How to cite this paper
Masadeh, R., Warrad, L., Al-Radaideh, A., Alradi, M., Alkhawaja, M., Almajali, D & Thurasamy, R. (2025). Adoption of CRM technology to enhance business performance: Empirical study among Jordanian firms.Uncertain Supply Chain Management, 13(4), 743-750.
Refrences
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Adigwe, C. S., Abalaka, A., Olaniyi, O. O., Adebiyi, O. O., & Oladoyinbo, T. O. (2023). Critical analysis of innovative leadership through effective data analytics: exploring trends in business analysis, finance, marketing, and information technology. Asian Journal of Economics, Business and Accounting, 23(22).
Afawubo, K., & Noglo, Y. A. (2022). ICT and entrepreneurship: a comparative analysis of developing, emerging and developed countries. Technological Forecasting and Social Change, 175, 121312.
Ahmed, S. S., Guozhu, J., Mubarik, S., Khan, M., & Khan, E. (2020). Intellectual capital and business performance: the role of dimensions of absorptive capacity. Journal of Intellectual Capital, 21(1), 23-39.
Akpan, I. J., Udoh, E. A. P., & Adebisi, B. (2022). Small business awareness and adoption of state-of-the-art technologies in emerging and developing markets, and lessons from the COVID-19 pandemic. Journal of Small Business & Entrepreneurship, 34(2), 123-140.
Alam, A., & Mohanty, A. (2022). Business models, business strategies, and innovations in EdTech companies: integration of learning analytics and artificial intelligence in higher education. In 2022 IEEE 6th Conference on Information and Communication Technology (CICT) (pp. 1-6). IEEE.
Alves, J. R. X., & Alves, J. M. (2015). Production management model integrating the principles of lean manufacturing and sustainability supported by the cultural transformation of a company. International Journal of Production Research, 53(17), 5320-5333.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: a review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Ashal, N., Alshurideh, M., Obeidat, B., & Masa’deh, R. (2021). The impact of strategic orientation on organizational performance: examining the mediating role of learning culture in Jordanian telecommunication companies. Academy of Strategic Management Journal, 21, 1-29.
Azzam, Z., Al Fuqaha'a, E., Khrais, I., Almubaydeen, T., & Ismai, A. R. (2021). Impact of marketing innovation on building customer loyalty:(a field study on customers of pioneers paper and carton industries in Jordan). In 2021 22nd International Arab Conference.
Benbya, H., Davenport, T. H., & Pachidi, S. (2020). Artificial intelligence in organizations: current state and future opportunities. MIS Quarterly Executive, 19(4).
Bil, E. (2021). The effect of technological innovation capabilities on companies' innovation and marketing performance: a field study on Technopark companies in Turkey. Journal of Life Economics, 8(3), 361-378.
Bressler, M. S. (2012). How small businesses master the art of competition through superior competitive advantage. Journal of Management and Marketing Research, 11(1), 1-12.
Charles, M., & Ochieng, S. B. (2023). Strategic outsourcing and firm performance: a review of literature. International Journal of Social Science and Humanities Research, 1(1), 20-43.
Chen, C. L. (2020). Cross-disciplinary innovations by Taiwanese manufacturing SMEs in the context of Industry 4.0. Journal of Manufacturing Technology Management, 31(6), 1145-1168.
Etemad, H. (2020). Managing uncertain consequences of a global crisis: SMEs encountering adversities, losses, and new opportunities. Journal of International Entrepreneurship, 18, 125-144.
Farida, I., & Setiawan, D. (2022). Business strategies and competitive advantage: the role of performance and innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 163.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Gregor, S., & Hevner, A. R. (2014). The knowledge innovation matrix (KIM): a clarifying lens for innovation. Informing Science, 17, 217.
Guluma, T. F. (2021). The impact of corporate governance measures on firm performance: the influences of managerial overconfidence. Future Business Journal, 7(1), 50.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research. European Business Review, 26(2), 106-121.
Heimonen, T. (2012). What are the factors that affect innovation in growing SMEs?. European Journal of Innovation Management, 15(1), 122-144.
Heng, L., & Afifah, N. (2020). Entrepreneurial orientation for enhancement of marketing performance. International Review of Management and Marketing, 10(3), 46-53.
Hsu, J. L., & Cheng, M. C. (2012). What prompts small and medium enterprises to engage in corporate social responsibility? a study from Taiwan. Corporate Social Responsibility and Environmental Management, 19(5), 288-305.
Kaplan, B. (2020). Revisiting health information technology ethical, legal, and social issues and evaluation: telehealth/telemedicine and COVID-19. International Journal of Medical Informatics, 143, 104239.
