Processing, Please wait...

  • Publisher Home
  • Home
  • 🔙 Back
  • 📚 Journals
    • ⚙️ IJIEC - Industrial Engineering Computations
    • 🌐 IJDNS - Data and Network Science
    • 🧪 CCL - Current Chemistry Letters
    • 💹 AC - Accounting
    • 🎯 DSL - Decision Science Letters
    • 🚛 USCM - Uncertain Supply Chain Management
    • 🏗️ JPM - Journal of Project Management
    • 🏥 HE - Healthcare Engineering
    • 📈 SCI - Scientometrica
    • 🔩 ESM - Engineering Solid Mechanics
    • 🌿 JFS - Journal of Future Sustainability
    • 💼 MSL - Management Science Letters
  • 📝 Submit Article
  • 📊 Statistics
  • 📋 About
    • 📄 About Us
    • 📰 Blog
    • 📢 News
    • 📧 Contact
  • 📺 Tutorial
  • Search:
  • Advanced Search

Growing Science » International Journal of Data and Network Science » The impact of attitude, subjective norms, perceived behavioral control, and perceived risks on intention in online shopping in Jordan

⭐ Highly Cited Articles

  • Jaya Algorithm
  • Rao Algorithm
  • TLBO Algorithm
  • ChatGPT and Blended Learning

Journals

  • IJIEC (840)
  • IJDS (1032)
  • DSL (759)
  • ESM (434)
  • CCL (563)
  • JPM (350)
  • AC (572)
  • JFS (106)
  • MSL (2658)
  • USCM (1104)
  • HE (54)
  • SCI (53)

IJDS Volumes

    • ▼ Volume 10 (160)
      • Issue 1 (40)
      • Issue 2 (40)
      • Issue 3 (40)
      • Issue 4 (40)
    • ▼ Volume 9 (96)
      • Issue 1 (20)
      • Issue 2 (6)
      • Issue 3 (30)
      • Issue 4 (40)
    • ▼ Volume 8 (243)
      • Issue 1 (60)
      • Issue 2 (61)
      • Issue 3 (60)
      • Issue 4 (62)
    • ▼ Volume 7 (200)
      • Issue 1 (53)
      • Issue 2 (46)
      • Issue 3 (46)
      • Issue 4 (55)
    • ▼ Volume 6 (163)
      • Issue 1 (30)
      • Issue 2 (33)
      • Issue 3 (40)
      • Issue 4 (60)
    • ▼ Volume 5 (86)
      • Issue 1 (9)
      • Issue 2 (11)
      • Issue 3 (32)
      • Issue 4 (34)
    • ▼ Volume 4 (37)
      • Issue 1 (6)
      • Issue 2 (15)
      • Issue 3 (7)
      • Issue 4 (9)
    • ▼ Volume 3 (27)
      • Issue 1 (4)
      • Issue 2 (9)
      • Issue 3 (8)
      • Issue 4 (6)
    • ▼ Volume 2 (12)
      • Issue 1 (3)
      • Issue 2 (3)
      • Issue 3 (3)
      • Issue 4 (3)
    • ▼ Volume 1 (8)
      • Issue 1 (5)
      • Issue 2 (3)

🔑 Keywords

Jordan(175)
Supply chain management(172)
Vietnam(154)
Customer satisfaction(124)
Performance(117)
Supply chain(115)
Artificial intelligence(108)
Service quality(101)
Competitive advantage(100)
SMEs(95)
Sustainability(94)
Tehran Stock Exchange(94)
optimization(88)
Financial performance(86)
TOPSIS(85)
Trust(85)
Genetic Algorithm(81)
Organizational performance(81)
Job satisfaction(81)
Social media(80)


» Show all keywords

✍️ Authors

Naser Azad(82)
Zeplin Jiwa Husada Tarigan(70)
Mohammad Reza Iravani(65)
Endri Endri(45)
Hotlan Siagian(43)
Muhammad Alshurideh(42)
Dmaithan Almajali(39)
Jumadil Saputra(37)
Muhammad Turki Alshurideh(35)
Ahmad Makui(33)
Sautma Ronni Basana(33)
Barween Al Kurdi(32)
Basrowi Basrowi(31)
Mohammad Khodaei Valahzaghard(30)
Haitham M. Alzoubi(30)
Ni Nyoman Kerti Yasa(30)
Hassan Ghodrati(30)
Shankar Chakraborty(29)
Sulieman Ibraheem Shelash Al-Hawary(28)
Mahmoud Allahham(28)


