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1.

Integrated computer aided methods to designing potent α-Glucosidase inhibitors based on quinoline scaffold derivative Pages 79-106 Right click to download the paper Download PDF

Authors: Ayoub Khaldan, Soukaina Bouamrane, Reda El-Mernissi, Marwa Alaqarbeh, Hamid Maghat, Mohammed Bouachrine, Tahar Lakhlifi, Abdelouahid Sbai

DOI: 10.5267/j.ccl.2024.9.003

Keywords:

Abstract:
Diabetes mellitus is a serious health disease that affects people all over the world. The number of persons identified with diabetes mellitus rises each year. α -Glucosidase is a digestive enzyme used to control diabetes mellitus. The searching for new potent α-glucosidase inhibitors capable of delaying carbohydrate digestion in the human body is an important strategy towards control of diabetes mellitus. In this work, a series of quinoline-based Schiff base derivatives already identified as α-glucosidase inhibitory activity was studied by using 2D/3D-QSAR approach. The best HQSAR/A-B-C-H-Ch-DA and CoMSIA/SEDA models were constructed using thirteen molecules in the training set, resulting in favorable values of Q2 (0.834 and 0.607), and high values of R2 (0.985 and 0.912), respectively. The generated HQSAR/A-B-C-H-Ch-DA and CoMSIA/SEDA contour plots were precious for designing and enhancing the α-glucosidase inhibitory activity of quinoline-based Schiff base molecules. Considering these results, two novel α-glucosidase compounds were designed to possess significant activity. The newly suggested molecules showed good outcomes in the preliminary in silico ADME/Tox evaluations. Molecular docking results revealed that the new designed inhibitors have a good stability in the active pocket of the studied receptor compared to voglibose, clinically used as an α-glucosidase inhibitor. MD simulation and MM-GBSA results confirmed the molecular docking outcomes. Finally, DFT analysis was useful in determining the most electrophilic and nucleophilic centers of the two designed α-glucosidase inhibitors.

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Journal: CCL | Year: 2025 | Volume: 14 | Issue: 1 | Views: 222 | Reviews: 0

 
2.

Evaluating technological intelligence dimensions in innovative startups: A confirmatory factor analysis approach Pages 677-686 Right click to download the paper Download PDF

Authors: Romel Al-Ali, Sabri Mekimah, Rahma Zighed, Ahmad Al-Adwan, Mohammed Almaiah, Rami Shehab, Tayseer Alkhdour, Theyazn H.H Aldhyani

DOI: 10.5267/j.uscm.2024.10.012

Keywords: Technological Intelligence, Intelligent systems, Competitive intelligence, Market intelligence, Intelligent processes, Confirmatory factor analysis

Abstract:
This article aims to study technological intelligence in innovative startups in Algeria using Kerr’s model. Technological intelligence consists of four main dimensions: intelligent systems, competitive intelligence, market intelligence, and intelligent processes. To collect data, a questionnaire was distributed to a sample of 255 innovative startups in Algeria, and the data were analyzed using confirmatory factor analysis (CFA) with Smart PLS software. The results indicated that the two-dimensional model combining intelligent systems and competitive intelligence provided the best fit, with a relationship value of 0.605 between these two dimensions. On the other hand, the relationship between market intelligence and competitive intelligence was weak, with a value of 0.281, reflecting the limited use of analytical methods by startups to monitor competitors. Based on these findings, the study recommends that innovative startups in Algeria enhance their use of competitive intelligence and intelligent systems to improve decision-making processes. Additionally, these startups should make better use of available market technologies to develop their products and services, while focusing on continuous competitor analysis and identifying opportunities. In conclusion, technological intelligence is a strategic element for startups, helping them improve their performance and achieve a competitive edge in the changing business environment in Algeria.

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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 4 | Views: 170 | Reviews: 0

 
3.

