How to cite this paper
Kurdi, B., Alshurideh, M., Akour, I., Alzoubi, H., Obeidat, B & AlHamad, A. (2022). The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets.International Journal of Data and Network Science, 6(4), 1175-1186.
Refrences
Afthanorhan, A., Awang, Z., & Aimran, N. (2020). An extensive comparison of CB-SEM and PLS-SEM for reliability and validity. International Journal of Data and Network Science, 4(4), 357–364.
Al-azzam, A. F., & Al-Mizeed, K. (2021). The effect of digital marketing on purchasing decisions: A case study in Jordan. The Journal of Asian Finance, Economics and Business, 8(5), 455–463.
Al-Dmour, H., Al-Qawasmi, S., Al-Dmour, R., & Amin, E. B. (2022). The role of electronic word of mouth (eWOM) and the marketing mix on women’s purchasing intention of children’s dietary supplements. International Journal of Pharmaceutical and Healthcare Marketing, ahead-of-p(ahead-of-print).
Al-Dmour, H., Aloqaily, A., Al-Qaimari, R., & Al-Hassan, M. (2021). The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor: an empirical study. International Journal of Networking and Virtual Organisations, 24(2), 182–199.
Al Khasawneh, M., Abuhashesh, M., Ahmad, A., Alshurideh, M. T., & Masa’deh, R. (2021). Determinants of E-Word of Mouth on Social Media During COVID-19 Outbreaks: An Empirical Study. Studies in Systems, Decision and Control, 334, 347–366. https://doi.org/10.1007/978-3-030-67151-8_20
Alfandi, A. M., & Marco, V. (2022). Electronic Word of Mouth Effects on Middle East Destination Overall Image and Behavioral Intention: An Empirical Study in Jordan. In New Governance and Management in Touristic Destinations (pp. 134–151). IGI Global.
Alghizzawi, M. (2019). The role of digital marketing in consumer behavior: A survey. International Journal of Information Technology Language Studies, 3(1), 24–31.
Alghzawi, M., Alghizzawi, M., & Tarabieh, S. (2020). Consumer impulsive buying behavior of services sector in Jordan. JournalNX-A Multidisciplinary Peer Reviewed Journal, 6(7), 227–237.
Aljumah, A., Nuseir, M. T., & Alshurideh, M. T. (2021). The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 384–367.
Alkitbi, S. S., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2021). Factors Affect Customer Retention: A Systematic Review. In Advances in Intelligent Systems and Computing. https://doi.org/10.1007/978-3-030-58669-0_59
Almaazmi, J., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). The Effect of Digital Transformation on Product Innovation: A Critical Review. International Conference on Advanced Intelligent Systems and Informatics, 731–741. Springer.
Alomari, K. M., Maqableh, A. N. Y., Salah, A. A., Alshaketheep, K. M. K. I., & abu Jray, A. A. (2020). Impact of Halal Digital Marketing on Consumer Behavior: Jordan’s Perspective. International Journal of Economics & Business Administration (IJEBA), 8(Special 1), 202–215.
Alshamsi, A., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). The Influence of Service Quality on Customer Retention: A Systematic Review in the Higher Education. International Conference on Advanced Intelligent Systems and Informatics, 404–416. Springer.
Alshurideh, M. (2019). Do electronic loyalty programs still drive customer choice and repeat purchase behaviour? International Journal of Electronic Customer Relationship Management, 12(1). https://doi.org/10.1504/IJECRM.2019.098980
Alshurideh, M. (2022). Does electronic customer relationship management (E-CRM) affect service quality at private hospitals in Jordan? Uncertain Supply Chain Management, 10(2), 325–332.
Alshurideh, M. T., Al Kurdi, B., Alzoubi, H. M., Ghazal, T. M., Said, R. A., AlHamad, A. Q., … Al-kassem, A. H. (2022). Fuzzy assisted human resource management for supply chain management issues. Annals of Operations Research, 1–19.
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its effect on consumer purchasing decision in Jordan. International Journal of Business and Social Science, 6(1), 81–92.
Alwan, M., & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837–848.
Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I., & Aziz, R. (2022). Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. International Journal of Data and Network Science, 6(2), 449–460.
Awadhi, J., Obeidat, B., & Alshurideh, M. (2021). The impact of customer service digitalization on customer satisfaction: Evidence from telecommunication industry. International Journal of Data and Network Science, 5(4), 815–830.
Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321–339.
Bhat, N. Y., & Bhat, S. A. (2020). The influence of Electronic word of mouth (Ewom) on Consumers Purchase Intention: A review and analysis of the existing literature. IOSR J. Eng, 10, 27–36.
Dahiya, R., & Gayatri. (2018). A research paper on digital marketing communication and consumer buying decision process: An empirical study in the Indian passenger car market. Journal of Global Marketing, 31(2), 73–95.
Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. Journal of Business Research, 135, 758–773.
Dzian, M., Triznova, M., Kaputa, V., & Supin, M. (2015). The Analysis of WOM in Slovak Republic and Impact of WOM on Consumers’ Purchasing Decision. Procedia Economics and Finance, 26, 975–981.
Etikan, I., & Bala, K. (2017). Sampling and sampling methods. Biometrics & Biostatistics International Journal, 5(6), 215–217.
Filieri, R., Lin, Z., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions. Journal of Business Research, 135, 663–675.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 39–50.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to Use and How to Report the Results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hair Jr., J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: Updated Guidelines on Which Method to Use. International Journal of Multivariate Data Analysis, 1(2), 107–123. https://doi.org/10.1504/ijmda.2017.10008574
Hanaysha, J. R., & Alzoubi, H. M. (2022). The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry. Uncertain Supply Chain Management, 10(2), 495–510.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Hu, X. (2015). Assessing source credibility on social media—An electronic word-of-mouth communication perspective (4th ed.). Newyork, London: Doctoral dissertation, Bowling Green State University.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications.
Kurdi, B., Alshurideh, M., & Alnaser, A. (2020). The impact of employee satisfaction on customer satisfaction: Theoretical and empirical underpinning. Management Science Letters, 10(15), 3561–3570.
Memon, M. A., Ramayah, T., Cheah, J. H., Ting, H., Chuah, F., & Cham, T. H. (2021). PLS-SEM statistical programs: a review. Journal of Applied Structural Equation Modeling, 5(1), 1–14.
Moran, G., & Muzellec, L. (2017). eWOM credibility on social networking sites: A framework. Journal of Marketing Communications, 23(2), 149–161.
Nagra, D. G. K., & Gopal, D. R. (2014). The Effect of Digital Marketing Communication on Consumer Buying. International Journal of Management (IJM), 5(3), 53–57.
Pal, A. K., & Shukla, B. (2020). Impact of Digital Marketing on Consumer Buying Behaviour. Iconic Research And Engineering Journals, 3(11), 209–220.
Rehman, F. U., Ilyas, M., Nawaz, T., & Hyder, S. (2014). How Facebook advertising affects buying behavior of young consumers: The moderating role of gender. Academic Research International, 5(4), 395–404.
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K. O., & Gudergan, S. P. (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69(10), 3998–4010.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189–214.
Shah, A. M., Zahoor, S. Z., & Qureshi, I. H. (2019). Social media and purchasing behavior: A study of the mediating effect of customer relationships. Journal of Global Marketing, 32(2), 93–115.
Shamout, Rabeb Ben-Abdallah, Muhammad Alshurideh, H. A. (2022). A conceptual model for the adoption of autonomous robots in supply chain and logistics industry. Uncertain Supply Chain Management, 10, 1–16.
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J.-H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347.
Sonwaney, V., & Chincholkar, S. (2019). Identifying the factors impacting online consumer buying behaviour. International Journal of Scientific and Technology Research, 8(08), 445–456.
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633–651.
Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022a). The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401–408.
Tariq, E., Alshurideh, M., Akour, I., Al-Hawary, S., & Kurdi, B. (2022b). The role of digital marketing, CSR policy and green marketing in brand development. International Journal of Data and Network Science, 6(3), 995–1004.
Thaworn, P., Wei, X., & Wiriyawit, V. (2021). Analyzing consumers’buying behavior regarding online purchasing in Thailand. Journal of Global Business Review., 23(1), 13–32.
Todri, V., Ghose, A., & Singh, P. V. (2020). Trade-offs in online advertising: Advertising effectiveness and annoyance dynamics across the purchase funnel. Information Systems Research, 31(1), 102–125.
Tran, G. A., & Strutton, D. (2020). Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM. Journal of Retailing and Consumer Services, 53, 101782.
Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S. (2021). Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing, 39(2), 482–501.
Vidhya, M. R. (2021). A Study on the Influence of Social Medsia in Digital marketing on Purchase intention of To FMCG Products. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(10), 7094–7100.
Waheed, A., & Jianhua, Y. (2018). Achieving consumers’ attention through emerging technologies: The linkage between e-marketing and consumers’ exploratory buying behavior tendencies. Baltic Journal of Management, 13(2), 209–235.
Woo, J., Ahn, J., Lee, J., & Koo, Y. (2015). Media channels and consumer purchasing decisions. Industrial Management & Data Systems, 115(8), 1510–1528.
Yaseen, S., & Jusoh, N. (2021). The influence of electronic word of mouth in social media on consumers’purchasing intentions in Jordan. Ilkogretim Online, 20(4), 850–857.
Zamil, A. M. (2011). The impact of word of mouth (WOM) on the purchasing decision of the Jordanian consumer. Research Journal of International Studies, 20(20), 24–29.
