How to cite this paper
Oraini, B. (2024). Impact of live stream marketing on Saudi online consumers trust.International Journal of Data and Network Science, 8(4), 2375-2382.
Refrences
Bauerová, R., & Braciníková, V. (2021). Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers?. Sustainability, 13(5), 2453.
Cao, C., Zheng, M., Xu, Q., Shao, X., & Jiang, C. (2021). Research on the Construction Mechanism of Consumers’ Trust Intentions and Behaviors in the Context of Live Streaming Shopping.
Chen, C. D., Zhao, Q., & Wang, J. L. (2022). How livestreaming increases product sales: role of trust transfer and elabora-tion likelihood model. Behaviour & Information Technology, 41(3), 558-573.
Cheng, H.H. (2020). The Effects of Product Stimuli and Social Stimuli on Online Impulse Buying in Live Streams Pro-ceedings of the 2020 International Conference on Management of e-Commerce and e-Government (pp. 31-35), Jeju, Is-land, Republic of Korea.
Dutot, V. (2014): Adoption of social media using technology acceptance model: The generational effect. International Journal of Technology and Human Interaction, 10(4), 18-35.
Fang, B., Ye, Q., Kucukusta, D., & Law, R. (2016). Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics. Tourism Management, 52, 498-506.
Farah, M.F., Ramadan, Z. and Kanso, J., 2022. Satisfying the online food crave: The case of online food aggrega-tors. International Journal of Consumer Studies, 46(4), 1413-1427.
Guan, Z., Hou, F., Li, B., Phang, C. W., & Chong, A. Y. L. (2022). What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model. Information Systems Journal, 32(3), 653-689.
Hoek, A.C., Malekpour, S., Raven, R., Court, E., & Byrne, E., 2021. Towards environmentally sustainable food systems: decision-making factors in sustainable food production and consumption. Sustainable Production and Consump-tion, 26, pp.610-626.
Hsu, K. K. (2019). Discussion on the live broadcast of social media and e-commerce. Proceedings of the 19th International Conference on Electronic Business (pp. 178-185), Newcastle Upon Tyne, UK.
Joo, E., & Yang, J. (2023). How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement. Journal of Research in Interactive Marketing.
Komiak, S. X., & Benbasat, I. (2004). Understanding customer trust in agent-mediated electronic commerce, web-mediated electronic commerce, and traditional commerce. Information technology and management, 5, 181-207.
Lazaroiu, G., Negurita, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers' Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions. Front Psychol, 11, 890.
Lin, K., Fong, L.H.N., & Law, R., 2022. Live streaming in tourism and hospitality: a literature review. Asia Pacific Jour-nal of Tourism Research, 27(3), pp.290-304.
Liu, Z., Yang, J., & Ling, L. (2020). Exploring the Influence of Live Streaming in Mobile Commerce on Adoption Inten-tion From a Social Presence Perspective. International Journal of Mobile Human Computer Interaction (IJMHCI), 12(2), 53-71.
Lu, Z., Xia, H., Heo, S., &Wigdor, D. (2018). You watch, you give, and you engage: a study of live streaming practices in China. Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (pp. 1-13), Montréal, Cana-da.
Majali, T., Alsoud, M., Yaseen, H., Almajali, R., & Barkat, S., 2022. The effect of digital review credibility on Jordanian online purchase intention. International Journal of Data and Network Science, 6(3), pp.973-982.
McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An in-tegrative typology. Information systems research, 13(3), 334-359.
Men, J., & Zheng, X. (2019). Impact of Social Interaction on Live-streaming Shopping Websites. Proceedings of the 18 Annual Pre-ICIS Workshop on HCI Research in MIS, Munich, Germany.
Nasiri, M.S., & Shokouhyar, S. (2021). Actual consumers' response to purchase refurbished smartphones: Exploring per-ceived value from product reviews in online retailing. Journal of Retailing and Consumer Services, 62, 102652.
