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How to cite this paper
APA: Khalayleh, M & Al-Hawary, S. (2022). The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan. International Journal of Data and Network Science, 6(4), 1023-1032.
Chicago/Turabian: Khalayleh, M & Al-Hawary, S. 2022. "The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan." International Journal of Data and Network Science 6, no. 4 (2022): 1023-1032.
AMA: Khalayleh, M & Al-Hawary, S. The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan. International Journal of Data and Network Science. 2022;6(4):1023-1032.
References
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Al-Hakim, L. A. Y., & Al-Hamami, Z. M. S. (2017). Digital marketing and its role in achieving customer happiness: An exploratory study of the opinions of a sample of customers of mobile communications companies in Iraq. Al-Ghari Journal of Economic and Administrative Sciences, 14(3), 189-233.
Al-Hawary, S. I., Al-Hawajreh, K., AL-Zeaud, H., & Mohammad, A. (2013). The Impact of Market Orientation Strategy on Performance of Commercial Banks in Jordan. International Journal of Business Information Systems, 14(3), 261–279. https://doi.org/10.1504/IJBIS.2013.056717
Alolayyan, M., Al-Hawary, S. I., Mohammad, A. A., & Al-Nady, B. A. (2018). Banking Service Quality Provided by Commercial Banks and Customer Satisfaction. A structural Equation Modelling Approaches. International Journal of Productivity and Quality Management, 24(4), 543–565. https://doi.org/10.1504/IJPQM.2018.093454
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its Effect on Consumer Purchasing Decision in Jordan. International Journal of Business and Social Science, 6(1), 81–92.
Borden, N. H. (1964). The concept of the marketing mix. Journal of advertising research, 4(2), 2-7.
Bu, Y., Parkinson, J., & Thaichon, P. (2021). Digital content marketing as a catalyst for e-WOM in food tourism. Austral-asian Marketing Journal, 29(2), 142-154.
Chomiak-Orsa, I., & Liszczyk, K. (2020). Digital marketing as a digital revolution in marketing communication. In-formatyka Ekonomiczna, 2(56), 9-19.
Constantinides, E. (2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing man-agement, 22(3-4), 407-438.
Czinkota, M. R., Kotabe, M., Vrontis, D., & Shams, S. R. (2021). Marketing Management: Past, Present and Future. Springer Nature.
Djakasaputra, A., Wijaya, O., Utama, A., Yohana, C., Romadhoni, B., &Fahlevi, M. (2021). Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing. International Journal of Data and Network Science, 5(3), 303-310.
Dominici, G. (2009). From marketing mix to e-marketing mix: a literature overview and classification. International journal of business and management, 4(9), 17-24.
El Kedra, A. M., & Şener, D. U. (2020). The Mediating Role of Social Media and Customer Engagement in The Impact of Digital Content Marketing on Brand Awareness. International Research Journal of Marketing & Economics, 7(11), 1-11.
Eldahamsheh, M.M., Almomani, H.M., Bani-Khaled, A.K.,Al-Quran, A.Z., Al-Hawary, S.I.S& Mohammad, A.A (2021). Factors Affecting Digital Marketing Success in Jordan. International Journal of Entrepreneurship, 25(S5), 1-12.
Febrian, A., Bangsawan, S., Ms, M., &Ahadiat, A. (2021). Digital content marketing strategy in increasing customer en-gagement in Covid-19 situation. International Journal of Pharmaceutical Research, 13(1), 4797-4805.
Franke,G., &Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: a comparison of four proce-dures. Internet Research, 29(3), 430-447.
Goi, C. L. (2009). A review of marketing mix: 4Ps or more. International journal of marketing studies, 1(1), 2-15.
Gomez, R., Brown, T., Watson, S., Stavropoulos, V., &Gremigni, P. (2022). Confirmatory factor analysis and exploratory structural equation modeling of the factor structure of the Questionnaire of Cognitive and Affective Empathy (QCAE). PLOS ONE, 17(2), e0261914.
