This study aimed to develop strategic guidelines for content creators to achieve a competitive advantage in the online media industry by constructing a structural equation model (SEM). A mixed-methods approach was used, combining qualitative interviews with nine industry experts, a focus group with eleven specialists, and a quantitative survey of 500 executives from industrial businesses. Data were analyzed using descriptive statistics, inferential tests, and multivariate techniques. The analysis identified four key strategic components: (1) cost effectiveness, (2) data-driven, (3) differentiated creation, and (4) agile marketing. Cost effectiveness emerged as the most critical factor. Hypothesis testing indicated that business duration significantly influenced the prioritization of these components (p < 0.05). The refined SEM demonstrated strong model fit, with CMIN–p = 0.062, CMIN/DF = 1.142, GFI = 0.955, and RMSEA = 0.0173. The findings confirm the model’s applicability in supporting strategic planning and enhancing competitiveness among online content creator businesses.

The study aims to identify the effect of environmental sustainability accounting (ESA) on competitive advantage (CA), and the effect of ESA on making decisions (funding, investment, and strategic) in Sudanese banking. A questionnaire was used to collect data from 135 accountants and managers of Sudanese banking. A descriptive method was used to confirm that the study's goals had been met. The questionnaire data is analyzed, and hypotheses are tested, using the Smart pls application. The study found a positive relationship between ESA and CA in the Sudanese banking sector. Additionally, ESA has a positive relationship with funding, investment, and strategic decisions in the Sudanese banking sector. Based on these findings, future research can help accountants comprehend the intricacies of ESA according to national and cultural conditions, especially in developing countries. Also, larger sample sizes may be used in future research on this topic, particularly if it is studied internationally.

Lean Practices have been implemented by private hospitals to get counterproductive solutions for reducing costs and gaining a competitive advantage. This research aims to examine the significance of lean practices on competitive advantage in the Sri Lankan private hospital sector to fill the knowledge gap. This research used a quantitative approach in which primary data was collected through a questionnaire-based survey and an analysis was conducted using structural equation modeling using the SmartPLS software. The research reveals the level of impact of lean practices, 5S, Kaizen, Kanban, and Just in Time in achieving a competitive advantage in the private hospital sector. Studies have demonstrated a significant impact of adopting the Just in Time approach in comparison to other established lean practices within the Sri Lankan private hospital sector, highlighting its unique and valuable contribution for health services. Researchers demonstrated when comparing Just in Time with other chosen lean practices for the study from the perspective of supply chain professionals, Just in Time contributes significantly to the competitive advantage of the Sri Lankan private hospital sector.

The research aims to examine the role of supply chain strategy on eco-friendly commodity products and competitive advantage to improve financial performance of plastic recycling industries, export commitments and circular economic regulations as an intervening variable to see whether it will be better. This research involved a saturated sample of 176 employees in plastic recycle industries. Quantitative analysis was carried out through a survey approach using questionnaires and the Smart-PLS model structural analysis method. The interesting finding of this study is the eco-friendly commodity supply chain strategic and competitive advantage of plastic recycling products has a positive effect to improve financial performance. The circular economy regulation has a positive support also in this effect as well without any export commitment to the Indonesia plastic recycling industry. The importance of optimizing local resources in the eco-friendly commodities as recycling products to become a competitive advantage will be potentially in the export market.

Financial performance is an evaluation of a company's assets, liabilities, equity, expenses, revenues, and profitability. This evaluation provides an overview of the company's overall financial health during a certain period. Resource Based Theory states several factors that can affect financial performance, namely intellectual capital and competitive advantage. This research was conducted with a quantitative approach. The observed population of this research is all BPRs in Bali Province which are still operating in 2017 - 2021. Determination of the sample in this study using the census method or saturated sample so that the sample used in this study was 133 BPRs in Bali Province. The analysis technique used in this research is path analysis with Eviews version 9.0 software. The test results show that intellectual capital has no effect on financial performance, intellectual capital has a positive effect on competitive advantage, competitive advantage has a positive effect on financial performance and competitive advantage is able to mediate the effect of intellectual capital on financial performance. The results of this study are expected to contribute to various interested parties, namely the development of Resource Based Theory as a theoretical benefit and BPR management, government, OJK, society and the banking industry as practical beneficiaries.