Rasty, F., Mirghafoori, S. H., SaeidaArdekani, S., & Ajdari, P. (2021). Trust barriers to online shopping: Investigating and prioritizing trust barriers in an intuitionistic fuzzy environment. International Journal of Consumer Studies, 45(5), 1030-1046.
Salam, A. F., Rao, H. R., & Pegels, C. C. (2003). Consumer-Perceived Risk in E-Commerce Transactions. Communica-tions of the ACM, 46(12), 325-331.
Song, C., & Liu, Y. L. (2021). The effect of live-streaming shopping on the consumer's perceived risk and purchase inten-tion in China. The 23rd Biennial Conference of the International Telecommunications Society, Gothenburg, Sweden.
Tran, H.T. (2020). The Influence of Digital Marketing on Consumer Purchase Decisions toward Fast Fashion Products.
Verma, S., Rojhe, K.C., Horská, E., Sharma, S., & Šedík, P. (2023). Consumer Decision-Making Rules for FMCG Prod-ucts—Study of Rural in North India. Economies, 11(1), p.26.
Wang, J.-C., & Chang, C.-H. (2013). How online social ties and product-related risks influence purchase intentions: A Fa-cebook experiment. Electronic commerce research and applications, 12(5), 337-346.
Wang, W., Huang, M., Zheng, S., Lin, L., & Wang, L. (2022). The impact of broadcasters on consumer’s intention to fol-low livestream brand community. Frontiers in Psychology, 12, 810883.
Wu, Y., & Huang, H. (2023). Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. Sustainability, 15(5), 4432.
Xue, J., & Liu, M. T. (2023). Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow. Asia Pacific Journal of Marketing and Logistics, 35(5), 1157-1186.
Yan, M., Kwok, A.P.K., Chan, A.H.S., Zhuang, Y.S., Wen, K., & Zhang, K.C. (2022). An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers’ buying impulse. Internet Research, (ahead-of-print).
Yan, Y., Chen, H., Shao, B., & Lei, Y. (2023). How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA. Journal of Retailing and Consumer Services, 74, 103390.
Cao, C., Zheng, M., Xu, Q., Shao, X., & Jiang, C. (2021). Research on the Construction Mechanism of Consumers’ Trust Intentions and Behaviors in the Context of Live Streaming Shopping.
Chen, C. D., Zhao, Q., & Wang, J. L. (2022). How livestreaming increases product sales: role of trust transfer and elabora-tion likelihood model. Behaviour & Information Technology, 41(3), 558-573.
Cheng, H.H. (2020). The Effects of Product Stimuli and Social Stimuli on Online Impulse Buying in Live Streams Pro-ceedings of the 2020 International Conference on Management of e-Commerce and e-Government (pp. 31-35), Jeju, Is-land, Republic of Korea.
Dutot, V. (2014): Adoption of social media using technology acceptance model: The generational effect. International Journal of Technology and Human Interaction, 10(4), 18-35.
Fang, B., Ye, Q., Kucukusta, D., & Law, R. (2016). Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics. Tourism Management, 52, 498-506.
Farah, M.F., Ramadan, Z. and Kanso, J., 2022. Satisfying the online food crave: The case of online food aggrega-tors. International Journal of Consumer Studies, 46(4), 1413-1427.
Guan, Z., Hou, F., Li, B., Phang, C. W., & Chong, A. Y. L. (2022). What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model. Information Systems Journal, 32(3), 653-689.
Hoek, A.C., Malekpour, S., Raven, R., Court, E., & Byrne, E., 2021. Towards environmentally sustainable food systems: decision-making factors in sustainable food production and consumption. Sustainable Production and Consump-tion, 26, pp.610-626.
Hsu, K. K. (2019). Discussion on the live broadcast of social media and e-commerce. Proceedings of the 19th International Conference on Electronic Business (pp. 178-185), Newcastle Upon Tyne, UK.
