This research aimed to 1) investigate the levels of green supply chain management practices (GSCMP), environmental performance (ENP), operational performance (OPP), and organizational performance (ORP) in the context of Thai herb producers; and 2) investigate the interactions between GSCMP, ENP, OPP, and ORP. Quantitative research methodologies were applied in the research. The sample for the quantitative study consisted of 340 Thai herb producers selected by stratified sampling by region. The instruments employed for research were questionnaires. Statistics such as frequency, percentage, mean, standard deviation, confirmatory factor analysis, and structural equation modeling were utilized for quantitative data analysis. Results indicated that GSCMP, ENP, OPP, and ORP levels were high. In addition, GSCMP had direct positive effects on ENP and OPP, as well as indirect positive effects on OPP and ORP, respectively, mediated via ENP and OPP. In addition, ENP had a favorable direct impact on OPP and a positive indirect impact on ORP, with OPP serving as a mediator. Herb producers might use these insights as a roadmap to enhance their organizational performance. In addition, government agencies may utilize the study's findings to establish a strategy for assisting entrepreneurs. In addition, academics and interested parties might bring the research findings to examine and perform more research.

The objectives of this research are to find the proper measures to improve efficiency of Thai-Lao cross border transportation (R9 route) for Thai shippers and study their performance after implementing the developed measures. This research implements both quantitative and qualitative research, where the population of this research consists of shipper’s groups which transport products via the Thai Lao border located along R9 route. The research tools are questionnaire and structured interview form passed variability and reliability tests. Then the questionnaires are distributed to 3 large size firms (sample size of 316 people) and an in-depth interview with 18 people. This research analyzes gathered data using descriptive analysis, construct validity, structural equation modeling (SEM), path analysis, and content analysis for qualitative data. The analysis results reveal important findings according to each research objective as follows. For the first objective, to improve cross-border transportation, the case study firms should concentrate on three measures as: 1) transportation safety in terms of sound safety control and monitor, increasing rest areas and truck stops including those on pavement or roadside, safety monitoring during transportation, and weather conditions checking; 2) documentation procedure in terms of reducing the procedure steps, IT implementation, and procedure improvement both inbound and outbound; and 3) vehicles management in terms of appropriate resources allocation, facilities availability, and appropriate resources selection. For the second objective, the study of the case study firms’ performance after implementing the developed measures, it reveals benefits in several aspects of 1) cheaper (they can deliver items with lower costs, lower expenses, or lower price than before implementation as well as other competitors); 2) faster (better customers responsiveness, faster delivery and operating than other competitors, and lead time reduction), and 3) better (in operations with less bottlenecks, mistakes, and disruptions manifested in delivery; higher competitiveness and better service quality). To summarize, the implementation of the developed model can help the shippers to increase their capability as well as their competitiveness.

The aim of the current study is to examine the effects of competitive advantage and digital marketing on tourism business performance (BP). The indirect effect of supply chain management (SCM) is also considered by the current study. Quantitative research approach is used and data collection is made through a survey instrument. 225 responses were received and used in data analysis to examine the relationship between variables. Five direct effect hypotheses and two indirect effect hypotheses are tested in this study. Smart PLS is used to test the direct and indirect relationship. It is found that; competitive advantage has a positive effect on BP. It also has a positive effect on SCM. Furthermore, digital marketing has a positive effect on BP. Similarly, digital marketing has a positive effect on SCM. Additionally, SCM is a mediating variable between competitive advantage and BP of the tourism industry.

This article analyses how innovative management methods including collaborative networks, digital marketing, service quality, and supply chain management can bring increased potential performance for cultural tourism in the northeast of Thailand. To reveal the preconditions and factors like innovative management, service quality, digital marketing, and supply chain management that enable cultural tourism performance in Thailand's northeast, a survey was done utilizing a questionnaire and a simple random approach with key informants such as tourists. The findings imply that encouraging performance is dependent on innovative management, service quality, digital marketing, and supply chain management in cultural tourism.

The research study was carried out to investigate the actual business performance model in herbal medicine business in Thailand. The conceptual framework was developed from resource-based theory of herbal medicine community enterprise, and other contemporaneous research in herbal medicine business performance. Accordingly, the study considered the importance of the factors of marketing channel, competitive advantage, logistics integration and innovative management. In this direction, the study employed a quantitative research approach. Questionnaire was used for data collection. Data were collected from 340 entrepreneurs of herbal community enterprise. Finally, data were analyzed using structural equation modeling (SEM) to examine the actual herbal business performance of the organizations studied through all operational links in the marketing channel, competitive advantage, logistics integration and innovative management. Results of the study found that marketing channels had a positive effect on herbal business performance. Competitive advantage also had a positive effect on herbal business performance. Furthermore, logistics performance had a positive effect on herbal business performance. Finally, similar results were found in case of innovative management which shows the positive effect on herbal business performance.

The firms and the industries still using the ways and means of promotion and publicizing the products have still not achieved the level of success as the modern means of social media is providing in creating a huge demand for their products. This study involves the modern means of communication agility promises success, development, and significance of the product in an efficient manner. Social media plays a vital role in creating a demand for the products by explaining the need of the product and a very effective source of creating a link among industries, firms, management, employees and especially the individual ones who come to know the skills and expertise. The impact of social media in strengthening the relationship with the customer has been very keenly observed and the findings show that such research has detailed that the use of social media has influenced the internal and the external capabilities. The data gathered in this study shows that the firms and the industries using the approach of social media have a revolutionary impact on building and strengthening the relationship between the customer and the management, employees. This study shows a strong bond between a firm and the customer using social media.