How to cite this paper
Al-Abbadi, L., Bader, D., Mohammad, A., Al-Quran, A., Aldaihani, F., Al-Hawary, S & Alathamneh, F. (2022). The effect of online consumer reviews on purchasing intention through product mental image.International Journal of Data and Network Science, 6(4), 1519-1530.
Refrences
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Ait-Yassine, F. L. Y. (2012). Review of Business Intelligence and Portfolios Performance with Case Study. European Journal of Business and Management, 4(9), 66-71.
Al-Quran, A. Z., Alhalalmeh, M. I., Eldahamsheh, M. M., Mohammad, A. A., Hijjawi, G. S., Almomani, H. M., & Al-Hawary, S. I. (2020). Determinants of the Green Purchase Intention in Jordan: The Moderating Effect of Environmen-tal Concern. International Journal of Supply Chain Management, 9(5), 366-371.
AlHamad, A., Alshurideh, M., Alomari, K., Kurdi, B., Alzoubi, H., Hamouche, S., & Al-Hawary, S. (2022). The effect of electronic human resources management on organizational health of telecommunications companies in Jordan. Inter-national Journal of Data and Network Science, 6(2), 429-438.
Al-Hawary, S. I., & Al-Khazaleh A, M. (2020). The Mediating Role of Corporate Image on the relationship between Cor-porate Social Responsibility and Customer RETENTION. Test Engineering and Management, 83(5l6), 29976-29993.
Al-Hawary, S. I., & Harahsheh, S. . (2014). Factors Affecting Jordanian Consumer Loyalty Toward Cellular phone Brand. International Journal of Economics and Business Research, 7(3), 349–375. Retrieved from https://ideas.repec.org/a/ids/ijecbr/v7y2014i3p349-375.html
Al-Hawary, S. I. S., & Alhajri, T. M. S. (2020). Effect of Electronic Customer Relationship Management on Customers' Electronic Satisfaction of Communication Companies in Kuwait. Calitatea, 21(175), 97-102.
Al-Hawary, S. I. S., & Obiadat, A. A. (2021). Does mobile marketing affect customer loyalty in Jordan?. International Journal of Business Excellence, 23(2), 226-250.
Al-Hawary, S. I., & Al-Syasneh, M. S. (2020). Impact of dynamic strategic capabilities on strategic entrepreneurship in presence of outsourcing of five stars hotels in Jordan. Business: Theory and Practice, 21(2), 578-587.
Allahow, T. J. A. A., Al-Hawary, S. I. S., & Aldaihani, F. M. F. (2018). Information Technology and Administrative Inno-vation of the Central Agency for Information Technology in Kuwait. Global Journal of Management and Business, 18(11-A), 1–16. Retrieved from https://www.journalofbusiness.org/index.php/GJMBR/article/view/2593
Al-Nady, B. A., Al-Hawary, S. I., & Alolayyan, M. (2016). The Role of Time, Communication, and Cost Management on Project Management Success: an Empirical Study on Sample of Construction Projects Customers in Makkah City, Kingdom of Saudi Arabia. International Journal of Services and Operations Management, 23(1), 76–112. https://doi.org/10.1504/IJSOM.2016.073293
Alolayyan, M., Al-Hawary, S. I., Mohammad, A. A., & Al-Nady, B. A. (2018). Banking Service Quality Provided by Commercial Banks and Customer Satisfaction. A structural Equation Modelling Approaches. International Journal of Productivity and Quality Management, 24(4), 543–565. https://doi.org/10.1504/IJPQM.2018.093454
Al-Qudah, K. A., Al-Hawary, S. I., & Al-Mehsen, M. A. (2012). Electronic Credit Cards Usage and Their Impact on Bank’s Profitability: The Rate of Return on Owners Equity Model "An Empirical Study. Interdisciplinary Journal of Contemporary Research in Business, 4(7), 828–841. Retrieved from https://pdfs.semanticscholar.org/3a0d/92a5a1ea64bae3f8bd42045be55a903a6631.pdf
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its Effect on Consumer Purchasing Decision in Jordan. International Journal of Business and Social Science, 6(1), 81–92.
