This paper examined technology information as the factor that drives productivity among Small and Medium Enterprises (SMEs), particularly the effect of innovation on the performance of SMEs and the effect of Customer Relationship Management (CRM) Technology on industrial performance. The mediation of CRM Technology on the effect of innovation on company performance was examined as well. Survey questionnaire was distributed online to 544 firms, and data were analyzed through structural equation models using Amos version 23. Results show that innovation increases productivity (performance) of small businesses and plays a positive role on information systems. However, innovation had an insignificant role on industrial Performance. Meanwhile, CRM Technology shows no mediation in the relationship between innovation and performance. Generally, results proved the significance of innovation in enhancing company performance.

This quantitative study examined the relationships between privacy, trust and level of service quality, and customer satisfaction. Jordanian firm employees involved in CRM technology were the study samples. Data from 620 completed questionnaires were analyzed utilizing AMOS software version 23. The study hypotheses were tested through Structural Equation Modelling (SEM). The causal relationships among the study’s main variables were examined as well. Results showed a positive impact of trust, privacy, and level of service quality on customer satisfaction. Managers and practitioners could pursue this study results in their CRM systems implementation. Additionally, the relations between privacy, trust and level of service quality, and customer satisfaction could be examined further as these relations in CRM systems have not been adequately examined, especially in emergent industries of developing countries.