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Growing Science » Uncertain Supply Chain Management » Developing brand sustainability strategy using AI as a powerful tool in auto industry

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Uncertain Supply Chain Management
ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 13 Issue 4 pp. 687-698, 2025

Developing brand sustainability strategy using AI as a powerful tool in auto industry Pages 687-698 Right click to download the paper Download PDF

Authors: Ahmad Al Adwan, Ghaiath Altrjman, Luay Al-muani

📋 Author Affiliations:
Ahmad Al Adwan ORCID , Ghaiath Altrjman, Luay Al-muani
¹ Al-Ahliyya Amman University, Department of E-marketing and digital communications, Amman, Jordan
doi 10.5267/j.uscm.2024.10.008
Crossref Source: CrossRef

🔑 Keywords: Brand, Innovations, Behavior, Artificial intelligence, Manufacturing, Automotive, Sustainability, Predictive maintenance, Customer engagement, Industry

Abstract: Manufacturers employ AI for monitoring vehicle mileage, inspecting components, and scheduling maintenance. Past studies underscore the need for auto-related plans to prioritize environmental protection, concentrating on AI-driven environmental solutions promoted by AI for Good. AI enhances brand success by improving investment, technology, and promotional capabilities. This study emphasizes consistency in AI application across the automotive value chain for brand sustainability. A web-based poll surveyed 120 AI users in marketing, HR, sustainability, as well as 180 sustainability specialists and regulators. The primary goal is to assess, via structural model evaluation, how extraneous variables affect the development of AI-powered brand sustainability strategies. The study highlights AI's sustainability benefits in the automotive industry improving transportation safety, forecasting maintenance, and creating eco-friendly vehicles. However, challenges involve over-reliance on AI, predicting human behavior, and addressing sustainability threats. AI development should consider regional differences, prioritizing openness, policy harmony, and consumer agency. These findings aid marketing and HR professionals in devising customer-centric long-term plans.

How to cite this paper
APA: Adwan, A., Altrjman, G & Al-muani, L. (2025). Developing brand sustainability strategy using AI as a powerful tool in auto industry. Uncertain Supply Chain Management, 13(4), 687-698.
Chicago/Turabian: Adwan, A., Altrjman, G & Al-muani, L. 2025. "Developing brand sustainability strategy using AI as a powerful tool in auto industry." Uncertain Supply Chain Management 13, no. 4 (2025): 687-698.
AMA: Adwan, A., Altrjman, G & Al-muani, L. Developing brand sustainability strategy using AI as a powerful tool in auto industry. Uncertain Supply Chain Management. 2025;13(4):687-698.

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📚 Journal: Uncertain Supply Chain Management | 📅 Year: 2025 | 📖 Volume: 13 | 📄 Issue: 4 | 👁️ Views: 651 | 📊 Crossref:

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