AlTaweel, I. R., & Al-Hawary, S. I. (2021). The Mediating Role of Innovation Capability on the Relationship between Strategic Agility and Organizational Performance. Sustainability, 13(14), 7564.
Aw, E. C. X., Basha, N. K., Ng, S. I., & Ho, J. A. (2021). Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention. Journal of Retailing and Con-sumer Services, 58, 102328.
Bae, S. Y., & Chang, P. J. (2021). The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural inten-tion towards ‘untact’tourism in South Korea during the first wave of the pandemic (March 2020). Current Issues in Tourism, 24(7), 1017-1035.
Bowen, L. (2019). Assessing the effectiveness of online cognitive behavioral therapy in adults with chronic insomnia: A systematic review and meta-analysis. Lynchburg Journal of Medical Science, 1(3), 6.
Brown, T.A. (2015). Confirmatory factor analysis for applied research (Second edition). The Guilford Press.
Chen, C. C., & Chang, Y. C. (2018). What drives purchase intention on Airbnb? Perspectives of consumer reviews, infor-mation quality, and media richness. Telematics and Informatics, 35(5), 1512-1523.
Chhetri, S., Fernandes, S., & Baby, S. (2021). Validating Purchase Intentions for Green Cosmetic Products: Applying and Extendintheory of Planned Behavior. INFORMATION TECHNOLOGY IN INDUSTRY, 9(1), 773-785.
Collins, B., Hoang, D. T., Nguyen, N. T., & Hwang, D. (2021). Trends in combating fake news on social media–a survey. Journal of Information and Telecommunication, 5(2), 247-266.
Cortez, R. M., & Dastidar, A. G. (2022). A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality. Journal of Business Research, 145, 92-105.
Dash, A., Zhang, D., & Zhou, L. (2021). Personalized ranking of online reviews based on consumer preferences in product features. International Journal of Electronic Commerce, 25(1), 29-50.
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., ... & Williams, M. D. (2021). Artificial Intel-ligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 101994.
Ebrahimi, M. (2020). Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital. Quarterly Journal of Brand Management, 7(1), 15-45.
Eldahamsheh, M.M., Almomani, H.M., Bani-Khaled, A.K.,Al-Quran, A.Z., Al-Hawary, S.I.S& Mohammad, A.A (2021). Factors Affecting Digital Marketing Success in Jordan. International Journal of Entrepreneurship, 25(S5), 1-12.
El-Said, O. A. (2020). Impact of online reviews on hotel booking intention: The moderating role of brand image, star cate-gory, and price. Tourism Management Perspectives, 33, 100604.
Erkan, I., Gokerik, M., & Acikgoz, F. (2019). The impacts of facebook ads on brand image, brand awareness, and brand equity. In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 442-462). IGI Global.
Feng, J., Xu, S. X., & Li, M. (2021). A novel multi-criteria decision-making method for selecting the site of an electric-vehicle charging station from a sustainable perspective. Sustainable Cities and Society, 65, 102623.
Filieri, R. (2016). What makes an online consumer review trustworthy?. Annals of Tourism Research, 58, 46-64.
Filieri, R., Hofacker, C. F., & Alguezaui, S. (2018). What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score. Computers in Human Behavior, 80, 122-131.
Franke, G., Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: a comparison of four proce-dures. Internet Research, 29(3), 430-447.
Fu, S., Yan, Q., & Feng, G. C. (2018). Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context. International Journal of Information Management, 40, 88-102.
Hair, J.F., Page, M., &Brunsveld, N. (2019). The essentials of business research methods (Fourth edition). Routledge.
Hayes, A.F., Coutts, J.J. (2020). Use Omega Rather than Cronbach’s Alpha for Estimating Reliability. But…Communication Methods and Measures, 14(1), 1-24.
Ho, C. W., & Wang, Y. B. (2015). Re-purchase intentions and virtual customer relationships on social media brand com-munity. Human-centric computing and information sciences, 5(1), 1-16.
