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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 9 Issue 9 pp. 1451-1460 , 2019

The effect of trust on consumers’ online purchase intention: An integration of TAM and TPB Pages 1451-1460 Right click to download the paper Download PDF

Authors: Ngoc Thang Ha, Thi Lien Huong Nguyen, Thi Phuong Linh Nguyen, Thanh Do Nguyen

DOI: 10.5267/j.msl.2019.5.006

Keywords: Online purchase intention, Trust, TAM, TPB

Abstract: The aim of this research is to investigate the effects of different factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). A questionnaire was designed and sent directly to the respondents through the Internet. After 5 months period of collecting the necessary data, 423 valid replies were collected and analyzed. The data were analyzed in accordance with exploratory factor analysis (EFA) and multiple regression techniques. The results show that perceived usefulness, perceived ease of use, attitude, subjective norm and trust had positive effects on consumers’ online shopping intention.

How to cite this paper
Ha, N., Nguyen, T., Nguyen, T & Nguyen, T. (2019). The effect of trust on consumers’ online purchase intention: An integration of TAM and TPB.Management Science Letters , 9(9), 1451-1460.

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Journal: Management Science Letters | Year: 2019 | Volume: 9 | Issue: 9 | Views: 14151 | Reviews: 0

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