» Show all authors

🌍 Countries

1. Algeria (52)
2. Angola (2)
3. Argentina (22)
4. Armenia (2)
5. Australia (52)
6. Austria (2)
7. Bahrain (26)
8. Bangladesh (58)
9. Belarus (4)
10. Belgium (3)
11. Benin (2)
12. Benin Republic (1)
13. Bhutan (1)
14. Bosnia and Herzegovina (1)
15. Botswana (9)
16. Brazil (40)
17. Brunei (1)
18. Bulgaria (1)
19. Burkina Faso (1)
20. Cameroon (1)
Total: 121 countries

Show all countries
International Journal of Data and Network Science
ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 8 Issue 4 pp. 2677-2684, 2024

The impact of attitude, subjective norms, perceived behavioral control, and perceived risks on intention in online shopping in Jordan Pages 2677-2684 PDF Download PDF

Authors: Muath Ayman Tarawneh, Malek Alsoud, Muath Maqbool Albhirat

📋 Author Affiliations:
M.A. Tarawneh ORCID 1, M. Alsoud ORCID 1, M.M. Albhirat2
1 Al-Ahliyya Amman University, Amman, Jordan
2 Amman Arab University, Amman, Jordan
doi 10.5267/j.ijdns.2024.4.011
9 Source: Scopus
Crossref 8 Source: CrossRef

🔑 Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Perceived Risks, Online Purchase Intention, Theory of Planned Behavior

Abstract: Previously, studies reported inconclusive findings while analyzing the influence of factors affecting online purchase intention. Also, most studies were conducted in the context of developed countries, limiting us to a specific context. Hence, for comprehensive understanding, this study aims at examining the factors affecting the online purchase intention in the e-commerce industry of Jordan. The survey was conducted to collect data from university students in Jordan. Structural equation modeling was employed to analyze the data. Findings show that attitude, subjective norms, perceived behavioral control are positively associated with online purchase intention. However, perceived risks are negatively associated with online purchase intention. Although all factors are significantly related to online purchase intention, the attitude has a greater influence. This study adds value to the theory of planned behavior and consumer behavior by examining attitude, subjective norm, perceived behavioral control, and perceived risks as important predictors of online purchase intention. Besides, this study suggests that online retailers must keep their commitments, promises, and customers’ interests in mind while developing e-commerce strategies.

How to cite this paper
APA: Tarawneh, M., Alsoud, M & Albhirat, M. (2024). The impact of attitude, subjective norms, perceived behavioral control, and perceived risks on intention in online shopping in Jordan. International Journal of Data and Network Science, 8(4), 2677-2684.
Chicago/Turabian: Tarawneh, M., Alsoud, M & Albhirat, M. 2024. "The impact of attitude, subjective norms, perceived behavioral control, and perceived risks on intention in online shopping in Jordan." International Journal of Data and Network Science 8, no. 4 (2024): 2677-2684.
AMA: Tarawneh, M., Alsoud, M & Albhirat, M. The impact of attitude, subjective norms, perceived behavioral control, and perceived risks on intention in online shopping in Jordan. International Journal of Data and Network Science. 2024;8(4):2677-2684.

