This research aimed to investigate the impact of the intrapreneurial behaviors of bank employees on the innovative performance of commercial banks in Jordan and the moderating role of employees' characteristics. The research population comprised of approximately 676 branches of commercial banks, with approximately 18,858 banking employees from different cities in Jordan. A convenience sampling technique was used to choose the participants in this research. A total of 372 questionnaires were distributed, and 250 were returned. The number of valid questionnaires was 242, which was a response rate of 65%. The results confirmed a significant and positive effect of intrapreneurial behaviors on the innovative performance of banks. This research provides useful guidelines for further and future research possibilities, such as exploring why one bank's performance or competitiveness is stronger than another bank, where extracting entrepreneurial performance from the employees and supporting it represents the difference between banks. Banks that engage in better entrepreneurial performance will perform better, resulting in better productivity and business sustainability. The outcome of this study provides essential suggestions for banks for enhancing and support innovative performance in Jordan.

The study aimed to examine the impact of the marketing mix for digital content on the marketing performance of five-star hotels in Jordan. The dimensions of the marketing mix for digital content were (digital marketing database, social media platforms, digital pricing, and digital advertising), while the dimensions of marketing performance were (customer loyalty, customer satisfaction, and attracting new customers). The study population represented five-star hotel customers in Jordan, where an appropriate sample of (294) customers was used. The data of the study were analyzed using the Structural Equation Modeling (SEM) technique. The study concluded that all dimensions of the marketing mix for digital content had a positive impact on the marketing performance of five-star hotels in Jordan. Accordingly, the study recommended managers in these hotels pay more attention to promoting through digital means by publishing advertisements that include images and videos related to the quality of services available.

As a result of the advanced technological development, the businesses operations have been involved within modern marketing activities to promote their products and services. This study highlights the role of key various digital marketing channels. The study addressed the role of digital marketing channels by using some applications (such as online advertising, social media, emails marketing, and websites search engine) to be examined on the consumer buying decisions with a mediating effect of the eWOM. A quantitative research approach was used to achieve study objectives and examine the hypothesized research framework by using a customized survey questionnaire in the retailing sector. A total of 255 valid responses were considered for further analysis by using SmartPLS3 software to conduct the key analyses. The results revealed the significant effect and role of all digital marketing channels on the consumers buying decisions, with the moderated role of the eWOM on the effect of digital marketing channels on consumer buying decisions. The study offers additional contributions to the existing literature and supports the assumptions to provide a better grasp about the study topic.

Having a citizen's opinion is considered the most important method to evaluate a public institution's performance. As a contemporary theory regarding public institutions and private organizations, public value theory provides an alternative approach to evaluating organizations' performance. The current research has provided a new insight to assess the Mobile-government applications (m-gov app) by proposing a new model entitled ‘Mobile Government Public Value (MGPV)’ to measure the performance of m-gov apps in developing country settings, specifically Jordan. Depending on several theories engaged with information technology, many determinants have been selected to draw the line for evaluating MGPV in Jordan. Measuring the level of m-gov apps’ usage was estimated depending on its perceived need, awareness, perceived security, social influence and self-efficacy to gauge the weather of creating or increasing the public value of the m-gov app from a citizen's perspective. In the current research, Structural Equation Model (SEM) was selected to obtain the research objectives. The results have indicated that the m- gov apps perceived need, m- gov apps' awareness, m- gov apps perceived security, and m- gov apps social factors played an essential role in creating public value of m- gov apps through the mediation role of m- gov apps use factor. While m-gov apps' self-efficacy factor did not provide a positive effect on creating the public value of m-government apps.

One of the most used social media platforms is TikTok, which is widely and increasingly used due to the short-video interactive music. Very few studies about why people prefer to use TikTok applications were carried out. Therefore, the objective of the current research is to examine the effect of perceived usefulness, perceived ease of use, perceived enjoyment, sense of belonging, and user-generated content on the adoption of TikTok application, using the TAM model. Quantitative research has been applied as a methodological approach and was successfully carried out through an online survey, gathering a total of 255 filled surveys to test the applicability of the developed research model. The results show that the user-generated content has the highest significant positive influence on the intention to use TikTok. Followed by the perceived enjoyment, then the sense of belonging, the perceived ease of use, and the perceived usefulness, consequently. Also, results show that the independent variables explain 47.8% of the variance in the intention to use TikTok. Finally, to assure the generalizability of the study results the study recommends conducting further research in different countries and communities.

