This paper investigates the impact of digital financial literacy on the use of financial technology (Fintech) among people living in rural areas of Vietnam. The study employs various theoretical frameworks, including the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), to clarify factors influencing the intention and behavior of Fintech adoption. These factors include performance expectancy, perceived risk, subjective norms, behavioral control, convenience, security, personal motivation, financial attitude, and financial behavior. Based on the research findings, the authors propose several recommendations to improve digital financial literacy among rural populations in Vietnam, recognizing it as a key factor in expanding access to and usage of modern financial services in these areas.

Cheating is not new in an academic line, but a continuous problem faced by educators. Many studies reported an increase trend of cheating among students from secondary or tertiary institutions from time to time. The primary purpose of this paper is to examine the connection between subjective norms, perceived behavioral control, attitude, and intention to cheat among undergraduate students. Also, the variable of justification to cheat is assigned as moderator variable in this relationship. The paper used a survey method for data collection, administered both in electronic and paper form. The Structural equation model with partial least square (PLS-SEM) was utilized to evaluate the data obtained from 917 undergraduate students in one of the public universities in Malaysia. The results provided support that justification, alongside subjective norms, perceived behavioral control were valid predictors of intention to cheat. However, Attitude was significant with the intention to cheat. Further, the findings showed that among the three constructs of the Theory of Planned Behavior, justification could only significantly moderate the perceived behavioral control-intention to cheat relationship. The study was only conducted at one public university in Malaysia. Researchers are recommended to further examine the model in other universities and other countries. Implications for implementing strict anti-academic dishonesty policy and research are discussed.

By adopting the theory of planned behaviour, our study develops research model to analyse the effect of structural support on the entrepreneurial cognitive process among university students in Vietnam. Authors employ a meta-analytic path analysis with a sample of 2218 students at 14 universities in Vietnam in order to show that although structural support has positive effect on attitude towards entrepreneurship and perceived behavioural control, it also has negative influence on subjective norms and entrepreneurial intention. Interestingly, different with some previous studies, authors investigate the significant and direct relationship between subjective norms and entrepreneurial in-tention in the economic transitional context of Vietnam. Moreover, analogously to many researches adapting the planed behavioural control, attitude toward entrepreneurship is still seen as the strongest influencing factor on entrepreneurial intention, followed by perceived behavioural control and subjective norms.

During the past few years, many studies associated with sustainability of the organizations have primarily analyzed the financial and performance related implications of sustainability of an organization, and perception of these practices by neglecting the role of the employees who might play a vital role through taking part in pro-environmental behavior in the workstation. Thus, this study focuses on the individual’s pro-environmental workplace (PEW) intention to determine its mediating effect between the factors in the Theory of Planned Behavior (TPB) and the PEW behavior context among public workers in Malaysia. Random sampling on a list of ministries situated in Federal Territory of Putrajaya was used in the first stage followed by systematic sampling based on officer’s list of the directory in those ministries. Cleaned data resulted in 460 questionnaires gathered on demographic characteristics, PEW intention, attitude towards environmental practice in the workplace, subjective norms, perceived environmental workplace control, and PEW behavior of public sector context in Malaysia. The results reveal significant influences of PEW subjective norms, and perceived PEW control on the PEW behavior. While a series of regression analyses show that the PEW intention mediated only the two relationships between PEW subjective norms, and perceived PEW control on PEW behavior.

The purpose of this research is to measure the effect of perceived behavior on purchasing behavior of halal food among consumers in Tangerang which is mediated by purchase intention and moderated by halal awareness. Data collection through online questionnaires was carried out by snowball sampling and the results of questionnaires were returned and valid as many as 300 respondents. Data processing using SEM method with SmartPLS 3.0 software. The results of this study indicate that attitudes, subjective norms and perceptions of behavior control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on the purchasing behavior of working consumers, and halal awareness moderates the effect of purchase intention on purchasing behavior.

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of consumers in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to the 510 population of working consumers. The returned and valid questionnaire results were 311 samples. Data processing was used in the SEM method with SmartPLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior.

This study integrates the Technology Acceptance Model (TAM) with the Theory of Planned Behavior (TPB) to analyze consumers' decisions to use a Shariah-based e-wallet in Indonesia. With convenience sampling, a hundred samples were calculated by using SEM-PLS analysis. It found that only perceived trust and intention influenced consumers' decisions to use a Shariah-based e-wallet, while perceived ease of use, usefulness, enjoyment, attitude, subjective norm, and perceived behavioral control did not. Perceived ease of use and usefulness influenced consumers' intentions but not the decision to use Sharia-based e-wallets. Thus, intention does not necessarily describe actual behavior. Consumers feel that the Sharia-based e-wallet is not as easy and useful as other e-wallets they mostly use, like Go-pay, Shopee-pay, and OVO. Other implications and some recommendations are discussed further in this study.

This study explores the values that develop in society which are social constructs that are thought to be related to attitudes, norms, and controlling individual behavior in society and in turn can foster intentions and behavior to corrupt. This research was conducted empirically by involving 265 respondents from accountants, stakeholders, civil servants and inspectors in Central Java, Indonesia who were analyzed by Structural Equation Modeling (SEM) with AMOS analysis tools. The theoretical test results confirm the fraud triangle and the theory of planned behavior to study the opportunity and financial process factors and the rationalization factor which emphasizes the moral psychological aspects. In practical terms, these findings underline the need for tiered supervision in the implementation of goods and services procurement projects in the public sector, improve the quality of reporting and accounting systems, and improve individual integrity to carry out work. Also, it is necessary to increase the remuneration of employees and provide competitive pricing for the private sector involved in procurement projects to minimize intentions for corruption and corrupt behavior by improving the quality of life of the individuals involved in supervision, auditing and reporting.

This research aimed at identifying the impact of (Perceived ease of use, Perceived usefulness, Perceived enjoyment and perceived trust), and examine the moderating role of subjective norms, on healthcare providers acceptance for digital marketing provided by the medical field companies. To achieve the goals of this research, the researcher relied on a descriptive and analytical approach. The research dealt with 400 healthcare providers, where the population consisted of all healthcare providers working in Amman, a convenience sample was chosen from the healthcare providers. Moreover, the questionnaire was the main tool for collecting data. Analyzing data was conducted using a set of statistical methods including exploratory factor analysis EFA, confirmatory factor analysis CFA, multiple regression, interactive hierarchical regression and process procedures method using (SPSS-V20) and (AMOS-V23). The key finding was there an impact of Perceived ease of use, Perceived usefulness, Perceived enjoyment and perceived trust on healthcare providers acceptance for digital marketing provided by the medical field companies. Recommendations and future research also were discussed.

The determinants of bring-your-own-device (BYOD) use protection intentions affecting BYOD usage protection behaviors were examined in this study. The determinants of employees’ behavioral intention to use and their actual protection behavior in protecting their devices BYOD environment were identified. Jordanian residents aged 18 and above, with mobile learning behavioral usage awareness, made up the study population. A survey questionnaire was used to obtain the data, while the proposed research model was tested using structural equation modeling (SEM). The results show positive impact of BYOD usage protection intention on mobile learning behavioral usage, while attitude showed insignificant impact on BODY usage protection intention. Subjective norms significantly affected BYOD usage protection intention, while information security awareness showed insignificant impact on BYOD usage protection intention.