Goudarzi, M., Mossallami Aghili, S., & Mokhtary Tajeek, Z. (2019). Effect of Customer Relationship Management (CRM) on Marketing Performance:A Case Study in Mellat Bank of Khorram-abad County. International Journal of Advanced Studies in Humanities and Social Science, 8(3), 301-309.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.
Kingsnorth, S. (2022). Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
Kopalle, P. K., Kumar, V., & Subramaniam, M. (2020). How legacy firms can embrace the digital ecosystem via digital customer orientation. Journal of the Academy of Marketing Science, 48(1), 114-131.
Kotler, P., &Keller, K.L. (2015). Marketing Management(Global Edition), Pearson Education Limited.
Lee, H., & Cho, C. H. (2020). Digital advertising: present and future prospects. International Journal of Advertising, 39(3), 332-341.
Lopes, A.R., &Casais, B. (2022). Digital Content Marketing: Conceptual Review and Recommendations for Practitioners. Academy of Strategic Management Journal, 21(2), 1-17.
Lou, C., & Xie, Q. (2021). Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. International Journal of Advertising, 40(3), 376-402.
Londhe, B. R. (2014). Marketing mix for next generation marketing. Procedia Economics and Finance, 11, 335-340.
Mehanović, D., & Durmić, N. (2022). Case Study Application of Business Intelligence in Digital Advertising. Interna-tional Journal of E-Business Research, 18(1), 1-16.
Möller, K. (2006). The marketing mix revisited: Towards the 21st century marketing by E. Constantinides.
Nair, K., & Gupta, R. (2021). Application of AI technology in modern digital marketing environment. World Journal of Entrepreneurship. Management and Sustainable Development, 17(3), 318-328.
Nuseir, M. T., & Aljumah, A. (2020). The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE. International Journal of Innovation, Creativity and Change, 11(3), 310-324.
Padilla, M.A., &Divers, J. (2016). A Comparison of Composite Reliability Estimators: Coefficient Omega Confidence In-tervals in the Current Literature. Educational and Psychological Measurement, 76(3), 436-453.
Patrucco, A. S., Luzzini, D., Moretto, A., & Ronchi, S. (2019). Attraction in buyer–supplier relationships: Improving sup-ply network performance through purchasing recognition and proficient collaboration initiatives. Business Process Management Journal, 25(2), 347-367.
Phiri, M. (2020). Impact of digital marketing capabilities on market performance of small to medium enterprise agro pro-cessors in Harare, Zimbabwe. Business: Theory and Practice, 21(2), 746-757.
Pramuki, N. M. W. A., & Kusumawati, N. P. A. (2021). The Influence of Product Innovation, Digital Marketing and Com-petitive Advantage in Improving the Marketing Performance of Small and Medium Industries in Bali. In 2nd Interna-tional Conference on Business and Management of Technology (ICONBMT 2020) (pp. 248-254). Atlantis Press.
Propheto, A., Kartini, D., Sucherly, S., & Oesman, Y. (2020). Marketing performance as implication of brand image me-diated by trust. Management Science Letters, 10(4), 741-746.
Purwanto, A. (2022). How The Role of Digital Marketing and Brand Image on Food Product Purchase Decisions? An Em-pirical Study on Indonesian SMEs in the Digital Era. Journal of Industrial Engineering & Management Research, 3(6), 34-41.
Rimkeviciene, J., Hawgood, J., O’Gorman, J., &De Leo, D. (2017). Construct Validity of the Acquired Capability for Sui-cide Scale: Factor Structure, Convergent and Discriminant Validity. Journal of Psychopathology and Behavioral As-sessment, 39(2), 291-302.
Salam, O. M. (2021). Measuring the impact of digital marketing dimensions on gaining customer satisfaction: An empiri-cal study on a sample of clients of the Egyptian General Company for Tourism and Hotels (EGOTH). Journal of Trade and Finance, 41(3), 107-165.
