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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 10 Issue 3 pp. 667-678 , 2022

Critical success factors for assessing the effectiveness of E-CRM systems in online shopping: the mediating role of user satisfaction Pages 667-678 Right click to download the paper Download PDF

Authors: Dmaithan Almajali, Amjed A lfityani, Hakam Maali, Haya Almajali

DOI: 10.5267/j.uscm.2022.5.008

Keywords: Security, Access to information, Training, e-CRM

Abstract: The effectiveness of the E-CRM system was examined in this study, involving those with online shopping experience, specifically the regular customers of Carrefour in Jordan. Data were obtained through 550 distributed sets of questionnaires. Four trained and certified research assistants assisted the data gathering process. Data from 320 returned questionnaires were analyzed using Structural Equation Modeling (SEM). System quality, access to information, security, training and customer satisfaction were the examined factors towards the effectiveness of E-CRM systems. Results show positive impact of security, system quality, training, and access to information on user satisfaction, and user satisfaction affected the effectiveness of E-CRM. Nonetheless, the relationship between training and effectiveness of E-CRM on online shopping was not mediated by user satisfaction.

How to cite this paper
Almajali, D., lfityani, A., Maali, H & Almajali, H. (2022). Critical success factors for assessing the effectiveness of E-CRM systems in online shopping: the mediating role of user satisfaction.Uncertain Supply Chain Management, 10(3), 667-678.

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Journal: Uncertain Supply Chain Management | Year: 2022 | Volume: 10 | Issue: 3 | Views: 3467 | Reviews: 0

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