Cheating is not new in an academic line, but a continuous problem faced by educators. Many studies reported an increase trend of cheating among students from secondary or tertiary institutions from time to time. The primary purpose of this paper is to examine the connection between subjective norms, perceived behavioral control, attitude, and intention to cheat among undergraduate students. Also, the variable of justification to cheat is assigned as moderator variable in this relationship. The paper used a survey method for data collection, administered both in electronic and paper form. The Structural equation model with partial least square (PLS-SEM) was utilized to evaluate the data obtained from 917 undergraduate students in one of the public universities in Malaysia. The results provided support that justification, alongside subjective norms, perceived behavioral control were valid predictors of intention to cheat. However, Attitude was significant with the intention to cheat. Further, the findings showed that among the three constructs of the Theory of Planned Behavior, justification could only significantly moderate the perceived behavioral control-intention to cheat relationship. The study was only conducted at one public university in Malaysia. Researchers are recommended to further examine the model in other universities and other countries. Implications for implementing strict anti-academic dishonesty policy and research are discussed.

Mass media is a crucial advertising platform and serves as an awareness platform for herbal product businesses. The rising popularity of herbal product consumption is due to the changing of lifestyle and health problems. With the increasing demand for herbal products globally, studies related to the herbal products purchase behaviour are considered very limited. Hence, the current study is written to investigate the structural relationship of mass media on attitude, social influence, product safety and its impact on purchase behaviour of Herbal products in Malaysia. By applying the Attitude-Behaviour Context Theory, this study used several variables, namely mass media toward attitude, social influence, and product safety and purchasing behaviour of herbal products. This study was designed using a quantitative approach through a survey questionnaire. A total of 467 respondents from seven states in Peninsular Malaysia have participated in this study and collected using the intercept survey. The data were analysed using structural equation modelling with a partial least square approach (SEM-PLS) and assisting SmartPLS 3.3.3. The results showed that mass media has a significant positive effect on attitude, social influence and product safety. Also, attitude, social influence and product safety have a significant positive impact on the purchase behaviour of herbal products. In conclusion, this study identified that mass media influence on attitudes is the strongest predictor, followed by the effects of the mass media on social influence. These findings indicated that the mass media play an essential role in influencing attitude, social influence, and product safety. Followed by attitude, social influence, and product safety that significantly impact the purchase behaviour of herbal products. The finding of this study provides insightful information to the entrepreneurs regarding consumers purchase behaviour.