Samsudeen, S. N., & Kaldeen, M. (2020). Impact of digital marketing on purchase intention. International Journal of Ad-vanced Science Technology, 29(4), 1113-1120.
Sarstedt, M., Bengart, P., Shaltoni, A. M., & Lehmann, S. (2018). The use of sampling methods in advertising research: A gap between theory and practice. International Journal of Advertising, 37(4), 650-663.
Savalei, V. (2021). Improving Fit Indices in Structural Equation Modeling with Categorical Data. Multivariate Behavioral Research, 56(3), 390-407.
Shrestha, N. (2020). Detecting Multicollinearity in Regression Analysis. American Journal of Applied Mathematics and Statistics, 8(2), 39-42.
Soliha, E., Aquinia, A., Hayuningtias, K. A., & Ramadhan, K. R. (2021). The influence of experiential marketing and loca-tion on customer loyalty. The Journal of Asian Finance, Economics and Business, 8(3), 1327-1338.
Stanley, P., & Choudhary, P. (2021). An Empirical Study on Social Media Marketing Strategies to Attract and Engage More Customers. Review of International Geographical Education Online, 11(10), 730-744.
Subudhi, R.N., Mishra, S., &Sahoo, M. (2019). Structural Equation Modeling: Threshold Criteria for Assessing Model Fit. In Methodological Issues in Management Research: Advances, Challenges, and the Way Ahead, Emerald Publish-ing Limited, UK, 269-276.
Sukardi, M., ZA, S. Z., & Hudayah, S. (2021). The Effect of Marketing Agility to Marketing Performance through Innova-tion Capability of Retail Company of Spare Parts for Heavy Equipment Coal Mining in East Kalimantan. Budapest In-ternational Research and Critics Institute: Humanities and Social Sciences, 4(4), 13247-13254.
Van Waterschoot, W., & Van den Bulte, C. (1992). The 4P classification of the marketing mix revisited. Journal of mar-keting, 56(4), 83-93.
Xia, Y., & Yang, Y. (2019). RMSEA, CFI, and TLI in structural equation modeling with ordered categorical data: The sto-ry they tell depends on the estimation methods. Behavior Research Methods, 51(1), 409-428.
Al-Hakim, L. A. Y., & Al-Hamami, Z. M. S. (2017). Digital marketing and its role in achieving customer happiness: An exploratory study of the opinions of a sample of customers of mobile communications companies in Iraq. Al-Ghari Journal of Economic and Administrative Sciences, 14(3), 189-233.
Al-Hawary, S. I., Al-Hawajreh, K., AL-Zeaud, H., & Mohammad, A. (2013). The Impact of Market Orientation Strategy on Performance of Commercial Banks in Jordan. International Journal of Business Information Systems, 14(3), 261–279. https://doi.org/10.1504/IJBIS.2013.056717
Alolayyan, M., Al-Hawary, S. I., Mohammad, A. A., & Al-Nady, B. A. (2018). Banking Service Quality Provided by Commercial Banks and Customer Satisfaction. A structural Equation Modelling Approaches. International Journal of Productivity and Quality Management, 24(4), 543–565. https://doi.org/10.1504/IJPQM.2018.093454
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its Effect on Consumer Purchasing Decision in Jordan. International Journal of Business and Social Science, 6(1), 81–92.
Borden, N. H. (1964). The concept of the marketing mix. Journal of advertising research, 4(2), 2-7.
Bu, Y., Parkinson, J., & Thaichon, P. (2021). Digital content marketing as a catalyst for e-WOM in food tourism. Austral-asian Marketing Journal, 29(2), 142-154.
Chomiak-Orsa, I., & Liszczyk, K. (2020). Digital marketing as a digital revolution in marketing communication. In-formatyka Ekonomiczna, 2(56), 9-19.
Constantinides, E. (2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing man-agement, 22(3-4), 407-438.