Ziyadin, S., Doszhan, R., Borodin, A., Omarova, A., & Ilyas, A. (2019). The role of social media marketing in consumer behaviour. E3S Web of Conferences, 135, 4022. EDP Sciences.
Al-azzam, A. F., & Al-Mizeed, K. (2021). The effect of digital marketing on purchasing decisions: A case study in Jordan. The Journal of Asian Finance, Economics and Business, 8(5), 455–463.
Al-Dmour, H., Al-Qawasmi, S., Al-Dmour, R., & Amin, E. B. (2022). The role of electronic word of mouth (eWOM) and the marketing mix on women’s purchasing intention of children’s dietary supplements. International Journal of Pharmaceutical and Healthcare Marketing, ahead-of-p(ahead-of-print).
Al-Dmour, H., Aloqaily, A., Al-Qaimari, R., & Al-Hassan, M. (2021). The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor: an empirical study. International Journal of Networking and Virtual Organisations, 24(2), 182–199.
Al Khasawneh, M., Abuhashesh, M., Ahmad, A., Alshurideh, M. T., & Masa’deh, R. (2021). Determinants of E-Word of Mouth on Social Media During COVID-19 Outbreaks: An Empirical Study. Studies in Systems, Decision and Control, 334, 347–366. https://doi.org/10.1007/978-3-030-67151-8_20
Alfandi, A. M., & Marco, V. (2022). Electronic Word of Mouth Effects on Middle East Destination Overall Image and Behavioral Intention: An Empirical Study in Jordan. In New Governance and Management in Touristic Destinations (pp. 134–151). IGI Global.
Alghizzawi, M. (2019). The role of digital marketing in consumer behavior: A survey. International Journal of Information Technology Language Studies, 3(1), 24–31.
Alghzawi, M., Alghizzawi, M., & Tarabieh, S. (2020). Consumer impulsive buying behavior of services sector in Jordan. JournalNX-A Multidisciplinary Peer Reviewed Journal, 6(7), 227–237.
Aljumah, A., Nuseir, M. T., & Alshurideh, M. T. (2021). The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 384–367.
Alkitbi, S. S., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2021). Factors Affect Customer Retention: A Systematic Review. In Advances in Intelligent Systems and Computing. https://doi.org/10.1007/978-3-030-58669-0_59
Almaazmi, J., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). The Effect of Digital Transformation on Product Innovation: A Critical Review. International Conference on Advanced Intelligent Systems and Informatics, 731–741. Springer.
Alomari, K. M., Maqableh, A. N. Y., Salah, A. A., Alshaketheep, K. M. K. I., & abu Jray, A. A. (2020). Impact of Halal Digital Marketing on Consumer Behavior: Jordan’s Perspective. International Journal of Economics & Business Administration (IJEBA), 8(Special 1), 202–215.
Alshamsi, A., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). The Influence of Service Quality on Customer Retention: A Systematic Review in the Higher Education. International Conference on Advanced Intelligent Systems and Informatics, 404–416. Springer.
Alshurideh, M. (2019). Do electronic loyalty programs still drive customer choice and repeat purchase behaviour? International Journal of Electronic Customer Relationship Management, 12(1). https://doi.org/10.1504/IJECRM.2019.098980
Alshurideh, M. (2022). Does electronic customer relationship management (E-CRM) affect service quality at private hospitals in Jordan? Uncertain Supply Chain Management, 10(2), 325–332.
Alshurideh, M. T., Al Kurdi, B., Alzoubi, H. M., Ghazal, T. M., Said, R. A., AlHamad, A. Q., … Al-kassem, A. H. (2022). Fuzzy assisted human resource management for supply chain management issues. Annals of Operations Research, 1–19.
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its effect on consumer purchasing decision in Jordan. International Journal of Business and Social Science, 6(1), 81–92.
Alwan, M., & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837–848.
Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I., & Aziz, R. (2022). Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. International Journal of Data and Network Science, 6(2), 449–460.
Awadhi, J., Obeidat, B., & Alshurideh, M. (2021). The impact of customer service digitalization on customer satisfaction: Evidence from telecommunication industry. International Journal of Data and Network Science, 5(4), 815–830.
Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321–339.
Bhat, N. Y., & Bhat, S. A. (2020). The influence of Electronic word of mouth (Ewom) on Consumers Purchase Intention: A review and analysis of the existing literature. IOSR J. Eng, 10, 27–36.
Dahiya, R., & Gayatri. (2018). A research paper on digital marketing communication and consumer buying decision process: An empirical study in the Indian passenger car market. Journal of Global Marketing, 31(2), 73–95.
Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. Journal of Business Research, 135, 758–773.
Dzian, M., Triznova, M., Kaputa, V., & Supin, M. (2015). The Analysis of WOM in Slovak Republic and Impact of WOM on Consumers’ Purchasing Decision. Procedia Economics and Finance, 26, 975–981.
