To increase finance performance any small company needs to improve its management in supply chain and human competence (response). The main aim of our work is aimed at identifying universal marketing audit tools that could help small businesses to increase efficiency and profitability. A sample of 144 small businesses through a survey were used for research. The study applied the SmartPls program for finding marketing audit tools. Our research showed that supply chain management and response (reaction to feedback from employees or customers) are main tools of marketing audit to help improve a small business. We found that marketing audit has a positive effect on both current market efficiency and current profitability. Results also show that, despite the direct benefits of marketing audit, many small companies in emerging markets do not adopt audit due to lack of marketing knowledge. This study can be a reference for owners of small businesses in emerging markets. We developed novel tools of marketing audit that could help small businesses. This paper is an original contribution to managerial knowledge.

This study comes to ascertain the impact of digitalism on supply chain flexibility. A sample consisting of 350 employees was selected from manufacturing companies in the food industry to collect research data. One inclusion criterion was assumed in this research, which is employee knowledge of supply chain processes. Research data was gathered using a questionnaire distributed to the members of the sample. The final number of the questionnaires was 297 with a response rate of 85%. Analyzing data via SmartPLS 3.0, the results indicated that Internet of things (IOT) had a significant effect on supply chain flexibility. Such results confirmed that one dimension of digitalism, which is the Internet of things, has a significant effect on supply chain flexibility.

Supply Chain Finance (SCF) is playing an increasingly important role in operational and financial practices and attracted growing attention from academia and industry alike. However, researchers have not yet been totally able to reach a consensus on the definition of this phenomenon. The study presented in the paper provides an overview of the advancements present in research on Financial Supply Chain Management. Using a bibliometric analysis approach, the paper summarizes the trends of development and the status quo of the Financial Supply Chain Management. The aim is to provide the reader with guidance and a solid conceptual framework for future research.

Prior research in several industries, particularly manufacturing industries, has confirmed the use of supply chain integration (SCI) to achieve green innovation (GI). Despite this, there has been very little research into the effects of SCI on the GI of manufacturing businesses. As a result, the current study was carried out to close this gap in the literature. Data from 231 manufacturing businesses in Jordan was used to validate a framework of several hypotheses about the relationships involving SCI and GI. SCI (customer integration (CI) and supplier integration (SI) have beneficial benefits on the green product and process innovation (GPDI & GPRI), according to the results of structural equation modeling. SI's effects on green products and process innovation are moderated by environmental unpredictability. The effects of CI on green product innovation are being moderated by environmental unpredictability. Environmental uncertainty, on the other hand, does not moderate the impacts of CI on green process innovation. This research adds to our knowledge of the SCI-GI link.

The effectiveness of the E-CRM system was examined in this study, involving those with online shopping experience, specifically the regular customers of Carrefour in Jordan. Data were obtained through 550 distributed sets of questionnaires. Four trained and certified research assistants assisted the data gathering process. Data from 320 returned questionnaires were analyzed using Structural Equation Modeling (SEM). System quality, access to information, security, training and customer satisfaction were the examined factors towards the effectiveness of E-CRM systems. Results show positive impact of security, system quality, training, and access to information on user satisfaction, and user satisfaction affected the effectiveness of E-CRM. Nonetheless, the relationship between training and effectiveness of E-CRM on online shopping was not mediated by user satisfaction.

Precast concrete (PC) can potentially improve construction industry projects when used as a primary process in the precast concrete supply chain (PCSC). Successful inventory reduction and on-time delivery are essential in the PCSC because of critical scheduling and cost factors. To solve these challenges, this study applied Just-In-Time (JIT) strategies in the PCSC using the Discrete-Event Simulation (DES) model to help manufacturers identify the optimal decision. The factors considered were offsite inventory levels (based on days buffered) and batch delivery decisions that reduced supply penalties and improved construction performance. The model was validated based on a precast project experiment in Vietnam; the model provided a saving of 52% in manufacturer penalties and reduced construction idle work by 77%. An optimal combined decision was provided for the manufacturer, such as a 1day-4batch decision with maximum benefit and a 2day-2batch decision for safety using an uncertainty risk consideration in the PC wall panel study case. This research contributes a tool to help manufacturers in decision making and promotes the use of JIT applications/strategies in the PCSC process.

The main objective of the current study is to investigate the impact of supplier relationship management and manufacturing flow management practices on the financial performance. Additionally, the study examines the mediating role of competitive advantage in the relationship between supplier relationship management and manufacturing flow management practices and financial performance. The firm’s growth is considered to have a significant influence by managing the supply base only rather than the complete performance. The important role of supply chain management has pointed out the requirement of the firm to efficiently develop the supply chain to get the maximum result in terms of its performance and business outcome. The production procedures include many functions inside the company and the further period of the producer in the supply chain. However, it depends upon the whole supply chain to develop a procedure of easy and all possible product movement, the same case occurred to gain the desirable flexibility.

Supply chain risks hinder the cooperation among members, negatively affecting the supply chain and enterprises’ performance. This study applies structural equation modeling (SEM) to demonstrate the relationship between risk, supply chain performance, and business performance in the Mekong Delta, Vietnam. Research data were collected from 142 rice enterprises. The result demonstrates that risks occurring in the supply chain negatively influenced the performance of the rice supply chain and the performance of rice enterprises. Besides, the study shows that rice supply chain performance positively impacts on rice business performance in the Mekong Delta, Vietnam.

The enablers of Big Data Analytics (BDA) on the BDA adoption intention of consumer goods’ retailing firms were measured in this study along with innovation culture as a moderator. Based on a literature review, six BDA adoption intention enablers: financial readiness, perceived advantages, top management support, IT infrastructure, technology sophistication, and data quality were identified. The study collected data from different levels of managers in the consumer goods’ retailing sector in Jordan to test the proposed study framework. To obtain primary data, a quantitative method was used, and a survey (structured questionnaire) was conducted. SmartPLS version 3.3 was used to analyze and test the proposed study model, which included 211 respondents. Three BDA enablers, including perceived advantages, top management support, and IT infrastructure, were found to have a statistically significant effect on BDA adoption intention in their supply chain operations. Furthermore, the relationship between financial readiness and BDA adoption intention was significantly moderated by innovation culture. This research model can be used to determine the challenges and enablers to BDA adoption in supply chain operations for both developed and developing countries. Future research may replicate the model in various sectors or the same sector in different countries.

The aim of the current study is to examine the effects of competitive advantage and digital marketing on tourism business performance (BP). The indirect effect of supply chain management (SCM) is also considered by the current study. Quantitative research approach is used and data collection is made through a survey instrument. 225 responses were received and used in data analysis to examine the relationship between variables. Five direct effect hypotheses and two indirect effect hypotheses are tested in this study. Smart PLS is used to test the direct and indirect relationship. It is found that; competitive advantage has a positive effect on BP. It also has a positive effect on SCM. Furthermore, digital marketing has a positive effect on BP. Similarly, digital marketing has a positive effect on SCM. Additionally, SCM is a mediating variable between competitive advantage and BP of the tourism industry.