Kim, H. K., & Lee, C. W. (2021). Relationships among healthcare digitalization, social capital, and supply chain performance in the healthcare manufacturing industry. International Journal of Environmental Research and Public Health, 18(4), 1417.
Kinyua, J. K., Gakure, R., Gekara, M., & Orwa, G. (2015). Effect of internal control environment on the financial performance of companies quoted in the Nairobi securities exchange. International Journal of Innovative Finance and Economics Research, 3(4), 29-48.
Li, Z., Liao, G., & Albitar, K. (2020). Does corporate environmental responsibility engagement affect firm value? the mediating role of corporate innovation. Business Strategy and the Environment, 29(3), 1045-1055.
Ma, J., Hu, Q., Shen, W., & Wei, X. (2021). Does the low-carbon city pilot policy promote green technology innovation? based on green patent data of Chinese A-share listed companies. International Journal of Environmental Research and Public Health, 18(7), 3695.
Marion, T. J., & Fixson, S. K. (2021). The transformation of the innovation process: how digital tools are changing work, collaboration, and organizations in new product development. Journal of Product Innovation Management, 38(1), 192-215.
Méndez-Picazo, M. T., Galindo-Martín, M. A., & Castaño-Martínez, M. S. (2021). Effects of sociocultural and economic factors on social entrepreneurship and sustainable development. Journal of Innovation & Knowledge, 6(2), 69-77.
Munizu, M., Alam, S., Pono, M., & Riyadi, S. (2024). Do digital marketing, integrated supply chain, and innovation capability affect competitiveness, and creative industry performance?. International Journal of Data and Network Science, 8(2), 1025-1034.
Nasir, J., Ibrahim, R. M., Sarwar, M. A., Sarwar, B., Al-Rahmi, W. M., Alturise, F., ... & Uddin, M. (2022). The effects of transformational leadership, organizational innovation, work stressors, and creativity on employee performance in SMEs. Frontiers in Psychology, 13, 772104.
Normal, I., Setini, M., & Putra, I. (2023). Assessing the influence of supply chain collaboration value innovation, market demand, and competitive advantage on improving the performance of ceramic SMEs. Uncertain Supply Chain Management, 11(2), 777- 786.
Ofori, K. S., Anyigba, H., Adeola, O., Junwu, C., Osakwe, C. N., & David-West, O. (2022). Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value. Information Technology & People, 35(5), 1540-1562.
Paiola, M., & Gebauer, H. (2020). Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms. Industrial Marketing Management, 89, 245-264.
Pan, W., Xie, T., Wang, Z., & Ma, L. (2022). Digital economy: an innovation driver for total factor productivity. Journal of Business Research, 139, 303-311.
Purwadi, P., Darma, D., & Setini, M. (2023). Festival economy: the impact of events on sustainable tourism. Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan, 7(2), 178-195.
Sellitto, M. A., Camfield, C. G., & Buzuku, S. (2020). Green innovation and competitive advantages in a furniture industrial cluster: a survey and structural model. Sustainable Production and Consumption, 23, 94-104.
Setini, M., Yasa, N. N. K., Supartha, I. W. G., Giantari, I. G. A. K., & Rajiani, I. (2020). The passway of women entrepreneurship: Starting from social capital with open innovation, through to knowledge sharing and innovative performance. Journal of Open Innovation: Technology, Market, and Complexity, 6(2), 25.
Shabbir, M. S., & Wisdom, O. (2020). The relationship between corporate social responsibility, environmental investments and financial performance: evidence from manufacturing companies. Environmental Science and Pollution Research, 27(32), 39946- 39957.
Shang, Y., Yu, H., & Ma, Z. (2020). Venture investors’ monitoring and product innovation performance in serial crowdfunding projects: an empirical test. The Chinese Economy, 53(3), 300-314.
Soomro, B. A., Mangi, S., & Shah, N. (2021). Strategic factors and significance of organizational innovation and organizational learning in organizational performance. European Journal of Innovation Management, 24(2), 481-506.
White, M. A., & Bruton, G. D. (2011). The management of technology and innovation: a strategic approach, 2nd eds. Cengage Learning.
Wu, D. D. (2009). Performance evaluation: an integrated method using data envelopment analysis and fuzzy preference relations. European Journal of Operational Research, 194(1), 227-235.
Yasa, P. N. S., & Sentosa, I. (2022). An empirical study on the technology usage dimensions within the tourism craft industry in Jordan, Indonesia: a structural equation modelling approach. In Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asia (pp. 145-160).
