SMEs play a critical role for the economic growth of nations by providing the opportunity for individuals to develop their skills and to be self-employed. SMEs are flexible and are able to quickly acclimatize to the factors affecting supply and demand. In todays’ rapidly changing business environment, SMEs are faced with difficult challenges to effectively implement the practices that are frequently adopted by larger business rivals. This study will discuss the concept of entrepreneurial orientation, innovation performance, and learning orientation in the context of SMEs in Kuwait. This study assumes that Entrepreneurial Orientation has both direct and indirect impacts on Innovation Performance (IP) through the mediating role of learning orientation. This study used quantitative methods to investigate and test the hypothesis that the association of entrepreneurial orientation with innovation performance was mediated by learning orientation. The target population in the present study is the owners and CEOs of SMEs in Kuwait, and the stratified random sampling method was used to select 221 participants. This study used a structured questionnaire containing close ended questions to gather the data. The data was analyzed using the partial least square structural equation modelling (PLS-SEM). Results of the analysis show that learning orientation played a partial mediating role in the association of entrepreneurial orientation with innovation performance.

This study aims to review the factors which influence the form of green advertising and their impacts on green awareness improvement. The study is conducted with 200 students from Indonesia and Malaysia as respondents. Data from respondents is obtained through a questionnaire, and it is analyzed by two stages, which are confirmatory factor analysis and structural equation model. It emphasizes the results conducted two research hypotheses based on the t-value. The research results state that respondents’ point of view associated with the media of green advertising was different between Indonesia and Malaysia, but the issue used in green advertising had similarities. It has known that green advertising is advertising media, which is formed from three dimensions; namely green theme, green impact, and green message. Furthermore, it is found that green advertising had an impact on green awareness improvement. The finding of this research is useful for a company that uses green marketing strategy, considering the factors assumed to be important from green advertising to improve customer green awareness on environmentally friendly products.

This paper aims to explore the influence of Accounting Information System (AIS) success or effectiveness factors namely system quality, information quality, service quality and training quality on the organizational benefits of listed Jordanian firms using a DeLone and McLean Information System (IS) success model. To achieve the purpose of this research, the collected data of 117 Chief Finance Officer (CFO) who are operating in the listed Jordanian firms that had already implemented AIS was analyzed via Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the research model. The results show that information quality, service quality and training quality had positive and a significant contribution on the organizational benefits. However, system quality did not have any significant impact on the organi-zational benefits in context of this research. Lastly, the implications of these results for both researchers and practitioners were discussed at the end of this paper.

E-sellers need to build buyer confidence in new transactions through a variety of transaction services so they can create retention behavior drivers. The research aim is to examine the driving factors for shaping customer retention by understanding the pattern of transaction characteristics and trust in online purchases in e-commerce. Questionnaire data collection came from buyers in the top six e-commerce in Indonesia with a purposive technique. We use PLS-based SEM analysis to answer hypotheses. As a result, we accepted all hypotheses, namely customization, contact interactivity, care, and character factors that had positive and significant effects on trust and buyer retention. Trust has proven to be an essential factor in shaping buyer retention on e-commerce sites.

An entrepreneurial mindset requires a solid foundation of various components. These compo-nents may possibly affect the entrepreneurial mindset and intention of the entrepreneurs either negatively or positively. Hence, to analyze such effect, this study attempts to examine the association among entrepreneurial education and the components of the Theory of Planned Behavior (TPB), i.e., social norms, attitude and self-efficacy, and their effects on the Community College of Abqaiq students’ entrepreneurial intention. The structural equation modeling based on partial least square (PLS) was employed for analyzing the data of the study. The findings confirmed that the entrepreneurship education construct had a significant effect on attitude towards entrepreneurship. Furthermore, there was a statistically significant positive effect of attitude and self-efficacy on entrepreneurial intention. Finally, social norms did not disclose any significant effect on entrepreneurial intention.