Czinkota, M. R., Kotabe, M., Vrontis, D., & Shams, S. R. (2021). Marketing Management: Past, Present and Future. Springer Nature.
Djakasaputra, A., Wijaya, O., Utama, A., Yohana, C., Romadhoni, B., &Fahlevi, M. (2021). Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing. International Journal of Data and Network Science, 5(3), 303-310.
Dominici, G. (2009). From marketing mix to e-marketing mix: a literature overview and classification. International journal of business and management, 4(9), 17-24.
El Kedra, A. M., & Şener, D. U. (2020). The Mediating Role of Social Media and Customer Engagement in The Impact of Digital Content Marketing on Brand Awareness. International Research Journal of Marketing & Economics, 7(11), 1-11.
Eldahamsheh, M.M., Almomani, H.M., Bani-Khaled, A.K.,Al-Quran, A.Z., Al-Hawary, S.I.S& Mohammad, A.A (2021). Factors Affecting Digital Marketing Success in Jordan. International Journal of Entrepreneurship, 25(S5), 1-12.
Febrian, A., Bangsawan, S., Ms, M., &Ahadiat, A. (2021). Digital content marketing strategy in increasing customer en-gagement in Covid-19 situation. International Journal of Pharmaceutical Research, 13(1), 4797-4805.
Franke,G., &Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: a comparison of four proce-dures. Internet Research, 29(3), 430-447.
Goi, C. L. (2009). A review of marketing mix: 4Ps or more. International journal of marketing studies, 1(1), 2-15.
Gomez, R., Brown, T., Watson, S., Stavropoulos, V., &Gremigni, P. (2022). Confirmatory factor analysis and exploratory structural equation modeling of the factor structure of the Questionnaire of Cognitive and Affective Empathy (QCAE). PLOS ONE, 17(2), e0261914.
Goudarzi, M., Mossallami Aghili, S., & Mokhtary Tajeek, Z. (2019). Effect of Customer Relationship Management (CRM) on Marketing Performance:A Case Study in Mellat Bank of Khorram-abad County. International Journal of Advanced Studies in Humanities and Social Science, 8(3), 301-309.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.
Kingsnorth, S. (2022). Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
Kopalle, P. K., Kumar, V., & Subramaniam, M. (2020). How legacy firms can embrace the digital ecosystem via digital customer orientation. Journal of the Academy of Marketing Science, 48(1), 114-131.
Kotler, P., &Keller, K.L. (2015). Marketing Management(Global Edition), Pearson Education Limited.
Lee, H., & Cho, C. H. (2020). Digital advertising: present and future prospects. International Journal of Advertising, 39(3), 332-341.
Lopes, A.R., &Casais, B. (2022). Digital Content Marketing: Conceptual Review and Recommendations for Practitioners. Academy of Strategic Management Journal, 21(2), 1-17.
Lou, C., & Xie, Q. (2021). Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. International Journal of Advertising, 40(3), 376-402.
Londhe, B. R. (2014). Marketing mix for next generation marketing. Procedia Economics and Finance, 11, 335-340.
Mehanović, D., & Durmić, N. (2022). Case Study Application of Business Intelligence in Digital Advertising. Interna-tional Journal of E-Business Research, 18(1), 1-16.
Möller, K. (2006). The marketing mix revisited: Towards the 21st century marketing by E. Constantinides.
Nair, K., & Gupta, R. (2021). Application of AI technology in modern digital marketing environment. World Journal of Entrepreneurship. Management and Sustainable Development, 17(3), 318-328.
Nuseir, M. T., & Aljumah, A. (2020). The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE. International Journal of Innovation, Creativity and Change, 11(3), 310-324.
Padilla, M.A., &Divers, J. (2016). A Comparison of Composite Reliability Estimators: Coefficient Omega Confidence In-tervals in the Current Literature. Educational and Psychological Measurement, 76(3), 436-453.