Yüksel, H. (2020). An empirical evaluation of industry 4.0 applications of companies in Turkey: the case of a developing country. Technology in Society, 36, 101364.
Adigwe, C. S., Abalaka, A., Olaniyi, O. O., Adebiyi, O. O., & Oladoyinbo, T. O. (2023). Critical analysis of innovative leadership through effective data analytics: exploring trends in business analysis, finance, marketing, and information technology. Asian Journal of Economics, Business and Accounting, 23(22).
Afawubo, K., & Noglo, Y. A. (2022). ICT and entrepreneurship: a comparative analysis of developing, emerging and developed countries. Technological Forecasting and Social Change, 175, 121312.
Ahmed, S. S., Guozhu, J., Mubarik, S., Khan, M., & Khan, E. (2020). Intellectual capital and business performance: the role of dimensions of absorptive capacity. Journal of Intellectual Capital, 21(1), 23-39.
Akpan, I. J., Udoh, E. A. P., & Adebisi, B. (2022). Small business awareness and adoption of state-of-the-art technologies in emerging and developing markets, and lessons from the COVID-19 pandemic. Journal of Small Business & Entrepreneurship, 34(2), 123-140.
Alam, A., & Mohanty, A. (2022). Business models, business strategies, and innovations in EdTech companies: integration of learning analytics and artificial intelligence in higher education. In 2022 IEEE 6th Conference on Information and Communication Technology (CICT) (pp. 1-6). IEEE.
Alves, J. R. X., & Alves, J. M. (2015). Production management model integrating the principles of lean manufacturing and sustainability supported by the cultural transformation of a company. International Journal of Production Research, 53(17), 5320-5333.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: a review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Ashal, N., Alshurideh, M., Obeidat, B., & Masa’deh, R. (2021). The impact of strategic orientation on organizational performance: examining the mediating role of learning culture in Jordanian telecommunication companies. Academy of Strategic Management Journal, 21, 1-29.
Azzam, Z., Al Fuqaha'a, E., Khrais, I., Almubaydeen, T., & Ismai, A. R. (2021). Impact of marketing innovation on building customer loyalty:(a field study on customers of pioneers paper and carton industries in Jordan). In 2021 22nd International Arab Conference.
Benbya, H., Davenport, T. H., & Pachidi, S. (2020). Artificial intelligence in organizations: current state and future opportunities. MIS Quarterly Executive, 19(4).
Bil, E. (2021). The effect of technological innovation capabilities on companies' innovation and marketing performance: a field study on Technopark companies in Turkey. Journal of Life Economics, 8(3), 361-378.
Bressler, M. S. (2012). How small businesses master the art of competition through superior competitive advantage. Journal of Management and Marketing Research, 11(1), 1-12.
Charles, M., & Ochieng, S. B. (2023). Strategic outsourcing and firm performance: a review of literature. International Journal of Social Science and Humanities Research, 1(1), 20-43.
Chen, C. L. (2020). Cross-disciplinary innovations by Taiwanese manufacturing SMEs in the context of Industry 4.0. Journal of Manufacturing Technology Management, 31(6), 1145-1168.
Etemad, H. (2020). Managing uncertain consequences of a global crisis: SMEs encountering adversities, losses, and new opportunities. Journal of International Entrepreneurship, 18, 125-144.
Farida, I., & Setiawan, D. (2022). Business strategies and competitive advantage: the role of performance and innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 163.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Gregor, S., & Hevner, A. R. (2014). The knowledge innovation matrix (KIM): a clarifying lens for innovation. Informing Science, 17, 217.
Guluma, T. F. (2021). The impact of corporate governance measures on firm performance: the influences of managerial overconfidence. Future Business Journal, 7(1), 50.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research. European Business Review, 26(2), 106-121.
Heimonen, T. (2012). What are the factors that affect innovation in growing SMEs?. European Journal of Innovation Management, 15(1), 122-144.
Heng, L., & Afifah, N. (2020). Entrepreneurial orientation for enhancement of marketing performance. International Review of Management and Marketing, 10(3), 46-53.
Hsu, J. L., & Cheng, M. C. (2012). What prompts small and medium enterprises to engage in corporate social responsibility? a study from Taiwan. Corporate Social Responsibility and Environmental Management, 19(5), 288-305.
Kaplan, B. (2020). Revisiting health information technology ethical, legal, and social issues and evaluation: telehealth/telemedicine and COVID-19. International Journal of Medical Informatics, 143, 104239.