Hoppe, J. M., Holmes, E. A., & Agren, T. (2021). Exploring the neural basis of fear produced by mental imagery: imaginal exposure in individuals fearful of spiders. Philosophical Transactions of the Royal Society B, 376(1817), 20190690.
Iswara, V. D., & Tantimin, T. (2022, February). Law Protection Towards Trademark of PT. Viona Duta Samudra through Trademark Registration Accompaniment. In ConCEPt-Conference on Community Engagement Project (Vol. 2, No. 1, pp. 254-260).
Jain, P. K., Pamula, R., & Srivastava, G. (2021). A systematic literature review on machine learning applications for con-sumer sentiment analysis using online reviews. Computer Science Review, 41, 100413.
Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.
Kilicer, K., Bardakci, S., & Arpaci, I. (2018). Investigation of emerging technology usage characteristics as predictors of innovativeness. Contemporary Educational Technology, 9(3), 225-245.
Kim, S., Kandampully, J., & Bilgihan, A. (2018). The influence of eWOM communications: An application of online so-cial network framework. Computers in Human Behavior, 80, 243-254.
Kumar, V., & Ayodeji, O. G. (2021). E-retail factors for customer activation and retention: An empirical study from Indi-an e-commerce customers. Journal of Retailing and Consumer Services, 59, 102399.
Li, Y. Y., Wang, W. J., Wang, H., Lin, H., & Wu, L. M. (2019). Mixed-anion inorganic compounds: a favorable candidate for infrared nonlinear optical materials. Crystal Growth & Design, 19(7), 4172-4192.
Majeed, A., Ahmed, I., & Rasheed, A. (2021). Investigating influencing factors on consumers’ choice behavior and their environmental concerns while purchasing green products in Pakistan. Journal of Environmental Planning and Man-agement, 1-25.
Mansoor, M., & Paul, J. (2022). Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism. Business Strategy and the Environment, 31(1), 94-109.
Maqableh, M., & Alia, M. (2021). Evaluation online learning of undergraduate students under lockdown amidst COVID-19 Pandemic: The online learning experience and students’ satisfaction. Children and Youth Services Review, 128, 106160.
Marsh, H.W., Guo, J., Dicke, T., Parker, P.D., &Craven, R.G. (2020). Confirmatory Factor Analysis (CFA), Exploratory Structural Equation Modeling (ESEM), and Set-ESEM: Optimal Balance Between Goodness of Fit and Parsimony. Multivariate Behavioral Research, 55(1), 102-119.
Mitra, S., & Jenamani, M. (2021). Helpfulness of online consumer reviews: A multi-perspective approach. Information Processing & Management, 58(3), 102538.
Moriuchi, E. (2021). An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior. Psychology & Marketing, 38(1), 21-42.
Moslehpour, M., Thanh, H. L. T., & Kien, P. V. (2018, January). Technology perception, personality traits and online pur-chase intention of Taiwanese consumers. In International Conference of the Thailand Econometrics Society (pp. 392-407). Springer, Cham.
Mudambi, S. M., & Schuff, D. (2010). Research note: What makes a helpful online review? A study of customer reviews on Amazon. com. MIS quarterly, 34(1), 185-200.
Mundel, J., Huddleston, P., & Vodermeier, M. (2017). An exploratory study of consumers’ perceptions: what are afforda-ble luxuries?. Journal of Retailing and Consumer Services, 35, 68-75.
Nagar, K. (2020). An Examination of Gym Supplement Choice: Using the Modified Theory of Planned Behaviour. Journal of Food Products Marketing, 26(7), 499-520.
Niemand, T., &Mai, R. (2018). Flexible cutoff values for fit indices in the evaluation of structural equation models. Jour-nal of the Academy of Marketing Science, 46(6), 1148-1172.
Otterbring, T., Rolschau, K., Furrebøe, E. F., & Nyhus, E. K. (2022). Crossmodal correspondences between typefaces and food preferences drive congruent choices but not among young consumers. Food Quality and Preference, 96, 104376.
Rahim, R. A., Sulaiman, Z., Chin, T. A., Baharun, R., & Muharam, F. M. (2016). Measuring electronic word of mouth re-view
adoption on green purchase intention using source credibility theory. Advanced Science Letters, 22(12), 4283-4287.