References
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Al-Adwan, A. S., & Al-Horani, M. A. (2019). Boosting customer e-loyalty: An extended scale of online service quality. Information, 10(12), 380.
Al-Adwan, A. S., Al-Debei, M. M., & Dwivedi, Y. K. (2022). E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions. Technology in Society, 71, 102083.
Al-Adwan, A. S., Alrousan, M. K., Yaseen, H., Alkufahy, A. M., & Alsoud, M. (2022). Boosting online purchase intention in high-uncertainty-avoidance societies: a signaling theory approach. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 136.‏
Al-Adwan, A. S., & Yaseen, H. (2023). Solving the product uncertainty hurdle in social commerce: The mediating role of seller uncertainty. International Journal of Information Management Data Insights, 3(1), 100169.
Al-Adwan, A. S., & Kokash, H. (2019). The driving forces of Facebook social commerce. Journal of theoretical and applied electronic commerce research, 14(2), 15-32.
Al-Adwan, A. S., Alrousan, M., Al-Soud, A., & Al-Yaseen, H. (2019). Revealing the black box of shifting from electronic commerce to mobile commerce: The case of Jordan. Journal of theoretical and applied electronic commerce research, 14(1), 51-67.
Al-Adwan, A. S. (2019). Revealing the influential factors driving social commerce adoption. Interdisciplinary Journal of Information, Knowledge, and Management, 14, 295-324.
Al-Adwan, A. S., Kokash, H., Adwan, A. A., Alhorani, A., & Yaseen, H. (2020). Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth. International Journal of Electronic Marketing and Retailing, 11(3), 278-306.
Al-Husban, M., Al-Husban, A., & Yaseen, H. (2018). Facilitating e-commerce in Jordan: A qualitative analysis. International Journal for Digital Society (IJDS), 7(4), 1206-1213.
Al-Matarneh, N. S. (2016). Online Shopping Risks and Effect on Consumers Purchasing Behavior. International Journal of Online Marketing Research, 2(1), 62-69.
Alsoud, M. A. S., & bin Lebai Othman, I. (2018). The Determinant of Online Shopping Intention in Jordan: A Review and Suggestions for Future Research. International Journal of Academic Research in Business and Social Sciences, 8(8).
Amaro, S., & Duarte, P. (2015). An integrative model of consumers' intentions to purchase travel online. Tourism management, 46, 64-79.
Ariffin, S. K., Mohan, T., & Goh, Y.-N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing.
Arora, N., & Aggarwal, A. (2018). The role of perceived benefits in formation of online shopping attitude among women shoppers in India. South Asian Journal of Business Studies, 7(1), 91-110. doi: 10.1108/SAJBS-04-2017-0048
Awang, Z., Afthanorhan, A., Mohamad, M., & Asri, M. (2015). An evaluation of measurement model for medical tourism research: the confirmatory factor analysis approach. International Journal of Tourism Policy, 6(1), 29-45.
Awang, Z., Hui, L., & Zainudin, N. (2018). Pendekatan Mudah SEM Structural Equation Modelling. Bandar Baru Bangi: MPWS Rich Resources.
Aziz, M. I., Afthanorhan, A., & Awang, Z. (2016). Talent development model for a career in Islamic banking institutions: A SEM approach. Cogent Business & Management, 3(1), 1186259.
Bach, T. M., da Silva, W. V., Souza, A. M., Kudlawicz-Franco, C., & da Veiga, C. P. (2020). Online customer behavior: perceptions regarding the types of risks incurred through online purchases. Palgrave Communications, 6(1), 1-12.
Barlett, C. P. (2019). Chapter 5 - Social Psychology Theory Extensions. In C. P. Barlett (Ed.), Predicting Cyberbullying (pp. 37-47): Academic Press.
Bebber, S., Milan, G. S., De Toni, D., Eberle, L., & Slongo, L. A. (2017). Antecedents of Purchase Intention in the Online Context. Journal of Relationship Marketing, 16(1), 82-98. doi: 10.1080/15332667.2016.1242396
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management science, 35(8), 982-1003.
Esfandiar, K., Sharifi-Tehrani, M., Pratt, S., & Altinay, L. (2019). Understanding entrepreneurial intentions: A developed integrated structural model approach. Journal of Business Research, 94, 172-182.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. doi: 10.1177/002224378101800104
Hair, J. F., Gabriel, M., & Patel, V. (2014). AMOS covariance-based structural equation modeling (CB-SEM): Guidelines on its application as a marketing research tool. Brazilian Journal of Marketing, 13(2).
Han, M. C., & Kim, Y. (2017). Why consumers hesitate to shop online: Perceived risk and product involvement on Taobao. com. Journal of promotion management, 23(1), 24-44.
Han, T.-I., & Stoel, L. (2017). Explaining socially responsible consumer behavior: A meta-analytic review of theory of planned behavior. Journal of International Consumer Marketing, 29(2), 91-103.
