How to cite this paper
Alamsyah, D., Othman, N., Bakri, M., Adjie, A., Salsabila, K & Syarifuddin, D. (2020). Confirmatory factor analysis of green advertising and its impact on green awareness.Management Science Letters , 10(16), 3899-3906.
Refrences
Abd Rahim, M. H., Zukni, R. Z. J. A., Ahmad, F., & Lyndon, N. (2012). Green advertising and environmentally responsi-ble consumer behavior: The level of awareness and perception of Malaysian youth. Asian Social Science, 8(5), 46.
Alamsyah, D. P., Suhartini, T., Rahayu, Y., Setyawati, I., & Hariyanto, O. I. B. (2018). Green advertising, green brand im-age and green awareness for environmental products. MS&E, 434(1), 012160.
Alamsyah, D. P., & Mohammed, H. A. A. (2019). Antecedents of green awareness for Eco-Friendly Products. ASEAN Marketing Journal, 109-126.
Ansar, R., Abd Karim, M. R., Osman, Z., & Fahmi, M. S. (2019). Gender, Educational Qualification and Ethnicity Differ-ences in Personal Financial Management Practices among Generation Y in Malaysia. Asian Journal of Economics, Business and Accounting, 1-7.
Banerjee, B., & McKeage, K. (1994). How green is my value: exploring the relationship between environmentalism and materialism. ACR North American Advances.
Brondizio, E. S., O’brien, K., Bai, X., Biermann, F., Steffen, W., Berkhout, F., ... & Chen, C. T. A. (2016). Re-conceptualizing the Anthropocene: A call for collaboration. Global Environmental Change, 39, 318-327.
Choi, D. Y., & Gray, E. R. (2008). Socially responsible entrepreneurs: What do they do to create and build their compa-nies?. Business Horizons, 51(4), 341-352.
Davies, A., Titterington, A. J., & Cochrane, C. (1995). Who buys organic food?. British Food Journal, 97(10), 17–23.
D'souza, C., & Taghian, M. (2005). Green advertising effects on attitude and choice of advertising themes. Asia Pacific Journal of Marketing and Logistics, 17(4), 51-66.
Finisterra do Paço, A. M., & Raposo, M. L. B. (2010). Green consumer market segmentation: empirical findings from Por-tugal. International Journal of Consumer Studies, 34(4), 429-436.
Hartmann, P., & Apaolaza-Ibáñez, V. (2009). Green advertising revisited: Conditioning virtual nature experiences. Inter-national Journal of Advertising, 28(4), 715-739.
Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Structural equation modelling: guidelines for determining model fit. Electronic Journal of Business Resources Methods, 6, 53–60.
Kao, T. F., & Du, Y. Z. (2020). A study on the influence of green advertising design and environmental emotion on adver-tising effect. Journal of Cleaner Production, 242, 118294.
Muda, M., Mohd, R., & Hassan, S. (2016). Online purchase behavior of generation Y in Malaysia. Procedia Economics and Finance, 37(16), 292-298.
Maniu, A. I., & Zaharie, M. M. (2014). Advertising creativity–the right balance between surprise, medium and message relevance. Procedia Economics and Finance, 15(5), 1165-1172.
Rizwan, M., Tariq, M., Hassan, R., & Sultan, A. (2014). A comparative analysis of the factors effecting the employee mo-tivation and employee performance in Pakistan. International Journal of Human Resource Studies, 4(3), 35.
Scammon, D. L., & Mayer, R. N. (1993). Environmental labeling and advertising claims: international action and policy issues. ACR European Advances.
Schumacker, R. E., & Lomax, R. G. (2004). A beginner's guide to structural equation modeling. psychology press.
Sekerka, L. E., & Stimel, D. (2011). How durable is sustainable enterprise? Ecological sustainability meets the reality of tough economic times. Business Horizons, 54(2), 115-124.
Suki, N.M. (2013). Green awareness effects on consumers’ purchasing decision: Some insights from Malaysia. Internatioanl Journal of Asia-Pacific Studendts, 9(2), 49–63.
Wei, C. F., Lee, B. C., Kou, T. C., & Wu, C. K. (2012). Green marketing: the roles of appeal type and price level. Asian Social Science, 8(12), 1792-7544.
Whitmarsh, L., & O'Neill, S. (2010). Green identity, green living? The role of pro-environmental self-identity in deter-mining consistency across diverse pro-environmental behaviours. Journal of Environmental Psychology, 30(3), 305-314.
