How to cite this paper
Wimolsophonkitti, P & Naipinit, A. (2024). Drivers and performance impacts of live streaming commerce adoption: Revolutionizing the e-commerce supply chain.Uncertain Supply Chain Management, 12(3), 1479-1492.
Refrences
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Aithal, R. K., Choudhary, V., Maurya, H., Pradhan, D., & Sarkar, D. N. (2023). Factors influencing technology adoption amongst small retailers: insights from thematic analysis. International Journal of Retail & distribution management, 51(1), 81-102.
Ali Abbasi, G., Tiew, L. Y., Tang, J., Goh, M., & Thurasamy, R. (2022). The adoption of social commerce for small and medium enterprises: An empirical study. Journal of Organizational and End User Computing, 34(4), 1-24.
Al-Jabri, I., & Sohail, M. S. (2012). Mobile banking adoption: Application of diffusion of innovation theory. Journal of electronic commerce research, 13(4), 379-391.
Al-Sharafi, M. A., Yusof, N. A., Al-Emran, M., Al-Sharafi, A., Al-Sharafi, M. M., & Qalaji, T. (2023). The role of cloud computing integration and its impact on the environmental, financial, and social performance of SMEs. Frontiers in Environmental Science, 10, 1041733.
Alsoud, M., Alfdool, S., Trawnih, A., Helalat, A., & Mahrakani, N. (2023). Social media marketing activities and tourists’ purchase intention. International Journal of Data and Network Science, 7(2), 677-686.
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Bawack, R. E., Bonhoure, E., Kamdjoug, J. R. K., & Giannakis, M. (2023). How social media live streams affect online buyers: A uses and gratifications perspective. International Journal of Information Management, 70, 102621.
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Chau, N. T., Deng, H., & Tay, R. (2020b). Critical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises. Journal of Marketing Management, 36(5-6), 456-487.
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Bawack, R. E., Bonhoure, E., Kamdjoug, J. R. K., & Giannakis, M. (2023). How social media live streams affect online buyers: A uses and gratifications perspective. International Journal of Information Management, 70, 102621.
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Castelo-Branco, I., Cruz-Jesus, F., & Oliveira, T. (2019). Assessing Industry 4.0 readiness in manufacturing: Evidence for the European Union. Computers in Industry, 107, 22-32.
Chandrruangphen, E., Assarut, N., & Sinthupinyo, S. (2022). The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing. Cogent Business & Management, 9(1), 2034238.
Chau, N. T., Deng, H., & Tay, R. (2020a). Critical determinants for mobile commerce adoption in Vietnamese SMEs: A conceptual framework. Procedia Computer Science, 161, 1166-1174.
Chau, N. T., Deng, H., & Tay, R. (2020b). Critical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises. Journal of Marketing Management, 36(5-6), 456-487.
Chen, C. C., & Lin, Y. C. (2018). What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement. Telematics and Informatics, 35(1), 293-303.
Chen, Y., Wang, Y., Nevo, S., Benitez, J., & Kou, G. (2017). Improving strategic flexibility with information technologies: Insights for firm performance in an emerging economy. Journal of Information Technology, 32(1), 10-25.
Chua, H. F., Boland, J. E., & Nisbett, R. E. (2005). Cultural variation in eye movements during scene perception. Proceedings of the national academy of sciences, 102(35), 12629-12633.
Claudy, M. C., Garcia, R., & O’Driscoll, A. (2015). Consumer resistance to innovation—a behavioral reasoning perspective. Journal of the Academy of Marketing Science, 43, 528-544.
Colby, C. L., & Parasuraman, A. (2003). Technology still matters: Continuing the technology emphasis in service research. Journal of Service Research, 5(4), 324-331.
Cui, Y., Li, Y., Wang, Z., Lei, Q., Koizumi, Y., & Chiba, A. (2017). Regulating twin boundary mobility by annealing in magnesium and its alloys. International Journal of Plasticity, 99, 1-18.
Davis, J. A. (1971). Elementary Survey Analysis. Englewood Cliffs, Prentice-Hall.
De Vries, D. A., Möller, A. M., Wieringa, M. S., Eigenraam, A. W., & Hamelink, K. (2018). Social comparison as the thief of joy: Emotional consequences of viewing strangers’ Instagram posts. Media psychology, 21(2), 222-245.