Hasbullah, N. A., Osman, A., Abdullah, S., Salahuddin, S. N., Ramlee, N. F., & Soha, H. M. (2016). The Relationship of Attitude, Subjective Norm and Website Usability on Consumer Intention to Purchase Online: An Evidence of Malaysian Youth. Procedia Economics and Finance, 35, 493-502. doi: https://doi.org/10.1016/S2212-5671(16)00061-7
Kamalul Ariffin, S., Mohan, T., & Goh, Y.-N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309-327. doi: 10.1108/JRIM-11-2017-0100
Kashif, M., Braganca, E., Awang, Z., & Cyril De Run, E. (2017). You abuse but I will stay: The combined effects of job stress, customer abuse, and emotional intelligence on employee turnover. Journal of Management Development, 36(7), 899-914. doi: 10.1108/JMD-06-2016-0095
Kashif, M., Zarkada, A., & Ramayah, T. (2018). The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically. Total Quality Management & Business Excellence, 29(5-6), 481-501.
Lim, Y. J., Osman, A., Salahuddin, S. N., Romle, A. R., & Abdullah, S. (2016). Factors influencing online shopping behavior: the mediating role of purchase intention. Procedia Economics and Finance, 35(5), 401-410.
Mainardes, E. W., Souza, I. M. d., & Correia, R. D. (2020). Antecedents and consequents of consumers not adopting e-commerce. Journal of Retailing and Consumer Services, 55, 102138. doi: https://doi.org/10.1016/j.jretconser.2020.102138
Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92-103.
Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), e04284. doi: https://doi.org/10.1016/j.heliyon.2020.e04284
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879.
Poushter, J., Bishop, C., & Chwe, H. (2018). Social media use continues to rise in developing countries but plateaus across developed ones. Pew Research Center, 22, 2-19.
Purani, K., Kumar, D. S., & Sahadev, S. (2019). e-Loyalty among millennials: Personal characteristics and social influences. Journal of Retailing and Consumer Services, 48, 215-223.
Rehman, S. U., Bhatti, A., Mohamed, R., & Ayoup, H. (2019). The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan. Journal of Global Entrepreneurship Research, 9(1), 43. doi: 10.1186/s40497-019-0166-2
Sabanoglu, T. (2020). Global retail e-commerce sales 2014-2023. Retrieved from https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
Shaouf, A., Lü, K., & Li, X. (2016). The effect of web advertising visual design on online purchase intention: An examination across gender. Computers in human behavior, 60, 622-634.
Singh, S., & Srivastava, R. K. (2018). Predicting the intention to use mobile banking in India. International Journal of Bank Marketing, 36(2), 357-378. doi: 10.1108/IJBM-12-2016-0186
Wang, Y.-S., Yeh, C.-H., & Liao, Y.-W. (2013). What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy. International Journal of Information Management, 33(1), 199-208.
Yean, T. F., Johari, J., & Sukery, A. F. M. (2015). The influence of attitude, subjective norms, and perceived behavioural control on intention to return to work: a case of socso's insured employees. Kajian Malaysia: Journal of Malaysian Studies, 33.
Yusof, Y., Awang, Z., Jusoff, K., & Ibrahim, Y. (2017). The influence of green practices by non-green hotels on customer satisfaction and loyalty in hotel and tourism industry. International Journal of Green Economics, 11(1), 1-14.
Zaiţ, A., & Bertea, P. (2011). Methods for testing discriminant validity. Management & Marketing Journal, 9(2), 217-224.
Zhao, X., Deng, S., & Zhou, Y. (2017). The impact of reference effects on online purchase intention of agricultural products: The moderating role of consumers’ food safety consciousness. Internet Research, 27(2), 233-255. doi: 10.1108/IntR-03-2016-0082
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5

📚 Journal: International Journal of Data and Network Science | 📅 Year: 2024 | 📖 Volume: 8 | 📄 Issue: 4 | 👁️ Views: 4307 | 📊 Crossref: 8

Related Articles:
  • Factors influencing consumers' online shopping decisions
  • Use of artificial intelligence system to predict consumers’ behaviors
  • The effect of digital review credibility on Jordanian online purchase intention
  • The impact of perceived risk on consumers’ online shopping intention: An integration of TAM and TPB
  • The effect of trust on consumers’ online purchase intention: An integration of TAM and TPB

📝 Ready to share your research?

International Journal of Data and Network Science is accepting new submissions for upcoming issues. Join our community of authors and publish your work with us.

✓ Open access
✓ Rigorous peer review
✓ Fast publication
📤 Submit Your Manuscript →

📖 Author Guidelines

® 2010-2026 GrowingScience.Com