The increasing popularity of smartphones has led to the rise of e-wallets, which allow users to store their payment information on their devices and complete financial transactions conveniently and securely. This research extended the unified theory of acceptance and use of technology (UTAUT2) model to investigate the main factors influencing users’ intention to accept e-wallets in Jordan, where little research focused on such apps. Using a quantitative method, a sample of 181 users was utilized, and an instrument of 32 items was used. Findings revealed that price value, hedonic motivations, social influence, performance expectancy and perceived trust are major predictors of users' intention to use e-wallets apps. In contrast, facilitating conditions and effort expectancy are not significant toward the adoption process. Finally, conclusions and future work are presented in the last section of the study.

This paper empirically identifies the predictors influencing the use of promo code in Jordan. This research extended TAM and TBP models with perceived enjoyment and brand image in the context of digital shopping features. The study utilized 379 surveys distributed in Jordan and analyzed the data using SEM. Findings of this study confirmed the proposed model, where brand image, perceived enjoyment, perceived behavior control and social influence significantly predict customers behavioral intention to use promo code with an R2 = 59%. The model of this study also supported the role of perceived ease of use and social influence in predicting brand image. Discussion and conclusion are depicted at the end of this paper.

This research aimed to investigate the impact of social commerce on online purchase intention. The mediation role of trust in social network sites between social commerce and online purchase intention was explored. Dataset obtained from 467 Jordanian users of social network sites. PLS-SEM was conducted for analysis purposes. The findings reveal that social commerce and trust in social network sites directly affect online purchase intention. The findings have additionally shown that trust in social network sites has a mediating role between social commerce and online purchase intention. The main recommendation to companies is to derive significant benefits from social commerce and consider them to maximize the potential level of online purchases. Suggestions for further studies are mentioned at the end of the study.

The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.

The purpose of this study is to examine the determinants of behavioral intentions to use of mobile health (m-Health) applications in Jordan through examining the mediating role of perceived trust and its influence on the behavioral intention to use such applications. A conceptual model was developed based on the extant literature. A questionnaire survey was administered to a convenient sample of 318. Data was analyzed using smart PLS 3. The findings suggest that patients’ behavioral intentions to use m-Health applications are positively affected by perceived ease of use, perceived security, social influence and perceived trust of these applications. Perceived Trust was also found to mediate the relationship between these factors and the behavioral intention. Discussion, conclusions, implications, research limitations and areas for future research are also provided.

Stimulating customers’ reuse of online services, such as online shopping, is integral for companies. Consequently, this study assessed the effects of mobile customer relationship management on reuse online intention and the impact of mobile customer relationship management on service convenience. Additionally, the study analyzed the effect of service convenience on reuse online intention, the mediating role of service convenience between mobile customer relationship management and reuse online intention and the moderating role of online perceived behavior control between service convenience and reuse online intention. This study utilized two theories: the technology acceptance model and planned behavior. A total of 249 responses from customers were analyzed with Smart Partial Least Squares. According to the study, mobile customer relationship management positively impacts service convenience and reuse online intention. Additionally, service convenience mediated the connection between mobile customer relationship management and reuse of online intention, and online perceived behavioral control moderated the association between service convenience and reuse online intention. The study focused on consumers’ motivations regarding reuse online services intention. The goal here is to aid organizations in the implementation of service convenience and innovative online strategies and applications that provide services to consumers.

This research paper aims to investigate the effect of Internet of Things (IoT) on Search Engine Optimization (SEO) by considering the mediating role of user behavior on this effect. A conceptual research model was developed in accordance with the UTAUT and based on a thorough analysis of extant research. A self-handled questionnaire survey was administered to a purposely selected sample of employees working in telecommunications companies in Jordan. A dataset of 131 usable questionnaires were subjected to data analysis using SmartPLS 3.0. The main findings showed that IoT affected SEO and user behavior. User behavior was also found to be significantly predicted by IoT and to mediate its effect on SEO. The results revealed the significance of SEO as an emerging effective electronic marketing tool in encouraging consumers' adoption of new technologies. The paper ends with a discussion of findings, conclusions, and areas for future research.