The aim of this research is to study the acceptance of university students to use Microsoft Teams e-Learning system and their intention to use it as a Learning Management System (LMS) for education during the COVID-19 pandemic in Jordan. An ex-tended Technology Acceptance Model (TAM) with a blend of external factors that are used together for the first time was developed and used for the purpose of this study. TAM was used because of its wide use and success during the past few years for evaluating the influence of different factors affecting the acceptance and intention to use e-Learning platforms within educational institutes. However, all the studies were examining the variables and factors affecting the behavioral intention and acceptance to use LMSs when normal and conventional classroom study is available. In this research, seven external variables, in addition to the four TAM variables, were introduced in a model including one external variable, Internet Connectivity (IC), used for the first time in the field of education. A model is constructed by extending TAM with the introduced external variables, hypotheses are constructed and a questionnaire for 396 students at two universities in Jordan is conducted. Reliability, confirmatory factor, model fit, and hypothesized structural model analyses are presented. Results show that all the variables tested affect, either directly or indirectly, the acceptance and intention to use MS Teams during the pandemic. 21 hypotheses were tested between the constructs and found significant except the relations between (Social Norm - Perceived Usefulness) and (Technical Support - Perceived Usefulness).

This study proceeds from a central interest in the importance of assessing the IS-Support provided to key-user groups. This study conceptualized a new multidimensional IS-Support construct with four dimensions: training, documentation, assistance and authorisation, which form the overarching construct – IS-Support. We argue that a holistic measure for assessing IS-Support should consist of dimensions, and measures, that together assess the support provided to IS key-user groups. The proposed IS-Support construct is defined as the support that IS key-user groups receive to increase their capabilities in utilizing information systems within the organization. Using a partial least square structural equation modeling (PLS-SEM) approach on data collected from 221 participants, this study rigorously hypothesized and validated the IS-Support model. Implications for research and practitioners as well as insights for future research is discussed.

The aim of the study is to examine the impact of online consumer reviews on purchasing intention through product mental image. The primary sources represented by the instrument were distributed to the study population consisting of consumers of cosmetics in Jordan. Recently, the phenomenon of selling cosmetics through Internet websites and social media platforms has spread widely in Jordan. Therefore, Google Forms was used to design the research instrument and ask consumers of these products to respond to it by publishing it on the official websites of the sellers and with their approval. Structural equation modeling (CB-SEM) technique using the AMOS software was used to test the study hypotheses. The study results show that product mental image mediates the relationship between online consumer review and purchasing intention. Based on the results of the study, the researchers provided recommendations.

Digital divide, trust towards e-commerce system, and facilitating conditions as the factors impacting the use intention of the international trade center were examined in this study, through a survey carried out on 500 Jordanian students. The proposed conceptual model was empirically tested, and significant impact of trust and facilitating conditions on intention to use the international trade center was affirmed. Meanwhile, the digital divide did not impact the intention to use the international trade center. Being limited to the Jordanian context, the study findings may not be generalizable to other countries.

Social media influencers have proved to be a major influence on customers’ purchasing decisions, especially with the increased usage of social media platforms. Social media influencers provide many opportunities for companies to increase their customer base and sales, and to enhance the attitude towards a brand. Despite the advantages of utilizing social media influencers, there are factors that social influencers need to take into consideration in order to engage customers and influence their decisions to purchase. The purpose of this study is to examine the factors that influence customers’ intention to purchase based on social media influencers. An online questionnaire was used to collect data from 439 Instagram platform users. A partial least square-SEM (PLS-SEM) approach was used to analyze and examine the proposed model. The results indicate that all constructs, namely Information Quality (IQ), Trustworthiness (TRU), Attractiveness (ATT), Meaning Transfer (TRA) and Expertise (EXP) significantly influence customers’ purchase intentions. This finding could provide insights for companies’ decision-makers when it comes to promoting their brands and increasing their sales. In addition, it could provide insights for social media influencers in terms of recognizing the important factors that encourage customers to engage and purchase.