Developing brand sustainability strategy using AI as a powerful tool in auto industry Pages 687-698 Right click to download the paper Download PDF

Authors: Ahmad Al Adwan, Ghaiath Altrjman, Luay Al-muani

DOI: 10.5267/j.uscm.2024.10.008

Keywords: Brand, Innovations, Behavior, Artificial intelligence, Manufacturing, Automotive, Sustainability, Predictive maintenance, Customer engagement, Industry

Abstract:
Manufacturers employ AI for monitoring vehicle mileage, inspecting components, and scheduling maintenance. Past studies underscore the need for auto-related plans to prioritize environmental protection, concentrating on AI-driven environmental solutions promoted by AI for Good. AI enhances brand success by improving investment, technology, and promotional capabilities. This study emphasizes consistency in AI application across the automotive value chain for brand sustainability. A web-based poll surveyed 120 AI users in marketing, HR, sustainability, as well as 180 sustainability specialists and regulators. The primary goal is to assess, via structural model evaluation, how extraneous variables affect the development of AI-powered brand sustainability strategies. The study highlights AI's sustainability benefits in the automotive industry improving transportation safety, forecasting maintenance, and creating eco-friendly vehicles. However, challenges involve over-reliance on AI, predicting human behavior, and addressing sustainability threats. AI development should consider regional differences, prioritizing openness, policy harmony, and consumer agency. These findings aid marketing and HR professionals in devising customer-centric long-term plans.
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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 4 | Views: 202 | Reviews: 0

 
4.

Adoption of CRM technology to enhance business performance: Empirical study among Jordanian firms Pages 743-750 Right click to download the paper Download PDF

Authors: Raed Masadeh, Lina H. Warrad, Ahmad Tawfig Al-Radaideh, Mohammad Nasser Alradi, Maha Ismail Alkhawaja, Dmaithan Almajali, Ramayah Thurasamy

DOI: 10.5267/j.uscm.2024.9.015

Keywords: Customer Relationship Management, Business Performance, Jordan

Abstract:
This paper examined technology information as the factor that drives productivity among Small and Medium Enterprises (SMEs), particularly the effect of innovation on the performance of SMEs and the effect of Customer Relationship Management (CRM) Technology on industrial performance. The mediation of CRM Technology on the effect of innovation on company performance was examined as well. Survey questionnaire was distributed online to 544 firms, and data were analyzed through structural equation models using Amos version 23. Results show that innovation increases productivity (performance) of small businesses and plays a positive role on information systems. However, innovation had an insignificant role on industrial Performance. Meanwhile, CRM Technology shows no mediation in the relationship between innovation and performance. Generally, results proved the significance of innovation in enhancing company performance.

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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 4 | Views: 204 | Reviews: 0

 
5.

Factors affecting cybersecurity awareness: A qualitative study in Saudi Arabia Pages 751-762 Right click to download the paper Download PDF

Authors: Tariq Saleh, Raed Kanaan, Rania Alzubaidi, Ghassan Ghazi Kanaan, Marko Nino

DOI: 10.5267/j.uscm.2024.12.005

Keywords: Cybersecurity awareness, Information security, Unified theory of acceptance and use of technology, Technology acceptance model, Thematic analysis, Protection motivation theory

Abstract:
The objective of this research was to gain a deeper comprehension of how individuals perceive and respond to cybersecurity and how various internal and external factors influence these behaviors and attitudes. Conducted at ABC organization in Saudi Arabia, the study employed the qualitative methodology. Two online focus groups were employed featuring open-ended questions. The data were subsequently analyzed thematically using inductive and deductive coding techniques. Several theories were used as theoretical lenses to analyze the data. After the collected data had been analyzed, three main themes emerged: (a) perceived safeguards and threats, (b) personal and professional experience in information security, and (c) necessity of education and raising awareness. Additionally, two sub-themes were revealed: (a) costs and benefits and (b) necessity of safeguard measures and attaining trust. The study’s identified themes and sub-themes offer a thorough comprehension of the demographic, social, cultural, and internalized factors influencing cybersecurity-related behavior. The identified themes could potentially be applicable to other settings. Future qualitative research could further explore the transferability of these findings by conducting similar studies in different organizational, cultural, and linguistic contexts. It is also recommended for future quantitative research to delve deeper than surface-level data and consider underlying meaning, factors, connections, or relationships that may skew the results. It is crucial to delve into hidden meanings, not just accept data at face value.
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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 4 | Views: 490 | Reviews: 0

 
6.