The study aim is to examine the impact of industry 4.0 on sustainability of industrial organizations in Jordan. The population of the study consists of employees at various administrative levels of industrial organizations in Jordan. Due to the large population and the spatial and temporal limitations of the research, it was difficult to collect data using the comprehensive method. Therefore, the random sampling method was applied to collect data from the research population. The structural equation modeling (SEM) technique was used to test the impact of industry 4.0 dimensions on sustainability. The study results confirmed that all dimensions of industry 4.0 had an impact on sustainability. The greatest effect was for cyber-physical systems. Based on this result, researchers recommend the management of industrial organizations to invest in information technology to provide a large variety of data in a very short time and providing appropriate programs for analyzing big data and producing accurate and reliable information that can be used by employees.

The aim of the study is to examine the impact of online consumer reviews on purchasing intention through product mental image. The primary sources represented by the instrument were distributed to the study population consisting of consumers of cosmetics in Jordan. Recently, the phenomenon of selling cosmetics through Internet websites and social media platforms has spread widely in Jordan. Therefore, Google Forms was used to design the research instrument and ask consumers of these products to respond to it by publishing it on the official websites of the sellers and with their approval. Structural equation modeling (CB-SEM) technique using the AMOS software was used to test the study hypotheses. The study results show that product mental image mediates the relationship between online consumer review and purchasing intention. Based on the results of the study, the researchers provided recommendations.

The aim of the research is to test the impact of big data on the quality of decision making. The necessary data was collected from telecommunication companies operating in Jordan. Three companies provide telecommunications services in Jordan: Zain, Umniah, and Orange. Non-probability purposive sampling was used. Hence, the study instrument was distributed to managers at the senior and middle levels of these companies. The structured equation modeling (SEM) technique was employed to test the study hypotheses. The results confirmed that big data impacts decision quality. Besides, it was determined that the highest impact was on velocity. The researchers suggest that Jordanian telecom companies invest in information technology that allows them to provide data with accuracy, reliability, and high quality, as well as improve the qualifications of their employees.

The study aimed at investigating the effect of e-HRM use on employee flexibility based on Davis’ technology acceptance model. Seven hypotheses were proposed. Two external factors (HR department role and organizational readiness) were linked to e-HRM perceived usefulness and e-HRM ease of use. These two factors linked to the behavioral intention to use e-HRM, which in turn connected to employee flexibility. All these propositions were accepted through analyzing data collected via a questionnaire from a sample consisting of managers and employees of human resource departments in Islamic banks in Jordan. The study contributes to the literature through clarifying and extending the technology acceptance model of e-HRM, as identifying two of the external factors that significantly affect e-HRM perceived usefulness and e-HRM ease of use, as well as, and spreading the model to include employee flexibility.

The objective of the study was to determine the impact of electronic human resources practices on Employees Satisfaction in private hospitals in Jordan. The dimensions of electronic human resources practices are (e-recruitment, e-training, e- performance evaluation, e-rewards system, and e-communication). Data were analyzed using IBM SPSS and AMOS software. The population of the study involves all the physicians working in private hospitals in Jordan. Data were primarily gathered through self-reported questionnaires created by Google Forms which were distributed to a purposive sample of physicians via email. To achieve the objectives of the study and test hypotheses, the researcher used SPSS and path analysis. The study results showed that there is a statistically significant impact of electronic human resources practices on employee’s satisfaction. Considering study finding, the researcher recommends decision makers to provide the largest possible investment in modern technology, and to subscribe to databases that qualify doctors to practice electronic human resource management dimensions that were mentioned in the study and ensuring doctors’ job stability.