Etikan, I., & Bala, K. (2017). Sampling and sampling methods. Biometrics & Biostatistics International Journal, 5(6), 215–217.
Filieri, R., Lin, Z., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions. Journal of Business Research, 135, 663–675.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 39–50.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to Use and How to Report the Results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hair Jr., J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: Updated Guidelines on Which Method to Use. International Journal of Multivariate Data Analysis, 1(2), 107–123. https://doi.org/10.1504/ijmda.2017.10008574
Hanaysha, J. R., & Alzoubi, H. M. (2022). The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry. Uncertain Supply Chain Management, 10(2), 495–510.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Hu, X. (2015). Assessing source credibility on social media—An electronic word-of-mouth communication perspective (4th ed.). Newyork, London: Doctoral dissertation, Bowling Green State University.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications.
Kurdi, B., Alshurideh, M., & Alnaser, A. (2020). The impact of employee satisfaction on customer satisfaction: Theoretical and empirical underpinning. Management Science Letters, 10(15), 3561–3570.
Memon, M. A., Ramayah, T., Cheah, J. H., Ting, H., Chuah, F., & Cham, T. H. (2021). PLS-SEM statistical programs: a review. Journal of Applied Structural Equation Modeling, 5(1), 1–14.
Moran, G., & Muzellec, L. (2017). eWOM credibility on social networking sites: A framework. Journal of Marketing Communications, 23(2), 149–161.
Nagra, D. G. K., & Gopal, D. R. (2014). The Effect of Digital Marketing Communication on Consumer Buying. International Journal of Management (IJM), 5(3), 53–57.
Pal, A. K., & Shukla, B. (2020). Impact of Digital Marketing on Consumer Buying Behaviour. Iconic Research And Engineering Journals, 3(11), 209–220.
Rehman, F. U., Ilyas, M., Nawaz, T., & Hyder, S. (2014). How Facebook advertising affects buying behavior of young consumers: The moderating role of gender. Academic Research International, 5(4), 395–404.
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K. O., & Gudergan, S. P. (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69(10), 3998–4010.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189–214.
Shah, A. M., Zahoor, S. Z., & Qureshi, I. H. (2019). Social media and purchasing behavior: A study of the mediating effect of customer relationships. Journal of Global Marketing, 32(2), 93–115.
Shamout, Rabeb Ben-Abdallah, Muhammad Alshurideh, H. A. (2022). A conceptual model for the adoption of autonomous robots in supply chain and logistics industry. Uncertain Supply Chain Management, 10, 1–16.
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J.-H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347.
Sonwaney, V., & Chincholkar, S. (2019). Identifying the factors impacting online consumer buying behaviour. International Journal of Scientific and Technology Research, 8(08), 445–456.
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633–651.
Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022a). The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401–408.
Tariq, E., Alshurideh, M., Akour, I., Al-Hawary, S., & Kurdi, B. (2022b). The role of digital marketing, CSR policy and green marketing in brand development. International Journal of Data and Network Science, 6(3), 995–1004.
Thaworn, P., Wei, X., & Wiriyawit, V. (2021). Analyzing consumers’buying behavior regarding online purchasing in Thailand. Journal of Global Business Review., 23(1), 13–32.
Todri, V., Ghose, A., & Singh, P. V. (2020). Trade-offs in online advertising: Advertising effectiveness and annoyance dynamics across the purchase funnel. Information Systems Research, 31(1), 102–125.
Tran, G. A., & Strutton, D. (2020). Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM. Journal of Retailing and Consumer Services, 53, 101782.
Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S. (2021). Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing, 39(2), 482–501.
Vidhya, M. R. (2021). A Study on the Influence of Social Medsia in Digital marketing on Purchase intention of To FMCG Products. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(10), 7094–7100.
Waheed, A., & Jianhua, Y. (2018). Achieving consumers’ attention through emerging technologies: The linkage between e-marketing and consumers’ exploratory buying behavior tendencies. Baltic Journal of Management, 13(2), 209–235.
Woo, J., Ahn, J., Lee, J., & Koo, Y. (2015). Media channels and consumer purchasing decisions. Industrial Management & Data Systems, 115(8), 1510–1528.
Yaseen, S., & Jusoh, N. (2021). The influence of electronic word of mouth in social media on consumers’purchasing intentions in Jordan. Ilkogretim Online, 20(4), 850–857.
Zamil, A. M. (2011). The impact of word of mouth (WOM) on the purchasing decision of the Jordanian consumer. Research Journal of International Studies, 20(20), 24–29.
Ziyadin, S., Doszhan, R., Borodin, A., Omarova, A., & Ilyas, A. (2019). The role of social media marketing in consumer behaviour. E3S Web of Conferences, 135, 4022. EDP Sciences.