.2018.06.03.007
Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99.
Sedighi, A., & Sirang, B. (2018). The Effect of E-Commerce on SME Performance. International Journal of Applied Research in Management and Economics, 1(2), 71–81.
Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28, 1319–1350. https://doi.org/10.1002/smj.640
Törhönen, M., Giertz, J., Weiger, W. H., & Hamari, J. (2021). Streamers: The new wave of digital entreprenurship? Extant corpus and future research agenda. Electronic Commerce Research and Applications, 46(March 2021), 101027. https://doi.org/10.1016/j.elerap.2020.101027
Udriyah, Tham, J., & Ferdous Azam, S. M. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile smes. Management Science Letters, 9(9), 1419–1428. https://doi.org/10.5267/j.msl.2019.5.009
Wang, X., & Wu, D. (2019). Understanding User Engagement Mechanisms on a Live Streaming Platform. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics): Vol. 11589 LNCS. Springer International Publishing. https://doi.org/10.1007/978-3-030-22338-0_22
Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of business research, 117, 543-556.
Wu, C. C., Chen, C. J., & Chiang, T. W. (2021). Forming the strategy for live streaming e-commerce: An action research. In Proceedings of the Annual Hawaii International Conference on System Sciences (Vols. 2020-Janua, pp. 2770–2779). https://doi.org/10.24251/hicss.2021.338
Xuhua, H., Elikem, O. C., Akaba, S., & Brown, D. W. (2019). Effects of business-to-business e-commerce adoption on competitive advantage of small and medium-sized manufacturing enterprises. Economics and Sociology, 12(1), 80–99. https://doi.org/10.14254/2071-789X.2019/12-1/4
Zhang, X., Xiang, Y., & Hao, L. (2019). Virtual gifting on China’s live streaming platforms: hijacking the online gift economy. Chinese Journal of Communication, 12(3), 340–355. https://doi.org/10.1080/17544750.2019.1583260
Abdissa, G., Ayalew, A., Dunay, A., & Bálint Illés, C. (2022). Determinants of sustainable growth of SMEs in developing countries: The case of Ethiopia. Economies, 10(8), 189.
Akter, S., D’Ambra, J., & Ray, P. (2011). An evaluation of PLS based complex models: The roles of power analysis, predictive relevance and GoF index. 17th Americas Conference on Information Systems 2011, AMCIS 2011, 2(June), 1313–1319.
Bjerke, B., & Hultman, C. (2004). Entrepreneurial marketing: The growth of small firms in the new economic era. Edward Elgar Publishing.
Chen, Y. H., Chen, M. C., & Keng, C. J. (2020). Measuring online live streaming of perceived servicescape: Scale development and validation on behavior outcome. Internet Research, 30(3), 737-762.
Harland, C., Telgen, J., Callender, G., Grimm, R., & Patrucco, A. (2019). Implementing government policy in supply chains: an international coproduction study of public procurement. Journal of supply chain management, 55(2), 6-25.
Hariandi, M. S. I., Gumanti, T. A., & Wahyudi, E. (2019). The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context. International Journal of Scientific and Technology Research, 8(8), 1216–1220.
Hidayat, Z., & Hidayat, D. (2020). Techno-entrepreneurship as identity construction for the Indonesian generation Z. Journal of Educational Media, Memory, and Society, 12(2), 30-56.
Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability (Switzerland), 11(14). https://doi.org/10.3390/su11143811
Hendijani Fard, M., & Seyyed Amiri, N. (2018). The effect of entrepreneurial marketing on halal food SMEs performance. Journal of Islamic Marketing, 9(3), 598–620. https://doi.org/10.1108/JIMA-12-2016-0097
Hoque, A. S. M. M., Awang, Z., Baharu, S. M. A. T., & Siddiqui, B. A. (2018). Upshot of Generation ‘Z’Entrepreneurs’ E-lifestyle on Bangladeshi SME Performance in the Digital Era. International Journal of Entrepreneurship and Small & Medium Enterprise (IJESME), 5, 97-118.
Hussain, A., Akbar, M., Shahzad, A., Poulova, P., Akbar, A., & Hassan, R. (2022). E-commerce and SME performance: The moderating influence of entrepreneurial competencies. Administrative Sciences, 12(1), 13.