This study attempts to conceptualize the direct implications of entrepreneurial orientation and knowledge management on innovation performance and seeks to determine the mediation effect of marketing orientation on these relationships. This is the first attempt to construct such a model. The study empirically examines the conceptual model using a sample of 221 CEOs and owners of Small and Medium Enterprises (SMEs) in Kuwait. The data was collected using a close ended self-administered questionnaire. The validity and reliability of the model is tested using a measurement model and the structural model is constructed to understand the significance of the conceptual relationship posited in the hypotheses of the study. The findings of the study indicate that entrepreneurial orientation and knowledge management had a considerable effect on innovation performance and that marketing orientation had a considerable influence on innovation performance. In addition, the findings indicate that marketing orientation mediated the effect of entrepreneurial orientation and knowledge management on innovation performance. This study has provided some empirical evidence for the importance of entrepreneurship and innovation as well as knowledge management in ensuring the success of SMEs; it also provides an explanation on the manner in which entrepreneurial orientation and knowledge management improve the innovation performance of SMEs.

This empirical research aims to investigate the relationship between Human Resource Management (HRM) practices, Person-Organization (P-O) fit and Job Satisfaction (JS) from the nurses’ perspective working in Private Hospitals in Jordan. This study examines the individual effect of HRM practices i.e. Recruitment and Selection (RS); Training and Development (TD); and Performance Appraisal (PA) on P-O fit and JS. In addition, it also examines the mediating effect of P-O fit on the relationship between HRM practices and JS. Total of 274 responses were collected directly using structured questionnaire via convenience sampling technique. The result was analyzed with PLS-SEM. Findings indicate that RS and PA were found to have significant effect on P-O fit. TD did not have any significant effect on P-O fit. In addition, P-O fit also had significant effect on nurse’s JS. In terms of mediating effect, P-O fit only mediated the relationship between RS and PA toward JS. However, there was no mediation effect on the relationship between TD and JS. This study may provide an initial blueprint for further investigation of other theoretical nurses’ job satisfaction and turnover intention related models. Finally, the study findings work as evidence about the new realization among the Jordanian organizations about the importance of adaption the HRM practices.

This study aimed to analyze the effect of employee satisfaction on employee performance, and the moderating role of organizational commitment in Jordanian Islamic banks. This study was conducted using a self-administered questionnaire distributed among employees from four different Islamic banks in Jordan. A total of 303 responses were collected and analyzed using SPSS and partial least square. A significant relationship was found between employee satisfaction and employee performance. There was also a significant effect of the moderating role of organizational commitment on the relationship between employee satisfaction and employee performance. One potential reason to support this relationship is that individuals who are satisfied with their performance tend to be happier and need a commitment from the organization to improve their work performance. The finding from correlation analysis shows that implementing the idea of organizational commitment illustrates the role that it plays in achieving employee satisfaction while doing their desired work. On the other hand, this suggests that increased organizational commitment in Jordanian Islamic banks increases employee performance significantly, which can enable each bank's management to achieve its targets, missions, and visions. The study is useful for the banking sector, financial institutions and other organizations in any country that seek improvements in employee performance.

The study on knowledge management is in waning trend, which caters less interest in scholars to discuss recently. The area that received widespread attention previously has unlikely be-come an old-fashioned term which perceived as less important among few organizational re-searchers. Looking to the trend, the researcher takes an evaluative step to examine whether Knowledge Management is still relevant for organizations nowadays by studying the impact of knowledge management on organizational business performance. The study was conducted in 2016 and it was involved companies in electrical and electronic sector located in Malaysia. In this study, knowledge management was formed from three elements including knowledge acquisition, knowledge sharing and knowledge utilization. A total of 287 questionnaires were collected from electrical and electronic companies in Malaysia. The finding shows that among all those three knowledge management elements, only knowledge acquisition and knowledge utilization were still relevant to organizational business performance in Malaysia nowadays, whereas knowledge sharing was perceived to be less important. The findings of this study provide insight into the importance of knowledge management in organizational business performance.

Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand eq-uity drivers; brand personality, brand experience, and brand affect. The data was collected from 426 automobile customers in Pakistan through multi-stage cluster sampling technique. The PLS-SEM analysis of the data supported the relationships between brand equity drivers and brand engagement and the mediating role of brand affect. Brand experience, brand personality, and brand affect emerged significant predictors to brand engagement behavior of the automobile customers. It is recommended for the brand managers to design marketing plans that emphasize the pleasant brand experience which results in brand affect, ultimately leading to brand engagement behavior.