Kim, H. K., & Lee, C. W. (2021). Relationships among healthcare digitalization, social capital, and supply chain performance in the healthcare manufacturing industry. International Journal of Environmental Research and Public Health, 18(4), 1417.
Kinyua, J. K., Gakure, R., Gekara, M., & Orwa, G. (2015). Effect of internal control environment on the financial performance of companies quoted in the Nairobi securities exchange. International Journal of Innovative Finance and Economics Research, 3(4), 29-48.
Li, Z., Liao, G., & Albitar, K. (2020). Does corporate environmental responsibility engagement affect firm value? the mediating role of corporate innovation. Business Strategy and the Environment, 29(3), 1045-1055.
Ma, J., Hu, Q., Shen, W., & Wei, X. (2021). Does the low-carbon city pilot policy promote green technology innovation? based on green patent data of Chinese A-share listed companies. International Journal of Environmental Research and Public Health, 18(7), 3695.
Marion, T. J., & Fixson, S. K. (2021). The transformation of the innovation process: how digital tools are changing work, collaboration, and organizations in new product development. Journal of Product Innovation Management, 38(1), 192-215.
Méndez-Picazo, M. T., Galindo-Martín, M. A., & Castaño-Martínez, M. S. (2021). Effects of sociocultural and economic factors on social entrepreneurship and sustainable development. Journal of Innovation & Knowledge, 6(2), 69-77.
Munizu, M., Alam, S., Pono, M., & Riyadi, S. (2024). Do digital marketing, integrated supply chain, and innovation capability affect competitiveness, and creative industry performance?. International Journal of Data and Network Science, 8(2), 1025-1034.
Nasir, J., Ibrahim, R. M., Sarwar, M. A., Sarwar, B., Al-Rahmi, W. M., Alturise, F., ... & Uddin, M. (2022). The effects of transformational leadership, organizational innovation, work stressors, and creativity on employee performance in SMEs. Frontiers in Psychology, 13, 772104.
Normal, I., Setini, M., & Putra, I. (2023). Assessing the influence of supply chain collaboration value innovation, market demand, and competitive advantage on improving the performance of ceramic SMEs. Uncertain Supply Chain Management, 11(2), 777- 786.
Ofori, K. S., Anyigba, H., Adeola, O., Junwu, C., Osakwe, C. N., & David-West, O. (2022). Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value. Information Technology & People, 35(5), 1540-1562.
Paiola, M., & Gebauer, H. (2020). Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms. Industrial Marketing Management, 89, 245-264.
Pan, W., Xie, T., Wang, Z., & Ma, L. (2022). Digital economy: an innovation driver for total factor productivity. Journal of Business Research, 139, 303-311.
Purwadi, P., Darma, D., & Setini, M. (2023). Festival economy: the impact of events on sustainable tourism. Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan, 7(2), 178-195.
Sellitto, M. A., Camfield, C. G., & Buzuku, S. (2020). Green innovation and competitive advantages in a furniture industrial cluster: a survey and structural model. Sustainable Production and Consumption, 23, 94-104.
Setini, M., Yasa, N. N. K., Supartha, I. W. G., Giantari, I. G. A. K., & Rajiani, I. (2020). The passway of women entrepreneurship: Starting from social capital with open innovation, through to knowledge sharing and innovative performance. Journal of Open Innovation: Technology, Market, and Complexity, 6(2), 25.
Shabbir, M. S., & Wisdom, O. (2020). The relationship between corporate social responsibility, environmental investments and financial performance: evidence from manufacturing companies. Environmental Science and Pollution Research, 27(32), 39946- 39957.
Shang, Y., Yu, H., & Ma, Z. (2020). Venture investors’ monitoring and product innovation performance in serial crowdfunding projects: an empirical test. The Chinese Economy, 53(3), 300-314.
Soomro, B. A., Mangi, S., & Shah, N. (2021). Strategic factors and significance of organizational innovation and organizational learning in organizational performance. European Journal of Innovation Management, 24(2), 481-506.
White, M. A., & Bruton, G. D. (2011). The management of technology and innovation: a strategic approach, 2nd eds. Cengage Learning.
Wu, D. D. (2009). Performance evaluation: an integrated method using data envelopment analysis and fuzzy preference relations. European Journal of Operational Research, 194(1), 227-235.
Yasa, P. N. S., & Sentosa, I. (2022). An empirical study on the technology usage dimensions within the tourism craft industry in Jordan, Indonesia: a structural equation modelling approach. In Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asia (pp. 145-160).
Yüksel, H. (2020). An empirical evaluation of industry 4.0 applications of companies in Turkey: the case of a developing country. Technology in Society, 36, 101364.