Jiang, Z., Wang, H., & Xue, J. (2022). Propelling consumer engagement via entrepreneurs ’ live streaming ? Frontiers in Psychology. https://doi.org/https://doi.org/10.3389/fpsyg.2022.890707
Lestari, S. D., Leon, F. M., Widyastuti, S., Brabo, N. A., & Putra, A. H. P. K. (2020). Antecedents and consequences of innovation and business strategy on performance and competitive advantage of SMEs. Journal of Asian Finance, Economics and Business, 7(6), 365–378. https://doi.org/10.13106/JAFEB.2020.VOL7.NO6.365
Mahliza, F. (2019). The influence of E-commerce adoption using social media towards business performance of micro enterprises. International Journal of Business, Economics and Law, 18(5), 290-299.
Merritt, K., & Zhao, S. (2022). The Power of Live Stream Commerce: A Case Study of How Live Stream Commerce Can Be Utilised in the Traditional British Retailing Sector. Journal of Open Innovation: Technology, Market, and Complexity, 8(2). https://doi.org/10.3390/joitmc8020071
Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives. Journal of Marketing Theory and Practice, 10(4), 1–19. https://doi.org/10.1080/10696679.2002.11501922
Ningrum, R. B. S. (2019). Hubungan Faktor Risiko pada Wanita Hamil dengan Kejadian ISK pada Masa Kehamilan di RSUD DR W.Z.Johannes Kupang. Poltekkes Kemenkes Kupang.
Noorani, I. (2014). Service Innovation and Competitive Advantage. European Journal of Business and Innovation Research, 2(1), 12–38. http://www.eajournals.org/wp-content/uploads/Service-Innovation-and-Competitive-Advantage.pdf
Presutti, M., & Odorici, V. (2019). Linking entrepreneurial and market orientation to the SME’s performance growth: the moderating role of entrepreneurial experience and networks. International Entrepreneurship and Management Journal, 15, 697-720.
Rashad, N. M. (2018). the Impact of Entrepreneurial Marketing Dimensions on the Organizational Performance Within Saudi Smes. Eurasian Journal of Business and Management, 6(3), 61–71. https://doi.org/10.15604/ejbm.2018.06.03.007
Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99.
Sedighi, A., & Sirang, B. (2018). The Effect of E-Commerce on SME Performance. International Journal of Applied Research in Management and Economics, 1(2), 71–81.
Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28, 1319–1350. https://doi.org/10.1002/smj.640
Törhönen, M., Giertz, J., Weiger, W. H., & Hamari, J. (2021). Streamers: The new wave of digital entreprenurship? Extant corpus and future research agenda. Electronic Commerce Research and Applications, 46(March 2021), 101027. https://doi.org/10.1016/j.elerap.2020.101027
Udriyah, Tham, J., & Ferdous Azam, S. M. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile smes. Management Science Letters, 9(9), 1419–1428. https://doi.org/10.5267/j.msl.2019.5.009
Wang, X., & Wu, D. (2019). Understanding User Engagement Mechanisms on a Live Streaming Platform. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics): Vol. 11589 LNCS. Springer International Publishing. https://doi.org/10.1007/978-3-030-22338-0_22
Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of business research, 117, 543-556.
Wu, C. C., Chen, C. J., & Chiang, T. W. (2021). Forming the strategy for live streaming e-commerce: An action research. In Proceedings of the Annual Hawaii International Conference on System Sciences (Vols. 2020-Janua, pp. 2770–2779). https://doi.org/10.24251/hicss.2021.338
Xuhua, H., Elikem, O. C., Akaba, S., & Brown, D. W. (2019). Effects of business-to-business e-commerce adoption on competitive advantage of small and medium-sized manufacturing enterprises. Economics and Sociology, 12(1), 80–99. https://doi.org/10.14254/2071-789X.2019/12-1/4
Zhang, X., Xiang, Y., & Hao, L. (2019). Virtual gifting on China’s live streaming platforms: hijacking the online gift economy. Chinese Journal of Communication, 12(3), 340–355. https://doi.org/10.1080/17544750.2019.1583260