Diamantopoulos, A., Siguaw, J. A., & Siguaw, J. A. (2000). Introducing LISREL: A guide for the uninitiated. Sage.
Doolin, B., Dillon, S., Thompson, F., & Corner, J. L. (2005). Perceived risk, the Internet shopping experience and online purchasing behavior: A New Zealand perspective. Journal of Global Information Management (JGIM), 13(2), 66-88.
Frisoni, G. B., Altomare, D., Ribaldi, F., Villain, N., Brayne, C., Mukadam, N., ... & Dubois, B. (2023). Dementia prevention in memory clinics: recommendations from the European task force for brain health services. The Lancet Regional Health–Europe, 26.
Gangwar, H., Date, H., & Ramaswamy, R. (2015). Understanding determinants of cloud computing adoption using an integrated TAM-TOE model. Journal of enterprise information management, 28(1), 107-130.
George, D., & Mallery, M. (2010). SPSS for Windows Step by Step: A Simple Guide and Reference, 17.0 Update. Pearson, Boston.
Gong, H., Zhao, M., Ren, J., & Hao, Z. (2022). Live streaming strategy under multi-channel sales of the online retailer. Electronic Commerce Research and Applications, 55, 101184.
Guo, H., Zhuang, X., & Rabczuk, T. (2021). A deep collocation method for the bending analysis of Kirchhoff plate. arXiv preprint arXiv:2102.02617.
Haimson, O. L., & Tang, J. C. (2017, May). What makes live events engaging on Facebook Live, Periscope, and Snapchat. In Proceedings of the 2017 CHI conference on human factors in computing systems (pp. 48-60).
Hair, J. F. (2009). Multivariate data analysis.
Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate Data Analysis: A Global Perspective. 7th Edition. Pearson.
Hajli, M. (2013). A research framework for social commerce adoption. Information Management & Computer Security, 21(3), 144-154.
Hajli, N., Lin, X., Featherman, M., & Wang, Y. (2014). Social word of mouth: How trust develops in the market. International Journal of Market Research, 56(5), 673-689.
Han, H. (2023). The impact of social commerce on travel constraints, negotiation, and loyalty among tourists. Journal of Hospitality & Tourism Research, 47(3), 450-474.
Hao, L., Li, X., Chen, T., & Ye, Q. (2020). Understanding the adoption of live streaming commerce: A uses and gratifications perspective. In Proceedings of the 53rd Hawaii International Conference on System Sciences (pp. 2658-2667).
Hilvert-Bruce, Z., Neill, J. T., Sjöblom, M., & Hamari, J. (2018). Social Motivations of Live-Streaming Viewer Engagement on Twitch. Computers in Human Behavior, 84, 58-67.
Hmoud, M. I., Nawafleh, Y., & Al-Zoubi, K. (2023). Examining the influencing factors of business intelligence adoption in higher education institutions based on the TOE framework. VINE Journal of Information and Knowledge Management Systems, 53(1), 37-66.
Hu, M., Zhang, M., & Wang, Y. (2017). Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework. Computers in human behavior, 75, 594-606.
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259.
Hung, S. Y., Yu, A. P. I., & Chiu, Y. C. (2018). Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce. Journal of Organizational Computing and Electronic Commerce, 28(1), 9-30.
Islam, M. Z., Siddiqui, M. T., Abdul Sater, M., Ara Satter, A. M., Ratwani, B., Quddus, F., Al Balushi, A., & Abdulla, F. (2023). Adoption of artificial intelligence among human resource practitioners in Malaysian tourism organisations: A TOE-TAM approach. Current Issues in Tourism, 26(7), 1165-1184.
Jiang, P., Ergu, D., Liu, F., Cai, Y., & Ma, B. (2022). A Review of Yolo algorithm developments. Procedia computer science, 199, 1066-1073.
Kang, K., Lu, J., Guo, L., & Li, W. (2021). The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms. International Journal of Information Management, 56, 102251.
Kemp, A. (2023). Competitive Advantage through Artificial Intelligence: Toward a Theory of Situated AI. Academy of Management Review, (ja), amr-2020.
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