This study aims to examine the factors affecting Jordanian Islamic banks’ customers’ adoption of electronic banks. The study relied on quantitative methods, where the study designed a questionnaire based on the Technology Acceptance Model (TAM) which derived from the Theory of Reasoned Action (TRA). The study sample consisted of 470 respondents. The study applied the Partial Least Squares Structural Equation Modeling (PLS-SEM), where the results of the Chi-square test and the standardized root mean square residual (SRMR) test showed the validity of the model for analysis. The results showed that usefulness, privacy, and awareness affect the adoption of e-banking, and that ease to use and electronic skills affect the adoption of e-banking through usefulness. The results also show that Infrastructure does not affect the adoption of e-banking, and Convenience does not affect the adoption of e-banking through Intention to use e-banking. The study advises Islamic banks to spread awareness about the importance of electronic banking and design easy-to-use electronic services that enjoy privacy and security.

This research examines the relationship between consumer attitudes and decisions. By examining the attitude forming variables, among others, usefulness, ease of use and risk which directly influence attitudes and the direct influence of consumer attitudes on consumer decisions. The population in this study is a large number of consumers and the amount is not known with certainty, the researchers, for the sample using a random sampling method which is part of the non-probability sampling technique with the criteria of respondents who have shopped in offline retail and online retail, over 17 years old and domiciled in Jakarta. Samples taken amounted to 160 with 32 questions for each respondent. The results show that usefulness and ease of use affect consumer attitudes. While ease of use is the most powerful variable and has the biggest contribution that influences attitude. In this research hypothesis there is one hypothesis that is rejected, namely the effect of risk on attitude attitudes, the results of the study found that risk has no effect on attitude.

Augmented reality (AR) has garnered considerable interest for its potential to motivate engagement and advance customer-brand interactions. This study explored the impact of reality congruence (RC) of AR-menus on brand information sharing (BIS) in fast-food restaurants, particularly among Generation Z (Gen Z), as well as the mediating effects of usefulness of AR menu (UAR) and brand positivity (BP) on this relationship. Media Richness Theory (MRT) was employed as the theoretical umbrella for developing the study model. To validate the research model, we employed structural equation modeling (PLS-SEM) with a sample of 209 respondents. The results demonstrate that reality congruence of AR menus is a relevant predictor of Gen Z members’ behavior in sharing information about the brand. Furthermore, this relationship was mediated by the UAR and BP. The findings also demonstrated that UAR and BP had a sequential mediating effect on the relationship between the RC of AR-menu and BIS. This revolutionary study revealed that RC of AR-menu in restaurants fosters positive behaviors in fast food settings. By highlighting AR's potential to create engaging dining experiences for Gen Z members, this study offers valuable insights for service businesses, marketing managers, and the hospitality industry. Addressing this gap in existing research emphasizes the importance of adopting innovative technologies to enhance Gen Z's customer experience and engagement in the restaurant industry.

This study examines the effect of web design on the generation of electronic word of mouth (E-WOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) Evaluate the effect of web design on the perception of security, perceived enjoyment, perceived usefulness and perceived risk of the e-commerce consumer in the retail sector; (2) Evaluate the effect of customer service, perception of security, perceived enjoyment and perceived usefulness on consumer satisfaction in e-commerce in the retail sector; and (3) Explain the positive effect of customer satisfaction and the negative effect of perceived risk on the generation of E-WOM. A study was carried out using a quantitative approach with a non-experimental and cross-sectional design. Through non-probabilistic convenience sampling, a total of 422 questionnaires from consumers in the retail sector were collected. A partial approach was used to analyze the data. Least Squares PLS-SEM by using SmartPLS. The results show the significant positive effect of web design on the perceptions of security, customer service, and customer satisfaction. And a negative effect on risk perception. Furthermore, this study revealed the mediating effects of risk perception, security perception, and quality of customer service in the retail sector. This study has theoretical, practical, social, and customer management implications, so it will be useful in academic, social, and business areas. The results show the positive and significant effect of web design on the perception of security, enjoyment, and usefulness of online shopping. The negative and significant effect of web design on risk perception was also demonstrated; furthermore, this study revealed the positive and significant effect of perceived usefulness, enjoyment, security, and electronic service on customer satisfaction in online shopping. Finally, the negative and significant effect of risk perception on the generation of electronic word of mouth and the positive and significant effect of satisfaction on the generation of electronic word of mouth were demonstrated.

Managerial accounting tools are vital controlling techniques to businesses. Nevertheless, the acceptance of managerial accounting tools in business might challenge directors in Tra Vinh’s business environment. The current research employed multiple regression analyses to investigate the influence of the acceptance of managerial accounting tools in Tra Vinh’s enterprises. The empirical findings demonstrate the usefulness of managerial accounting tools, environmental uncertainty, the structure of corporate governance, organizational interdependence and organizational size have positive impacts on the acceptance of managerial accounting tools in business. The structure of corporate governance and the usefulness of managerial accounting tools are the two strongest factors determining the acceptance of managerial accounting tools in business. The current research will help directors in Tra Vinh’s enterprises establish efficient managerial accounting tools in business that are suitable to the usefulness of managerial accounting tools, environmental uncertainty, the structure of corporate governance, organizational interdependence, and organizational size, so that they can gain the best possible effectiveness.

Customers' online shopping intentions have not changed in response to technological advancements, making it difficult for businesses and marketers to invent new strategies to maintain long-term relationships with customers and encourage them to repurchase despite unprecedented technological advancements around the world. Following these issues, the current study investigated how M-CRM, Perceived Ease of Use, and Perceived Usefulness influenced Post-Purchase Behavior, as well as how Ease of Use and Perceived Usefulness mediated the relationship between M-CRM and Post-Purchase Behavior. The study introduces the Unified Theory of Acceptance and Use of Technology as a theoretical framework to accomplish this goal. The 239 responses were evaluated using Smart Partial Least Squares after the data was obtained from a random sample of Jordanian consumers. M-CRM, as well as Perceived Ease of Use and Perceived Usefulness, had a beneficial influence on post-purchase behavior, according to the data. Perceived Usefulness and Ease of Use The relationship between M-CRM and Post-Purchase Behavior was impacted by usefulness. Companies might use these facts to develop a marketing strategy for Jordanian customers.