The current research main purpose is to examine the effect of digital marketing on both value creation and customer satisfaction. The literature was reviewed for the relevant existing studies to address the knowledge gap that has not been fulfilled before by a proposed integrative model. A quantitative research approach was used in this study to investigate the hypothesized proposed model with a survey questionnaire to collect data from the sample of customers of telecommunication firms operating in Jordan. The instrument was developed and customized to achieve the research objectives. With a total of 315 valid and complete returned questionnaires, the research has analyzed the data collected by using the PLS-SEM approach to run the essential analysis procedures and test the hypothesized statements. The results showed a significant and positive effect of digital marketing on both value creation and customer satisfaction. The research would contribute to providing more understanding of the issues related to this topic and filling research gaps and provide some new knowledgeable and theoretical research implications.

Educational activities have changed due to the pandemic and it was necessary to respond by giving continuity to the formative processes with virtual platforms as it happened at the Universidad Nacional del Centro del Perú - School of Social Work. The objective was to know the level of satisfaction of students in the use of the virtual platform chosen, using the Questionnaire for the evaluation of learning environments in distance education (Sp-DELES) of 42 questions with dimensions: teacher support, student interaction and collaboration, personal relevance, real learning, active learning, autonomy and satisfaction. A total of 213 students were consulted, the instrument was distributed digitally and anonymously. For the descriptive analysis, the results were ranked in three response categories: agree, indifferent and disagree; the Autonomy dimension was valued with 69.01% agreement and 9.39% disagreement. The dimension with the lowest appreciation was Satisfaction with 25.35% agreement and 28.64% disagreement. Structural equation modeling was performed with SmartPLS, obtaining that Faculty support (FS) and Active learning (AL) have a direct relationship with Satisfaction (S) in the use of the virtual platform with beta values (β) of 0.279 and 0.872 respectively. Contrarily, Real learning (RL) and Autonomy (A) have an inverse relationship with Satisfaction (S) with beta values (β) of -0.025 and -0.122 respectively. The study reflects that there is no relationship between Interaction and Communication among Students (ICS), Personal Relevance (PR) and Satisfaction (S) as the p-values were greater than 0.05. The value of the coefficient of determination (R2) was 0.778 being the representative model. The study is non-experimental, descriptive, explicative and cross-sectional.

The purpose of this study is to classify the nexus between message appeal (sensual vs. guilt message) via Facebook posts and customers' willingness to pay a premium price. Moreover, to recognize the environmental concerns as a mediator in the nexus between the message appeal and customers' willingness to pay a premium price. This research gained the needed data collected from the academic and administrative staff of the middle east university in Jordan, the sample consisted of 284 participants who have experience with the restaurant that supports the sustainability initiatives. An experimental research design has been developed with one study. A fictitious restaurant has been used in this study, and a fictitious Facebook page has been created to build the sensual and guilt messages posts to expose the participants to. SPSS ver. 23 software has been utilized regarding the study and to gain the intended goals. The results revealed that the customers have a greater willingness to pay a premium and levels of environmental concerns adoption when they are exposed to the stimuli that express the sensual massage then guilt message, environmental concerns played a mediator role on the relationship, and generation is a moderator.

This study aims to provide comprehensive insights into the social media marketing characteristics affecting customer buying intention. The model was theoretically based on and explored using a quantitative approach. A survey strategy was adopted, and a five-point Likert questionnaire was distributed to Jordanian citizens. A total of 237 responses were received. The hypothesis testing followed structural equation modeling using SPSS software. The findings suggest that all social media marketing subcontracts exhibit a significant positive effect on buying intention, whereby accessibility is the highest. Customer involvement also moderates the relationship between social media marketing and customer buying intention. The proposed model provides new insights into social media marketing drivers affecting buying intentions and engagement with an entrepreneurial brand or product. This study reaffirms that social media marketing can significantly influence the success of Jordanian entrepreneurial firms and understanding how to use this tool effectively can significantly change how businesses operate.

The study aimed at developing a new model that integrates mobile banking service quality in its three dimensions: information quality, system quality, and interface design quality, with customers’ satisfaction. The study used a survey method for collecting data and a sample of (439) customers downloading mobile banking applications and practicing banking transactions was selected randomly. The study model was validated using the validity and reliability measures in the SPSS statistical program, and Partial Least Square technique was used for testing the model hypotheses. As a result, it was found that information quality, system quality, and interface design quality significantly affected customer’s satisfaction to use mobile banking service whilst system quality was found the most predictive one for the customer’s satisfaction.