Joo, E., & Yang, J. (2023). How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement. Journal of Research in Interactive Marketing.
Komiak, S. X., & Benbasat, I. (2004). Understanding customer trust in agent-mediated electronic commerce, web-mediated electronic commerce, and traditional commerce. Information technology and management, 5, 181-207.
Lazaroiu, G., Negurita, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers' Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions. Front Psychol, 11, 890.
Lin, K., Fong, L.H.N., & Law, R., 2022. Live streaming in tourism and hospitality: a literature review. Asia Pacific Jour-nal of Tourism Research, 27(3), pp.290-304.
Liu, Z., Yang, J., & Ling, L. (2020). Exploring the Influence of Live Streaming in Mobile Commerce on Adoption Inten-tion From a Social Presence Perspective. International Journal of Mobile Human Computer Interaction (IJMHCI), 12(2), 53-71.
Lu, Z., Xia, H., Heo, S., &Wigdor, D. (2018). You watch, you give, and you engage: a study of live streaming practices in China. Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (pp. 1-13), Montréal, Cana-da.
Majali, T., Alsoud, M., Yaseen, H., Almajali, R., & Barkat, S., 2022. The effect of digital review credibility on Jordanian online purchase intention. International Journal of Data and Network Science, 6(3), pp.973-982.
McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An in-tegrative typology. Information systems research, 13(3), 334-359.
Men, J., & Zheng, X. (2019). Impact of Social Interaction on Live-streaming Shopping Websites. Proceedings of the 18 Annual Pre-ICIS Workshop on HCI Research in MIS, Munich, Germany.
Nasiri, M.S., & Shokouhyar, S. (2021). Actual consumers' response to purchase refurbished smartphones: Exploring per-ceived value from product reviews in online retailing. Journal of Retailing and Consumer Services, 62, 102652.
Rasty, F., Mirghafoori, S. H., SaeidaArdekani, S., & Ajdari, P. (2021). Trust barriers to online shopping: Investigating and prioritizing trust barriers in an intuitionistic fuzzy environment. International Journal of Consumer Studies, 45(5), 1030-1046.
Salam, A. F., Rao, H. R., & Pegels, C. C. (2003). Consumer-Perceived Risk in E-Commerce Transactions. Communica-tions of the ACM, 46(12), 325-331.
Song, C., & Liu, Y. L. (2021). The effect of live-streaming shopping on the consumer's perceived risk and purchase inten-tion in China. The 23rd Biennial Conference of the International Telecommunications Society, Gothenburg, Sweden.
Tran, H.T. (2020). The Influence of Digital Marketing on Consumer Purchase Decisions toward Fast Fashion Products.
Verma, S., Rojhe, K.C., Horská, E., Sharma, S., & Šedík, P. (2023). Consumer Decision-Making Rules for FMCG Prod-ucts—Study of Rural in North India. Economies, 11(1), p.26.
Wang, J.-C., & Chang, C.-H. (2013). How online social ties and product-related risks influence purchase intentions: A Fa-cebook experiment. Electronic commerce research and applications, 12(5), 337-346.
Wang, W., Huang, M., Zheng, S., Lin, L., & Wang, L. (2022). The impact of broadcasters on consumer’s intention to fol-low livestream brand community. Frontiers in Psychology, 12, 810883.
Wu, Y., & Huang, H. (2023). Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. Sustainability, 15(5), 4432.
Xue, J., & Liu, M. T. (2023). Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow. Asia Pacific Journal of Marketing and Logistics, 35(5), 1157-1186.
Yan, M., Kwok, A.P.K., Chan, A.H.S., Zhuang, Y.S., Wen, K., & Zhang, K.C. (2022). An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers’ buying impulse. Internet Research, (ahead-of-print).
Yan, Y., Chen, H., Shao, B., & Lei, Y. (2023). How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA. Journal of Retailing and Consumer Services, 74, 103390.