Rego, L., Brady, M., Leone, R., Roberts, J., Srivastava, C., & Srivastava, R. (2021). Brand response to environmental tur-bulence: A framework and propositions for resistance, recovery and reinvention. International Journal of Research in Marketing.
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Ait-Yassine, F. L. Y. (2012). Review of Business Intelligence and Portfolios Performance with Case Study. European Journal of Business and Management, 4(9), 66-71.
Al-Quran, A. Z., Alhalalmeh, M. I., Eldahamsheh, M. M., Mohammad, A. A., Hijjawi, G. S., Almomani, H. M., & Al-Hawary, S. I. (2020). Determinants of the Green Purchase Intention in Jordan: The Moderating Effect of Environmen-tal Concern. International Journal of Supply Chain Management, 9(5), 366-371.
AlHamad, A., Alshurideh, M., Alomari, K., Kurdi, B., Alzoubi, H., Hamouche, S., & Al-Hawary, S. (2022). The effect of electronic human resources management on organizational health of telecommunications companies in Jordan. Inter-national Journal of Data and Network Science, 6(2), 429-438.
Al-Hawary, S. I., & Al-Khazaleh A, M. (2020). The Mediating Role of Corporate Image on the relationship between Cor-porate Social Responsibility and Customer RETENTION. Test Engineering and Management, 83(5l6), 29976-29993.
Al-Hawary, S. I., & Harahsheh, S. . (2014). Factors Affecting Jordanian Consumer Loyalty Toward Cellular phone Brand. International Journal of Economics and Business Research, 7(3), 349–375. Retrieved from https://ideas.repec.org/a/ids/ijecbr/v7y2014i3p349-375.html
Al-Hawary, S. I. S., & Alhajri, T. M. S. (2020). Effect of Electronic Customer Relationship Management on Customers' Electronic Satisfaction of Communication Companies in Kuwait. Calitatea, 21(175), 97-102.
Al-Hawary, S. I. S., & Obiadat, A. A. (2021). Does mobile marketing affect customer loyalty in Jordan?. International Journal of Business Excellence, 23(2), 226-250.
Al-Hawary, S. I., & Al-Syasneh, M. S. (2020). Impact of dynamic strategic capabilities on strategic entrepreneurship in presence of outsourcing of five stars hotels in Jordan. Business: Theory and Practice, 21(2), 578-587.
Allahow, T. J. A. A., Al-Hawary, S. I. S., & Aldaihani, F. M. F. (2018). Information Technology and Administrative Inno-vation of the Central Agency for Information Technology in Kuwait. Global Journal of Management and Business, 18(11-A), 1–16. Retrieved from https://www.journalofbusiness.org/index.php/GJMBR/article/view/2593
Al-Nady, B. A., Al-Hawary, S. I., & Alolayyan, M. (2016). The Role of Time, Communication, and Cost Management on Project Management Success: an Empirical Study on Sample of Construction Projects Customers in Makkah City, Kingdom of Saudi Arabia. International Journal of Services and Operations Management, 23(1), 76–112. https://doi.org/10.1504/IJSOM.2016.073293
Alolayyan, M., Al-Hawary, S. I., Mohammad, A. A., & Al-Nady, B. A. (2018). Banking Service Quality Provided by Commercial Banks and Customer Satisfaction. A structural Equation Modelling Approaches. International Journal of Productivity and Quality Management, 24(4), 543–565. https://doi.org/10.1504/IJPQM.2018.093454
Al-Qudah, K. A., Al-Hawary, S. I., & Al-Mehsen, M. A. (2012). Electronic Credit Cards Usage and Their Impact on Bank’s Profitability: The Rate of Return on Owners Equity Model "An Empirical Study. Interdisciplinary Journal of Contemporary Research in Business, 4(7), 828–841. Retrieved from https://pdfs.semanticscholar.org/3a0d/92a5a1ea64bae3f8bd42045be55a903a6631.pdf
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its Effect on Consumer Purchasing Decision in Jordan. International Journal of Business and Social Science, 6(1), 81–92.