The importance of quality and innovation in today’ 21 st century cannot be over emphasised, therefore organisations require leadership styles that can embrace both innovation and quality in order to confront today’s dynamic competitive fierce environment. Sometimes organisations fail to attain or maintain their competitiveness because of limited understanding regarding these strategic variables. There is little research that has attempted to analyse the direct and indirect-relationships among these strategic variables. Therefore this study attempted to bridge the gap in literature by analysing how important-innovations and quality-results as TQM practices influence the association between transformational leadership-style and competitive advantage using sample data collected from TAZARA employees in management using Jamovi. The study shows that transformational leadership style, quality-results and important innovations have significant positive effects on competitive advantage. The results also show that important-innovations and quality-results both individually and collectively partially mediate the relationship between transformational-leadership and competitive- advantage. Managers and advocates of transformational leadership style are emphasised to be aware and cautious of quality results and important innovations at all-time especially in today’s dynamic environment.

The adoption of supply chain management (SCM) is pivotal in boosting organizational competitiveness and performance. This study examines the relationships among SCM, firm value, company performance, and competitive advantage within the context of micro, small, and medium enterprises (MSMEs) in Surabaya, East Java, Indonesia. Employing a quantitative approach, we analyzed data collected from a sample of 100 MSMEs using SmartPLS to test various hypotheses. The findings indicate that effective SCM significantly influences a firm’s value, performance, and competitive advantage. This study supports the mediating role of firm value by showcasing its robust influence on the relationship between SCM and competitive advantage. However, the mediating role of company performance on competitive advantage appears weaker. The discussion integrates relevant literature, highlighting the pivotal role of SCM strategies in enhancing productivity, fulfilling customer desires, and increasing competitiveness. This study also underscores the critical link between financial performance, value creation, and competitive advantage. Overall, this study contributes to the ongoing development of practical SCM knowledge by providing valuable insights for MSMEs seeking to navigate the challenges of an evolving business landscape.

The study aimed to know the positive impact of TQM, EO, and OI on OP, in addition to the indirect impact of TQM, EO, and OI on OP when using CA as an intermediary variable. The study sample consisted of all (307) employees in senior and middle departments working in total quality. Random sampling was the sampling technique strategy used in this study. For the measurements in this investigation, a closed questionnaire from previous research was used. The primary data analysis technique in this study was to evaluate the measurement model and structural model using SmartPLS (4.01). The discriminant and convergent validity of the measurement model was assessed. The results of the study show that in addition to having a direct and positive effect on OP, TQM, EO and OI also have an indirect and positive effect on OP when CA is used as a mediating variable. According to the study, OI, TQM, and EO should receive equal attention from major local industrial enterprises operating in the Kingdom of Saudi Arabia. As one of the most important management strategies for advancing management thought, large local Saudi industrial companies should also implement and ensure the success of a management program. Comprehensive quality and pioneering orientation. These strategies have been proven to be successful in helping organizations solve problems related to productivity or service quality.

In facing increasingly stiff competition in higher education services, it is imperative to institute precise management of higher education organizations to maintain their ideal aspects. Beyond merely implementing marketing concepts, every individual within the organization must be capable of envisioning the institution's vision and mission, bolstered by formulating appropriate tactical strategies to foster competitive advantage for the University. This research aims to ascertain the influence of the relationship between competitive advantage, digital transformation, and resource advantages on Sustainable Performance College through strategy agility as a mediating variable and leadership as a moderating variable. The research methodology employs path analysis using Partial Least Square (Smart-PLS) software version 3.0 with a population of 66 private universities in the LLDikti III region, namely private universities. A sample of 198 respondents is selected using the saturated sample method. The research findings demonstrate that Competitive Advantage positively and significantly affects Strategic Agility, Digital Transformation positively and substantially impacts Strategic Agility, Resource Advantage positively influences Strategic Agility, Competitive Advantage positively influences Sustainable Performance College, Digital Transformation positively and significantly affects Sustainable Performance College, Resource Advantage positively impacts Sustainable Performance College, and Strategic Agility positively and significantly influences Sustainable Performance College.

This paper aims to explore the role of service innovation and competitive advantage as a mediator of product innovation on marketing performance of small and medium enterprises (SMEs) manufacturing firms in Indonesia. The sample size used in the research was 180 SMEs and the sampling technique is area (cluster) sampling. Furthermore, the sample criteria or respondents, whose researchers' recommendations for filling in the research instrument are managers and can represent company owners. Findings provide empirical evidence that service innovation on marketing performance; competitive advantage on marketing performance; product innovation on service innovation; and product innovation on competitive advantage have positive and significant effects, except the influence of competitive advantage on marketing performance which was not significant.