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Growing Science » Authors » Lina H. Warrad

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Adoption of CRM technology to enhance business performance: Empirical study among Jordanian firms Pages 743-750 Right click to download the paper Download PDF

Authors: Raed Masadeh, Lina H. Warrad, Ahmad Tawfig Al-Radaideh, Mohammad Nasser Alradi, Maha Ismail Alkhawaja, Dmaithan Almajali, Ramayah Thurasamy

DOI: 10.5267/j.uscm.2024.9.015

Keywords: Customer Relationship Management, Business Performance, Jordan

Abstract:
This paper examined technology information as the factor that drives productivity among Small and Medium Enterprises (SMEs), particularly the effect of innovation on the performance of SMEs and the effect of Customer Relationship Management (CRM) Technology on industrial performance. The mediation of CRM Technology on the effect of innovation on company performance was examined as well. Survey questionnaire was distributed online to 544 firms, and data were analyzed through structural equation models using Amos version 23. Results show that innovation increases productivity (performance) of small businesses and plays a positive role on information systems. However, innovation had an insignificant role on industrial Performance. Meanwhile, CRM Technology shows no mediation in the relationship between innovation and performance. Generally, results proved the significance of innovation in enhancing company performance.

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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 4 | Views: 706 | Reviews: 0

 
2.

The impact of customer relationship management antecedents and consumer protection legislation on customer satisfaction: An empirical study on Jordanian firms Pages 473-486 Right click to download the paper Download PDF

Authors: Raed Masadeh, Lina H. Warrad, Mohmmad Husien Almajali, Mohamed F. Ghazwi, Mohammad Nasser Alradi, Hakam H. Alajarmeh, Ramayah Thurasamy, Dmaithan Almajal

DOI: 10.5267/j.uscm.2024.9.003

Keywords: Trust, Privacy, Service quality, Customer satisfaction, Jordan

Abstract:
This quantitative study examined the relationships between privacy, trust and level of service quality, and customer satisfaction. Jordanian firm employees involved in CRM technology were the study samples. Data from 620 completed questionnaires were analyzed utilizing AMOS software version 23. The study hypotheses were tested through Structural Equation Modelling (SEM). The causal relationships among the study’s main variables were examined as well. Results showed a positive impact of trust, privacy, and level of service quality on customer satisfaction. Managers and practitioners could pursue this study results in their CRM systems implementation. Additionally, the relations between privacy, trust and level of service quality, and customer satisfaction could be examined further as these relations in CRM systems have not been adequately examined, especially in emergent industries of developing countries.
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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 3 | Views: 401 | Reviews: 0

 
3.

The impact of information technology application on project performance: The mediating role of knowledge management Pages 221-228 Right click to download the paper Download PDF

Authors: Raed Masadeh, Daad Ahmad Qasim Albalawneh, Lina H. Warrad, Ramayah Thurasamy, Dmaithan Almajali

DOI: 10.5267/j.jpm.2025.2.006

Keywords: Knowledge management, Project performance, IT application

Abstract:
The present study evaluated the relationships between IT application and KM practice adoption, and project performance. KM practice adoption as a mediator in the relationship between IT application and project performance, was ascertained. A research model was constructed and validated utilizing structural equation modeling (SEM). Results of analyses demonstrated a positive relationship between IT application levels and knowledge management levels of projects. Also, high-level knowledge management contributes to project outcomes. Full mediation of KM practice adoption on the effects of IT application on project performance was affirmed.

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Journal: JPM | Year: 2025 | Volume: 10 | Issue: 2 | Views: 407 | Reviews: 0

 
4.

Antecedents of adoption blockchain: Empirical study in Jordanian firms Pages 2601-2614 Right click to download the paper Download PDF

Authors: Raed Masadeh, Lina H. Warrad, Khaldoon Jahmani, Dmaithan Almajali, Salwa AL Majali, Ahmad Tawfig Al-Radaideh

DOI: 10.5267/j.ijdns.2024.4.017

Keywords: Intelligent Systems, Blockchain Technology, Accounting Systems and Business Intelligence

Abstract:
The increasing popularity of intelligence systems in accounting and auditing domains has led to the interest towards drivers of blockchain technology adoption. Consequently, this empirical study inspected the antecedent constructs with direct and indirect impact on blockchain technology adoption in the accounting domain. Data were gathered from 346 accountants employed in Information technology (IT) companies, through an online survey. Structural equation modeling with Smart PLS 4 was employed for research model testing. Out of thirteen proposed direct hypotheses, twelve were accepted. Mainly, the obtained empirical results confirmed effort expectancy impacting blockchain technology adoption the most. Furthermore, the obtained results also confirmed the mediation role of effort expectancy and performance expectancy.
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Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 4 | Views: 960 | Reviews: 0

 

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