Patrucco, A. S., Luzzini, D., Moretto, A., & Ronchi, S. (2019). Attraction in buyer–supplier relationships: Improving sup-ply network performance through purchasing recognition and proficient collaboration initiatives. Business Process Management Journal, 25(2), 347-367.
Phiri, M. (2020). Impact of digital marketing capabilities on market performance of small to medium enterprise agro pro-cessors in Harare, Zimbabwe. Business: Theory and Practice, 21(2), 746-757.
Pramuki, N. M. W. A., & Kusumawati, N. P. A. (2021). The Influence of Product Innovation, Digital Marketing and Com-petitive Advantage in Improving the Marketing Performance of Small and Medium Industries in Bali. In 2nd Interna-tional Conference on Business and Management of Technology (ICONBMT 2020) (pp. 248-254). Atlantis Press.
Propheto, A., Kartini, D., Sucherly, S., & Oesman, Y. (2020). Marketing performance as implication of brand image me-diated by trust. Management Science Letters, 10(4), 741-746.
Purwanto, A. (2022). How The Role of Digital Marketing and Brand Image on Food Product Purchase Decisions? An Em-pirical Study on Indonesian SMEs in the Digital Era. Journal of Industrial Engineering & Management Research, 3(6), 34-41.
Rimkeviciene, J., Hawgood, J., O’Gorman, J., &De Leo, D. (2017). Construct Validity of the Acquired Capability for Sui-cide Scale: Factor Structure, Convergent and Discriminant Validity. Journal of Psychopathology and Behavioral As-sessment, 39(2), 291-302.
Salam, O. M. (2021). Measuring the impact of digital marketing dimensions on gaining customer satisfaction: An empiri-cal study on a sample of clients of the Egyptian General Company for Tourism and Hotels (EGOTH). Journal of Trade and Finance, 41(3), 107-165.
Samsudeen, S. N., & Kaldeen, M. (2020). Impact of digital marketing on purchase intention. International Journal of Ad-vanced Science Technology, 29(4), 1113-1120.
Sarstedt, M., Bengart, P., Shaltoni, A. M., & Lehmann, S. (2018). The use of sampling methods in advertising research: A gap between theory and practice. International Journal of Advertising, 37(4), 650-663.
Savalei, V. (2021). Improving Fit Indices in Structural Equation Modeling with Categorical Data. Multivariate Behavioral Research, 56(3), 390-407.
Shrestha, N. (2020). Detecting Multicollinearity in Regression Analysis. American Journal of Applied Mathematics and Statistics, 8(2), 39-42.
Soliha, E., Aquinia, A., Hayuningtias, K. A., & Ramadhan, K. R. (2021). The influence of experiential marketing and loca-tion on customer loyalty. The Journal of Asian Finance, Economics and Business, 8(3), 1327-1338.
Stanley, P., & Choudhary, P. (2021). An Empirical Study on Social Media Marketing Strategies to Attract and Engage More Customers. Review of International Geographical Education Online, 11(10), 730-744.
Subudhi, R.N., Mishra, S., &Sahoo, M. (2019). Structural Equation Modeling: Threshold Criteria for Assessing Model Fit. In Methodological Issues in Management Research: Advances, Challenges, and the Way Ahead, Emerald Publish-ing Limited, UK, 269-276.
Sukardi, M., ZA, S. Z., & Hudayah, S. (2021). The Effect of Marketing Agility to Marketing Performance through Innova-tion Capability of Retail Company of Spare Parts for Heavy Equipment Coal Mining in East Kalimantan. Budapest In-ternational Research and Critics Institute: Humanities and Social Sciences, 4(4), 13247-13254.
Van Waterschoot, W., & Van den Bulte, C. (1992). The 4P classification of the marketing mix revisited. Journal of mar-keting, 56(4), 83-93.
Xia, Y., & Yang, Y. (2019). RMSEA, CFI, and TLI in structural equation modeling with ordered categorical data: The sto-ry they tell depends on the estimation methods. Behavior Research Methods, 51(1), 409-428.