AlTaweel, I. R., & Al-Hawary, S. I. (2021). The Mediating Role of Innovation Capability on the Relationship between Strategic Agility and Organizational Performance. Sustainability, 13(14), 7564.
Aw, E. C. X., Basha, N. K., Ng, S. I., & Ho, J. A. (2021). Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention. Journal of Retailing and Con-sumer Services, 58, 102328.
Bae, S. Y., & Chang, P. J. (2021). The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural inten-tion towards ‘untact’tourism in South Korea during the first wave of the pandemic (March 2020). Current Issues in Tourism, 24(7), 1017-1035.
Bowen, L. (2019). Assessing the effectiveness of online cognitive behavioral therapy in adults with chronic insomnia: A systematic review and meta-analysis. Lynchburg Journal of Medical Science, 1(3), 6.
Brown, T.A. (2015). Confirmatory factor analysis for applied research (Second edition). The Guilford Press.
Chen, C. C., & Chang, Y. C. (2018). What drives purchase intention on Airbnb? Perspectives of consumer reviews, infor-mation quality, and media richness. Telematics and Informatics, 35(5), 1512-1523.
Chhetri, S., Fernandes, S., & Baby, S. (2021). Validating Purchase Intentions for Green Cosmetic Products: Applying and Extendintheory of Planned Behavior. INFORMATION TECHNOLOGY IN INDUSTRY, 9(1), 773-785.
Collins, B., Hoang, D. T., Nguyen, N. T., & Hwang, D. (2021). Trends in combating fake news on social media–a survey. Journal of Information and Telecommunication, 5(2), 247-266.
Cortez, R. M., & Dastidar, A. G. (2022). A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality. Journal of Business Research, 145, 92-105.
Dash, A., Zhang, D., & Zhou, L. (2021). Personalized ranking of online reviews based on consumer preferences in product features. International Journal of Electronic Commerce, 25(1), 29-50.
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., ... & Williams, M. D. (2021). Artificial Intel-ligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 101994.
Ebrahimi, M. (2020). Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital. Quarterly Journal of Brand Management, 7(1), 15-45.
Eldahamsheh, M.M., Almomani, H.M., Bani-Khaled, A.K.,Al-Quran, A.Z., Al-Hawary, S.I.S& Mohammad, A.A (2021). Factors Affecting Digital Marketing Success in Jordan. International Journal of Entrepreneurship, 25(S5), 1-12.
El-Said, O. A. (2020). Impact of online reviews on hotel booking intention: The moderating role of brand image, star cate-gory, and price. Tourism Management Perspectives, 33, 100604.
Erkan, I., Gokerik, M., & Acikgoz, F. (2019). The impacts of facebook ads on brand image, brand awareness, and brand equity. In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 442-462). IGI Global.
Feng, J., Xu, S. X., & Li, M. (2021). A novel multi-criteria decision-making method for selecting the site of an electric-vehicle charging station from a sustainable perspective. Sustainable Cities and Society, 65, 102623.
Filieri, R. (2016). What makes an online consumer review trustworthy?. Annals of Tourism Research, 58, 46-64.
Filieri, R., Hofacker, C. F., & Alguezaui, S. (2018). What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score. Computers in Human Behavior, 80, 122-131.
Franke, G., Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: a comparison of four proce-dures. Internet Research, 29(3), 430-447.
Fu, S., Yan, Q., & Feng, G. C. (2018). Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context. International Journal of Information Management, 40, 88-102.
Hair, J.F., Page, M., &Brunsveld, N. (2019). The essentials of business research methods (Fourth edition). Routledge.
Hayes, A.F., Coutts, J.J. (2020). Use Omega Rather than Cronbach’s Alpha for Estimating Reliability. But…Communication Methods and Measures, 14(1), 1-24.
Ho, C. W., & Wang, Y. B. (2015). Re-purchase intentions and virtual customer relationships on social media brand com-munity. Human-centric computing and information sciences, 5(1), 1-16.