Examining the adoption decision of Islamic electronic banks in Jordan Pages 887-896 Right click to download the paper Download PDF

Authors: Mefleh Faisal Al-Jarrah, Abdalla Mohammad Al Badarin, Shadi Khalifeh Alahmad, Kholood Ahmed Tanash

DOI: 10.5267/j.dsl.2024.8.003

Keywords: Islamic, Electronic Banking, Ease of Use, Usefulness, Privacy, Infrastructure, Awareness, Convenience, Jordan

Abstract:
This study aims to examine the factors affecting Jordanian Islamic banks’ customers’ adoption of electronic banks. The study relied on quantitative methods, where the study designed a questionnaire based on the Technology Acceptance Model (TAM) which derived from the Theory of Reasoned Action (TRA). The study sample consisted of 470 respondents. The study applied the Partial Least Squares Structural Equation Modeling (PLS-SEM), where the results of the Chi-square test and the standardized root mean square residual (SRMR) test showed the validity of the model for analysis. The results showed that usefulness, privacy, and awareness affect the adoption of e-banking, and that ease to use and electronic skills affect the adoption of e-banking through usefulness. The results also show that Infrastructure does not affect the adoption of e-banking, and Convenience does not affect the adoption of e-banking through Intention to use e-banking. The study advises Islamic banks to spread awareness about the importance of electronic banking and design easy-to-use electronic services that enjoy privacy and security.
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Journal: DSL | Year: 2024 | Volume: 13 | Issue: 4 | Views: 348 | Reviews: 0

 
7.

Investigating the adoption of digital Library by postgraduate students in Jordan: An Enhanced of UTAUT Model Pages 897-908 Right click to download the paper Download PDF

Authors: Jawad Khalaf Salman Al-Orainat, Abdul Hafaz Ngah, Mohd. Suhaimi Shamsuddina, Bilal Eneizan, Jassim Ahmad Al-Gasawneh, Syahrulanuar Ngah, Nurul Izni Kamalrulzaman

DOI: 10.5267/j.dsl.2024.8.002

Keywords: Digital library, UTAUT, Intention to use, Jordan, Post-graduate students

Abstract:
The current study aims to determine the factors influencing the intention to employ digital libraries among postgraduate students in Jordanian universities. The data were gathered through questionnaires in the format of Google Forms. The questionnaires were distributed to postgraduate students enrolled in Jordanian universities with digital libraries, who were recruited via purposive sampling. A total of 261 responses were received, with 67 deemed unsuitable for the study analysis and subsequently excluded. Resultantly, 194 valid questionnaires were finalized for data analysis. The SMART-partial least squares (PLS) software was utilized to conduct structural equation modelling (SEM) to test the study hypotheses. This study discovered that the variables, namely performance expectancy, effort, and facilitating conditions expectancy, were significantly and positively associated with the outcome variable, which is the intention to employ digital libraries. Meanwhile, social influence was revealed to be insignificant. Performance expectancy also significantly mediated the correlations between technological readiness and the intention to utilize and between online self-efficacy and the intention to utilize. The present study focused only on potential users among postgraduate students at Jordanian universities with digital libraries. The findings contributed valuable insights into the academic sector, especially library management to enhance the rate of digital library or e-library adoption at Jordanian universities. Digital library managers and policymakers could leverage the findings to design pertinent strategies that increase user engagement within digital library environments. The UTAUT model was demonstrated to be capable of predicting users’ intentions of employing digital libraries and corroborated the mediation role of performance expectancy on the associations between technological readiness and the intention to utilize and between online self-efficacy and the intention to use.
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Journal: DSL | Year: 2024 | Volume: 13 | Issue: 4 | Views: 626 | Reviews: 0

 
8.

The effect of conspicuous consumption on social identity formation in the branded clothing sector: The mediating effect of product symbolism Pages 395-408 Right click to download the paper Download PDF

Authors: M.I. Nirupama, B.S. Galdolage, Khaleel Al-Daoud, Asokan Vasudevan, Suleiman Mohammad, A. Vasumathi, Peng Qin

DOI: 10.5267/j.uscm.2024.9.013

Keywords: Conspicuous Consumption, Social Identity Formation, Product Symbolism, Branded Clothing Sector, Sri Lanka

Abstract:
The goal of this research is to test the mediating effect of product symbolism on the relationship between conspicuous consumption and social identity formation in the branded clothing sector of young adults. Young adults between the ages of 20-35 who wear branded clothes in Sri Lanka were considered the target population. The data was collected through a survey to find answers to the identified research questions through a quantitative approach. The Snowball sampling method was used as the sampling method for this study. The Sobel Test was carried out using an online calculator to measure the statistical significance of the mediation. The results showed that the effect of conspicuous consumption on social identity formation mediated through product symbolism could be judged as statistically significant. The findings can help with market segmentation and brand positioning. Knowing these symbolic value attachments to branded clothes, marketers can create their marketing mix strategies to provide solutions for self-image enhancement and sustainable competitive advantage from both consumer and company points of view.
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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 3 | Views: 281 | Reviews: 0

 
9.