Wu, W. Y., Shih, H. A., & Chan, H. C. (2008). A study of customer relationship management activities and marketing tac-tics for hypermarkets on membership behavior. The Business Review, Cambridge, 10(1), 89-95.
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Journal of Advertising, 24(2), 1-6.
Alamsyah, D. P., Suhartini, T., Rahayu, Y., Setyawati, I., & Hariyanto, O. I. B. (2018). Green advertising, green brand im-age and green awareness for environmental products. MS&E, 434(1), 012160.
Alamsyah, D. P., & Mohammed, H. A. A. (2019). Antecedents of green awareness for Eco-Friendly Products. ASEAN Marketing Journal, 109-126.
Ansar, R., Abd Karim, M. R., Osman, Z., & Fahmi, M. S. (2019). Gender, Educational Qualification and Ethnicity Differ-ences in Personal Financial Management Practices among Generation Y in Malaysia. Asian Journal of Economics, Business and Accounting, 1-7.
Banerjee, B., & McKeage, K. (1994). How green is my value: exploring the relationship between environmentalism and materialism. ACR North American Advances.
Brondizio, E. S., O’brien, K., Bai, X., Biermann, F., Steffen, W., Berkhout, F., ... & Chen, C. T. A. (2016). Re-conceptualizing the Anthropocene: A call for collaboration. Global Environmental Change, 39, 318-327.
Choi, D. Y., & Gray, E. R. (2008). Socially responsible entrepreneurs: What do they do to create and build their compa-nies?. Business Horizons, 51(4), 341-352.
Davies, A., Titterington, A. J., & Cochrane, C. (1995). Who buys organic food?. British Food Journal, 97(10), 17–23.
D'souza, C., & Taghian, M. (2005). Green advertising effects on attitude and choice of advertising themes. Asia Pacific Journal of Marketing and Logistics, 17(4), 51-66.
Finisterra do Paço, A. M., & Raposo, M. L. B. (2010). Green consumer market segmentation: empirical findings from Por-tugal. International Journal of Consumer Studies, 34(4), 429-436.
Hartmann, P., & Apaolaza-Ibáñez, V. (2009). Green advertising revisited: Conditioning virtual nature experiences. Inter-national Journal of Advertising, 28(4), 715-739.
Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Structural equation modelling: guidelines for determining model fit. Electronic Journal of Business Resources Methods, 6, 53–60.
Kao, T. F., & Du, Y. Z. (2020). A study on the influence of green advertising design and environmental emotion on adver-tising effect. Journal of Cleaner Production, 242, 118294.
Muda, M., Mohd, R., & Hassan, S. (2016). Online purchase behavior of generation Y in Malaysia. Procedia Economics and Finance, 37(16), 292-298.
Maniu, A. I., & Zaharie, M. M. (2014). Advertising creativity–the right balance between surprise, medium and message relevance. Procedia Economics and Finance, 15(5), 1165-1172.
Rizwan, M., Tariq, M., Hassan, R., & Sultan, A. (2014). A comparative analysis of the factors effecting the employee mo-tivation and employee performance in Pakistan. International Journal of Human Resource Studies, 4(3), 35.
Scammon, D. L., & Mayer, R. N. (1993). Environmental labeling and advertising claims: international action and policy issues. ACR European Advances.
Schumacker, R. E., & Lomax, R. G. (2004). A beginner's guide to structural equation modeling. psychology press.
Sekerka, L. E., & Stimel, D. (2011). How durable is sustainable enterprise? Ecological sustainability meets the reality of tough economic times. Business Horizons, 54(2), 115-124.
Suki, N.M. (2013). Green awareness effects on consumers’ purchasing decision: Some insights from Malaysia. Internatioanl Journal of Asia-Pacific Studendts, 9(2), 49–63.
Wei, C. F., Lee, B. C., Kou, T. C., & Wu, C. K. (2012). Green marketing: the roles of appeal type and price level. Asian Social Science, 8(12), 1792-7544.
Whitmarsh, L., & O'Neill, S. (2010). Green identity, green living? The role of pro-environmental self-identity in deter-mining consistency across diverse pro-environmental behaviours. Journal of Environmental Psychology, 30(3), 305-314.
Wu, W. Y., Shih, H. A., & Chan, H. C. (2008). A study of customer relationship management activities and marketing tac-tics for hypermarkets on membership behavior. The Business Review, Cambridge, 10(1), 89-95.
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Journal of Advertising, 24(2), 1-6.