This study comes to ascertain the impact of digitalism on supply chain flexibility. A sample consisting of 350 employees was selected from manufacturing companies in the food industry to collect research data. One inclusion criterion was assumed in this research, which is employee knowledge of supply chain processes. Research data was gathered using a questionnaire distributed to the members of the sample. The final number of the questionnaires was 297 with a response rate of 85%. Analyzing data via SmartPLS 3.0, the results indicated that Internet of things (IOT) had a significant effect on supply chain flexibility. Such results confirmed that one dimension of digitalism, which is the Internet of things, has a significant effect on supply chain flexibility.

The study aimed to examine the impact of the marketing mix for digital content on the marketing performance of five-star hotels in Jordan. The dimensions of the marketing mix for digital content were (digital marketing database, social media platforms, digital pricing, and digital advertising), while the dimensions of marketing performance were (customer loyalty, customer satisfaction, and attracting new customers). The study population represented five-star hotel customers in Jordan, where an appropriate sample of (294) customers was used. The data of the study were analyzed using the Structural Equation Modeling (SEM) technique. The study concluded that all dimensions of the marketing mix for digital content had a positive impact on the marketing performance of five-star hotels in Jordan. Accordingly, the study recommended managers in these hotels pay more attention to promoting through digital means by publishing advertisements that include images and videos related to the quality of services available.