Investigating the mediating role of environmental efficiency in the impact of data privacy practices on enhancing reverse logistics: Evidence from the automotive engineering sector Pages 423-434 Right click to download the paper Download PDF

Authors: Alsadig Ahmed, Abdel-Aziz Sharabati, Fahad Alofan, Ahmed Alamro, Mahmoud Allahham, Suhaib Khazaleh

DOI: 10.5267/j.uscm.2024.9.009

Keywords: Reverse Logistics, Data Privacy Practices, Data Collection, Data Storage, Data Sharing, Environmental Efficiency, The Automotive Engineering Sector

Abstract:
This research investigated how data privacy practices may impact reverse logistics in the automotive engineering sector, particularly by examining whether environmental efficiency plays a mediating role. This research uses the Resource-Based View (RBV) and Dynamic Capabilities Theory (DCT) to understand how data privacy-driven processes support environmental practices and reverse logistics optimization. Primary research is done through structured questionnaires of automotive engineering professionals. The partial least squares structural equation modeling (PLS-SEM) approach tested the relationships amongst data privacy, environmental efficiency, and reverse logistics. However, the results further clarify how key intermediate outcomes, after all, improved environmental efficiency, affected by robust data privacy practices, may enhance reverse logistics processes. The nexus of data privacy and environmental efficiency highlights the critical need to embed respect for private sector information into logistics strategies that achieve superior business performance and also protect corporate sustainability. The findings suggested that environmental consequences must be considered in the flexibility of data-privacy measures with important strategic implications for firms operating in a complex and more environmentally conscious market. This study makes a novel contribution to the extant literature by empirically detecting how environmental efficiency mediates data privacy practices and reverse logistics. These findings will be useful for industry practitioners to use data privacy to enable sustainable logistics management of business operations within automotive engineering.
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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 3 | Views: 211 | Reviews: 0

 
10.

How the company interrelated factors increase business with existing customers with customer hotel experience as a moderator variable: Empirical study in the hotels Pages 447-454 Right click to download the paper Download PDF

Authors: Muhammad Alshurideh, Emad Tariq, Barween Al Kurdi, Hind Al-Ahmed, Khalid Al-Sulaiti, Haitham M. Alzoubi, Nidal Alzboun, Gouher Ahmed, Yaser Allozi, Khaled Alshaketheep

DOI: 10.5267/j.uscm.2024.9.005

Keywords: Employee’s competencies, Increase business with existing customers, Improve service quality, Reengineering business process, Enhance customer relationship management, Customer hotel experience, Tourism sector, Hotels

Abstract:
The study aimed to clarify the most important interconnected factors in the tourism sector “especially in hotels” that contribute to enhancing the interaction of current customers of hotels operating in tourism sector in light of the presence of the customer’s hotel experience as a moderator variable, through an empirical study on hotels, based on an analysis of the opinions of a sample of hotels customers in this sector. The study has been done depending on a questionnaire designed for this purpose and the study employs SmartPLS to analyze the data collected. The study found that the variables: employee efficiency, improving service quality, re-engineering business processes, and enhancing customer relationship management affect the business output generated by current customers of hotels, but the impact of these factors varies on the customers repurchase intention. The factor (Employee’s competencies- EC) has the greatest degree of correlation with an impact coefficient of (-0.227), while the lowest degree of correlation is for the factor (Reengineering business process- RBP) with an impact coefficient of (-0.034). By adopting the variable (CSE) as a moderator variable, the relationships between the independent factors and the dependent factor showed a significant change from the inverse relationship to the direct relationship. The study also showed, through the coefficient of determination (16.1%), that the selected independent factors can be developed either by expanding the sample or by selecting other simple factors or a composite of more than one factor. The moderator variable showed a negative effect on the relationship between the dependent factor (CR) and both factors (ERM and ISQ), while its effect was positive on the relationship between the dependent factor and the other independent factors (RBP and EC).
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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 3 | Views: 2619 | Reviews: 0

 
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