Hoppe, J. M., Holmes, E. A., & Agren, T. (2021). Exploring the neural basis of fear produced by mental imagery: imaginal exposure in individuals fearful of spiders. Philosophical Transactions of the Royal Society B, 376(1817), 20190690.
Iswara, V. D., & Tantimin, T. (2022, February). Law Protection Towards Trademark of PT. Viona Duta Samudra through Trademark Registration Accompaniment. In ConCEPt-Conference on Community Engagement Project (Vol. 2, No. 1, pp. 254-260).
Jain, P. K., Pamula, R., & Srivastava, G. (2021). A systematic literature review on machine learning applications for con-sumer sentiment analysis using online reviews. Computer Science Review, 41, 100413.
Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.
Kilicer, K., Bardakci, S., & Arpaci, I. (2018). Investigation of emerging technology usage characteristics as predictors of innovativeness. Contemporary Educational Technology, 9(3), 225-245.
Kim, S., Kandampully, J., & Bilgihan, A. (2018). The influence of eWOM communications: An application of online so-cial network framework. Computers in Human Behavior, 80, 243-254.
Kumar, V., & Ayodeji, O. G. (2021). E-retail factors for customer activation and retention: An empirical study from Indi-an e-commerce customers. Journal of Retailing and Consumer Services, 59, 102399.
Li, Y. Y., Wang, W. J., Wang, H., Lin, H., & Wu, L. M. (2019). Mixed-anion inorganic compounds: a favorable candidate for infrared nonlinear optical materials. Crystal Growth & Design, 19(7), 4172-4192.
Majeed, A., Ahmed, I., & Rasheed, A. (2021). Investigating influencing factors on consumers’ choice behavior and their environmental concerns while purchasing green products in Pakistan. Journal of Environmental Planning and Man-agement, 1-25.
Mansoor, M., & Paul, J. (2022). Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism. Business Strategy and the Environment, 31(1), 94-109.
Maqableh, M., & Alia, M. (2021). Evaluation online learning of undergraduate students under lockdown amidst COVID-19 Pandemic: The online learning experience and students’ satisfaction. Children and Youth Services Review, 128, 106160.
Marsh, H.W., Guo, J., Dicke, T., Parker, P.D., &Craven, R.G. (2020). Confirmatory Factor Analysis (CFA), Exploratory Structural Equation Modeling (ESEM), and Set-ESEM: Optimal Balance Between Goodness of Fit and Parsimony. Multivariate Behavioral Research, 55(1), 102-119.
Mitra, S., & Jenamani, M. (2021). Helpfulness of online consumer reviews: A multi-perspective approach. Information Processing & Management, 58(3), 102538.
Moriuchi, E. (2021). An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior. Psychology & Marketing, 38(1), 21-42.
Moslehpour, M., Thanh, H. L. T., & Kien, P. V. (2018, January). Technology perception, personality traits and online pur-chase intention of Taiwanese consumers. In International Conference of the Thailand Econometrics Society (pp. 392-407). Springer, Cham.
Mudambi, S. M., & Schuff, D. (2010). Research note: What makes a helpful online review? A study of customer reviews on Amazon. com. MIS quarterly, 34(1), 185-200.
Mundel, J., Huddleston, P., & Vodermeier, M. (2017). An exploratory study of consumers’ perceptions: what are afforda-ble luxuries?. Journal of Retailing and Consumer Services, 35, 68-75.
Nagar, K. (2020). An Examination of Gym Supplement Choice: Using the Modified Theory of Planned Behaviour. Journal of Food Products Marketing, 26(7), 499-520.
Niemand, T., &Mai, R. (2018). Flexible cutoff values for fit indices in the evaluation of structural equation models. Jour-nal of the Academy of Marketing Science, 46(6), 1148-1172.
Otterbring, T., Rolschau, K., Furrebøe, E. F., & Nyhus, E. K. (2022). Crossmodal correspondences between typefaces and food preferences drive congruent choices but not among young consumers. Food Quality and Preference, 96, 104376.
Rahim, R. A., Sulaiman, Z., Chin, T. A., Baharun, R., & Muharam, F. M. (2016). Measuring electronic word of mouth re-view
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