The enablers of Big Data Analytics (BDA) on the BDA adoption intention of consumer goods’ retailing firms were measured in this study along with innovation culture as a moderator. Based on a literature review, six BDA adoption intention enablers: financial readiness, perceived advantages, top management support, IT infrastructure, technology sophistication, and data quality were identified. The study collected data from different levels of managers in the consumer goods’ retailing sector in Jordan to test the proposed study framework. To obtain primary data, a quantitative method was used, and a survey (structured questionnaire) was conducted. SmartPLS version 3.3 was used to analyze and test the proposed study model, which included 211 respondents. Three BDA enablers, including perceived advantages, top management support, and IT infrastructure, were found to have a statistically significant effect on BDA adoption intention in their supply chain operations. Furthermore, the relationship between financial readiness and BDA adoption intention was significantly moderated by innovation culture. This research model can be used to determine the challenges and enablers to BDA adoption in supply chain operations for both developed and developing countries. Future research may replicate the model in various sectors or the same sector in different countries.